New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Bringing Fulfillment to Life

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The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do  you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Reading into Thoughts

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We buy books because we believe we’re buying the time to read them. ~ Warren Zevon

Good story line, great characters, mystery, romance, captivating dialogue or cover, identification with place or setting – all good reasons why people buy books.

I never much thought that hope may be a reason for buying a book. But, yes, as I ponder the idea, it is true. We do buy books anticipating we will find time to read them. And we trust there will be something that speaks to us from within the pages.

man with child readingI recently read The Light between Oceans by author M.L. Stedman. What a moral dilemma the characters in this novel face. It is a very compelling, thought provoking story. The book made me stop and consider all the reasons parents take the plunge and bear children. On the list is the same element of hope we have in buying novels.

We hope we will have enough time to love our children they way we ought to and we will have a fulfilling relationship with them. As with books, what’s the point of having children in the home if we can’t appreciate them, and if they do not remain in our hearts and minds forever?

There is a blog I’ve been following for about a year by Tom Dawson, author of Cottonwood. http://tdawson-cottonwood.com/pieces.html . Dawson’s commentary on being a father  and grandfather in his “Pieces” column is worthy of reading. Follow the link, and scroll down until you see the article titled “The Promise.”

Just another independent thought this morning about books and children. Do return tomorrow to All Things Fulfilling.

America through Images

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I think at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity.” ~ Eleanor Roosevelt

 Happy Birthday, America!

Today’s blog is all about independence, patriotism, and all things fulfilling and nostalgic through American art posters.

Each of these works of art have been created by independent artists and can be purchased, and shipped world-wide through e-commerce (through the web or on-line). Please go to www.AllPosters.com .

As you take a tour, remember those who have fought to defend our country’s liberties, this day and every day. Enjoy the American story, told through images.

Happy 4th of July, everyone!

adolph-treidler-soldiers-without-gunsfood is ammunition dont waste

girl pulling for soldier

wwii-can-all-you-can

edward-penfield-every-girl-pulling-for-victory-save-waste-papersilence means security

stevan-dohanos-two-generations-of-vets-july-5-1947

scott-westmoreland-surfin-usa

wwii-us-poster-1942

charles-coiner-give-it-your-bestThis blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Do return tomorrow to www.allthingsfulfilling.com .

Fulfilling Flashbacks

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“God has given us our memories that we might have roses.” ~ Unknown

Recollections bookThere is a book by Jim Chambers called,  Recollections: A Baby Boomers Memories of the Fabulous Fifties that is a fun read if you grew up in the 1950’s and 1960s and like to return temporarily to yesteryear. Although I believe in the importance of moving forward in my life, just thinking back to childhood days is fulfilling.

Click for info & ordering

The other day, I returned to my childhood, when I stopped by a snowball stand (also known as snow cones, in other parts of the country) for a treat down memory lane. Choosing a flavor has not become easier as an adult, I can assure you of that. Tutti-fruity, blood orange, thunderbird, lemon-lime, they all sounded good, but root beer eventually won out. The girl manning the stand rushed me to a quick decision when she looked at me with her beady eyes, as if to say “Hurry up lady, make up your mind, I’ve got along line of people waiting.”

As I sipped and crunched on the giant-sized cup of crushed ice with artificial flavoring, I thought back to all kinds of fulfilling thoughts of summer from the 1950s and 60s. Do you remember?

  • “Sea and Ski” suntan lotion? Back then, the thought of adding a sun block to the lotion would have been a travesty!
  • The drive-in movies? The audio box that hung from the window emitted sounds that crackled and broke up.
  • Lazy  days by the pool or laying on the bed reading The Bobbsey twin novels? One book after another?
  • Doing the twist or the “Freddie” with your friends? Loved the Beach Boys, the Mamas and the Pappas, the Temptations, the Righteous Brothers and the Supremes.
  • Walking between bolts of fabric at the sewing store? Dreaming about patterns, colors and materials you’d need to make a back to school dress for      September?
  • Waiting for the weekly airing of Candid Camera? That show always tickled me pink.
  • Screaming like a raving maniac when the Beatles appeared on Ed Sullivan? How I adored Ringo and also Topo Gigio!

608-worldsfair-postcardI was keenly aware that our family shared a special privilege, the summer of 1964. We went to the World’s Fair in NY. Oh, how I wish my youngest brother was old enough to remember it. He was just a baby. I marveled at seeing the huge globe on display, and colorful flags from all the nations represented, surrounding it. Our family sang “It’s a Small World After All” the entire way back to Baltimore.

Ahhhh…childhood. Beautiful childhood. I had all the time in the world just to be a kid and play. Unfortunate that today, kids get rushed through it, isn’t it?

This  blog brought to you by Sue B Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected Click for info & ordering Sue’s memoir and www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Postcards Facing Extinction?

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He who moves not forward, goes backward.” ~Johann Wolgang von Goethe

I tried, I really did, but there were no postcards to be had within a 20 mile radius. A few weeks ago I searched every convenience store, gas station and even inquired in local restaurants and marinas. Even on a remote island, where progress moves very slowly, postcards are like dinosaurs – they are non-existent. I had hoped to send some to my writer friends but, e-communication seems to have replaced most paper correspondence.

What with the price of gas, I couldn’t see traveling further than twenty miles just for a few postcards. So, for my author friends at the Steamboat Writers Group,http://steamboatwriters.com/ I’ll post my own image of my travels in this space and the message I would have written on a postcard if I’d had one.

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Visiting with writers groups in my travels – listening to works in progress. All things western traded for narratives about all things nautical. Fictional tales about authors bagging the big buck in the Rockies replaced with bragging about the big catch in the Atlantic. I still wait with baited breath for a true story. All things fulfilling and fun! See you soon.

The next greetings go out to my other pals at We Write Steamboat ,http://on.fb.me/1a8jQzO a networking group that I organized a few years ago. And also to the Colorado Independent Publishers Association. www.cipabooks.com.

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Hi Gang –

Wish you were here – great place for a meeting. Writing group conversations on East Coast are very familiar. Like the west, independent publishing, e-books, print-on-demand & how the industry has changed takes priority no matter where I travel. All things fulfilling and fun! Wish you were here.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce & e-Marketing for Independent Publishers.

Book Marketing Savvy

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“….from the reading of ‘good books’ there comes a richness of life that can be obtained in no other way.” ~ Gordon B Hinckley

On Tuesday I joined a book club of women from Dorchester County Maryland for lunch. It was the second time I have been among the group, and talk naturally flowed to who is reading what, favorite authors, book lists and other common subjects among book lovers.

One member of the group mentioned she was headed to Boonsboro, Maryland to the historic Inn that is the subject of Nora Roberts recently published Boonsboro trilogy. Roberts has capitalized on capturing the hearts of her readers not only through her books, but by giving her fans an opportunity to visit and relax in the setting of some of her stories. In my opinion, it is a great example of using creative book marketing savvy and smart business.

boonsboro innObviously her investment in the old stone property, the Boonsboro Inn, on the corner of North  Main Street and Potomac, and in the town, itself, has been made possible by her success as a very prolific writer. She has approximately 200 titles to her credit, and some of her novels have been adapted for film. www.noraroberts.com.

The Boonsboro Inn aims to provide a fulfilling vacation travel experience with a literature experience. The assistant innkeeper, Patti, worked at Turn the Page Bookstore for four years. Obviously a booklover and well-read person, I am sure she is well-versed in providing the guests with plenty of background about the Montgomery brothers, the clan featured in The Next Always (Book 1), The Last Boyfriend (Book 2) and the final book of the trilogy, The Perfect Hope. To read more about the Boonsboro trilogy,Click here..

To learn more about the Boonsboro bed and breakfast experience, the amenities offered and the renovation of the historic property, please visit the website. http://bit.ly/19GwZhM.

According to hospitality surveys, more and more people are looking for unique vacations. If you have had a satisfying vacation in a literature hotel or inn, please share your experience with booklovers and writers who frequent www.allthingsfulfilling.com. Click on comment below and tell us all about it.

Gold Standards in Independent Publishing

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quality-mark

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution. ~ William A Foster

Award-winning authors with award winning books! Today we continue highlighting authors who took away 2013 EVVY prizes from the Colorado Independent Publishers Association (CIPA) last month.

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Each of the aforementioned authors, as well as those who received second, third and merit awards from CIPA are setting high standards for all independent publishers. The Colorado Independent Publishers Association is working hard to ensure that top quality authors are reaping the rewards. The organization is putting into place high standards for judging criteria for book contests. Thank you, CIPA, for leading the way with your EVVY awards.

To read the full list of the 2013 EVVY award-wining books, please visit http://bit.ly/16BLVPn.

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce & e-marketing for independent publishers. Please return tomorrow to All Things Fulfilling, where independent thoughts, words and views are all part of the business.

2013 Book Awards – the EVVYs

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“To accomplish great things, we must dream as well as act.” ~ Anatole France

evvy-gold-sticker-76134-53479-zoomEvery May the Colorado Independent Publishers Association (CIPA) presents awards to independent publishers who have submitted their books for judging. I look forward to these annual awards because some of the authors I have had the opportunity to meet through networking.

The awards are given according to genres of literature, and also by technical category. Today, we will feature some of the 2013 EVVY Award-Winning author books and authors. To see the full list of award winners, please visit http://bit.ly/16BLVPn.

Writing and publishing a book is a big task. Kudos goes out to every author who submitted their publication to the contest. Each individual should be proud of having finished the many-step process and find fulfilling feelings, from within, for having accomplished it.

Please return tomorrow to All Things Fulfilling. We will feature  more 2013 EVVY award-winning authors and their publications.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Designing a Life for Success

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Joy is the umbrella for life’s storms.” ~ Chris Vanderzyden

A few weeks ago, I had the opportunity to have lunch with author Chris Vanderzyden. We met at the Northshire Bookstore http://www.northshire.com/  in Manchester, Vermont and she arrived every bit the “dynamo” I expected, despite having just returned the night before from Bali and many hours of international travel. She had been at an event with Jack Canfield of Chicken Soup for the Soul fame. Click for Canfields Publications

Chris is a corporate trainer, motivational speaker and business development leader. After years of working as a CPA and living a stressed-out lifestyle in Los Angeles, she traded in her career for a quieter way of life that has afforded her the ability to design a joyful existence that works for her and her family.

vanderzyden2Her book, A-Z Blueprint for Success: A Strategy of Action Steps to Elevate Your Business and Life was published out of Vanderzyden’s desire to help others create a more fulfilling way of life. She establishes, at the outset, that “having a successful life means something different to everyone.” According to Vanderzyden, a person is prosperous if they have a lifestyle that supports a healthy mind, body and spirit.

In order to achieve this result, defining one’s own core values is essential. The author provides an appendix of words which helps the reader to personally draw up a “custom” blueprint that very specifically identifies what a successful life looks like for them. Vanderzyden points out that action and persistence is necessary to achieve what one desires. Anyone can be successful with commitment to the principles she outlines in her A-Z Blueprint for Success. Click for info & ordering

I’d put Vanderzyden’s publication on a booklist for independent publishers who struggle to find time to complete their publishing projects or for those who need to find steps that will motivate them to consistently and successfully self-market their books. As the author points out, sometimes a better route to success is to hire someone else, for a small amount of money, so that will free up your talent for more productive tasks. She has become an expert on effective time management skills.

To learn more about Chris Vanderzyden’s corporate training programs and about a second publication that “is slotted to become a bestseller,” please visit http://bit.ly/12jZaTh. Click for info & ordering

Tomorrow’s ponderings will be available on www.AllThingsFulfilling.com. This blog is brought to you by www.CornerstoneFulfillmentService.com, where independent thoughts, words and views are all part of the business.