Tag Archives: marketing

Old Concept, New Location

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“The thing I would encourage you to do is go where your love is. Go where your heart tells you to go.” ~ Bill Billachick 

Are you one of the many who has been traditionally published but for one reason or another wish to do things a little differently this time around? Perhaps you are disillusioned by the way the integrity of your writing can be changed by your publisher. Maybe you are interested in being more directly involved with the sales and marketing aspect of your publication. Is it that you would like to earn a higher percentage on your sales or do you wish to find out for yourself why, according to Bowker, independent publishing grew a whopping 181 percent between 2008 and 2009? All of these are good reasons for making a switch. 

One of the most valuable skills you will need to know as an independent publisher is how to reach communities of people, through social media marketing, who will purchase your book. 

Although the concept of social media marketing may sound “new age”, it really is an old concept, in a new setting. Instead of locating people that share the same interests as you do at church, at PTA meetings, in gyms, in bars, at knitting clubs or through fraternal organizations – you meet them over the internet and communicate with those like minded people. By building relationships, you will locate potential buyers. 

Don’t know where to start? Help is readily available. Search the internet for  e-commerce and e-marketing for independent publishers. Professionals can assist you in becoming more visible over the internet, which will increase the potential for sales of your independently published book all over the world.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Sharing the Word!

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“Do the right thing. It will gratify some people and astonish the rest.”                 ~Mark Twain 

How coincidental is that? Today, I had planned to write a blog on the man who is known as our first American novelist – Mark Twain. He is one of the most well-known essayists and moralists in our country’s history! This morning, I had a few minutes to spare before my dentist appointment, and took the opportunity to take a little drive into an area of Steamboat Springs, CO that I had not previously taken the time to explore before. There the name was, on a street sign, Mark Twain. Was it an Avenue or Road or Lane? ! I dont know! I was so thrown off guard by this odd coincidence of having just composed, on paper, last night a blog based on  Mr. Twain that I can not remember which!   

Seeing this sign has changed the content of my blog. I was going to go on and on about the man who was born in 1835 and died in 1915 AKA Samuel Langhorne Clemens. His speculative ventures included silver mining, business and publishing.  His writings had appeal to young and old, alike. Although in he is known for his humor and wit, many of the essays he wrote in his final years were filled with his “venting” against power, corruption and greed.

Why his name should appear on a street sign in a place like Steamboat Springs, CO, I wonder. Perhaps it is just a subtle reminder to all that as we travel down the road of life  “to do the right thing.”

 

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Common Clarity

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  “Almost all new ideas have a certain aspect of foolishness, when they are first produced.” ~Alfred North Whitehead

Having good language and writing skills is important for all of us. It helps us to communicate in our jobs, with family, friends and through social media, too! But using lofty, big words that no one else understands can be frustrating and a turn-off for the reader. A book or film with a message that is clearly communicated, is the most fulfilling to me.

If you visited this blogsite yesterday, I am glad you returned today! Yesterday’s blog writing was filled with archaic words that may have left you feeling the need for a reference book on weird, wacky words. It takes time that few readers have, to continually look up words you do not quite understand. I will spare you and provide you with a clear interpretation, right here and now!

The internet is a sciniary( keeper of archives), so it should be able to rally to the task of helping me find the right words. So useful is the worldwide web to writers in so many ways. Without it, I would need to practice the art of scoteography (writing in the dark).  Poets seem to find words that work in the context of their writing, so very easily that I have become a musophobist (person who regards poetry with suspicious dislike). I believe that poets can’t possibly come up with all those magnificent, creative words without extra God- given gifts for language. A gift that was not given to all individuals.

This blog is becoming somewhat naufrageous (in danger of a ship wreck)! If I continue, it will end up a capilotade (hashed together story).You will call me a cumber-ground (someone who is useless in their job) and suggest that I become a bouquinist(a dealer of second hand books).

Does it sound like morology (foolish talking) to you? Well, PLEASE do not discerp (tear it to shreds) unless you have linguipotence (mastery of the languages).

Enough of being inaniloguous (full of idle talk). These words are not drogulus (not able to be verified). They can be verified. I will deliciate (make myself happy) by ending this blog.

In the meantime, I will go try to open some boxes of books, that are hard to get into because they have segilbond (encircling plastic bands that hold shipping cartons shut – you know- the kind that are so hard to remove until you use them as a handle).

A girl just wants to have fun on her new computer, and use a lighthearted start. In coming days this blog will be more recognizable with fulfilling content!

 

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Devilish Distractions

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“Patience and fortitude conquer all things.” ~ Ralph Waldo Emerson

My computer, the little devil, has really gotten under my skin! It has even become the cause of writer’s cramp. I’ve got writer’s block – of all things! I have begun to write not out of desire but out of will.  My will to test my fortitude over a machine. Imagine that!

Having to work on what has become an antiquated, slow computer that freezes up, coughs and chokes every time I turn it on has been the bane of my existance all summer long. I have put off getting a new transmitter of digital information for far too long. My limits of being a fiscally conservative business owner have been reached, that is for sure!

I have learned alot from this adversarial relationship between my old computer and me –

  1. Write out of desire, not out of will!
  2. Recognize when it is time to let go of the old old and bring in the new.
  3. If a relationship becomes too overwhelming, get out of it!
  4. To write and think clearly and succinctly, you must clear out the clutter.

I need to have patience for a few more days. Then, I will be in a new relationship – one that will not be detrimental to my mental health.  As readers of this blogsite, you’ve got to be tired of hearing about this relationship with my old computer that I have found hard to forget! The relationship with my new electronic transmission device will be positive and filled with all good things! It will be more aligned with the way I like to live.  I will look forward to sharing all things fulfilling, once again!

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Keeping Us Safe

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“Sometimes it takes risking that friendship to find a love that will endure all things.” ~  Unknown

The events of 9-11 are all so fresh in my mind. Early Saturday morning, I reached page 197 in former First Lady Laura Bush’s memoir “Speaking from the Heart.” Here begins Mrs. Bush’s recounting of all the tragic events of that horrific, fateful day.

On this 9th anniversary of  the senseless loss of thousands of Americans, I helped my fellow Kiwanians as they rescued, with nets and buckets, the majority of 2500 rubber ducks that were released and floated down the Yampa River in Steamboat Springs, CO. The Rubber Duckie Race is an annual fundraising event for the Yampa Valley Medical Center, which Kiwanis has been involved with for over twenty years now. www.kiwanis.org. This year’s proceeds will go toward purchasing a medical instrument which will detect infections, such as staph, of new patients prior to being admitted to the hospital. An important, pro-active medical device.

As I helped with this fundraiser from the sidelines, I began to think how taking pro-active steps saves lives. Had our country known just how vulnerable, we were to attack, it would have done all that it could to be pro-active on that fateful day. If  all the safety nets had been in place, perhaps several thousand lives could have been spared.

I opted to stay safely out of the waters , as I helped with this fundraising event on Saturday. I did not want to risk the chances of petite, little ole me, being carried down the rapidly rushing waters of the Yampa River. I wanted to stay safe to enjoy today. It is a day of celebration of two people who have survived the challenges  and risks of marriage for 30 years! My husband has been my safety through each and every day of it.  I am truly grateful for all that I have and feel sad for those that no longer can share anniversaries, holidays and daily living with their mates that were lost in the Twin Towers.

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You’ve Got to be Kidding!

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“The most thoroughly wasted of all days is that on which one has not laughed.”  ~ Chamfort

What good are the words “RANT” and “RAVE” if we don’t use them every once in a while? The thing is, they are just two little words taking up unnecessary space in the dictionary unless we all put them to work occassionally!

 I put “RANT” to good use yesterday, as I sat in front of a computer at the library. Once again, my computer is in the shop. This occurrence has been  repeated far too many times this summer. I tried to console myself as I walked through the library doors. I uttered words to myself like “oh well, at least our library is gorgeous, new and bright!” Followed by, “I will work efficiently, since my time will be limited on a library computer.” To cement this concept in my brain, I chanted “I will quickly get in and out, I will quickly get in and out.”

Yeah, right!! I selected a computer placed right across from #028.909 NEL in the non-fiction section of the Dewey Decimal System. There sat the culprit ogling me and it refused to let me be! The flirt was a book called “So Many Books, So Little Time : A Year of Passionate Reading” by Sara Nelson.

Now, I ask you – “How can you possibly get in and out when you spy a title starring at you like that?”

  1. The title – I can relate to!
  2. My dream is the tag line.
  3. I met the author at a publishing conference a few years ago.
  4. I am curious to know if Sara Nelson can write as well as she speaks.
  5. You can not just strike up a relationship with just one book! What about all the others?

Now for my “RAVE” – Sara Nelson’s book came home with me (and a few others, too!) What a delightful, easily-devoured book! As a book reviewer, Sara executes her job so well. Throughout the book, she name drops titles left and right, and gives you enough of a tease to know you want the whole story! It is a great publication for someone who wants to read so many books, but has so little time!

When my computer is back from the repair shop, I will resume my chanting “I will work efficiently, I will, I will, I will.” That way, I’ll have more time for you know what!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Limited Only by Initiative

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“Initiative is key. Anybody who wants to be somebody is going to work as hard as they can to fulfill that dream.” ~ Unknown 

It is no secret that the publishing industry has undergone dramatic change over the past ten years. As cited by Bowker, non-traditional publishing grew a robust 181% between 2008 and 2009. In a few more months, we will be able to determine whether these growth percentages have been sustained for yet another year. From where I stand, this would be fulfilling news! 

Although many in the traditional publishing industry would like to tell you that these numbers are all a result of the downturn in the economy, I am not convinced of that!  

Agreed, the downturn of the economy has been a catalyst for change in business. It has given businesses a good reason to take a look at outmoded ways of thinking and to restructure. For businesses who believe that change is good – they have done things to work in positive new directions which include developing creative vision, gaining new momentum and starting fresh initiatives! Non-traditional publishers and businesses alike are putting technology at the center of the company and are learning how to reach large numbers of people at the least cost. Not a bad deal , now, is it?  

Are you an independent publisher whose marketing tactics are no longer relevant for the times? Wasting time, energy and money preserving old ways of doing business is never a good idea. Don’t have the comfort level or the time to explore what your next steps should entail?  That is okay.  There are those that can help! But do not tarry – invest in the future of your business and move forward. Go to your favorite search engine and look for  e-commerce and e-marketing for independent publishers.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Weekend Indie Publisher News

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ATTENTION INDIE FILMMAKERS!!! There is an all new film festival on the calendar beginning, February 2011. The New Mexico International Film Festival being held in Jemez Springs, NM in the Land of Enchantment! Read the mission statement of this festival to find out how they strive to be the best film festival you have ever experienced! http://newmexicointernationalfilmfestival.com/mission/

Submission Catagories:

  • Short Films: Documentaries (15 minutes or less)
  • Short Films: Narrative (15 minutes or less)
  • Feature Films: Documentaries (80 min or longer)
  • Feature Films: Narratives (80 min or longer)
  • Screenplays (90 to 120 pages  .pdf only)

Enter Early! Beginning October 29, 2010 submissions will be accepted. The earlier you submit, the more you will save.

The best part we have saved till the last – if your film is accepted, you will become a partner, and receive a portion of the box office take!  Assistance with travel expenses will be available and your submission fee will be returned! New concept, new attitudes and an exciting group of people to showcase your film with.  Submit now!

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Plotting the Course

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“We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate”                                           ~  Ralph Waldo Emerson 

The words of poet, philosopher, orator and essayist Ralph Waldo Emerson have endured because of the wisdom and insight he had into the independent spirit. Transcendentalist and idealist that he was, he well understood how we are all fulfilled by different things in life. He also “got it” when it came to literature, too! His comprehension of how to eloquently use words to move us, worked well. 

One of the biggest advantages of independent publishing, is the ability to plot an individual and “private chart” for marketing a book or film. However, in order to be successful, one must have vision, understand capturing an audience, know how to market and how to tap into it. In this day and age of internet selling, the willingness to step into marketing tactics that are creative and non-traditional is important and necessary.  

If you are a person who enjoys the writing process, but do not consider yourself e-commerce (internet) savvy, there is no reason to be concerned. There are freelance consultants that can help design a course of sales and marketing action for your book. The aim will be to become more visible to your potential buyers so you can increase opportunities for sales.  

Wisdom dictates that it is never too early to begin plotting the course for your voyage for your independently published book or film. Be smart – start right now! Search the internet for companies who specialize in e-commerce and e-marketing for independent publishers.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Stretch Your Face!

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“Friends have all things in common.” ~ Plato

 Geezum, Crow! Did I ever have my hands full on Friday! It was my birthday and I got inundated with “Happy Birthday Greetings” from  friends all over the globe!  One from Germany, several from Canada, Paris, Norway,  a few from the U.K., New Zealand, Boznia, Australia and even Macedonia, what more could I want? There were messages written by  friends from all across these United States, too!  

My point is really not to crow about my number of  friends. My point here is the value of e-marketing and social media marketing for business. You can reach communities of people, with like interests, all over the universe, through the power of the internet.  My  friends include people who through their own creativity have independent businesses. They are writers, filmmakers, painters, printmakers, independent publishers, just to start the list.  

Some are just friends, caring not that my company provides services for independent publishers, but about me. And you know what? Never underestimate the value of others when it comes to helping to spread the news over the internet! Viral communication travels far, wide and fast – through computers, cell phones, digital cameras and the like.  

In case you are not aware – business has taken on a whole new dimension through the internet! If you are an independent publisher who has not yet become comfortable with the new age of e-commerce and e-marketing, won’t you feel better to be moving ahead into something exciting, fresh and new, rather than feeling stagnant and stuck in the past? 

Even if you are some other kind of business owner, it does not matter! The principles are still the same – becoming more visible to a community of people who share the same interests as you do! What are you waiting for my friend, what are you waiting for? Low cost – far reaching is what it is all about.

 

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