Tag Archives: good business practices

Power of Push

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“Determine the thing that can and shall be done, and then we shall find the way.” ~Abraham Lincoln 

Early last summer, our son came for an extended visit, after college graduation, and before he began his new life in New Mexico. We decided one day to take a hike up Emerald Mountain, which is in our town of Steamboat Springs, CO. As we set out, I knew that our pace up the mountain would be brisk. I was in the company of  my husband and my son, two people who have been fulfilling their life-long passion for physical endurance, strength and adventure through sport. I am a regular walker, but that is all. 

Our goal was to reach the top of the mountain to an outcropping of rocks where we could take in the majestic view. Up and up we climbed. The pace was indeed brisk, and in fact, a lot faster than what I had bargained for. Several times, I wanted to turn back. My son remarked “Push yourself, Mom! You can do it!” So push myself, I did – all the way to the top. The view was more than worth the effort in end. 

As we descended from the top, I began to think what I would have missed had I not hung in there and made it to the top. My son remarked on the way down the mountain that I had proven myself “to be much stronger than he thought I was.” I had earned points in his assessment of my physical and endurance abilities!  

The moral of the story is that it feels good to stretch ourselves beyond what we think we are capable of. It makes us emotionally fit. We feel a sense of accomplishment, confidence and it gives us a can do attitude for the next challenge in our lives. We often miss the best opportunities, if we don’t take the risk. 

To find out more simple steps towards finding happiness in life, visit http://bit.ly/a6TnD6.

 

Which will it be?

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Is it a Phrase of your Life?

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“Three things tell a man: his eyes, his friends and his favorite quotes.” ~ Unknown

One of my good-natured friends sent me an e-mail the other day that made me laugh. It also gave me reason to stop and ponder. The e-mail consisted of all kinds of paraprosdokian sentences. I had no clue what that meant but as I read the list of phrases, I think I quickly got the idea.

Although the dictionary may have a definition of paraprosdokian phrases far different than mine, I have determined that these sentences are about authenticity, or rather, lack thereof. After reading line after line of these phrases, I believe many of  these quotations reflect how some people live their lives.

Here are a few examples of paraprosdokian sentences:

  • “Some cause happiness wherever they go. Others whenever they go.”
  • “Evening news is where they begin with “Good Evening” and then proceed to tell you  why it isn’t.”
  • “The voices in my head may not be real, but they have some good ideas.”

The list of quotes my friend sent me forced me to ask myself some questions. “Is the way I go about life in accordance with what is true?” “Do I live a life fulfilled with being honest and straight forward with myself and others?” “Do I say one thing and do another?”

Believe me, I am not perfect in any respect! But, I do everything I can to be aware of my actions and to live my life staying true to my principles, values and core beliefs.

When I am no longer on this earth, I don’t want anyone to say – “She was a good person, as long as she stayed out of the picture.”  Or when I arrive at heaven’s gates, I don’t want the judge to say – “She can come in, as long as she doesn’t open her mouth.”

Since this blog is only my interpretation of the term “paraprosdokian,” please let me know if I am way off base and have misunderstood these quirky, funny figures of speech are all about. I don’t want to be giving out any misinformation.

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Women Turn to Book Covers

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“‘I’ve learned that everyone wants to live on the top of the mountain, but the all the learning occurs while you are climbing it.” ~Unknown

At lunchtime yesterday, I again attended the Steamboat Professional Women’s Networking Group. Every woman stood to introduce her business and present her “elevator speech.” What an amazing group of women there were. But, you know what? It was the strangest thing! As each stood before me, I couldn’t even focus on their faces! As I listened to the expertise, knowledge and personal fulfillment each business brings to each woman, what came to my mind was a possible title of a book, film or other type of publication.

 Just as a few examples –

  • An insurance agent stood up to give the “low-down” on her business and I saw “CALENDAR!” with each month devoted to “Practical Tips for How Not to Loose Everything you Own.” 
  • Several skin care products representatives were in the crowd. As they introduced themselves, I saw ”BOOK!” entitled perhaps “Protect Your Child’s Skin from Environmental Damage: Beauty From the Moment She is Born.” 
  • “FILM!” I thought as an Executive Director of a Non-Profit  stood and introduced the organization she represented. Her face, right before me, turned into a DVD cover called “Miraculous Cases of Kids that have Thrived Through Mentoring.” What a shame her face morphed into a DVD cover! She had a beautiful face, too! How wonderful that her face and talents are associated with such a beautiful cause!

The list of titles I saw before me could go on and on. As I drove home, I thought perhaps this occurrence was not so strange after all. So many businesses now use independent publishing to provide and offer an accessory to their main line of business. It does bring  an additional income stream and it shares, with others, knowledge and expertise in a field of work. 

I hope, as I stood before the group giving my ‘elevator speech” some of the women saw my face morph into a book called “Lucky Lady Works in Industry That Grew Robustly Last Year.” 

That’s the independent publishing industry for you!

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Pondering Power

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“Integrity is doing the right thing, even if no one is watching.” ~ Unknown 

Several weeks ago, I received a communication from a group of people who were interested in having me join in with them. I listened and I considered what it was I was being asked to do. I was intrigued, for sure, and flirted with the chance to join this group. But something was amiss. For reasons that at first I could not grasp, I could not quite commit. A visible, impressive name was attached to the group, which made it ever so tempting, but after deep consideration, cogitating, pondering, thought and prayer, I decided the opportunity would not be personally fulfilling to me. By being involved with this group, I felt there would possibly be things that did not mesh with the inner fiber of my being. 

I spent several sleepless nights trying to make my decision and I even searched the internet in my quest for trying to decide which path to follow. Guess what I found? I found a radio show called the Things that Matter the Most! http://www.thethingsthatmattermost.org. Just reading the title of the radio show brought me to my senses and rattled me from going in a direction that may be meant for others but not for me. 

I declined the invitation and decided I would not look back. My decision sits well within my soul and goes along with what matters most to me. In the end, I decided I would rather be personally fulfilled than to try to be and act in ways that are contrary to my beliefs. 

Have you ever been tempted by situation such as this? What did you do? I would like to hear from you.

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Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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Sisters in Spirit

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“Learning is the beginning of spirituality. Searching and learning is where the miracle process begins.” ~ Jim Rohn 

Women all over the world are sisters in spirit. This weekend I attended a most fulfilling weekend with a group of United Methodist Women, sisters in spirit, right here in Steamboat Springs, CO. The gathering included a range of women in different decades and seasons in their lives, but we all shared something in common. We were all women who were on a quest to understand more about our place and purpose in this world, and how our spirits guide us in our daily living. 

Life Coach, Mary Nelson of www.reclaimyourselfandmore.com led the women in our weekend retreat in considering what areas of spirituality we are interested in exploring further. The possibilities are many, and a few of them included: 

  • Life Purpose
  • Intuition
  • Connecting with God
  • Angels
  • Meditation
  • Yoga
  • Journaling
  • Prayer
  • Wisdom
  • Affirmations
  • Laws of Attraction
  • Miracles
  • Reading Spiritual books
  • Faith 

Although we were asked to identify just one area, it was difficult to make a choice for some women, including myself. There is no right or wrong in how we as women chose to incorporate spirituality into our everyday lives. Our personal definition of spirituality is different and unique to each of us based on our own life experiences and beliefs. 

If given the choice, what area of spirituality would you like to explore the most? We would love to hear from you! Do you have a spiritual journey that you could share with others through independent publishing?

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Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

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Sharing the Word!

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“Do the right thing. It will gratify some people and astonish the rest.”                 ~Mark Twain 

How coincidental is that? Today, I had planned to write a blog on the man who is known as our first American novelist – Mark Twain. He is one of the most well-known essayists and moralists in our country’s history! This morning, I had a few minutes to spare before my dentist appointment, and took the opportunity to take a little drive into an area of Steamboat Springs, CO that I had not previously taken the time to explore before. There the name was, on a street sign, Mark Twain. Was it an Avenue or Road or Lane? ! I dont know! I was so thrown off guard by this odd coincidence of having just composed, on paper, last night a blog based on  Mr. Twain that I can not remember which!   

Seeing this sign has changed the content of my blog. I was going to go on and on about the man who was born in 1835 and died in 1915 AKA Samuel Langhorne Clemens. His speculative ventures included silver mining, business and publishing.  His writings had appeal to young and old, alike. Although in he is known for his humor and wit, many of the essays he wrote in his final years were filled with his “venting” against power, corruption and greed.

Why his name should appear on a street sign in a place like Steamboat Springs, CO, I wonder. Perhaps it is just a subtle reminder to all that as we travel down the road of life  “to do the right thing.”

 

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Devilish Distractions

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“Patience and fortitude conquer all things.” ~ Ralph Waldo Emerson

My computer, the little devil, has really gotten under my skin! It has even become the cause of writer’s cramp. I’ve got writer’s block – of all things! I have begun to write not out of desire but out of will.  My will to test my fortitude over a machine. Imagine that!

Having to work on what has become an antiquated, slow computer that freezes up, coughs and chokes every time I turn it on has been the bane of my existance all summer long. I have put off getting a new transmitter of digital information for far too long. My limits of being a fiscally conservative business owner have been reached, that is for sure!

I have learned alot from this adversarial relationship between my old computer and me –

  1. Write out of desire, not out of will!
  2. Recognize when it is time to let go of the old old and bring in the new.
  3. If a relationship becomes too overwhelming, get out of it!
  4. To write and think clearly and succinctly, you must clear out the clutter.

I need to have patience for a few more days. Then, I will be in a new relationship – one that will not be detrimental to my mental health.  As readers of this blogsite, you’ve got to be tired of hearing about this relationship with my old computer that I have found hard to forget! The relationship with my new electronic transmission device will be positive and filled with all good things! It will be more aligned with the way I like to live.  I will look forward to sharing all things fulfilling, once again!

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