Category Archives: global business development

Making a Pledge

Leave a comment

 “In the final analysis, the one quality that all successful people have is the ability to take on responsibility.” ~ Michael Korda 

I am making a pledge, right here, right now! I will no longer make generalized statements or assumptions about the media, specifically about newspaper publishing. 

A statement that I often hear is “the media is  just out to get a good story, caring not about the individuals in the story or the sensitivity of the subject they are exposing.” In some circumstances I might agree with this statement. However, last week I gained new insight into the collaborative decisions that are made, by the editor and supporting staff of our local newspaper. 

Once a month the editor and the general manager of our town’s newspaper, The Steamboat Pilot www.steamboatpilot.com, open their doors to their readers, so the community can become more informed about their business. Last week, I attended the “coffee hour” with other community members. I was heartened to learn: 

  • The newspaper staff wants feedback from the community about how they are doing, as a local newspaper.
  • The staff was “all ears.” They wanted to know what stories of community interest should be addressed.
  • The e-format and the print version of the Steamboat Pilot are both popular.
  • The Steamboat Pilot is owned by The World Company of Lawrence, Kansas
  • The reputation of others, in exposing stories of sensationalism or controversy, is of great concern.
  • A democratic process is in place for deciding what newspaper articles will run or not. Note: Sometimes the editor gets over-ruled in the process.
  • Decisions take into consideration what is best for each format- the print version and the e-version of the newspaper.  

Thank you to the staff of the Steamboat Pilot for the opportunity to learn more about your world of newspaper publishing.  I appreciate the fact that you want to hear, from readers, whether the goal of responsible newspaper reporting is being fulfilled by the Steamboat Pilot.  

This blog brought to you by www.CornerstoneFulfillmentService.com.

Steeped in Easter Tradition

2 Comments

“Easter tells us that life is to be interpreted not simply in terms of things but in terms of ideals.” ~ Charles M. Crowe

It is only two weeks away from Easter. The other day I walked into the drugstore, and just seeing Easter candy lined up on shelves, set off a fulfilling range of nostalgic Easter memories harkening back to my childhood days of growing up in the mid-Atlantic part of the United States. 

Before Easter, on Palm Sunday weekend, my grandmother would take my two brothers, my twin sister and me shopping for new Easter outfits to wear to church. She would deck us out from head to toe with new spring dress-up clothes for Easter morn – including Easter bonnet, of course. Back in the 1950’s and 1960’s, people really “dressed” when they went to church! Easter was the one Sunday of the year that my grandparents would come to our church, the church my Dad built, and not their own. http://www.mpchurch.org/. They wanted to see their four grandkids all decked out in our new Easter finest. After church, we all went back to our house for a big Easter mid-day dinner (in the dining room- of course.) The icing of the day was the Easter bunny cake that my Mom made for us, each year, covered with fresh grated coconut for it’s fur. We always looked forward to a repeat the next Easter. Traditions reigned in our house! 

There is one more fulfilling memory that is ever so clear in my mind of my childhood days of going to church and Sunday School. Having grown up in Maryland, where dogwood trees were plentiful, we learned about the symbolism of the dogwood tree, and it’s blossoms likeness to Jesus dying on the cross. The four petals of the flower form and represent the cross, the brown stains at the tips represent the blood of Jesus and at the center of the blossom, there is a likeness of the thorny crown. I wonder if this story of Easter is still taught to children in Sunday Schools in this day? 

These memories evoke some of the most beautiful times in my childhood. If there was one wish that I could make for our world today, it would be a return to the wholesome basics of life –strong families, deep faith, truly meaningful friendships and businesses built by families together,  lasting generations deep. 

There is a store, steeped in family tradition, where all kinds of things golden and olden can be re-discovered. Track down nostalgic merchandise from your treasure trove of beautiful memories from your childhood, by visiting www.vermontcountrystore.com.

A Gift in Perpetuity from Japan

Leave a comment

“The government of the United States is a device for maintaining in perpetuity the rights of the people….”  ~ Calvin Coolidge 

It is April 4th, and as I sat inside yesterday, in the middle of yet another snowstorm, I wondered where springtime went. On Friday, it was a balmy 66 degrees in the mountain town of Steamboat Springs, Colorado. www.steamboat.com.  The warmth felt delicious and I was finally able to shed some of my winter wraps for lighter-weight garb. The reprieve from winter, albeit much appreciated, lasted only one day. I am sure Old Man Winter returned again yesterday, to make sure he was fulfilling his duty of giving us plenty of snow. 

Right now, in other parts of the country, springtime has really arrived, no fooling around. There are no more lapses of lingering snowstorms and cold temperatures to contend with in many places. 

In Washington, DC the Cherry Blossom Festival is underway. Thanks to the kindness of the Japanese people, the United States Capitol is at its most beautiful, every spring. Millions of people, from all over the globe, visit our National Museums http://bit.ly/hdiuth  and our governmental center, in April, and  witness the magnificent blooming of the “sakura.” http://www.nationalcherryblossomfestival.org/. 

The trees, planted in 1912, grow more beautiful with each passing year. The blossoms provide a wealth of natural beauty to our country, and are a gift from Japan in perpetuity. We anticipate, with optimism, that  friendship with Japan, will be everlasting, too. 

Our prayers remain with the Japanese people during this difficult time. We harbor hope that our country’s financial assistance and our shipments of gifts in kind will provide a glimmer of brightness and light to the Japanese people in their time of need.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Sixty Cents Saves a Life

Leave a comment

“In all things it is better to hope than to despair.” ~ Johann Wolfgang von Goethe 

Many of us have a laundry list of things we would like to eliminate that would make our lives so much more fulfilling. I have a  list and I’ll  bet you do, too! I would like to get rid of: 

  • Pesky flies that annoy me, to no end, on hot summer nights
  • The availability of parallel parking only, in some cities
  • Driving in snowstorms when the weatherman has reported clear skies.
  • Weeds that invade gardens
  • Mail that has been returned, to sender, for no apparent reason. 

As I began to put together this list of what I want to eliminate from my life, I realized they are only pet peeves. It became apparent that I have so very little to complain about. These things are all so petty and inconsequential! How fortunate that I am not in a place where what needs to be eliminated from my life isn’t the difference between life and death. 

Until now, there have been millions of families, in certain countries around the world, who have lost mothers and newborn children because they didn’t have the 60 cents to vaccinate against maternal and neo-natal tetanus. This is about to change! UNICEF www.unicefusa.org and Kiwanis International http://bit.ly/clHB17 have joined forces to eradicate tetanus all around the world, by providing resources for vaccinating against this fatal disease. Approximately one hundred twenty-nine million mothers and their unborn babies are currently unprotected against this disease. 

As a member of Kiwanis, I could not be more proud of this global project that will truly “change the world, one child and one community at a time.” For more information on Project Eliminate and what you can do to help, please visit www.kiwanis.org. If you are interested in becoming a member of this wonderful service organization, contact a town or city near you where Kiwanis has a club.  Find out when they meet, so you can visit as a guest. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Living with Art and Soul

Leave a comment

“A fellow who does things that count, doesn’t usually stop to count them.”  ~Variation of a saying by Albert Einstein

The Japanese people have been in the hearts and minds of so many of us in past weeks. The aftermath of a tsumani, an earthquake and fears of radiation contamination are what the people of Japan are coping with right now.  Despite catastrophic events that are enough to turn any country into chaos and confusion, it has been widely reported that the Japanese people are calm and have a cooperative demeanor. 

Traumatic occurrences in our lives leave us feeling helpless, out of control and at a loss. Coming to light are heart-warming stories of Artists and others who are raising funds, in their own creative ways, for the victims of the devastated country of Japan. It is fulfilling to hear of instances of people, communities and countries coming to the assistance of each other. It gives us faith that there are, indeed, compassionate individuals who are leaders in this world. When communities of people and individuals have benevolence and generosity of spirit, rebuilding of lives and healing can begin. 

In era of independent publishing, many non-profit organizations are sharing their missions of building a better world through the power of documentary films. Peaceable Kingdom: The Journey Home, a project of a Tribe of Heart, a non-profit documentary filmmaking organization, brings awareness to the interconnectedness of life all over the globe. Living by commitment to kindness and respect for others and this earth, we can become agents for change. For more information on this award-winning film, please visit http://bit.ly/hQtDEi.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Puzzle Pieces in Place

Leave a comment

“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Have we Met Before?

1 Comment

“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

This  blog brought to you by www.CornerstoneFulfillmentService.com.

Feeding Minds through Film

2 Comments

“In health there is freedom. Health is the first of all liberties.” ~ Henri Frederic Amiel

As predicted, the LunaFest,® on Friday night at the Bud Werner Library, www.steamboatlibrary.org had a fulfilling line-up of short films that were screened. Once I arrived at the film festival, I became aware that the LunaFest® is sponsored by LunaBars® –snack bars that are power-packed with vitamins and minerals that meet the needs of all women, and especially women on the go. “What woman is not on the go,” may I ask? 

Out of the 10 “shorts” that were shown, it is difficult to say which was my favorite. Each film had it’s own merits and an important issue that was brought to the fore. The producers and directors of the films were women from a diversity of countries and cultures. Americans, Brits, Israelis and Canadians were among the mix. The following is a list of films that were screened, and my interpretation of the issue that was highlighted in each film: 

  • The Translator – Communication between men & women.
  • Getting A Grip – Women competing in what is thought to be a man’s world.
  • Touch –  Guardian angels that appear in women’s lives.
  • Tightly Knit – Building community around common interests.
  • Top Spin – Women finding balance in their lives.
  • Thembi’s Diary – Global health issues (this film was artistically creative in how it incorporated textures and patterns with animation).
  • Mother of Many – Women’s health and parenting.
  • Irene – Adult children caring for aging parents.
  • Miracle Lady – Hope, life’s journey, enduring love
  • Love on the Line – Relationships and attraction. 

Each screenwriter, producer and director deserves to be recognized for having created a high-quality film that was chosen to be included in this festival. LunaBars®, a division of Clif Bar and Company http://bit.ly/fCXGKW is to be congratulated for their healthy alternative snack products and for the company’s vision of  raising money for breast cancer, through the power of film. This union between the corporate world and artistic expression, through filmmaking,  is an excellent example of bringing creative, effective marketing to the public and adding value to lives.

This blog brought to you by www.CornestoneFulfillmentService.com.

It is a LunaFest Film Friday!

Leave a comment

It is Film Friday! And it is going to be a fulfilling evening for film-lovers in Steamboat Springs, CO. Tonight the Luna Fest® will be at the Bud Werner Library. This film festival will benefit the Breast Cancer Fund and the Yampa Valley Breast Cancer Awareness Project/Bust of Steamboat. 

LunaFest® films are short films which highlight women’s issues such as aging, motherhood, women’s health and cultural diversity. The ten short films being shown will range from documentary to animation to fictional drama. Celebrating women, their stories and their talents through the power of film is the mission of the Luna Fest®. 

All of the films are produced by women filmmakers, some of whom are independent filmmakers, and have won industry awards for their ability to start dialogues and bring understanding to the women’s issues that they involve. 

For more information on the event, please visit: www.steamboatlibrary.org 

For more information on how to host a LunaFest® in your community: http://bit.ly/8u4QrA 

To learn more about the fund-raising cause that the LunaFest® will support: http://thebustofsteamboat.org/ 

This film festival, The LunaFest® is a great representation of how the power of film brings education, awareness and important story-telling to communities of people.

We look forward to sharing with you on All Things Fulfilling, more information on our favorite films of the LunaFest® evening, at a later date!

This blog brought to you by www.CornerstoneFulfillmentService.com.

See you tonight!

Catching the Wave

Leave a comment

“The only thing that will redeem mankind is cooperation.” ~ Bertrand Russell 

It was a most enjoyable weekend at the Colorado Independent Publishers Association “College.”  There is so much information to share with readers that it is difficult to know where to start! Independent publishers, stay tuned all week long to All Things Fulfilling, as we will be sharing some very hot news on the industry, services that are available to independent publishers and other items of interest! 

Breaking news first! The Colorado Independent Publishers Association has received a fulfilling sign that “libraries are firm supporters of the independent publishers through the willingness to buy and promote their works” through a pilot program that has been put into place with libraries in two counties in the State of Colorado.  The program will allow library patrons to purchase e-book titles from its catalogs. 

This news is significant because on March 7th some of the traditional publishing houses have changed their e-book licensure policies to allow only 26 checkouts.  New e-book licensing fees must be paid, again, to allow for more than 26 e-book checkouts. To read the full article in the American Library Magazine, about this groundbreaking arrangement between the Colorado Independent Publishers Association and libraries in two Colorado counties, please visit http://bit.ly/eKsSLp. 

Is the collaboration and cooperation between the libraries and an independent publishing trade association www.cipabooks.com an indicator that libraries everywhere anticipate that independent publishing is the wave of the future?  

This blog brought to you by www.CornerstoneFulfillmentService.com.