Good Foundations of Health Literacy

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It is easier to build strong children than to repair broken men. ~ Frederick Douglass 

nutrition-habitsEncouraging young students to learn more about healthy food choices is important to the Arthur W Perdue Foundation. A forty-thousand dollar grant towards health literacy has been awarded to the AtlanticGeneralHospital in Worcester County, Maryland. The AGH is creating after school programs to educate children about making better choices in their lives. http://bit.ly/18LrPSQ.

AGH will partner with the HerschelSHorowitzCenter for Health Literacy http://www.healthliteracy.umd.edu/   at the University of Maryland College Park to draft a set of health literacy standards for the K-8 public school curriculum. Health literacy is a relatively new term, and it is being integrated into core curriculum in schools in many states, such as Colorado.

Eat, Play, Learn Books, LLC of Steamboat Springs, Colorado http://eatplaylearnbooks.wordpress.com/  is pioneering the way in publishing e-books which incorporates the use of videos of “kids activities that use food as a learning tool.” Great resources for parents and educators.

Kudos to the Perdue Foundation and to Eat, Play, Learn Books, LLC for their commitment to educating children about the cornerstones of good health and the long term benefits of eating right!

Return tomorrow to www.AllThingsFulfilling, where independent thoughts, words and views are all part of the business.

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Film Friday: Comeback of an Era

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Any good comeback needs true believers.”  ~ Unknown

drive-in-movie-theaterDo you remember going to the drive-in movies? I love looking back at those nostalgic times of going to the movies with my parents in my pajamas, car packed with snacks, and watching the big screen outdoors, with excitement, till I finally fell asleep in the back seat of the station wagon.

Most drive-in theatres have been demolished. There are only 355 left nationwide according to Las Vegas-based Drive-ins.com, which tracks the industry. In the State of Michigan there has been a resurgence of drive-in theatres. Think about it – with jumbotron screens, like those you see in sports arenas, at concerts, and in Times Square, reviving outdoor movie viewing may make sense in more ways in one!

Reliving a bygone era makes for a fun bonding experience with family and friends. Using land that has been sitting vacant, for drive-in theatres, must be cheaper than building behemoth buildings to house cinemas. Downside is the short season for outdoor movie viewing in some climates.

Zhivago2Imagine watching Dr. Zhivago with snow falling all around you (the real thing) as you watch the ZhivagoDVDmovie!

Interested in rewatching an old classic, Dr. Zhivago? Click for info & ordering

That would be a unique experience. Perhaps there is an untapped niche of people, like the “polar bear club” who would find going to drive-in movies year round fulfilling. Social networking groups, enthusiasts who appreciate the art of the drive-in movie experience, in all conditions, might be the next big thing to spring up. You never know in this creative and interesting economy, perhaps we shouldn’t put drive-in movies in the museum of dying giants yet! http://bit.ly/12GKFTK .

When was the last time you went to a drive-in movie? In Michigan there are people who might answer that question, “very recently.” To read about the comeback of drive-in theatres in Michigan, visit this link. http://on.lsj.com/13QDldB.

Come back on Monday to All Things Fulfilling, the space for independent thoughts, words and views from CFS (www.CornerstoneFulfillmentService.com). For information on author Sue Batton Leonard, Click for info on her memoir

New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

America through Images

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I think at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity.” ~ Eleanor Roosevelt

 Happy Birthday, America!

Today’s blog is all about independence, patriotism, and all things fulfilling and nostalgic through American art posters.

Each of these works of art have been created by independent artists and can be purchased, and shipped world-wide through e-commerce (through the web or on-line). Please go to www.AllPosters.com .

As you take a tour, remember those who have fought to defend our country’s liberties, this day and every day. Enjoy the American story, told through images.

Happy 4th of July, everyone!

adolph-treidler-soldiers-without-gunsfood is ammunition dont waste

girl pulling for soldier

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edward-penfield-every-girl-pulling-for-victory-save-waste-papersilence means security

stevan-dohanos-two-generations-of-vets-july-5-1947

scott-westmoreland-surfin-usa

wwii-us-poster-1942

charles-coiner-give-it-your-bestThis blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Do return tomorrow to www.allthingsfulfilling.com .

For the Love of Reading

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To be successful, the first thing to do is fall in love with your work.”  ~ Sister Mary Lauretta

cultivating readers and writerssWe’ve all heard adages about having passion for our work, haven’t we?  Author Joseph Campbell has written a lot about following our bliss. Some people take issue with his teachings but, it does give us fulfilling feelings when we become absorbed in the things we love to do. If you are interested in learning more about  the life and writings of Joseph Campbell, please follow this link. https://en.wikipedia.org/wiki/Joseph_Campbell.

Today I am feeling so very grateful because I love what I do, and do what I love – consult with independent publishers about selling and marketing their publications over the internet. It affords me the opportunity to delve into the desires of both readers and writers to learn what sells books and what makes for fascinating stories.

Writers, in general, are an interesting group of people. Learning how authors draw from their careers, experiences and their imaginations to create fulfilling tales to share with others, is always insightful. Some authors tell tales that are true to life, others have made up characters, settings and plots, all contrived through the power of their own creativity.

Last week I took an inside look at a book club. I was a casual observer and purposely did not enter into the conversation. I only listened. What factors, I wanted to know, have the greatest influence on the way a reader perceives a story and forms their opinions. Is it the age of the reader or some other individual perspective, or experience that determines whether a reader likes a book or not? Does geographical location change the dynamics of how a book club runs its meetings and critique sessions?

Do return tomorrow as I share my findings as an observer of a book club group. This blog brought to you by www.cornerstonefulfillmentservice.com.

A Colorful Stroll

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The craving for color is as necessity as water and fire.~ Frenand Leger, “On Monumentality and Color”, 1943.

Walking through the streets of historic St Michaels, Maryland is like tip-toeing around dabs of color on an artist’s palette. The shops, restaurants and some of the houses are painted beautiful vivid colors with eye-catching contrasting trim such as lemon yellow, cerise, aqua, bubblegum pink, lime, amethyst, baby blue, coral, fuchsia, bittersweet and azure. Bright and bold, no watered down pigments and few earthy colors that reign in Western landscapes. There is no doubt I am in the Eastern part of the United States.

One can’t help entering through the doors of the retail spaces out of curiosity to see whether the goods inside are as decorative and enticing as the structures themselves. Come along on this photographic tour of the beautiful harbor town of St Michaels, Maryland. Return tomorrow , I’ll show you what else I found in St. Mike’s that was as tasteful as the gourmet cupcakes they sell at Sweetie Bakery . It was a fulfilling day of doing business in the “Land of Pleasant Living” and on the Chesapeake.

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Thanks for visiting www.AllThingsFulfilling.com, the blog of www.CornerstoneFulfillmentService.com.

Seize the Moment with Action

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 “Don’t wait. The time will never be just right.” ~ Napoleon Hill

It came to me on Sunday morning, like an apparition. There I stood at the shoreline, next to the edge of the rip-rap, on a remote island on the eastern shore of the Chesapeake Bay trying to decide whether or not the wind was going to stop me from taking a bike ride.  “Perhaps,” I thought, “a walk would be easier than trying to pedal against what feels like gale force winds.”

Suddenly, out of nowhere something ghost-like swept by me, swirling and twirling overhead in the breeze. “I’m going to run after that,” I thought, “so it doesn’t litter the island.” I took off running in pursuit of what looked like trash.

Each time it dipped, I nearly caught the waste, then the wind picked it up and blew it in another direction. Tired from chasing, I had almost given up hope of ever catching the trash. I was being teased and taunted because the wind kept shifting, blowing the plastic even further from my reach. “I’ll never catch it if I give up now.” Just as I finished my thought, the wind shifted yet again and blew the garbage right over my head, within reach.  I grabbed it!

Reaching-for-the-starsYou’ll never guess what it was. A balloon, shaped like a star! It had obviously traveled far, it had little helium left in it, and the gold mylar had taken a beating. It was less than shiny and new. Nevertheless, the shape was still in tact. I ran to show my mother what I had caught. We had a discussion about where the balloon could have possibly come from. “Who knows,” my mother said, as she looked out over the vast sea of water on the Chesapeake, “the balloon could have blown in from anywhere.”

We discussed the weather, and despite the stormy skies,  I decided to try biking. “It will be a good break from my  walking routine,” I said to my mother. I took off pedaling. Once I rounded a corner down the road, it was smooth-sailing. The wind was not even a factor. I’m glad I didn’t let the wind become an obstacle, it was a perfect morning for biking.

During my five mile bike ride, I pondered.”How many times are we stopped from doing something because of barriers. Sometimes we place them in our own mind. Is it not true we almost always find in our actions, fulfillment?”

Just a few independent words, thoughts and views for you this morning.Return tomorrow to www.allthingsfulfilling.com. This blog is brought to you by  www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Honoring Nature and Roots in Photography

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Good art is art that allows you to enter it from a variety of angles and to emerge with a variety of views. ~ Mary Schmich

dorchester center for the arts_3 The exhibit, Creatures in Motion, is like looking out at the world through the eyes of a true nature lover. The photography of Linda Roy Walls is featured at the DorchesterCenter for the Arts during the month of June 2013. Images of living things (bovine, beast and avian) in their natural environment, is  the focus of the exhibit.

It is evident by the images Walls captures, the artist believes in “living in the moment.”  Scenes of  her environment, wildlife, and all other things that catches her eye, through the lens of the camera,  provides an even more extensive photographic collection on her website.

Walls has honored what is important to her in her life through the three photo books she has published. One book, “Ode to Ed” is dedicated to her father, a war veteran, who succumbed to leukemia due to Agent Orange poisoning after three tours of duty in Vietnam. Her other photo books “Riding Waves and Herding Cats” and “The Content Canines” call attention to more of what she has found fulfilling in living on the Eastern Shore of the Chesapeake Bay. Her travels to Ireland will be the focus of an upcoming publication.

Linda Roy Walls is also a writer for the column “Ponderings” in the Dorchester Banner and a contributing writer for other regional newspapers and magazines. Ever the artist, she is also involved in a portrait study of humble Eastern shore waterman and other locals who add flavor to the region in which her roots have been planted.

IMAG0645Stop by the DorchesterCenter for the Arts to see the photography of Linda Roy Walls, it is a limited but delightful sampling of her photographs. To see more of her images,  read her artist bio and to learn more about her art, photography and writing, please visit her website http://www.lindaroywalls.com/.

We look forward to sharing more independent thoughts, words and views with you tomorrow on www.AllThingsFulfilling.com. This blog brought to you by www.cornerstonefulfillmentservice.com. A company specializing in e-commerce and e-marketing for independent publishers.

Energy of Artists and Athletes

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Paint interacts with humans, with the canvas, with the walls around the paint.~Brenda Johima

Words like perseverance, determination, action and commitment tell the story of the art that Kirk Nowlin creates. The traits depicted in the bold images are many of the same qualities that both an artist and athlete must have to reach success.

Kirk Nowlin1jpgThis month, at the DorchesterCenter for the Arts in Cambridge, Maryland, the work of artist Kirk Nowlin is featured. He works in a multitude of mediums, but his intense use of color and sports related subjects prevail throughout his work. His large scale paintings bring an appropriate energy to the athletes he portrays on canvas. Serena Williams, Lance Armstrong, Darryl Green and Michael Jordan are just a few of the sports figures  Kirk Nowlin has featured in his work.

NFL Hall of Famer Ray Lewis, Olympic swimmer Michael Phelps, CEO Tom Giannopolis (CEO of an international IT company) are among his collectors who appreciate the qualities of talent, triumph and character that are shown in the strokes of the artist’s creations.

The exhibit of the artist, Kirk Nowlin, who was trained at the MarylandInstituteCollege, will run until Saturday, June 29th at the Dorchester Center for the Arts in Cambridge, Maryland. Stop by the 321 High Street location and be inspired by the energy of motion that Kirk Nowlin shares through his art.

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Do return again tomorrow to All Things Fulfilling. We will be highlighting the work of an artist who captures creatures in motion through her photography. This artist has published numerousbooks with her images. This blog brought to you by http://www.CornerstoneFulfillmentService.com.