Tag Archives: marketing

Film Friday

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“…to increase respect for the creative individual, to widen participation by all the processes and fulfillments of art – this is one of the fascinating challenges these days.”  ~ John Fitzgerald Kennedy 

The New Mexico International Film Festival is a week away. Festival Director, Justin Eugene Evans and Associate Festival Director, Marc Leonard have on tap a line up of fulfilling and impressive independent films that are sure to support their efforts at making this 1st year film festival, touted at being “not the biggest but the best,” all well worthwhile. 

The Festival Opens on Friday night, February 11th with the screening of “A Lonely Place for Dying,” a 94 minute, award-winning narrative film. This film is not an official selection, and is not eligible for the contest or other perks the official selections will receive.  It is a film associated with the festival staff. Following the screening will be a Q & A session with Writer/Director/Producer Justin Evans and award-winning visual effects artist, Marc Leonard. This film is notable for attracting big name actors, James Cromwell and Michael Wincott to the low-budget film and for it’s great storyline. For more information on this film, visit http://bit.ly/anFK2l. 

Official films selected for the NMIFF that will be screened include:

  • Misdirection
  • Food Stamped
  • I F**ing Hate You   (Please do not  be put off by the title)
  • Heart of Now
  • Kavi

To see the full Festival schedule, including after the screening get-togethers and more Q & A sessions, please visit http://bit.ly/eGqIWo.  

Just as I had promised, Sunshine will be present in Jemez Springs, NM and it’s bound to be a great weekend of celebrating independent films and the filmmakers who produced them. Don’t miss out!

 Jemez Springs, NM – site of New Mexico International Film Festival

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Melding Recreation with Culture, Art and Religion

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“Art seems to me to be above all a state of soul.”~ Marc Chagall 

Did you happen to see “Chautauque: An American Narrative” on PBS last night? I’ve been aware of this artist colony, located in Western New York, for quite sometime. However, the 60 minute documentary fulfilled my interest in wanting to know all kinds of things about this idyllic, lakeside town, their summer inhabitants and the programs offered by the Chautauque Institute that has existed since the late 1870’s. 

The Chautauque Institute has had it’s struggles over the years, but since the 1980’s a new vision for strengthening it’s programs in science, art, religion and politics has rejuvenated and elevated their institution to new levels. What began as a literary retreat back in 1878 now includes teaching programs, lecture series and live performances of theatre, opera, ballet. Studio experiences abound for painters, sculpture, fiber arts and even more. People come to immerse themselves in the intellectually and culturally stimulating programs for a week or two, or for an entire season. 

The institute’s popular morning lecture event attracts speakers such as Sandra Day O’Connor, David McCollough, Garrison Keiller and Daniel Pink. There are over 2,000 fulfilling programs in a 9 week period for those with a thirst for knowledge on the subjects of art, politics, spirituality and culture. 

Lake Chautauqua provides a setting for recreating in any way you please. Every summer, the town swells from a few hundred full-time residents to a population of 150,000 people. There are families, 5 generations deep, that return annually to enjoy the facilities and the recreation opportunities in this beautiful town and at this culturally-rich institute. For more information on the documentary film about this fulfilling summer hub of recreation, enrichment and intellectual stimulation, please visit http://bit.ly/gh9rTu.

 

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All for the Sake of Learning

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“What we become depends on what we read after the professors are done with us.” ~ Thomas Carlyle

In recent years, I have become a real fan of historical art fiction. Some of my past readings have included books like the Girl with the Pearl Earring, The Painted Kiss, Girl in Hyacinth Blue – all about prominent painters of the past. The latest book I read, turned my attention to one of the finest composers that has ever lived, Vivaldi.  I just finished reading “The Four Seasons: A Novel of Vivaldi’s Venice” by Laura Corona. What a fulfilling read! 

The story is about two sisters whose lives begin together in an orphanage.   Both have talent in the arts, but one sister, has a much broader view of the world and of her destiny. This leads her to a path in life, far different than the other sister, who is consumed with thoughts of a priest and maestro and what he can offer her inside the walls of the orphanage. 

The Four Seasons: A Novel of Vivaldi’s Venice, like all the other works of historical art fiction I have read, have led me to want to know more about the artist and his life. If we could reach children and teens through books of historical art fiction we might be able to add some balance to their futures. Their futures might contain knowledge about idols from the world of art and culture, rather than idols from the world of misplaced values.

For more information on this charcoal drawing on board “The Book”  by Nancy Guzik, please visit www.WestWindFineArt.com.

That is just my thought from this day of All Things Fulfilling. Much of my time is spent writing blogs and spreading the word on the future of the independent publishing industry. As soon as I get time to squeeze it in, I look forward to “Clara and Mr. Tiffany.” I understand it too, is a worthwhile, educational read.

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Fair Trade

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Of all things,  “Live so that when your children think of fairness, caring, and integrity, they think of you. “  H. Jackson Brown, Jr. 

“Dulcinea, How I Love You!”  Remember that song from “The Man of La Mancha?” For almost 25 years I was fulfilling my love for musical theatre by ushering, voluntarily, at the Weston Playhouse www.westonplayhouse.org in charming Weston, Vermont. Over those years, “The Man of La Mancha” graced the stage once or twice and I was able to hear this memorable song sung live, by actors from the guild. My first introduction to “Dulcinea” was as a teen when I went to the Paper Mill Summer Theatre in Owings Mills, MD www.papermill.org  and saw the play there too.  Oh, how I adored it! 

I know you all are thinking I have lost my marbles.” How in the world did she get on this subject?” our readers must be asking.  I happened to open the Sunday paper and saw a story about the Dulcimer Shop in Mountain View, Arkansas.  For more information on this company and the history of this instrument, which produces exquisite, ethereal sounds, please visit http://www.mcspaddendulcimers.com.

It was the commonality of the root of the words, dulcinea and dulcimer, that triggered my recall of this memorable song. I’ve about worn out my favorite search engines, so I don’t dare inquire through those channels about the meaning of the root dulci. Next time I see, my friend Vesna, from Macedonia, I’ll ask her, she’ll know! She has her PhD, ABD, in linguistics and perhaps she can help me out. 

They say (whoever they is) you should write down what you want out of life, not just think about it. In this present moment, I would love someone to send me the name of an artist with beautiful rendition of “Dulcinea” being played on a dulcimer. It would be such a beautiful pairing of  instrument and song. Perhaps I could listen to a  little bit of heaven right here in my office, as I work.

Since I have been bemoaning the fact that I have neglected the independent recording artists on this website, I’d like to engage in a little fair trade.  For the first person, from anywhere in the world, to contact me through a kind blogsite comment,  with the name of a dulcimer-playing independent artist whose repertoire includes “Dulcinea,” I will write a blog on the  musician.

This could be alot of fun! I’ll let you know how it all turns out! “Dulcinea…….”

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Build it Right!

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“Anyone can give up. It is the easiest thing to do.” ~ Unknown

The first thing you need when you build a house is a toolbox. Not only do you need a toolbox, you also need to learn how to use all the contents in the box. Whether you are building a home, or a strong web-presence, it is important that you do not fall short in your understanding of how to use the all tools.

Just putting content out on the world-wide-web is no longer enough. To build a strong, effective internet presence,  you must have a grasp of “computer-consumer psychology,” as it pertains to your specific product, service or company mission.  This is a mind-set that can be taught. If you are business person or an independent publisher just beginning to utilize the latest dimension of marketing, it will be well worth your time to explore, with a professional, how to optimize the why’s, the how’s and the when’s of using the tools used for digital advertising and promotion.

Spend your advertising dollars wisely and expend your energy smartly so you can create a strong e-marketing campaign that will help you become visible to qualified leads.

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Have you ever noticed?

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“Friendship is the golden thread that ties the heart of all the world.” ~ Anonymous

Have you ever noticed that when you become friends with someone, the more you know about them – the more you want to know about them? Enter the world of e-marketing! Digital marketing is fulfilling this need for people wanting know everything about a person, place or thing prior to meeting them in person or engaging in business together.

If you are not well versed in this new-fangled way of marketing, it is confusing territory to enter into. There is without a doubt, consumer psychology behind this marketing tactic that needs to be understood in order for it to be used it effectively. After all, you want to turn people on and not off! For more information on how the psyche affects our thinking, please visit http://bit.ly/bPGCX0.

In case you have not noticed, we are living in times where privacy is difficult to find. There are arguments for and against this way of living. But, it has created a need for fans of independent publishers (such as writers, filmmakers and musicians) to want to know more about the people behind the words and images, and about people that make businesses tick.

Business owners, are you using this to your advantage? By becoming more visible, the opportunity for lead generation and sales of your products increases. Let the folks that understand the new consumer psychology behind this non-traditional way of marketing help you – look for a company that specializes in e-marketing for independent publishers.  They can help you plan for success in this strange new world of digital marketing.

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Plein Air Returns

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“Popularity is the easiest thing in the world to gain and it is the hardest thing to hold.”   ~Will Rogers 

Artists, Feel the Breeze! The stir of artist’s whispers and newfound creativity has the much-missed Plein Air Magazine back into existence. The magazine was first published in 2004, and then it was published as Fine Art Connoisseur. It is coming back into circulation, once again as Plein Air Magazine as of February 2011.  Just in time for winter reading, and spring inspiration. It is fulfilling to know the art community mourned its loss and demanded its return! 

At the helm of the magazine is publisher Eric Rhoads and Editor Steve Doherty, two seasoned professionals in the art publishing world. Look for this great resource on newsstands. This magazine is for all painters but especially valued by artists who like to step out of the studio and into nature to paint its elements from real life. 

Plein Air Magazine is available in print, digital version or you can subscribe to both editions at http://bit.ly/dO0s5D.

 

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From a Personal Perspective

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“Above all, be true to yourself, and if you cannot put your  heart in it, take yourself out of it.” ~ Unknown

Although I took last week off from the blogging world, make no mistake, I was still working hard. I spent my time reading and writing and ciphering, in preparation for the New Year as a business owner offering e-commerce and e-marketing services to those who have chosen a path of fulfilling their lives by combining business and the arts.

The arts is a big, broad term that in my opinion includes those persons who have made it an art to live according to what they believe to be true and right and good. There are those who practice the art of excellence in customer service, work in the healing arts, the art of design, the art of creating beautiful spaces and faces,  the art of spirituality, the art of working in a capacity for the betterment of this world, not even to mention the stereotypical artists – writers, filmmakers, musicians, photographers, visual artists and performing arts, to name a few.

As I meandered through the aisles of the library last week, I came across a book in the inspirational section called “This I Believe.”  www.thisibelieve.org.  Each essay is a proclamation from an individual who has a unique perspective on what they believe to be true in their lives. Each statement offers a personal “raison d’etre.” They are acknowledgements of what fulfills each individual with hope and makes sense of their world, no matter what their history or mission in life has been.

The end of the book challenges each reader to write their own 350-500 word narrative based on a “This I Believe” statement. For people who are driven by their passions in their work, this task should be a breeze! For me, as a business owner, it is!  My own personal statement is what makes me rise to and enjoy the challenges each and every day.

In the interest of keeping this blog short and not too laborious to read, I will state my “This I Believe” briefly. “I believe those who use their passions in their work, live the most fulfilling lives. I believe, as a business owner, that by serving others, so that our clients can focus on what they do best, this world will be a better place.”

Write your own “This I Believe” statement now! It will bring to light to your core values and it will drive you to do your best each and every day.

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A New Chapter

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“There are two mistakes one can make along the road to truth…not going all the way, and not starting.”  ~ Buddha 

A New Year, a fresh start! Puts me in mind of a story I recently heard about truck driver, turned bounty hunter, turned Metropolitan Opera star. Do you know about the transformative life that Carl Tanner has created for himself by finally fulfilling his dream of becoming an opera singer? There are elements to this tale that movies are made of. It is a chronicle of coming out of the darkness and into the light. To read more about this inspiring story of fulfilling one’s aspirations in life, please visit http://nyti.ms/hc4hgc. 

Each and every one of us has a story of longings. The barriers we place upon our selves are the closed doors in our minds. In this New Year, I will be speaking with all sorts of folks who have dreams of propelling their businesses and their careers to new heights through the power of independent publishing and also through new, creative approaches to marketing themselves and their businesses through the internet. We can steer them in fulfilling  those dreams. 

A New Year is a time for new beginnings.  We can begin to fulfill our dreams as soon as we decide it is time to make the star, in us, more visible to others. What have you resolved to do this year to quench your yearnings and begin a new chapter in your life?

 

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Hear the Bells!

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“Listening is a magnetic and strange thing, a creative force.” ~ Karl Menninger

My sister and I have had a running  joke since last Christmas. I have really enjoyed the volunteer work that I have done over the past two years. Somehow, I have been recruited into more things than I ever thought I could be talked into, but all of it has been very enjoyable. Every time I mention what I have become involved with, my sister tells me “she is going to sign me up as a professional bell ringer, next.” Little does she know, more than a year ago, after recognizing the need, we began fulfilling our clients requests for assistance to become more visible  on the world wide web, by helping our clients to ring their bells.

As an independent publisher, are you aware of the benefits of bell ringing? You must, in part, ring your own bell. It is absolutely, completely necessary if you are to become a successful independent book publisher. No one can help an author sell a book better than the author themselves – at book signings, at schools, churches, in libraries and at any events where communities of people will give you their listening ear.

The gong that reaches the largest listening audience for the most affordable price, however, is through e-marketing. You will be heard loud and clear by communities all over the world, but it takes consistent effort in order to be effective! It is time consuming, there is no doubt about that and that is why independent publishers hire “professional bell ringers’ to help them with the task, so they can focus on the Art of what they do best.

Independent publishers, and businesses alike, give your selves a great New Years present. Start the year off right by letting go of some of the old ways of promoting yourself and ring bells in new, creative ways. Don’t know where to start? Go to the place that people now frequent the most – the internet – and use your favorite search engine to look for a “company that specializes in e-marketing for independent publishers.”  With a little help, people may begin to say all over the globe ” that title, that author, that company, that film, that artist or that musician rings a bell.” Think how fulfilling that would be!

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