Category Archives: customer service

Speaking the Language of Heart and Art

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As we broke away from our interview on Thursday with author Mara Purl, we began to talk about the hardcover release of “What the Heart Knows” and the new cover design painted by watercolorist Mary Helsaple. Today, we will engage in conversation about the creative artistic marketing of the book as well as Mara’s life as a multi-dimensional artist. 

The Interview Continues – 

Sue:  What other creative things are you doing with marketing and merchandising as part of your new arrangement with Bellekeep Books? 

Mara: I have written a short story “When Hummers Dream” which is a prequel to “What the Heart Knows” available through Amazon’s Kindle and Barnes and Noble’s Nook e-readers. It is free until Labor Day. “When Hummers Dream” is a Best Seller on the Kindle free e-book list. After I wrote the short story, I realized there are many bird enthusiasts that follow all kinds of hummingbirds. I got invited to speak at a Hummingbird Garden in Phoenix. I look forward to that! 

We are having an internet launch on September 27 and there will be some bonus items included in the purchase of the hardcover “What the Heart Knows.” We also incorporated a heart cockleshell dingbat on the pages and each subsequent book in the series will have a different kind of shell dingbat aside the chapter numbers. Also, as part of the merchandising, there will be shell charms that people can purchase to match the dingbats in the books. They can begin to build their charm bracelets. It is our way of incorporating books and art. I created my protagonist Miranda Jones, a painter out of my love for art. 

Also, at the back of the book “What the Heart Knows” there will be questions to the reader to ask them whether they are listening……are they listening to their own hearts? 

Sue: Mara, you have worn many artistic hats over the course of your life time, as performing artist, award-winning author, screenwriter, songwriter and journalist. Were your parents always supportive of your career in the Arts? 

Mara: Yes! Tremendously supportive…always.  

Sue:  A little while after we met, I found out that you graduated from Bennington College with a degree in the Arts. As you know now, my place of residence of almost 30 years was in Bennington County,Vermont. Has your career matched your vision when you decided upon this field of study many years ago? 

Mara: Yes.Vermont is a magical place with independent spirit. Winter was long but the solitude became a cauldron for internal development. The mentors at Bennington College were wonderful and had extraordinary influence on me. I met two Bennington grads as a teen and both said it would be a good fit. The decision ended up a heart decision for me. There were small classes and I learned how to talk in front of people. You had to contribute because there was little other structure and few others in the class. I learned to be a self starter there. 

Sue: I was going to ask you to what do you attribute your success in working in so many dimensions of the Arts, but you may have just answered my question, in part. 

Mara:  Yes, I did. I found that in the quiet came self growth. And you ask yourself what are you here to do? I learned in my college years that the rest doesn’t happen unless you become a self-starter. I have concern about kids today and all the external they are exposed to – the TV, the iPods,  the cell phones, all the digital devices. They can’t be quiet and be with themselves in quiet spaces. They are plugged into something constantly. 

Sue:  What has it meant to you personally to be able to follow your dreams and pursue your passions in the Arts? 

Mara:  It’s funny, years into my career, I came across a guy that I had known way back, he said to me “you didn’t sell out.” At first I didn’t know what he meant, but what he meant is I stuck with what I wanted to do. But, I didn’t know what else to do. I was just being me.  For some people painful choices have to be made but I say it is never too late to come back to your core mission. 

Sue:  To wrap things up, what words of advice can you give to the younger generations who are interested in pursuing careers in the Arts? 

Mara: Listen to your heart and soul. Look for mentors that have walked the path in what you want to do. There will be well meaning people and ask their advice but there has to be internal and external balance. Finally consult with yourself only you really know. 

Sue:  This has been a busy month for you. You have been on virtual blog tours for weeks and you have a few more to go. Mara, I appreciate so much your taking the time to stop by All Things Fulfilling and giving us insight into your books and also into your career as a person who has so successfully made their living in the Arts. 

Sue: One last question – where can we look for “What the Heart Knows?” 

Mara:  In bookstores, through links on my own website www.marapurl.com, on Amazon and Barnes and Noble, on i-Readers. Just Google and you will find it.

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A Way Around Nashville

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“If  Nashville wants to put up roadblocks, we’ll build a by-pass” ~ Alan Shephard, Sr. 

There are ways around everything in this day and age of independent publishing! Alan Shephard, Sr., has seen enough talented country western musicians to know that Nashville doesn’t have them all. This radio DJ, lyricist, light and sound man and radio co-host for WBTN  decided there needs to be other ways for gifted artists to be found. He is fulfilling that need through his newly formed Independent Country Music Association, LLC.  

Independent Country Music, LLC is helping to promote independent country western artists who have talent but need a break in getting started by setting up a database where musicians can be located, getting promotional CDs of it’s members out to other radio stations around the world and providing assistance with setting up concerts. 

All in the same spirit of how other independent publishing associations are helping writers, filmmakers, photographers, professionals and non-profits become visible in the marketplace. I support this idea! For more information on ICMA, please visit the website http://www.icmanet.com/.

Roadblocks are only roadblocks if we don’t work around them. With any independent publishing project  persistence,  courage and creativity will help you attain your goals. Alan Shephard seems to have found a helpful way to detour the traditional path.

This blog brought to you www.CornerstoneFulfillmentService.com.

Protect Your Investment

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“Almost all quality improvement comes via simplification of design, manufacturing, layout, processes and procedures.” ~ Tom Peters 

Today’s blog has arisen out of a telephone call and question from someone last week. The subject is not exciting, sexy, news-worthy, but never-the-less provides needed information for anyone shipping books, cds or DVDs, especially in large quantities. 

The caller was getting ready to ship cartons of books, and noticed some certification details on her carton that said edge crush test. “What is that?” she asked. I went on to explain that it has to do with how much weight a filled carton can hold and how much weight a carton can withstand when it is stored stacked. 

Why is this important? It all comes down to protecting your investment. Cartons break down with time as they sit in warehouses due to environmental conditions (such as humidity) and they compact with the weight of other cartons sitting on top of them.  “Crush test” also pertains to whether a filled carton is strong enough to withstand being moved from place to place in shipping. 

For more information as to whether your products will effectively be protected  from being damaged in shipping,  please visit http://bit.ly/ihLB4St. You may also encounter terminology on cartons, such as on U-Line packaging, citing “bursting weight” test. This is even a more stringent method of testing and determining the strength of cartons. For more information, please visit http://bit.ly/p35y1W. 

If you are handling your own order fulfillment and distribution of your independently published product, remember, a box is not a box is not a box. Whether you are shipping in small quantities or large, pay attention to the strength and quality of your packaging. Having products damaged during shipping by scrimping on this detail is a very costly mistake. 

When in doubt, take extra precaution and double box!

Transient Society is Rich with Stories

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“All things are subject to change, and we change with them.” ~ Anonymous 

With each passing decade, we have become a more transient society.  People are much more willing to go where work takes them and staying settled in the town where one was born has become less common. College grads seeking work, realize that finding work often depends upon looking outside the boundaries of their native state. Michigan is just one state grappling with this issue. http://bit.ly/iXIuQS. 

 If you take a look at person’s Facebook page, you can often see their birthplace and along with their current state of residence,  begging the questions –Why did they move? How did they get there? What opportunities led them to their new place of residence? Is their life fulfilling in their new “home?” 

Because we have become a transient society, it is ever more important to write our family histories and leave “love letters for future generations.”  Independent publishing has provided a way for ordinary people to share stories that are meaningful to their families and to others. People who are considering independent publishing often make the mistake of thinking only their family and friends will be interested in their publication. Not so, the world-wide web allows us to connect with individuals who have walked the same walk, shared the same interests throughout time and in place, and are looking for connection through hobbies, life experiences, occupations and through relationships in the six degrees of separation in a very transient world. 

Next week, on All Things Fulfilling, we will be sharing a book that is hot off the press. It addresses an issue of concern that many families share in this day and age – finding a way so the next generation can continue to live in the same environs that they were raised in, and still be able to make a viable living and a fulfilling life. Travel with us next week as we review a book about family, place and the West. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

International Communities of Women

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“No man will make a great leader who wants to do it all himself or get all the credit for doing it. “~ Andrew Carnegie

 The pressure was on this year, from my international friends. Last year on the 8th of March, I hadn’t a clue that it was a day to remember women all over the world. I woke up to Happy International Women’s Day greetings from a few of my friends, one from Macedonia and another from Australia. This year I wanted to remember this day of  global celebration of economic, political and social achievements of women , lest I be scolded for being a typical American – celebrating only the holidays that are heavily marketed here in the States.

Now, through the power of social media marketing, we can connect with women having similar values, interests, hobbies, business, political and social interests through the world-wide-web. There is an international community of women all faced with the same issue of fulfilling their responsibilities in the workplace while still getting the “job done” at home. Balancing home life and work life is a concern for the majority of women in today’s world. 

There are four common traits of leadership that women in all countries use for success in both the home and in the workplace.

  • Be Goal Oriented
  • Communicate Effectively
  • Use Emotional Intelligence
  • Know How to Delegate

 These leadership skills are as useful for the full-time family manager (aka stay at home mom) as they are to the women working full-time outside of the home. To read more information on how we can empower ourselves for successful living, in and out of the home, by using these management qualities, please visit http://bit.ly/94VjbA.

 Women on every continent are setting service organizations, business, and political communities on fire with their passion, their energy, their ideas and their leadership skills. Happy International Women’s Day to All, and a special shout out to women involved in Kiwanis International www.KiwanisInternational.org!

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Dwell in Possibility – Move Forward in Surety

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“We all have possibilities we don’t know about. We can do things we don’t even dream we can do.” ~ Dale Carnegie

Yesterday, I had another opportunity to share with others my love and my passion for the independent (or non-traditional) publishing industry. I shared with the group that what began as my vision of providing stellar customer service for the internet sales of a single art book became a business of my own, dedicated to providing affordable e-commerce and e-marketing services for an industry of independent publishers. It has been from the beginning, my wish for independent publishers to be able to survive, as a sustainable industry, because I believe in the powers of independent thoughts, words and views that our country allows under it’s Constitution.

After the presentation, I began to think what an appropriate place to hold the event! In a library constructed with sustainable building materials and filled with the published works of writers, filmmakers and musicians who dared to step out and take a risk of telling their stories for the benefit of others. This is the basis from which many successful small businesses are formed. Successful business owners have passion, vision, belief and enduring energy that their product and service with be useful to others. And it is the customers and clients that endorse, sustain and support the dreams of the business owners that make them profitable. It truly is the American way.

Thanks to all who came, and I wish you the best in your journey of fulfilling your dreams in business and in publishing!  Thanks to the Bud Werner Library for providing a beautiful, light-filled space for those who gathered to learn more about what I see as a fascinating, fast growing, sustainable industry. www.steamboatlibrary.org.

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From a Personal Perspective

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“Above all, be true to yourself, and if you cannot put your  heart in it, take yourself out of it.” ~ Unknown

Although I took last week off from the blogging world, make no mistake, I was still working hard. I spent my time reading and writing and ciphering, in preparation for the New Year as a business owner offering e-commerce and e-marketing services to those who have chosen a path of fulfilling their lives by combining business and the arts.

The arts is a big, broad term that in my opinion includes those persons who have made it an art to live according to what they believe to be true and right and good. There are those who practice the art of excellence in customer service, work in the healing arts, the art of design, the art of creating beautiful spaces and faces,  the art of spirituality, the art of working in a capacity for the betterment of this world, not even to mention the stereotypical artists – writers, filmmakers, musicians, photographers, visual artists and performing arts, to name a few.

As I meandered through the aisles of the library last week, I came across a book in the inspirational section called “This I Believe.”  www.thisibelieve.org.  Each essay is a proclamation from an individual who has a unique perspective on what they believe to be true in their lives. Each statement offers a personal “raison d’etre.” They are acknowledgements of what fulfills each individual with hope and makes sense of their world, no matter what their history or mission in life has been.

The end of the book challenges each reader to write their own 350-500 word narrative based on a “This I Believe” statement. For people who are driven by their passions in their work, this task should be a breeze! For me, as a business owner, it is!  My own personal statement is what makes me rise to and enjoy the challenges each and every day.

In the interest of keeping this blog short and not too laborious to read, I will state my “This I Believe” briefly. “I believe those who use their passions in their work, live the most fulfilling lives. I believe, as a business owner, that by serving others, so that our clients can focus on what they do best, this world will be a better place.”

Write your own “This I Believe” statement now! It will bring to light to your core values and it will drive you to do your best each and every day.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Taking Stock of 2010

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“Four things for success: work and pray, think and believe.”~ Norman Vincent Peale

The end of the first decade of 2000 is approximately two weeks away. It is time to take stock of the past year and begin to set a list of priorities for 2011. All in all, I have accomplished the majority of the personal goals that I had set for myself and as a business owner over the past decade.

High on the list of personally fulfilling things I can put on my list this year, are the many more opportunities I have had to share with others, information about the fascinating and growing industry of independent publishing. I have communicated my passion and impressions of the industry through many different avenues. It’s what it takes to be successsul at book markeitng too!

  • e-marketing
  • widespread internet presence
  • networking groups
  • at women’s retreats
  • Kiwanis International www.kiwanis.org
  • the bookstore
  • presentations with University women
  • speaking with church members
  • every day conversation.

I have heard stories of optimism and excitement from people who are just now learning about the shifts in the publishing world. Ordinary people who have stories to tell, through books, films, music and other media, are feeling they now have chance to do so.

What I find to be most satisfying is the vision that those who work in the independent publishing industry have for the future. It is inspiring what a community of people can accomplish, when they work cooperatively and collaboratively for the good of an industry. I am working among a group of professionals who have demonstrated that positive energy can be infectious and can bring great results.

Start the New Year out right. Learn more about how mind power can help you bring personal and independent publishing success to your life. Visit http://bit.ly/YXvS3.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Taking Inventory

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“The best thing you’ve got going for you is individuality.” ~ Richard Thompson 

I decided to do something different today – take inventory – my own! After working with artists for many years, the words “right and left brain” have been flung around in my presence quite a bit. I have always assumed that I am what artists are NOT. Fulfilling the duties of what artists find to be tedious, difficult, frustrating and overwhelming has earned me kudos time and time again, so naturally I assumed my brain inventory included the things that theirs lacked. 

After taking inventory of how my brain processes information, my intuition has served me well. Intuition is one of the few right brain traits that I can claim as being what I am all about. Although, when my intuition does not lead me, I do tend to fall into my left brained way of thinking – logically and sequentially.

 My left brain inventory also includes being able to focus on details and being organized. I like making lists and am good at keeping track of time (until all mediums of e-marketing entered into my life!) Lately, I can feel an unfamiliar heaviness on the right side of the skull due to this new occurrence of letting time get away from me, as I utilize my e-marketing skills to assist others become visible in communities. 

My saving grace? In order to use e-marketing effectively, good writing skills and logical thinking are heavily called upon, which utilizes once again the strong, left side of my brain. Result – balance! 

Curious? Do you know how your brain processes information? Take the right brain /left brain quiz and find out! It can help you determine whether a career path will fit into your way of thinking too! http://bit.ly/cyztTe.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Shelf Sitting

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“Keep constantly in mind how many things you yourself have witnessed change.” ~ Marcus Aurelius 

Interesting! Lately I have been hearing more and more about something that I have suspected for a long time.  Bookstores are not the best places to sell books! I dislike even making this statement, because bookstores are my “safe haven.” A place to go when I want to relax, spend some quiet time and browse the vast selection of books until my heart is content. Almost all of us would say it is fulfilling to step into a bookstore. It is unadulterated bliss, as far as I am concerned. Rarely do I come out empty handed. It is hard to control my impulses in a bookstore.  

But, in terms of authors selling books, there are other ways. More specifically, by selling individual orders through e-commerce, and at other places besides the bookstore. Eliminated is the scenario of not knowing whether books, films and other media will be sold by a bookstore or they will be returned as unsold. 

The trend of internet buying is here to stay. If you are a writer who has not yet explored the possibilities of selling your book on line, what is stopping you? If you are not mired in contractual agreements with a publisher who has you locked into the traditional way of bookstore bookselling only, it may pay to look into a company that specializes in e-commerce and e-marketing for independent publishers. Don’t sit there not knowing how to move your books from basement, garages and attics into the marketplace. Be pro-active! http://bit.ly/bFnEGZ.

 

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