Category Archives: shipping

Tap In! Tune In!

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“All the world is a laboratory to the inquiring mind” ~ Martin H Fisher 

At lunchtime yesterday, the monthly Brown Bag Lunch Series of seminars began at Colorado Mountain College. http://bit.ly/dpcfHy  I was pleased to present “On the Fast Track: The Independent Publishing Industry.” I mentioned current trends in the publishing industry, in general, and the robust growth of independent publishing. 

At the end of the presentation, I answered questions, and even handed out a little advice. “If you are considering independent publishing, begin to learn all you can about the industry.” I said. I suggested “tap into as much free information as possible by speaking with others who have independently published, attend writers groups, brush up on your writing skills by taking classes at Colorado Mountain College.” I also advised it would be wise to  join the Colorado Independent Publishers Association www.cipabooks.com and tune in and listen to “Cover to Cover” Radio Show.’ For those of you that are unaware, it is broadcast on Saturday mornings on www.wnzf.com over the internet and it provides free education and valuable information on the independent publishing industry each and every week. 

The old adage “Knowledge is Power” applies to the independent publishing industry. Writing and publishing are businesses. Start with a  business plan that includes a solid marketing approach. Before you put pen to paper, identify your market and map out a plan of action for reaching it. If you need help, there are freelance professionals that are available and can help you through every step of the independent publishing process. Don’t forget to tap into all available resources, there is no need to go it alone.

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Women Turn to Book Covers

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“‘I’ve learned that everyone wants to live on the top of the mountain, but the all the learning occurs while you are climbing it.” ~Unknown

At lunchtime yesterday, I again attended the Steamboat Professional Women’s Networking Group. Every woman stood to introduce her business and present her “elevator speech.” What an amazing group of women there were. But, you know what? It was the strangest thing! As each stood before me, I couldn’t even focus on their faces! As I listened to the expertise, knowledge and personal fulfillment each business brings to each woman, what came to my mind was a possible title of a book, film or other type of publication.

 Just as a few examples –

  • An insurance agent stood up to give the “low-down” on her business and I saw “CALENDAR!” with each month devoted to “Practical Tips for How Not to Loose Everything you Own.” 
  • Several skin care products representatives were in the crowd. As they introduced themselves, I saw ”BOOK!” entitled perhaps “Protect Your Child’s Skin from Environmental Damage: Beauty From the Moment She is Born.” 
  • “FILM!” I thought as an Executive Director of a Non-Profit  stood and introduced the organization she represented. Her face, right before me, turned into a DVD cover called “Miraculous Cases of Kids that have Thrived Through Mentoring.” What a shame her face morphed into a DVD cover! She had a beautiful face, too! How wonderful that her face and talents are associated with such a beautiful cause!

The list of titles I saw before me could go on and on. As I drove home, I thought perhaps this occurrence was not so strange after all. So many businesses now use independent publishing to provide and offer an accessory to their main line of business. It does bring  an additional income stream and it shares, with others, knowledge and expertise in a field of work. 

I hope, as I stood before the group giving my ‘elevator speech” some of the women saw my face morph into a book called “Lucky Lady Works in Industry That Grew Robustly Last Year.” 

That’s the independent publishing industry for you!

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Pondering Power

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“Integrity is doing the right thing, even if no one is watching.” ~ Unknown 

Several weeks ago, I received a communication from a group of people who were interested in having me join in with them. I listened and I considered what it was I was being asked to do. I was intrigued, for sure, and flirted with the chance to join this group. But something was amiss. For reasons that at first I could not grasp, I could not quite commit. A visible, impressive name was attached to the group, which made it ever so tempting, but after deep consideration, cogitating, pondering, thought and prayer, I decided the opportunity would not be personally fulfilling to me. By being involved with this group, I felt there would possibly be things that did not mesh with the inner fiber of my being. 

I spent several sleepless nights trying to make my decision and I even searched the internet in my quest for trying to decide which path to follow. Guess what I found? I found a radio show called the Things that Matter the Most! http://www.thethingsthatmattermost.org. Just reading the title of the radio show brought me to my senses and rattled me from going in a direction that may be meant for others but not for me. 

I declined the invitation and decided I would not look back. My decision sits well within my soul and goes along with what matters most to me. In the end, I decided I would rather be personally fulfilled than to try to be and act in ways that are contrary to my beliefs. 

Have you ever been tempted by situation such as this? What did you do? I would like to hear from you.

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Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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Hatched Blessings

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“Faith is putting all your eggs in God’s basket, then counting your blessings before they hatch.” ~ Ramona C. Carroll 

As summer slips into fall, I have decided to look back just one more time to reflect on the blessings of the summer, my favorite season of all. Focusing on what is positive in our lives, helps us to live a life fulfilled. Ordinary occurrences can become extraordinary depending on how we view them. By concentrating on our blessings rather than our woes, we live in the present moment, enjoying life to the fullest. Some of the highlights of my summer included: 

  • Returning to childhood for one glorious day of floating down the Yampa River in a tube!
  • Witnessing our child graduate from DeSales University www.DeSales.edu  and recalling all the landmark steps in his life that came before it.
  • Participating in two fundraising events as a member of Kiwanis International. www.kiwanis.org. Knowing that Kiwanis will partner with Unicef to serve children all over the world through The Eliminate Project.
  • Learning that my husband has been invited to coach athletes at the World University Games this coming winter. What a thrill for him!
  • Eating peaches and sweet corn from Paradise, CO that rivals the summer produce I ate growing up in the state of Maryland. I didn’t think again in my life, I would find any as fine as that – but I have!
  • A return to Rocky Mountain National Park for one great day of sharing the splendorous sights with our son.
  • The opportunity to share with others, at several events, what independent publishing is all about.
  • Volunteering at Strings in the Mountains www.stringsinthemountains.org seeing some of the finest artists in the world perform right here in Steamboat Springs, CO.

It is time to say goodbye to summer and I can’t wait to see what a new season in my life has in store. I am sure it will be fulfilling, too.

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Seasonal Fulfillment

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“Winter is an etching, spring a watercolor, summer an oil painting and autumn a mosaic of them all.” ~ Stanley Horowitz

Have you ever noticed that with seasonal changes, what is personally fulfilling to us takes a turn about, too? As summer fades into fall, I no longer thirst for frozen fruit smoothies, potato salad and all things grilled. A diet of chili, stews and soups that has been non-existent all summer long begins to creep back into my repertoire of evening menu fare. Basking in the mid-day sun becomes sitting by the warmth of the fireplace on nippy mornings. 

Our color choices of clothes we wear are a reflection of our moods and they can affect the way we feel. In fall, we often substitute brightly colored, summer clothes with a wardrobe of more earthy colors – golds, greens, tans, grey-blues. When I need to feel a burst of energy or want a zip in my step, I’ll return to wearing fuschia or bright, periwinkle blue whether it clashes with mother nature’s colors or not! There is no need to always submit to the color choices of autumn herself.

Each season has its own charm, and how we fulfill our idle time is different from season to season, too. In fall, out come the knitting needles and in come the piles of books to read and movies to watch. 

If you are an independent publisher, try to wrap up those projects and keep your eye on the calendar! Christmas is a mere few months away – a prime time for selling! Don’t miss out.  

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Believe it, Achieve it!

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“Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things!” ~ Napoleon Hill 

Last weekend, as I climbed the ladders to the caves of the cliff dwellings in Bandolier National Monument in Jemez Springs, New Mexico I was fulfilling a dream that for many years I had been wanting to see come to fruition. The ultimate pleasure of all was being able to share the dream with those that I love, my husband and my son! 

It is important to have dreams in our lives! They give us hope, they give us a reason to believe, things to aim for and things to fulfill. Without dreams, we accept life as ordinary and mundane, and we can fail to thrive. 

Before we reach our dreams,  we must first climb the rungs of the ladder! We need to set goals and reach them. Sometimes the steps to success can be fraught with fear, self-doubt and setbacks. The timeline we set for having our dreams come true does not always follow the path we would like it to. 

This weekend, I will be attending my second women’s retreat! Last year at the retreat, our leader, Mary Nelson of www.reclaimyourselfandmore.com  asked the retreat participants to map out, through pictures,  how we saw our lives. I am pleased to report, a year later, the picture of my life, is very different. Some of the images should be exchanged, old for new, some should be revised. Make no mistake, I have moved in the direction I set for myself because I have done the personal work it takes to find success. As I have climbed the ladder of personal fulfillment, I know that whatever I believe, I can achieve. Granted, sometimes change does not happen as quickly as I would like. Sometimes the situation is out of my control, and sometimes not. What is important is that I have learned lessons along the way. 

As time marches forward, so do my dreams!

Absorbing Culture and Climate

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“Attending there let us absorb all the culture of nations and dissolve into our judgment all their codes.” ~ William Empson 

About 20 years ago, my interest in Native American history and lore began. As I read book after book of all things Indian to our young son, I became as absorbed in the culture as he did. I learned right along with him.  Never did I dream this East coast native, would get the opportunity to fulfill her dreams by climbing up the ladders and into the caves of the cliff dwellings at Bandolier National Monument. This weekend, I saw it all for myself first hand, along with our son who has gone from toddler to filmmaker, in what seems like a blink of the eye! 

While in the Jemez Mountains of New Mexico, we stopped and saw the site of the New Mexico International Film Festival. The venue will be as unique as the mission of the film fest itself.  Come February 2011, the  town of Jemez Springs, will be filled to the brim with like-minded artists, whose films have been selected for excellence in independent filmmaking. The community is inhabited with residents who are fulfilling their lives with their passion for the arts. Writers, potters, musicians, jewelers, photographers  and other independent minded people draw inspiration from their surroundings in this town,  removed from city living. For more information on this film festival, and to get a peak on video at it’s awe inspiring surroundings, http://bit.ly/abaSuQ.

Thanks to our host, Marc Leonard, Associate Director of the New Mexico Film Festival for taking this weekend to show us the sights of the area. I even came away with a little pocket change from my 15 minute winning streak at the Sandia Casino. Our quick trip, unfortunately, left no time to visit the galleries in nearby Santa Fe, but it gives me one more reason to return!

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A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

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Reading in the Boat

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“Develop an interest in life as you see it; the people, things, literature, music – the world is so rich~ Henry Miller 

Count me in! The City of Steamboat Springs, CO is embarking on an all-city reading program. One of the classics of all time, To Kill a Mockingbird by Harper Lee, will be the subject of much discussion over the coming weeks. Added to the already jam-packed schedule of events at the Bud Werner Library will be an official 50th birthday party kickoff with cake and tea, a scavenger hunt to find 10 free copies strategically placed throughout the city, discussions and a culminating event which will include the screening of a documentary about this book, with filmmaker Mary McDonagh Murphy in attendance. 

My first reading of this classic was in high school, and it has been on my list for decades  for books I MUST READ AGAIN. Here is my chance! With age, wisdom and a better appreciation for good literature, I can’t help but think my second time through will be even more rewarding than the first. 

People in communities travel in the same circles, and many of this city’s citizens will be in the same company – with Atticus, Scout and Boo! Want to learn more about our city’s One Book Steamboat program? Please visit http://onebooksteamboat.wordpress.com and while you are at it, check out www.steamboatlibrary.org, too.

  

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