Category Archives: world wide shipping

Making a Pledge

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 “In the final analysis, the one quality that all successful people have is the ability to take on responsibility.” ~ Michael Korda 

I am making a pledge, right here, right now! I will no longer make generalized statements or assumptions about the media, specifically about newspaper publishing. 

A statement that I often hear is “the media is  just out to get a good story, caring not about the individuals in the story or the sensitivity of the subject they are exposing.” In some circumstances I might agree with this statement. However, last week I gained new insight into the collaborative decisions that are made, by the editor and supporting staff of our local newspaper. 

Once a month the editor and the general manager of our town’s newspaper, The Steamboat Pilot www.steamboatpilot.com, open their doors to their readers, so the community can become more informed about their business. Last week, I attended the “coffee hour” with other community members. I was heartened to learn: 

  • The newspaper staff wants feedback from the community about how they are doing, as a local newspaper.
  • The staff was “all ears.” They wanted to know what stories of community interest should be addressed.
  • The e-format and the print version of the Steamboat Pilot are both popular.
  • The Steamboat Pilot is owned by The World Company of Lawrence, Kansas
  • The reputation of others, in exposing stories of sensationalism or controversy, is of great concern.
  • A democratic process is in place for deciding what newspaper articles will run or not. Note: Sometimes the editor gets over-ruled in the process.
  • Decisions take into consideration what is best for each format- the print version and the e-version of the newspaper.  

Thank you to the staff of the Steamboat Pilot for the opportunity to learn more about your world of newspaper publishing.  I appreciate the fact that you want to hear, from readers, whether the goal of responsible newspaper reporting is being fulfilled by the Steamboat Pilot.  

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Gift in Perpetuity from Japan

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“The government of the United States is a device for maintaining in perpetuity the rights of the people….”  ~ Calvin Coolidge 

It is April 4th, and as I sat inside yesterday, in the middle of yet another snowstorm, I wondered where springtime went. On Friday, it was a balmy 66 degrees in the mountain town of Steamboat Springs, Colorado. www.steamboat.com.  The warmth felt delicious and I was finally able to shed some of my winter wraps for lighter-weight garb. The reprieve from winter, albeit much appreciated, lasted only one day. I am sure Old Man Winter returned again yesterday, to make sure he was fulfilling his duty of giving us plenty of snow. 

Right now, in other parts of the country, springtime has really arrived, no fooling around. There are no more lapses of lingering snowstorms and cold temperatures to contend with in many places. 

In Washington, DC the Cherry Blossom Festival is underway. Thanks to the kindness of the Japanese people, the United States Capitol is at its most beautiful, every spring. Millions of people, from all over the globe, visit our National Museums http://bit.ly/hdiuth  and our governmental center, in April, and  witness the magnificent blooming of the “sakura.” http://www.nationalcherryblossomfestival.org/. 

The trees, planted in 1912, grow more beautiful with each passing year. The blossoms provide a wealth of natural beauty to our country, and are a gift from Japan in perpetuity. We anticipate, with optimism, that  friendship with Japan, will be everlasting, too. 

Our prayers remain with the Japanese people during this difficult time. We harbor hope that our country’s financial assistance and our shipments of gifts in kind will provide a glimmer of brightness and light to the Japanese people in their time of need.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Gift of an Irishman

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 “These things, I warmly wish for you- Someone to love, some work to do,
A bit of o’ sun, a bit o’ cheer. And a guardian angel always near.”~ Irish Blessing 

Are you wearing the green today? On this St. Patty’s Day, as I have for the past 35 years, my shamrock pin is placed over my heart on my lapel. The shamrock pin was given to me as a gift from my Irish in-laws. Just before I met my mother-in law and father in-law, they had taken a trip to Ireland and had brought the shamrock pin back as a souvenir. The gift of the shamrock, to me, represented a fulfilling sign of approval – I had passed “the test!”

My in-laws are no longer on this earth. Every March 17th I think, with appreciation, about their gift of the four leaf clover and what it represented to them and to me:

  • Faith – A chance to learn a little about their beliefs. My in-laws had a strong faith in the Catholic Church, as many Irish do.
  • Love – We reciprocated plenty of that. From day one they accepted me unconditionally as the daughter they never had.
  • Hope – My in-laws hope was for an enduring marriage for their son. When we announced the arrival of the greatest gift of all, the birth of a little leprechaun, my in-laws really danced an Irish jig!
  • Luck. As luck would have it, my relationship to my in-laws was nothing but wonderful. I don’t have a single “I Hate my In-Laws” story or joke to tell. 

There is a little sadness in this day for me. Six months after our “little leprechaun” was born, my father-in-law passed away. Our son never got to know his Grandfather Leonard. When he asks what his grandfather Leonard was like, I tell him “he gave me the gift of a shamrock and all that it represents.”

Happy St. Patrick’s Day to all of you Irish men and Irish ladies! Drink a little green beer, dance a little Irish jig, listen to award-winning Irish independent recording star Mary Black. Her music has taken America and other countries by storm!  http://www.mary-black.net/ Enjoy this day of celebration of Irish heritage.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

In the Pilot Seat

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“If you do not look at things on a large scale, it will be difficult to master strategy.”         ~ Miyamoto Murshashi
 
 People are choosing to independently publish books, films and music because they have more control in all facets of publishing process. http://bit.ly/94IUo4.  It is fulfilling when you are in command of the vehicle that you are steering. The vehicle is your media, powered by independent words, images and audio sounds.

As pilot of your publishing project, your responsibility lies in the take-off (pre-publication planning), the trip from destination to destination (producing the publication from start to finish) and the safe landing (getting the finished publication into the hands of the consumer). 

As an independent publisher, it is important to remember that each stage of the journey from take-off to landing is integral to the end result. Keeping the momentum going is a challenge that all independent publishers face. A co-pilot for different legs of the journey is helpful when your energy lags, for when you begin to loose steam or enter into unknown territory. 

There is no need to sojourn alone. Freelance vendors in every part of the publishing process can provide you with services to help you throughout the trip – from putting a solid, well rounded marketing plan into place, to selling your book on the internet and through other channels, to assisting you with reaching communities of people who are interested in knowing about the publishing project that you have been piloting.

Step into the pilot’s seat with confidence in knowing that in this day and age of publishing, there is plenty of help available for those who decide to take a non-traditional route.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

International Communities of Women

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“No man will make a great leader who wants to do it all himself or get all the credit for doing it. “~ Andrew Carnegie

 The pressure was on this year, from my international friends. Last year on the 8th of March, I hadn’t a clue that it was a day to remember women all over the world. I woke up to Happy International Women’s Day greetings from a few of my friends, one from Macedonia and another from Australia. This year I wanted to remember this day of  global celebration of economic, political and social achievements of women , lest I be scolded for being a typical American – celebrating only the holidays that are heavily marketed here in the States.

Now, through the power of social media marketing, we can connect with women having similar values, interests, hobbies, business, political and social interests through the world-wide-web. There is an international community of women all faced with the same issue of fulfilling their responsibilities in the workplace while still getting the “job done” at home. Balancing home life and work life is a concern for the majority of women in today’s world. 

There are four common traits of leadership that women in all countries use for success in both the home and in the workplace.

  • Be Goal Oriented
  • Communicate Effectively
  • Use Emotional Intelligence
  • Know How to Delegate

 These leadership skills are as useful for the full-time family manager (aka stay at home mom) as they are to the women working full-time outside of the home. To read more information on how we can empower ourselves for successful living, in and out of the home, by using these management qualities, please visit http://bit.ly/94VjbA.

 Women on every continent are setting service organizations, business, and political communities on fire with their passion, their energy, their ideas and their leadership skills. Happy International Women’s Day to All, and a special shout out to women involved in Kiwanis International www.KiwanisInternational.org!

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Have you Launched your Kite?

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“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Joint Interests

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“Friendship isn’t a big thing – it’s a million little things.”  ~Author Unknown

February is International Friendship Month. If you had asked me years ago “whether I had many international friends?” in all truthfulness, I would have said none. Before the age of the world-wide-web, the options for finding friends, fans, customers and clients in far reaches of the world were very limited. The power of e-marketing has changed all that. 

By having a strong, easily found web-presence, I have made connections with people all over the world who are the kinds of friends that my company seeks. We all share, for various different reasons, a joint interest in the independent publishing industry and the types of services that my company offers. 

Knowing how to connect through the internet with communities of like minded people is so helpful when it comes to selling independently published books, films and music. When you look at the statistics alone of the number of households connected to the world-wide-web, the possibilities for finding “like minded” people are staggering. This chart helps us to realize just what the potential of reaching customers, fans, clients and friends outside of the United States can be.  http://www.internetworldstats.com/stats.htm.

Our collective world is strengthened when we have friends and allies on other continents. So, today, I would like to say Happy International Friendship Month to those who have connected through the power of digital communication with my company’s web-presence  or directly with me personally. I appreciate your friendship and your joint interests!

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Film Friday

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The other day, an article appeared in the Steamboat Pilot newspaper http://bit.ly/i2xphp that I wanted to explore and share with our readers.  

According to Van Stevenson, senior Vice President of the Motion Picture Association of America www.mpaa.org, the State of Colorado is lagging behind in the incentives that it offers to attract filmmakers to the State to produce motion pictures.  There are two Colorado State legislators that want to change all that. 

 There is a new State bill that if approved, will add a 10 cent fee to all tickets sold at movie theatres. This 10-cent fee would be first of it’s kind in any State. Rooms, meals, and other services for movie stars and their production crews bring money to States and boosts local economies. A ten-cent fee added to each movie ticket sold seems inconsequential when you consider the financial benefits of having more movies made in the State. When you consider the amount of money people spend on buying a coffee “for the road,” ten-cents added to the cost of a theatre ticket is merely pocket change. 

“Butch Cassidy and the Sundance Kid” and “True Grit” and the television series “Perry Mason” were all filmed in Colorado. But in recent years, few filmmakers have chosen to use Colorado as a location from which to shoot their films. There are many other states that make their state more attractive for making movies by offering good incentives. 

We will follow this story to see just how committed others in the State of Colorado are to bringing  movie production, whether it is independent or not,  to the State and will let you know how it turns out.

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A Victory for All

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“In reading the lives of great men…self discipline with all of them came first.” ~ Harry S. Truman

You’ve heard it from me before. Independent publishers, it is not all about the manuscript. The most successful independent publishers have vision and a solid marketing plan for their books, prior to even beginning the writing process.

I love hearing stories of independent publishing success and the other day I got word of some very exciting news about author and past president of the Colorado Independent Publishers Association, Mara Purl. Her romantic women’s fiction, the Milford-Haven Novels, have been picked up by a New York Publisher, with a plan that Mara has dreamed about. Her novels will be re-launched by Bellekeep Books, and will reach an even larger audience than before. Mid Point Trade, a major national distributor, is also involved in the deal.

Mara, whose curriculum vitae includes author, screenplay writer, actress on Days of Our Lives and script writer for The Guiding Light has always had great vision for her professional life and for her written work. She parlayed her vision for her serial novels into great success in the U.K. Her stories of the fictitious, small town, Milford-Haven, was the first American radio drama ever licensed by the BBC. It has reached an audience of 4.5 million listeners! For more information on Mara and her Milford-Haven novels, please visit www.marapurl.com and her blogsite http://bit.ly/ekghXc.

I look forward to seeing the unfolding of this story. Mara’s first novel will be re-launched in August 2011, and another publication is scheduled to hit the market every six months. There will be no down time for Mara. That is for sure!

When I hear stories like this, it is not victory for one.  It is a victory for all who have decided to take the non-traditional route to publishing and have found success.

  This blog brought to you by www.CornerstoneFulfillmentService.com.