Category Archives: e-marketing for independent business

Discovering Spring in Unknown Places

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“Billions and billions of planets and stars are out there, and behind them all are God.” ~ Billy Graham

I’ve been on the lookout, believe me, I have! I am finding few fulfilling signs of spring. From my point of view here in Steamboat Springs, Colorado, signs of the vernal equinox are hard to come by – a paltry showing of spring crocuses emerging out from under the snow, no baby bunnies scurrying in the grass, not even a bloomin’ forsythia in sight. 

But wait! Spring is more than about the sweet aroma of the lilacs, spying speckled robin eggs in a nest and witnessing the unfolding of the fiddlehead ferns. Spring is about rejuvenation and renewal of spirit, too – seeing the world again through the eyes of a child. Stepping out of old routines and starting anew. It means keeping the faith and trusting that a new season will arrive even in times of doubt. 

Have you ever heard the expression when in doubt do the next right thing? Well, that is exactly what I intend to do. I am not going to sit here and wallow in self-pity that spring has not arrived at my back door. I am going to collect myself and move in a positive direction and go find something inspiring. 

Who knows where or what it will be. But, I’ll promise you one thing. Today, I start looking! I am going to discover something  new.  I am going to keep the faith and believe that whatever “it” is will bring new energy and vitality to my life. And the next day after that – who knows!  Maybe I will find a big, huge sandbox to go play in. 

Will let you know exactly how and when a reawakening arrives in my heart and my head. Tune in tomorrow for an update on life as I see it. Stay in touch.

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Sometimes No is Okay!

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The more information kids have about things that are going on in the world, the better decisions they will make.”~ Deborah Ellis 

This week, April 10 -16, is the annual celebration of the young child. The purpose of the week is to bring the public’s attention on the needs of young children and it is sponsored by the National Association for the Education of Young Children (NAEYC). 

There is a book that focuses on educating very young children about the appropriateness of sometimes saying NO! Author Julie K. Federico, a counselor with her Master’s degree from Indiana University, shares her book with young children to educate them that “Some Parts are NOT for Sharing.” Julie believes that the early years are the best years for teaching kids about  personal boundaries to prevent incidents of child abuse. 

This book’s message, endorsed by Kathryn Wells, MD a pediatrician with Denver Health,  is conveyed through age-appropriate language and through illustrations of colorful fish.  “Some Parts are NOT for Sharing” has been made available in Spanish too!  

Parents, April is also National Child Abuse Prevention Month. Practice pro-active parenting by sharing this book with your young child. For more information on this book, geared for children under 4 years of age, please visit www.juliefederico.com. The author is so dedicated to the urgency of educating about child abuse, she shares the book on-line.

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Making a Pledge

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 “In the final analysis, the one quality that all successful people have is the ability to take on responsibility.” ~ Michael Korda 

I am making a pledge, right here, right now! I will no longer make generalized statements or assumptions about the media, specifically about newspaper publishing. 

A statement that I often hear is “the media is  just out to get a good story, caring not about the individuals in the story or the sensitivity of the subject they are exposing.” In some circumstances I might agree with this statement. However, last week I gained new insight into the collaborative decisions that are made, by the editor and supporting staff of our local newspaper. 

Once a month the editor and the general manager of our town’s newspaper, The Steamboat Pilot www.steamboatpilot.com, open their doors to their readers, so the community can become more informed about their business. Last week, I attended the “coffee hour” with other community members. I was heartened to learn: 

  • The newspaper staff wants feedback from the community about how they are doing, as a local newspaper.
  • The staff was “all ears.” They wanted to know what stories of community interest should be addressed.
  • The e-format and the print version of the Steamboat Pilot are both popular.
  • The Steamboat Pilot is owned by The World Company of Lawrence, Kansas
  • The reputation of others, in exposing stories of sensationalism or controversy, is of great concern.
  • A democratic process is in place for deciding what newspaper articles will run or not. Note: Sometimes the editor gets over-ruled in the process.
  • Decisions take into consideration what is best for each format- the print version and the e-version of the newspaper.  

Thank you to the staff of the Steamboat Pilot for the opportunity to learn more about your world of newspaper publishing.  I appreciate the fact that you want to hear, from readers, whether the goal of responsible newspaper reporting is being fulfilled by the Steamboat Pilot.  

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Steeped in Easter Tradition

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“Easter tells us that life is to be interpreted not simply in terms of things but in terms of ideals.” ~ Charles M. Crowe

It is only two weeks away from Easter. The other day I walked into the drugstore, and just seeing Easter candy lined up on shelves, set off a fulfilling range of nostalgic Easter memories harkening back to my childhood days of growing up in the mid-Atlantic part of the United States. 

Before Easter, on Palm Sunday weekend, my grandmother would take my two brothers, my twin sister and me shopping for new Easter outfits to wear to church. She would deck us out from head to toe with new spring dress-up clothes for Easter morn – including Easter bonnet, of course. Back in the 1950’s and 1960’s, people really “dressed” when they went to church! Easter was the one Sunday of the year that my grandparents would come to our church, the church my Dad built, and not their own. http://www.mpchurch.org/. They wanted to see their four grandkids all decked out in our new Easter finest. After church, we all went back to our house for a big Easter mid-day dinner (in the dining room- of course.) The icing of the day was the Easter bunny cake that my Mom made for us, each year, covered with fresh grated coconut for it’s fur. We always looked forward to a repeat the next Easter. Traditions reigned in our house! 

There is one more fulfilling memory that is ever so clear in my mind of my childhood days of going to church and Sunday School. Having grown up in Maryland, where dogwood trees were plentiful, we learned about the symbolism of the dogwood tree, and it’s blossoms likeness to Jesus dying on the cross. The four petals of the flower form and represent the cross, the brown stains at the tips represent the blood of Jesus and at the center of the blossom, there is a likeness of the thorny crown. I wonder if this story of Easter is still taught to children in Sunday Schools in this day? 

These memories evoke some of the most beautiful times in my childhood. If there was one wish that I could make for our world today, it would be a return to the wholesome basics of life –strong families, deep faith, truly meaningful friendships and businesses built by families together,  lasting generations deep. 

There is a store, steeped in family tradition, where all kinds of things golden and olden can be re-discovered. Track down nostalgic merchandise from your treasure trove of beautiful memories from your childhood, by visiting www.vermontcountrystore.com.

A Film Sweet-Treat for Kids

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“…all the choicest of things and all that your heart holds dear Have A Fun- Filled Day.”  

Looking for a fulfilling way to treat your kids to something different during this Easter season? According to box office sales, families in communities everywhere are going to the Hop! Ticket sales of this animated “Easter theme” film brought in $37.5 million over the weekend of April 4th alone. This fun, family-friendly movie will be playing in theatres all month long. By all indicators, Hop, has done better in sales than the film industry expected and it’s widespread marketing is paying off. 

Other newly-released films worthy of considering taking in this weekend: 

  • Hanna
  • Soul Surfer
  • Arthur
  • Your Highness 

For more information the ratings of these films and whether these films will be playing at a theatre near you, please visit: www.reelzchannel.com. You can also see film trailers on Reelz Channel, the TV station about movies! 

Rebuild your family life after a long work week.  Have a fulfilling weekend with your children , at the movies – see  Hop!  Easter entertainment for kids and parents.

Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

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Glassworks Inspired by Nature

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 “I will be the gladdest thing under the sun. I will touch a hundred flowers and not pick one.” ~ Edna St. Vincent Millay 

 

Tiffany glass is a remarkable example of artists being inspired by elements of nature. Lamps, vases, stained glass designed and created by Louis Comfort Tiffany incorporate birds, flora and fauna into the composition of the piece.

Huge installations of stained glass windows, depicting the life of Christ, are incorporated in the architecture of many churches. In the city where I was born and raised, Baltimore, Maryland, there is a church, the Brown Memorial Presbyterian Church, which is noted for its 12 outstanding Tiffany stained glass windows. It is also the place where in 1887, the church’s minister, Maltbie Babcock wrote the beautiful hymn “This is My Father’s World.” 

Today, the church still honors the creator of the magnificent stained glass windows that grace the church’s walls, with “The Tiffany Series.” The series of stellar classical concerts and lectures draw distinguished speakers and avid followers. For more information on this church, exceptionally rich in culture both in its programs and its architecture, please visit http://bit.ly/eTDFtF. 

“Clara and Mr. Tiffany” written by Susan Vreeland, and newly published in 2011, is a book of historical art fiction. This book,  has been of great interest to me. It  gives insight into the artist, Louis Comfort Tiffany, the development of the process of stained glass- making and how nature inspired Mr. Tiffany’s work. 

“New age thought” does not include drawing inspiration from nature. Artists from the beginning of time, in places all over the world, have been motivated and illuminated by the natural world. 

There is an issue, brought to light by one of the characters of the book, that brings conflict to many Artists. Artists have faced this dilemma for decades and it is carried throughout the main theme of the book “Clara and Mr. Tiffany.” We will explore this theme later in the week on All Things Fulfilling. Come on back!

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Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

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Feeding Minds through Film

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“In health there is freedom. Health is the first of all liberties.” ~ Henri Frederic Amiel

As predicted, the LunaFest,® on Friday night at the Bud Werner Library, www.steamboatlibrary.org had a fulfilling line-up of short films that were screened. Once I arrived at the film festival, I became aware that the LunaFest® is sponsored by LunaBars® –snack bars that are power-packed with vitamins and minerals that meet the needs of all women, and especially women on the go. “What woman is not on the go,” may I ask? 

Out of the 10 “shorts” that were shown, it is difficult to say which was my favorite. Each film had it’s own merits and an important issue that was brought to the fore. The producers and directors of the films were women from a diversity of countries and cultures. Americans, Brits, Israelis and Canadians were among the mix. The following is a list of films that were screened, and my interpretation of the issue that was highlighted in each film: 

  • The Translator – Communication between men & women.
  • Getting A Grip – Women competing in what is thought to be a man’s world.
  • Touch –  Guardian angels that appear in women’s lives.
  • Tightly Knit – Building community around common interests.
  • Top Spin – Women finding balance in their lives.
  • Thembi’s Diary – Global health issues (this film was artistically creative in how it incorporated textures and patterns with animation).
  • Mother of Many – Women’s health and parenting.
  • Irene – Adult children caring for aging parents.
  • Miracle Lady – Hope, life’s journey, enduring love
  • Love on the Line – Relationships and attraction. 

Each screenwriter, producer and director deserves to be recognized for having created a high-quality film that was chosen to be included in this festival. LunaBars®, a division of Clif Bar and Company http://bit.ly/fCXGKW is to be congratulated for their healthy alternative snack products and for the company’s vision of  raising money for breast cancer, through the power of film. This union between the corporate world and artistic expression, through filmmaking,  is an excellent example of bringing creative, effective marketing to the public and adding value to lives.

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