Category Archives: leadership

Pondering Power

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“Integrity is doing the right thing, even if no one is watching.” ~ Unknown 

Several weeks ago, I received a communication from a group of people who were interested in having me join in with them. I listened and I considered what it was I was being asked to do. I was intrigued, for sure, and flirted with the chance to join this group. But something was amiss. For reasons that at first I could not grasp, I could not quite commit. A visible, impressive name was attached to the group, which made it ever so tempting, but after deep consideration, cogitating, pondering, thought and prayer, I decided the opportunity would not be personally fulfilling to me. By being involved with this group, I felt there would possibly be things that did not mesh with the inner fiber of my being. 

I spent several sleepless nights trying to make my decision and I even searched the internet in my quest for trying to decide which path to follow. Guess what I found? I found a radio show called the Things that Matter the Most! http://www.thethingsthatmattermost.org. Just reading the title of the radio show brought me to my senses and rattled me from going in a direction that may be meant for others but not for me. 

I declined the invitation and decided I would not look back. My decision sits well within my soul and goes along with what matters most to me. In the end, I decided I would rather be personally fulfilled than to try to be and act in ways that are contrary to my beliefs. 

Have you ever been tempted by situation such as this? What did you do? I would like to hear from you.

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Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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Sisters in Spirit

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“Learning is the beginning of spirituality. Searching and learning is where the miracle process begins.” ~ Jim Rohn 

Women all over the world are sisters in spirit. This weekend I attended a most fulfilling weekend with a group of United Methodist Women, sisters in spirit, right here in Steamboat Springs, CO. The gathering included a range of women in different decades and seasons in their lives, but we all shared something in common. We were all women who were on a quest to understand more about our place and purpose in this world, and how our spirits guide us in our daily living. 

Life Coach, Mary Nelson of www.reclaimyourselfandmore.com led the women in our weekend retreat in considering what areas of spirituality we are interested in exploring further. The possibilities are many, and a few of them included: 

  • Life Purpose
  • Intuition
  • Connecting with God
  • Angels
  • Meditation
  • Yoga
  • Journaling
  • Prayer
  • Wisdom
  • Affirmations
  • Laws of Attraction
  • Miracles
  • Reading Spiritual books
  • Faith 

Although we were asked to identify just one area, it was difficult to make a choice for some women, including myself. There is no right or wrong in how we as women chose to incorporate spirituality into our everyday lives. Our personal definition of spirituality is different and unique to each of us based on our own life experiences and beliefs. 

If given the choice, what area of spirituality would you like to explore the most? We would love to hear from you! Do you have a spiritual journey that you could share with others through independent publishing?

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Hatched Blessings

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“Faith is putting all your eggs in God’s basket, then counting your blessings before they hatch.” ~ Ramona C. Carroll 

As summer slips into fall, I have decided to look back just one more time to reflect on the blessings of the summer, my favorite season of all. Focusing on what is positive in our lives, helps us to live a life fulfilled. Ordinary occurrences can become extraordinary depending on how we view them. By concentrating on our blessings rather than our woes, we live in the present moment, enjoying life to the fullest. Some of the highlights of my summer included: 

  • Returning to childhood for one glorious day of floating down the Yampa River in a tube!
  • Witnessing our child graduate from DeSales University www.DeSales.edu  and recalling all the landmark steps in his life that came before it.
  • Participating in two fundraising events as a member of Kiwanis International. www.kiwanis.org. Knowing that Kiwanis will partner with Unicef to serve children all over the world through The Eliminate Project.
  • Learning that my husband has been invited to coach athletes at the World University Games this coming winter. What a thrill for him!
  • Eating peaches and sweet corn from Paradise, CO that rivals the summer produce I ate growing up in the state of Maryland. I didn’t think again in my life, I would find any as fine as that – but I have!
  • A return to Rocky Mountain National Park for one great day of sharing the splendorous sights with our son.
  • The opportunity to share with others, at several events, what independent publishing is all about.
  • Volunteering at Strings in the Mountains www.stringsinthemountains.org seeing some of the finest artists in the world perform right here in Steamboat Springs, CO.

It is time to say goodbye to summer and I can’t wait to see what a new season in my life has in store. I am sure it will be fulfilling, too.

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Believe it, Achieve it!

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“Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things!” ~ Napoleon Hill 

Last weekend, as I climbed the ladders to the caves of the cliff dwellings in Bandolier National Monument in Jemez Springs, New Mexico I was fulfilling a dream that for many years I had been wanting to see come to fruition. The ultimate pleasure of all was being able to share the dream with those that I love, my husband and my son! 

It is important to have dreams in our lives! They give us hope, they give us a reason to believe, things to aim for and things to fulfill. Without dreams, we accept life as ordinary and mundane, and we can fail to thrive. 

Before we reach our dreams,  we must first climb the rungs of the ladder! We need to set goals and reach them. Sometimes the steps to success can be fraught with fear, self-doubt and setbacks. The timeline we set for having our dreams come true does not always follow the path we would like it to. 

This weekend, I will be attending my second women’s retreat! Last year at the retreat, our leader, Mary Nelson of www.reclaimyourselfandmore.com  asked the retreat participants to map out, through pictures,  how we saw our lives. I am pleased to report, a year later, the picture of my life, is very different. Some of the images should be exchanged, old for new, some should be revised. Make no mistake, I have moved in the direction I set for myself because I have done the personal work it takes to find success. As I have climbed the ladder of personal fulfillment, I know that whatever I believe, I can achieve. Granted, sometimes change does not happen as quickly as I would like. Sometimes the situation is out of my control, and sometimes not. What is important is that I have learned lessons along the way. 

As time marches forward, so do my dreams!

Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Old Concept, New Location

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“The thing I would encourage you to do is go where your love is. Go where your heart tells you to go.” ~ Bill Billachick 

Are you one of the many who has been traditionally published but for one reason or another wish to do things a little differently this time around? Perhaps you are disillusioned by the way the integrity of your writing can be changed by your publisher. Maybe you are interested in being more directly involved with the sales and marketing aspect of your publication. Is it that you would like to earn a higher percentage on your sales or do you wish to find out for yourself why, according to Bowker, independent publishing grew a whopping 181 percent between 2008 and 2009? All of these are good reasons for making a switch. 

One of the most valuable skills you will need to know as an independent publisher is how to reach communities of people, through social media marketing, who will purchase your book. 

Although the concept of social media marketing may sound “new age”, it really is an old concept, in a new setting. Instead of locating people that share the same interests as you do at church, at PTA meetings, in gyms, in bars, at knitting clubs or through fraternal organizations – you meet them over the internet and communicate with those like minded people. By building relationships, you will locate potential buyers. 

Don’t know where to start? Help is readily available. Search the internet for  e-commerce and e-marketing for independent publishers. Professionals can assist you in becoming more visible over the internet, which will increase the potential for sales of your independently published book all over the world.

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An Invitation Awaits You!

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“..the basis of all excellence is truth..” ~ Samuel Johnson

Do you love watching films? Do you love producing films? Then you are cordially invited! That is right, all of you can come to the New Mexico International Film Festival and submit your film, too!  Marc Leonard, Assistant Director of the New Mexico International Film Festival has extended an invitation to the world at large.  For more information on this film festival that is expected to be different than all the rest, visit www.newmexicointernationalfilmfestival.com.

See what the Land of Enchantment has to offer for high quality, thought-provoking film entertainment. The organizers of this festival promise all good things – a great audience experience, compensation for filmmakers whose films qualify for the festival’s excellence in standards, superior customer service and after the film parties that really will be after the screenings you won’t miss one moment of what you came to the film festival for!

Kickstart this event right now, by going to http://bit.ly/abaSuQ. Outstanding screens and outstanding scenes in the beautiful New Mexican landscape awaits you!  See you in Jemez Springs, New Mexico in February!

 

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Nurturing Potential

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“It helps us to all work together, because its the parent and the teacher and the child – its that triangle..”

Michelle Rhee, Chancellor of D.C. Public Schools has stated that the potential is there for students to become super men and super women, if given the opportunity for a great education. Our children’s inability to progress is due to the educators ineffectiveness in fulfilling the needs of the children in the classroom. It is the adults who are failing the children. This is a blanket statement, however, we all know that there are as many good teachers as there are inadequate teachers.

Every child deserves and needs a great education. They are the future of our country and students need to be taught in a way that recognizes and builds upon their strengths and gifts,so they can become global leaders as adults.

David Guggenheim’s new film “Waiting for Superman” will be premiering in New York and L.A. on September 24. This documentary film provides an inside look at education in America, our need for equal opportunity, America’s teachers and some answers to saving schools.

As highlighted in the film, the opportunity to obtain an excellent education should not be dependent upon the chance of winning a lottery to be admitted into one of the new high performing charter public schools.

Obviously, educational institutions can not be entirely held responsible for the success of a child. Parents need to do their part, too. Expose your child to the arts, to museums, to athletics, to faith and to groups of empowering people. A child has the potential to achieve what is set before them – so set the bar high! That way, your child will know you have confidence in their abililities and that you know they can succeed! It is all about nuturing potential.

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