Category Archives: e-marketing and e-commerc

Glassworks Inspired by Nature

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 “I will be the gladdest thing under the sun. I will touch a hundred flowers and not pick one.” ~ Edna St. Vincent Millay 

 

Tiffany glass is a remarkable example of artists being inspired by elements of nature. Lamps, vases, stained glass designed and created by Louis Comfort Tiffany incorporate birds, flora and fauna into the composition of the piece.

Huge installations of stained glass windows, depicting the life of Christ, are incorporated in the architecture of many churches. In the city where I was born and raised, Baltimore, Maryland, there is a church, the Brown Memorial Presbyterian Church, which is noted for its 12 outstanding Tiffany stained glass windows. It is also the place where in 1887, the church’s minister, Maltbie Babcock wrote the beautiful hymn “This is My Father’s World.” 

Today, the church still honors the creator of the magnificent stained glass windows that grace the church’s walls, with “The Tiffany Series.” The series of stellar classical concerts and lectures draw distinguished speakers and avid followers. For more information on this church, exceptionally rich in culture both in its programs and its architecture, please visit http://bit.ly/eTDFtF. 

“Clara and Mr. Tiffany” written by Susan Vreeland, and newly published in 2011, is a book of historical art fiction. This book,  has been of great interest to me. It  gives insight into the artist, Louis Comfort Tiffany, the development of the process of stained glass- making and how nature inspired Mr. Tiffany’s work. 

“New age thought” does not include drawing inspiration from nature. Artists from the beginning of time, in places all over the world, have been motivated and illuminated by the natural world. 

There is an issue, brought to light by one of the characters of the book, that brings conflict to many Artists. Artists have faced this dilemma for decades and it is carried throughout the main theme of the book “Clara and Mr. Tiffany.” We will explore this theme later in the week on All Things Fulfilling. Come on back!

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Explora Museum Albuquerque!

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 “In any field find the strangest thing and then explore it.” ~ John Wheeler

Hey, Hey! What is this you say? “Albuquerque was a recipient of the 2010 National Medal for Museum and Library Science from the White House.” Really?  Quite an honor, don’t you think? That is the nation’s highest honor for museums and libraries! Must be the Explora Science Center and Children’s Museum in Albuquerque, New Mexico is providing extraordinarily fulfilling experiences  for the community. I’ll bet that is exactly why they won the award!   Would you like more information on the Explora museum, if so, please visit http://www.explora.us/en/

There were eight other museums and libraries that were deemed to be worthy of this National Award, too. The full list of award-winning museums and libraries are:

  • Conner Prairie Interactive History Park, Fishers, Ind.
  • Explora Science Center & Children’s Museum of Albuquerque, N.M.
  • Mississippi Museum of Art, Jackson, Miss.
  • Japanese American National Museum, Los Angeles, Calif.
  • The New York Botanical Garden, Bronx, N.Y.
  • Peter White Public Library, Marquette, Mich.
  • West Bloomfield Township Public Library, West Bloomfield, Mich.
  • Patchogue-Medford Library, Patchogue, N.Y.
  • Nashville Public Library, Nashville, Tenn.

For more information on the 2010 National Medal Awards for Museum and Library Science, please visit http://1.usa.gov/gTdstj.

Libraries and museums, whether they are in big cities or small towns, make important contributions to communities. They add cultural vibrancy and improve community health, making  places better  environments  in which to learn, work and live. Explore them all!

P.S. If you are in Albuquerque, don’t forget to stop by their outstanding Hot Air Balloon Museum, too! Take a ride of a life time!

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Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

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Catching the Wave

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“The only thing that will redeem mankind is cooperation.” ~ Bertrand Russell 

It was a most enjoyable weekend at the Colorado Independent Publishers Association “College.”  There is so much information to share with readers that it is difficult to know where to start! Independent publishers, stay tuned all week long to All Things Fulfilling, as we will be sharing some very hot news on the industry, services that are available to independent publishers and other items of interest! 

Breaking news first! The Colorado Independent Publishers Association has received a fulfilling sign that “libraries are firm supporters of the independent publishers through the willingness to buy and promote their works” through a pilot program that has been put into place with libraries in two counties in the State of Colorado.  The program will allow library patrons to purchase e-book titles from its catalogs. 

This news is significant because on March 7th some of the traditional publishing houses have changed their e-book licensure policies to allow only 26 checkouts.  New e-book licensing fees must be paid, again, to allow for more than 26 e-book checkouts. To read the full article in the American Library Magazine, about this groundbreaking arrangement between the Colorado Independent Publishers Association and libraries in two Colorado counties, please visit http://bit.ly/eKsSLp. 

Is the collaboration and cooperation between the libraries and an independent publishing trade association www.cipabooks.com an indicator that libraries everywhere anticipate that independent publishing is the wave of the future?  

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Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

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In the Pilot Seat

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“If you do not look at things on a large scale, it will be difficult to master strategy.”         ~ Miyamoto Murshashi
 
 People are choosing to independently publish books, films and music because they have more control in all facets of publishing process. http://bit.ly/94IUo4.  It is fulfilling when you are in command of the vehicle that you are steering. The vehicle is your media, powered by independent words, images and audio sounds.

As pilot of your publishing project, your responsibility lies in the take-off (pre-publication planning), the trip from destination to destination (producing the publication from start to finish) and the safe landing (getting the finished publication into the hands of the consumer). 

As an independent publisher, it is important to remember that each stage of the journey from take-off to landing is integral to the end result. Keeping the momentum going is a challenge that all independent publishers face. A co-pilot for different legs of the journey is helpful when your energy lags, for when you begin to loose steam or enter into unknown territory. 

There is no need to sojourn alone. Freelance vendors in every part of the publishing process can provide you with services to help you throughout the trip – from putting a solid, well rounded marketing plan into place, to selling your book on the internet and through other channels, to assisting you with reaching communities of people who are interested in knowing about the publishing project that you have been piloting.

Step into the pilot’s seat with confidence in knowing that in this day and age of publishing, there is plenty of help available for those who decide to take a non-traditional route.

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How to Cook a Good Book

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“March on. Do not tarry. To go forward is to move toward perfection. March on, and fear not the thorns or the sharp stones on life’s path.” ~ Kahlil Gibran 

It is mid-March and the other day we adjusted our clocks ahead giving us more daylight. Along with spring comes an urge to begin to eat a little differently. Our diet of satisfying  hearty stews, soups and chili is gradually replaced with lighter fare. The clothing we wear has less bulk, too. Before I transition my diet from winter to spring, I am going to offer one last fulfilling, robust recipe that many independent publishers have been working on perfecting all winter long – “How to Cook a Good Book.” 

Step 1 –

Test the water first – make sure you have a hot and a unique idea.

Begin to stew on a pre-publication marketing plan.

Fill the pot with energy, insight, creativity and stick-to-itiveness.

  • Include the necessary base ingredients– a central theme, strong character development, story line that supports the theme, engaging plot, and cohesive writing.
  • Incorporate varied vocabulary with shades of meaning to support the base.
  • Make adjustments to the recipe – edit ingredients that provide no flavor.
  • Add more seasoning, if needed, to make a more fulfilling concoction.
  • Let it cook and stir, cook and stir some more.
  • Send your creation off to some taste testers.
  • Satisfied that the  ingredients are complete?
  • Add a “read hot” title and packaging to match. 

Step 2–

  • Consider branding the idea.
  • Place it for sale on-line and in other pre-determined markets.  
  • Ramp up all marketing efforts.
  • Promote yourself as the chef.
  • Advertise and promote the finished product.
  • Saturate the market.
  • Share “dribs and drabs” of the finished product with others.
  • If you need help with smokin’  “soup d’jour” e-marketing tactics – seek help!  

Way to go! You have cooked your book and now you can add “published author” to your Curriculum Vitae. What other recipes can you follow to make your life more fulfilling?

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To Heaven and Back

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“While we try to teach our children all about life.  Our children teach us what life is all about. ~Angela Schwindt 

Despite the absence of a best-selling author, an elaborate marketing scheme and a big name publisher, there is a book currently topping the NY Times non-fiction best seller list that has sold over 1.5 million copies. This book is fulfilling a need for millions of people who wonder what happens when we pass from this world to the next.

Todd Burpo, father to eleven-year old Colton Burpo, would add the words “and after life” to the second sentence of the statement made by Angela Schwindt. This Midwestern Dad has shared the lessons that his then 4 year old son taught him about the after-life through his book “Heaven is for Real.” 

When Colton Burpo was four years old, he was rushed into surgery with a burst appendix. This little boy lost consciousness and died. He was revived and returned to life with a story to share. What Colton shared with his Dad about life after death is the subject of this popular book. 

Although many have claimed the story was told just to make money, Nashville publisher Thomas Nelson, said this mid-western family’s values gave credibility to the tale and removed the doubt he had about their motives for wanting this story published. The book provides possible answers to what many people often ask, “What is heaven like?” 

For more information on “Heaven is for Real” please visit http://nyti.ms/gKWvGF.

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International Film Trivia

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“I really love it all: theatre, film, television.” ~ Charlotte Rae  

It’s been a busy, busy week! All kinds of fulfilling activities were on my business calendar for this past week. Since it is Film Friday, today we will play a little international film trivia, to mix things up.

If you can answer these two film trivia questions, without cheating, you can consider yourself really “in the know” and on top of the scene! The answers will be located at the very bottom of this page. Good luck! 

  1. Two short documentary films by Macedonian filmmaker Marija Makeska will be presented tonight in remembrance of the Macedonian WWII Holocaust. The names of the films are “Soul Mates” and “Getting to Know Us.” In what city in the United States will these films be screened and what is the non-profit organization that will be presenting these films?
  2. On February 13th, the British Academy of Film and Television Arts http://www.bafta.org/  honored this individual for his outstanding and exceptional contribution to film. Who was the actor? Hint – He played Saruman in Lord of the Rings Trilogy and Count Docku in Star Wars and Dracula in at least 10 films. Who is the actor that was honored with the BAcademy Fellowship at London’s Royal Opera House ? 

Curious? Go ahead and peek. I will not hold it against you! Or you can use your favorite search engine to find out the answers.

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Answers: 1. Steamboat Springs, Co and Macedonian Mission for Humanity. More information: http://www.steamboattoday.com/events/2011/mar/11/9874/

                   2. Sir Christopher Lee