Tag Archives: good business practices

A Gift in Perpetuity from Japan

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“The government of the United States is a device for maintaining in perpetuity the rights of the people….”  ~ Calvin Coolidge 

It is April 4th, and as I sat inside yesterday, in the middle of yet another snowstorm, I wondered where springtime went. On Friday, it was a balmy 66 degrees in the mountain town of Steamboat Springs, Colorado. www.steamboat.com.  The warmth felt delicious and I was finally able to shed some of my winter wraps for lighter-weight garb. The reprieve from winter, albeit much appreciated, lasted only one day. I am sure Old Man Winter returned again yesterday, to make sure he was fulfilling his duty of giving us plenty of snow. 

Right now, in other parts of the country, springtime has really arrived, no fooling around. There are no more lapses of lingering snowstorms and cold temperatures to contend with in many places. 

In Washington, DC the Cherry Blossom Festival is underway. Thanks to the kindness of the Japanese people, the United States Capitol is at its most beautiful, every spring. Millions of people, from all over the globe, visit our National Museums http://bit.ly/hdiuth  and our governmental center, in April, and  witness the magnificent blooming of the “sakura.” http://www.nationalcherryblossomfestival.org/. 

The trees, planted in 1912, grow more beautiful with each passing year. The blossoms provide a wealth of natural beauty to our country, and are a gift from Japan in perpetuity. We anticipate, with optimism, that  friendship with Japan, will be everlasting, too. 

Our prayers remain with the Japanese people during this difficult time. We harbor hope that our country’s financial assistance and our shipments of gifts in kind will provide a glimmer of brightness and light to the Japanese people in their time of need.

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Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

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Writing Quality Children’s Books

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“The beautiful thing about learning is that no one can take it away from you.”~ B.B. King 

Attention children’s book authors, illustrators and publishers! There is an organization that offers consultation and critique of unpublished manuscripts to help you publish a quality finished product. The American Children’s Book Society fulfills their mission to help produce and market “superior and meaningful children’s books.”  Their services include:

  • Critique program
  • Book Review program
  • “A” Rating program
  • Consulting and Coaching 

By working with the American Children’s Book Society, Inc.  http://www.americanchildrensbooksociety.com/  your book will be reviewed for quality content, perhaps giving you an inroad to selling to schools and libraries. Because your book has been critiqued by the American Book Society, you will also have the advantage of entering your book into the annual “Scooter Awards” and the possibility of earning an “A” rank in their rating program. 

The panel of judges on the American Children’s Book Society, Inc. looks for compliance with all CPSIA regulations and rules including quality of design, suitability of content, presentation and pricing for retail markets. For all first-time authors/publishers who are unfamiliar with standards in children’s book compliance, this organization provides excellent services and gives you the tools to provide a quality children’s book to the industry.

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International Communities of Women

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“No man will make a great leader who wants to do it all himself or get all the credit for doing it. “~ Andrew Carnegie

 The pressure was on this year, from my international friends. Last year on the 8th of March, I hadn’t a clue that it was a day to remember women all over the world. I woke up to Happy International Women’s Day greetings from a few of my friends, one from Macedonia and another from Australia. This year I wanted to remember this day of  global celebration of economic, political and social achievements of women , lest I be scolded for being a typical American – celebrating only the holidays that are heavily marketed here in the States.

Now, through the power of social media marketing, we can connect with women having similar values, interests, hobbies, business, political and social interests through the world-wide-web. There is an international community of women all faced with the same issue of fulfilling their responsibilities in the workplace while still getting the “job done” at home. Balancing home life and work life is a concern for the majority of women in today’s world. 

There are four common traits of leadership that women in all countries use for success in both the home and in the workplace.

  • Be Goal Oriented
  • Communicate Effectively
  • Use Emotional Intelligence
  • Know How to Delegate

 These leadership skills are as useful for the full-time family manager (aka stay at home mom) as they are to the women working full-time outside of the home. To read more information on how we can empower ourselves for successful living, in and out of the home, by using these management qualities, please visit http://bit.ly/94VjbA.

 Women on every continent are setting service organizations, business, and political communities on fire with their passion, their energy, their ideas and their leadership skills. Happy International Women’s Day to All, and a special shout out to women involved in Kiwanis International www.KiwanisInternational.org!

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Have you Launched your Kite?

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“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

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Wanted: Historical Fiction about Male Writers

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“The thing that’s between us is fascination, and the fascination resides in our being alike.” ~ Marguerite Duras

Last week, I blogged about how fulfilling it has been to learn more about some of the most prominent painters and composers through the medium of historical art fiction. I mentioned that, in my opinion, historical art fiction written for teens and children could be an effective way reach  the younger generation about culture and art. 

Several times over the past year, in my blog writing, I have attempted with some results, to bring men out from hiding by asking “What Do Men like to Write About?”  I really want to know! Can anyone tell me if there any good reads on the market in the genre of historical fiction about prominent male writers of the past? Perhaps if I go about my quest indirectly, the answer will become even more apparent to my question “What do Men like to Write About?” 

Sometimes by going in the backdoor, we can find out a lot about more about people than by going head-strong in first. Writers and business people, male and female, make sure you know how to use today’s newfangled e-marketing for reaching your customers, readers or clients. With a little coaching, http://bit.ly/e75eVS you could reach communities that you had never thought of before and, very well, get results.

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Dwell in Possibility – Move Forward in Surety

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“We all have possibilities we don’t know about. We can do things we don’t even dream we can do.” ~ Dale Carnegie

Yesterday, I had another opportunity to share with others my love and my passion for the independent (or non-traditional) publishing industry. I shared with the group that what began as my vision of providing stellar customer service for the internet sales of a single art book became a business of my own, dedicated to providing affordable e-commerce and e-marketing services for an industry of independent publishers. It has been from the beginning, my wish for independent publishers to be able to survive, as a sustainable industry, because I believe in the powers of independent thoughts, words and views that our country allows under it’s Constitution.

After the presentation, I began to think what an appropriate place to hold the event! In a library constructed with sustainable building materials and filled with the published works of writers, filmmakers and musicians who dared to step out and take a risk of telling their stories for the benefit of others. This is the basis from which many successful small businesses are formed. Successful business owners have passion, vision, belief and enduring energy that their product and service with be useful to others. And it is the customers and clients that endorse, sustain and support the dreams of the business owners that make them profitable. It truly is the American way.

Thanks to all who came, and I wish you the best in your journey of fulfilling your dreams in business and in publishing!  Thanks to the Bud Werner Library for providing a beautiful, light-filled space for those who gathered to learn more about what I see as a fascinating, fast growing, sustainable industry. www.steamboatlibrary.org.

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Have you ever noticed?

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“Friendship is the golden thread that ties the heart of all the world.” ~ Anonymous

Have you ever noticed that when you become friends with someone, the more you know about them – the more you want to know about them? Enter the world of e-marketing! Digital marketing is fulfilling this need for people wanting know everything about a person, place or thing prior to meeting them in person or engaging in business together.

If you are not well versed in this new-fangled way of marketing, it is confusing territory to enter into. There is without a doubt, consumer psychology behind this marketing tactic that needs to be understood in order for it to be used it effectively. After all, you want to turn people on and not off! For more information on how the psyche affects our thinking, please visit http://bit.ly/bPGCX0.

In case you have not noticed, we are living in times where privacy is difficult to find. There are arguments for and against this way of living. But, it has created a need for fans of independent publishers (such as writers, filmmakers and musicians) to want to know more about the people behind the words and images, and about people that make businesses tick.

Business owners, are you using this to your advantage? By becoming more visible, the opportunity for lead generation and sales of your products increases. Let the folks that understand the new consumer psychology behind this non-traditional way of marketing help you – look for a company that specializes in e-marketing for independent publishers.  They can help you plan for success in this strange new world of digital marketing.

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Using Stepping Stones

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“Being involved in the well-being and advancement of one’s own community is a most natural thing to do.” ~ Clarence Clemons

 Business people, non-profit organizations, companies selling products and services are not the only people who are jumping on the bandwagon to seize the opportunity to use independent publishing as a stepping stone for fulfillment and success. 

Columnist and book critic Cathy Beck was not to be stopped when dreams of having her manuscript acquired and released by a “publishing giant” were turned to dust. She focused her energies on independently publishing her manuscript “Cheap Cabernet” and marketed it inexhaustibly. The result? Success! She sprung open the doors of opportunity through entrepreneurial prowess and drove herself as an author to even greater heights than she dreamed. Please visit http://bit.ly/hE6FY4 to read her complete story of fulfillment. 

The moral of Cathy’s story:

  • Independent publishing opens doors to opportunity in unexpected ways.
  • Never give up
  • There are no problems, only solutions
  • Stepping stones often lead to bigger things

Cathy’s story is only one example of how the shifts in the publishing industry toward non-traditional publishing have brightened the outlook and led ordinary people to do extraordinary things through the power of books, films and music.

Let this be the year to begin to tell your story of success!

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Taking Inventory

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“The best thing you’ve got going for you is individuality.” ~ Richard Thompson 

I decided to do something different today – take inventory – my own! After working with artists for many years, the words “right and left brain” have been flung around in my presence quite a bit. I have always assumed that I am what artists are NOT. Fulfilling the duties of what artists find to be tedious, difficult, frustrating and overwhelming has earned me kudos time and time again, so naturally I assumed my brain inventory included the things that theirs lacked. 

After taking inventory of how my brain processes information, my intuition has served me well. Intuition is one of the few right brain traits that I can claim as being what I am all about. Although, when my intuition does not lead me, I do tend to fall into my left brained way of thinking – logically and sequentially.

 My left brain inventory also includes being able to focus on details and being organized. I like making lists and am good at keeping track of time (until all mediums of e-marketing entered into my life!) Lately, I can feel an unfamiliar heaviness on the right side of the skull due to this new occurrence of letting time get away from me, as I utilize my e-marketing skills to assist others become visible in communities. 

My saving grace? In order to use e-marketing effectively, good writing skills and logical thinking are heavily called upon, which utilizes once again the strong, left side of my brain. Result – balance! 

Curious? Do you know how your brain processes information? Take the right brain /left brain quiz and find out! It can help you determine whether a career path will fit into your way of thinking too! http://bit.ly/cyztTe.

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