Weekend Indie Publishing News

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Free education on “Cover to Cover” Radio Show www.wnzf.com every Saturday with host Frank Gromling – former Board member of the Independent Book Publishers Association! Tap into a great opportunity to learn from professionals in the independent publishing industry. Tune into this radio show from all areas of the country, because it is brought to you through the internet every Saturday morning.

  • 11:30 AM Eastern Standard Time
  • 10:30 AM Central Time
  •  9:30 AM  Mountain Time
  •  8:30 AM Pacific Time

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Looking for a winter writing retreat in a beautiful historic seaside town?  Enroll in a Poetry and Prose Get-Away in Cape May, New Jersey. This three day workshop is scheduled for January 14-17, 2011 at the Grand Hotel. Graduate credits are available through Rutgers University.

Be sure to register prior to December 15 to avoid the late registration fee.

For more information, visit www.wintergetaway.com

Genres: Memoir, creative non-fiction, children’s writing, song writing, poetry, novels and short story.

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Tap In! Tune In!

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“All the world is a laboratory to the inquiring mind” ~ Martin H Fisher 

At lunchtime yesterday, the monthly Brown Bag Lunch Series of seminars began at Colorado Mountain College. http://bit.ly/dpcfHy  I was pleased to present “On the Fast Track: The Independent Publishing Industry.” I mentioned current trends in the publishing industry, in general, and the robust growth of independent publishing. 

At the end of the presentation, I answered questions, and even handed out a little advice. “If you are considering independent publishing, begin to learn all you can about the industry.” I said. I suggested “tap into as much free information as possible by speaking with others who have independently published, attend writers groups, brush up on your writing skills by taking classes at Colorado Mountain College.” I also advised it would be wise to  join the Colorado Independent Publishers Association www.cipabooks.com and tune in and listen to “Cover to Cover” Radio Show.’ For those of you that are unaware, it is broadcast on Saturday mornings on www.wnzf.com over the internet and it provides free education and valuable information on the independent publishing industry each and every week. 

The old adage “Knowledge is Power” applies to the independent publishing industry. Writing and publishing are businesses. Start with a  business plan that includes a solid marketing approach. Before you put pen to paper, identify your market and map out a plan of action for reaching it. If you need help, there are freelance professionals that are available and can help you through every step of the independent publishing process. Don’t forget to tap into all available resources, there is no need to go it alone.

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Women Turn to Book Covers

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‘I’ve learned that everyone wants to live on the top of the mountain, but the all the learning occurs while you are climbing it.” ~Unknown

At lunchtime yesterday, I again attended the Steamboat Professional Women’s Networking Group. Every woman stood to introduce her business and present her “elevator speech.” What an amazing group of women there were. But, you know what? It was the strangest thing! As each stood before me, I couldn’t even focus on their faces! As I listened to the expertise, knowledge and personal fulfillment each business brings to each woman, what came to my mind was a possible title of a book, film or other type of publication.

 Just as a few examples –

  • An insurance agent stood up to give the “low-down” on her business and I saw “CALENDAR!” with each month devoted to “Practical Tips for How Not to Loose Everything you Own.” 
  • Several skin care products representatives were in the crowd. As they introduced themselves, I saw ”BOOK!” entitled perhaps “Protect Your Child’s Skin from Environmental Damage: Beauty From the Moment She is Born.” 
  • “FILM!” I thought as an Executive Director of a Non-Profit  stood and introduced the organization she represented. Her face, right before me, turned into a DVD cover called “Miraculous Cases of Kids that have Thrived Through Mentoring.” What a shame her face morphed into a DVD cover! She had a beautiful face, too! How wonderful that her face and talents are associated with such a beautiful cause!

The list of titles I saw before me could go on and on. As I drove home, I thought perhaps this occurrence was not so strange after all. So many businesses now use independent publishing to provide and offer an accessory to their main line of business. It does bring  an additional income stream and it shares, with others, knowledge and expertise in a field of work. 

I hope, as I stood before the group giving my ‘elevator speech” some of the women saw my face morph into a book called “Lucky Lady Works in Industry That Grew Robustly Last Year.” 

That’s the independent publishing industry for you!

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Right Here, Right Now!

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Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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Sisters in Spirit

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“Learning is the beginning of spirituality. Searching and learning is where the miracle process begins.” ~ Jim Rohn 

Women all over the world are sisters in spirit. This weekend I attended a most fulfilling weekend with a group of United Methodist Women, sisters in spirit, right here in Steamboat Springs, CO. The gathering included a range of women in different decades and seasons in their lives, but we all shared something in common. We were all women who were on a quest to understand more about our place and purpose in this world, and how our spirits guide us in our daily living. 

Life Coach, Mary Nelson of www.reclaimyourselfandmore.com led the women in our weekend retreat in considering what areas of spirituality we are interested in exploring further. The possibilities are many, and a few of them included: 

  • Life Purpose
  • Intuition
  • Connecting with God
  • Angels
  • Meditation
  • Yoga
  • Journaling
  • Prayer
  • Wisdom
  • Affirmations
  • Laws of Attraction
  • Miracles
  • Reading Spiritual books
  • Faith 

Although we were asked to identify just one area, it was difficult to make a choice for some women, including myself. There is no right or wrong in how we as women chose to incorporate spirituality into our everyday lives. Our personal definition of spirituality is different and unique to each of us based on our own life experiences and beliefs. 

If given the choice, what area of spirituality would you like to explore the most? We would love to hear from you! Do you have a spiritual journey that you could share with others through independent publishing?

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Weekend Indie Filmmaker News!

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There is a great opportunity coming up the last weekend of October for all of you independent filmmakers! The Directors Guild of America, 7920 Sunset Blvd, Los Angeles, CA will be the site of the Film Independents 2010 Filmmaker Forum on October 29 -31, 2010. This worthy event will help fulfill your need for information regarding how to become successful in the industry of  independent filmmaking. To give a brief overview of  just some of the weekend events:

  • Keynote Address – Joe Drake, Co-Chief Operating Director of Lionsgate Film Production Company
  • Workshop- Evaluating your film for the marketplace
  • Workshop-  Finding funding for your documentary project
  • Workshop – Realizing your vision on a budget
  • Workshop – Distribution strategies, tools and business models
  • Workshop – Packaging and financial and legal issues

“Film Independent is a 501(c)(3) non-profit arts organization that champions independent film and supports a community of artists who embody diversity, innovation, and uniqueness of vision. Film Independent helps filmmakers make their movies, builds an audience for their projects, and works to diversify the film industry.”

For the full story on this forum brought to you. by a non-profit dedicated to independent filmmakers, including ticket information, schedule, sponsors and more, please visit http://empower.filmindependent.org.

Absorbing Culture and Climate

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“Attending there let us absorb all the culture of nations and dissolve into our judgment all their codes.” ~ William Empson 

About 20 years ago, my interest in Native American history and lore began. As I read book after book of all things Indian to our young son, I became as absorbed in the culture as he did. I learned right along with him.  Never did I dream this East coast native, would get the opportunity to fulfill her dreams by climbing up the ladders and into the caves of the cliff dwellings at Bandolier National Monument. This weekend, I saw it all for myself first hand, along with our son who has gone from toddler to filmmaker, in what seems like a blink of the eye! 

While in the Jemez Mountains of New Mexico, we stopped and saw the site of the New Mexico International Film Festival. The venue will be as unique as the mission of the film fest itself.  Come February 2011, the  town of Jemez Springs, will be filled to the brim with like-minded artists, whose films have been selected for excellence in independent filmmaking. The community is inhabited with residents who are fulfilling their lives with their passion for the arts. Writers, potters, musicians, jewelers, photographers  and other independent minded people draw inspiration from their surroundings in this town,  removed from city living. For more information on this film festival, and to get a peak on video at it’s awe inspiring surroundings, http://bit.ly/abaSuQ.

Thanks to our host, Marc Leonard, Associate Director of the New Mexico Film Festival for taking this weekend to show us the sights of the area. I even came away with a little pocket change from my 15 minute winning streak at the Sandia Casino. Our quick trip, unfortunately, left no time to visit the galleries in nearby Santa Fe, but it gives me one more reason to return!

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Don’t be Dead in the Water! Rise to the Top.

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Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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Get Behind Them, Encourage!

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“There are high spots in all of our lives and most of them have come through encouragement..” ~ George Matthews Adams 

Yes! I have finally found a cause that all sides of the political spectrum can agree upon. It is the importance of art and humanities in the lives of children. 

Since 1998, Presidential First Ladies, Republican and Democrat alike, have been Honorary Chairman (chairwomen, to be P.C.) of the Coming Up Taller Awards.  The National Endowment for the Arts has selected their list of 2010 finalists that fulfill the requirements to be considered for this award. All of them exhibit excellence in arts programs for children. 

There are three primary partners in this award:

  • The National Endowment for the Arts
  • The National Endowment for the Humanities
  • Institute of Museum and Library Services

 This award is not limited to organizations within the United States. There is an international component to this award as well. These awards recognize the good work arts and humanities programs do in providing outstanding opportunities for children to learn their craft, understand the discipline and commitment it takes to become artists and scholars in their fields of accomplishment. 

The deadline of January 29, 2010 is quickly approaching for selecting the award winners.To see the list of finalists for this year, please visit:  http://bit.ly/bVGkZv

Meeting the needs of children who thrive in the Arts is so important! When children are supported by parents and organizations in what they love to do, they do stand tall and they thrive!

 

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Reading in the Boat

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“Develop an interest in life as you see it; the people, things, literature, music – the world is so rich~ Henry Miller 

Count me in! The City of Steamboat Springs, CO is embarking on an all-city reading program. One of the classics of all time, To Kill a Mockingbird by Harper Lee, will be the subject of much discussion over the coming weeks. Added to the already jam-packed schedule of events at the Bud Werner Library will be an official 50th birthday party kickoff with cake and tea, a scavenger hunt to find 10 free copies strategically placed throughout the city, discussions and a culminating event which will include the screening of a documentary about this book, with filmmaker Mary McDonagh Murphy in attendance. 

My first reading of this classic was in high school, and it has been on my list for decades  for books I MUST READ AGAIN. Here is my chance! With age, wisdom and a better appreciation for good literature, I can’t help but think my second time through will be even more rewarding than the first. 

People in communities travel in the same circles, and many of this city’s citizens will be in the same company – with Atticus, Scout and Boo! Want to learn more about our city’s One Book Steamboat program? Please visit http://onebooksteamboat.wordpress.com and while you are at it, check out www.steamboatlibrary.org, too.

  

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