Tag Archives: marketing

Is it a Phrase of your Life?

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“Three things tell a man: his eyes, his friends and his favorite quotes.” ~ Unknown

One of my good-natured friends sent me an e-mail the other day that made me laugh. It also gave me reason to stop and ponder. The e-mail consisted of all kinds of paraprosdokian sentences. I had no clue what that meant but as I read the list of phrases, I think I quickly got the idea.

Although the dictionary may have a definition of paraprosdokian phrases far different than mine, I have determined that these sentences are about authenticity, or rather, lack thereof. After reading line after line of these phrases, I believe many of  these quotations reflect how some people live their lives.

Here are a few examples of paraprosdokian sentences:

  • “Some cause happiness wherever they go. Others whenever they go.”
  • “Evening news is where they begin with “Good Evening” and then proceed to tell you  why it isn’t.”
  • “The voices in my head may not be real, but they have some good ideas.”

The list of quotes my friend sent me forced me to ask myself some questions. “Is the way I go about life in accordance with what is true?” “Do I live a life fulfilled with being honest and straight forward with myself and others?” “Do I say one thing and do another?”

Believe me, I am not perfect in any respect! But, I do everything I can to be aware of my actions and to live my life staying true to my principles, values and core beliefs.

When I am no longer on this earth, I don’t want anyone to say – “She was a good person, as long as she stayed out of the picture.”  Or when I arrive at heaven’s gates, I don’t want the judge to say – “She can come in, as long as she doesn’t open her mouth.”

Since this blog is only my interpretation of the term “paraprosdokian,” please let me know if I am way off base and have misunderstood these quirky, funny figures of speech are all about. I don’t want to be giving out any misinformation.

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Shhhh….Don’t Tell Anyone!

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“The most important thing in life is to learn how to give out love, and let it come in.”  ~Morrie Schwartz 

Yesterday, we received a joyous e-mail from one of our 7 nieces. She was emailing us to announce she had gotten engaged the night before. For two architects who found one another and fell in love, the setting for the proposal was picture perfect!  

 Across the way from where my niece lives stands an old mill building. The building was the subject of discussion every time she and her boyfriend would walk by it. The two architects would discuss all they ways they would like to restore it and how this historic building with all it’s architectural details, would make a fulfilling place to live.  

Two days ago, my niece’s boyfriend was hard at work. Unbeknowst to her, he was laboring hard at creating a scene for a romantic proposal in this historic old mill building. That evening after dark, they walked by the familiar site of the mill building, as usual. My niece noticed and remarked that there appeared to be lights on inside the abandoned building. Her boyfriend suggested they go take a peak inside. She was hesitant for fear of getting caught trespassing but, with a little prompting, she swallowed her fears and in they went. At the top of the stairs, she saw the scene of two lone chairs and lit candles. She said “we better get out of here, someone is having a party.” Her boyfriend took her hand and said……            Ah, romance!  In the rest of the story are things many novels are made of. 

Congratulations, Kara and Joe! I know you two architects will design a beautiful life for yourselves and create inspiring homes for others.

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A Gift Given

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 “A person should set his goals as early as he can and devote all his energy and talent to getting there.” ~ Walt Disney

It has been just about two years since I relocated to the West. I arrived, site unseen, trusting that the change of location would be good for me and our family. We loved our home of 30 years in the beautiful state of Vermont. However, it was time to turn to a new State to fulfill our need for a change in opportunities after many years of being in the same place. It was a chance to see what another part of the country had in store for us. 

Yesterday, as I sat in church, I began to think of all the things I was grateful for in my life and in a new community. Among them is a singular voice. It is a voice that emanates from a nearby pew nearly every week. The voice is so beautiful, that it brings tears to my eyes every time I hear it.  (And I am not a particularly tearful person by nature). As I told the gentleman’s wife, “when I hear his spectacular and commanding voice, there is no doubt in my mind that God gives each and everyone of us personal gifts in life.”  This exquisitely talented man, has used his talents as a professional vocalist, throughout his life. What a fulfilling way to spend one’s career. 

Parents, do you have a child who at a young age is showing signs of extraordinary talent in athletics, Art, mathematics, science or perhaps, has at a tender age, a deep understanding of the world around them? The diversity with which God created humanity and our world is awesome! No two people are exactly alike, and when we follow our individual hopes, dreams and talents we become the best we can possibly be. Are you following a path that will lead to personal fulfillment? If not, can you change that? It is never too late!

 

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Weekend Indie Publishing News

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Free education on “Cover to Cover” Radio Show www.wnzf.com every Saturday with host Frank Gromling – former Board member of the Independent Book Publishers Association! Tap into a great opportunity to learn from professionals in the independent publishing industry. Tune into this radio show from all areas of the country, because it is brought to you through the internet every Saturday morning.

  • 11:30 AM Eastern Standard Time
  • 10:30 AM Central Time
  •  9:30 AM  Mountain Time
  •  8:30 AM Pacific Time

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Looking for a winter writing retreat in a beautiful historic seaside town?  Enroll in a Poetry and Prose Get-Away in Cape May, New Jersey. This three day workshop is scheduled for January 14-17, 2011 at the Grand Hotel. Graduate credits are available through Rutgers University.

Be sure to register prior to December 15 to avoid the late registration fee.

For more information, visit www.wintergetaway.com

Genres: Memoir, creative non-fiction, children’s writing, song writing, poetry, novels and short story.

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Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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Sisters in Spirit

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“Learning is the beginning of spirituality. Searching and learning is where the miracle process begins.” ~ Jim Rohn 

Women all over the world are sisters in spirit. This weekend I attended a most fulfilling weekend with a group of United Methodist Women, sisters in spirit, right here in Steamboat Springs, CO. The gathering included a range of women in different decades and seasons in their lives, but we all shared something in common. We were all women who were on a quest to understand more about our place and purpose in this world, and how our spirits guide us in our daily living. 

Life Coach, Mary Nelson of www.reclaimyourselfandmore.com led the women in our weekend retreat in considering what areas of spirituality we are interested in exploring further. The possibilities are many, and a few of them included: 

  • Life Purpose
  • Intuition
  • Connecting with God
  • Angels
  • Meditation
  • Yoga
  • Journaling
  • Prayer
  • Wisdom
  • Affirmations
  • Laws of Attraction
  • Miracles
  • Reading Spiritual books
  • Faith 

Although we were asked to identify just one area, it was difficult to make a choice for some women, including myself. There is no right or wrong in how we as women chose to incorporate spirituality into our everyday lives. Our personal definition of spirituality is different and unique to each of us based on our own life experiences and beliefs. 

If given the choice, what area of spirituality would you like to explore the most? We would love to hear from you! Do you have a spiritual journey that you could share with others through independent publishing?

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Hatched Blessings

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“Faith is putting all your eggs in God’s basket, then counting your blessings before they hatch.” ~ Ramona C. Carroll 

As summer slips into fall, I have decided to look back just one more time to reflect on the blessings of the summer, my favorite season of all. Focusing on what is positive in our lives, helps us to live a life fulfilled. Ordinary occurrences can become extraordinary depending on how we view them. By concentrating on our blessings rather than our woes, we live in the present moment, enjoying life to the fullest. Some of the highlights of my summer included: 

  • Returning to childhood for one glorious day of floating down the Yampa River in a tube!
  • Witnessing our child graduate from DeSales University www.DeSales.edu  and recalling all the landmark steps in his life that came before it.
  • Participating in two fundraising events as a member of Kiwanis International. www.kiwanis.org. Knowing that Kiwanis will partner with Unicef to serve children all over the world through The Eliminate Project.
  • Learning that my husband has been invited to coach athletes at the World University Games this coming winter. What a thrill for him!
  • Eating peaches and sweet corn from Paradise, CO that rivals the summer produce I ate growing up in the state of Maryland. I didn’t think again in my life, I would find any as fine as that – but I have!
  • A return to Rocky Mountain National Park for one great day of sharing the splendorous sights with our son.
  • The opportunity to share with others, at several events, what independent publishing is all about.
  • Volunteering at Strings in the Mountains www.stringsinthemountains.org seeing some of the finest artists in the world perform right here in Steamboat Springs, CO.

It is time to say goodbye to summer and I can’t wait to see what a new season in my life has in store. I am sure it will be fulfilling, too.

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Absorbing Culture and Climate

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“Attending there let us absorb all the culture of nations and dissolve into our judgment all their codes.” ~ William Empson 

About 20 years ago, my interest in Native American history and lore began. As I read book after book of all things Indian to our young son, I became as absorbed in the culture as he did. I learned right along with him.  Never did I dream this East coast native, would get the opportunity to fulfill her dreams by climbing up the ladders and into the caves of the cliff dwellings at Bandolier National Monument. This weekend, I saw it all for myself first hand, along with our son who has gone from toddler to filmmaker, in what seems like a blink of the eye! 

While in the Jemez Mountains of New Mexico, we stopped and saw the site of the New Mexico International Film Festival. The venue will be as unique as the mission of the film fest itself.  Come February 2011, the  town of Jemez Springs, will be filled to the brim with like-minded artists, whose films have been selected for excellence in independent filmmaking. The community is inhabited with residents who are fulfilling their lives with their passion for the arts. Writers, potters, musicians, jewelers, photographers  and other independent minded people draw inspiration from their surroundings in this town,  removed from city living. For more information on this film festival, and to get a peak on video at it’s awe inspiring surroundings, http://bit.ly/abaSuQ.

Thanks to our host, Marc Leonard, Associate Director of the New Mexico Film Festival for taking this weekend to show us the sights of the area. I even came away with a little pocket change from my 15 minute winning streak at the Sandia Casino. Our quick trip, unfortunately, left no time to visit the galleries in nearby Santa Fe, but it gives me one more reason to return!

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Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

 This blog brought to you by www.CornerstoneFulfillmentService.com.