Tag Archives: marketing

Discovering Spring in Unknown Places

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“Billions and billions of planets and stars are out there, and behind them all are God.” ~ Billy Graham

I’ve been on the lookout, believe me, I have! I am finding few fulfilling signs of spring. From my point of view here in Steamboat Springs, Colorado, signs of the vernal equinox are hard to come by – a paltry showing of spring crocuses emerging out from under the snow, no baby bunnies scurrying in the grass, not even a bloomin’ forsythia in sight. 

But wait! Spring is more than about the sweet aroma of the lilacs, spying speckled robin eggs in a nest and witnessing the unfolding of the fiddlehead ferns. Spring is about rejuvenation and renewal of spirit, too – seeing the world again through the eyes of a child. Stepping out of old routines and starting anew. It means keeping the faith and trusting that a new season will arrive even in times of doubt. 

Have you ever heard the expression when in doubt do the next right thing? Well, that is exactly what I intend to do. I am not going to sit here and wallow in self-pity that spring has not arrived at my back door. I am going to collect myself and move in a positive direction and go find something inspiring. 

Who knows where or what it will be. But, I’ll promise you one thing. Today, I start looking! I am going to discover something  new.  I am going to keep the faith and believe that whatever “it” is will bring new energy and vitality to my life. And the next day after that – who knows!  Maybe I will find a big, huge sandbox to go play in. 

Will let you know exactly how and when a reawakening arrives in my heart and my head. Tune in tomorrow for an update on life as I see it. Stay in touch.

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Through the Independent Film Lens

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“Take time for all things: great haste makes great waste”. ~Benjamin Franklin



Mark your calendars! Next week, on Tuesday, April 19th at 10pm Waste Land, can be viewed right from the surrounds of your own home. This film about Brazilian artist Vik Muniz will be aired on the PBS show, Independent Lens. 

On the outskirts of Rio de Janiero sits the world’s largest garbage dump, the Jardim Gramacho. Renowned artist, Vik Muniz sets out to create from the photographs he took of the catadores (garbage pickers), human portraits using recyclables from the dump. 

Despite the garbage picker’s lack of traditional employment and non-existant monetary stability, Muniz witnessed camaraderie and good spirit between this eclectic group of people. Muniz engages the catadores in collaborative work to gather recyclables to create his art, and gives the proceeds from the sales of the finished pieces back to the trash pickers. He raises their living conditions, repairs trucks essential to their work, and even builds a library to help them become more educated. All in all, he creates an environment whereby the trash pickers can have more fulfilling lives. 

This independent film demonstrates how trash from an overly-consuming, throw-away society can be recycled into a project of transformative art. For more information on viewing this powerful film from your area, please visit http://to.pbs.org/2ojlVz.

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A Film Sweet-Treat for Kids

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“…all the choicest of things and all that your heart holds dear Have A Fun- Filled Day.”  

Looking for a fulfilling way to treat your kids to something different during this Easter season? According to box office sales, families in communities everywhere are going to the Hop! Ticket sales of this animated “Easter theme” film brought in $37.5 million over the weekend of April 4th alone. This fun, family-friendly movie will be playing in theatres all month long. By all indicators, Hop, has done better in sales than the film industry expected and it’s widespread marketing is paying off. 

Other newly-released films worthy of considering taking in this weekend: 

  • Hanna
  • Soul Surfer
  • Arthur
  • Your Highness 

For more information the ratings of these films and whether these films will be playing at a theatre near you, please visit: www.reelzchannel.com. You can also see film trailers on Reelz Channel, the TV station about movies! 

Rebuild your family life after a long work week.  Have a fulfilling weekend with your children , at the movies – see  Hop!  Easter entertainment for kids and parents.

Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

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Explora Museum Albuquerque!

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 “In any field find the strangest thing and then explore it.” ~ John Wheeler

Hey, Hey! What is this you say? “Albuquerque was a recipient of the 2010 National Medal for Museum and Library Science from the White House.” Really?  Quite an honor, don’t you think? That is the nation’s highest honor for museums and libraries! Must be the Explora Science Center and Children’s Museum in Albuquerque, New Mexico is providing extraordinarily fulfilling experiences  for the community. I’ll bet that is exactly why they won the award!   Would you like more information on the Explora museum, if so, please visit http://www.explora.us/en/

There were eight other museums and libraries that were deemed to be worthy of this National Award, too. The full list of award-winning museums and libraries are:

  • Conner Prairie Interactive History Park, Fishers, Ind.
  • Explora Science Center & Children’s Museum of Albuquerque, N.M.
  • Mississippi Museum of Art, Jackson, Miss.
  • Japanese American National Museum, Los Angeles, Calif.
  • The New York Botanical Garden, Bronx, N.Y.
  • Peter White Public Library, Marquette, Mich.
  • West Bloomfield Township Public Library, West Bloomfield, Mich.
  • Patchogue-Medford Library, Patchogue, N.Y.
  • Nashville Public Library, Nashville, Tenn.

For more information on the 2010 National Medal Awards for Museum and Library Science, please visit http://1.usa.gov/gTdstj.

Libraries and museums, whether they are in big cities or small towns, make important contributions to communities. They add cultural vibrancy and improve community health, making  places better  environments  in which to learn, work and live. Explore them all!

P.S. If you are in Albuquerque, don’t forget to stop by their outstanding Hot Air Balloon Museum, too! Take a ride of a life time!

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Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

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Feeding Minds through Film

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“In health there is freedom. Health is the first of all liberties.” ~ Henri Frederic Amiel

As predicted, the LunaFest,® on Friday night at the Bud Werner Library, www.steamboatlibrary.org had a fulfilling line-up of short films that were screened. Once I arrived at the film festival, I became aware that the LunaFest® is sponsored by LunaBars® –snack bars that are power-packed with vitamins and minerals that meet the needs of all women, and especially women on the go. “What woman is not on the go,” may I ask? 

Out of the 10 “shorts” that were shown, it is difficult to say which was my favorite. Each film had it’s own merits and an important issue that was brought to the fore. The producers and directors of the films were women from a diversity of countries and cultures. Americans, Brits, Israelis and Canadians were among the mix. The following is a list of films that were screened, and my interpretation of the issue that was highlighted in each film: 

  • The Translator – Communication between men & women.
  • Getting A Grip – Women competing in what is thought to be a man’s world.
  • Touch –  Guardian angels that appear in women’s lives.
  • Tightly Knit – Building community around common interests.
  • Top Spin – Women finding balance in their lives.
  • Thembi’s Diary – Global health issues (this film was artistically creative in how it incorporated textures and patterns with animation).
  • Mother of Many – Women’s health and parenting.
  • Irene – Adult children caring for aging parents.
  • Miracle Lady – Hope, life’s journey, enduring love
  • Love on the Line – Relationships and attraction. 

Each screenwriter, producer and director deserves to be recognized for having created a high-quality film that was chosen to be included in this festival. LunaBars®, a division of Clif Bar and Company http://bit.ly/fCXGKW is to be congratulated for their healthy alternative snack products and for the company’s vision of  raising money for breast cancer, through the power of film. This union between the corporate world and artistic expression, through filmmaking,  is an excellent example of bringing creative, effective marketing to the public and adding value to lives.

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It is a LunaFest Film Friday!

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It is Film Friday! And it is going to be a fulfilling evening for film-lovers in Steamboat Springs, CO. Tonight the Luna Fest® will be at the Bud Werner Library. This film festival will benefit the Breast Cancer Fund and the Yampa Valley Breast Cancer Awareness Project/Bust of Steamboat. 

LunaFest® films are short films which highlight women’s issues such as aging, motherhood, women’s health and cultural diversity. The ten short films being shown will range from documentary to animation to fictional drama. Celebrating women, their stories and their talents through the power of film is the mission of the Luna Fest®. 

All of the films are produced by women filmmakers, some of whom are independent filmmakers, and have won industry awards for their ability to start dialogues and bring understanding to the women’s issues that they involve. 

For more information on the event, please visit: www.steamboatlibrary.org 

For more information on how to host a LunaFest® in your community: http://bit.ly/8u4QrA 

To learn more about the fund-raising cause that the LunaFest® will support: http://thebustofsteamboat.org/ 

This film festival, The LunaFest® is a great representation of how the power of film brings education, awareness and important story-telling to communities of people.

We look forward to sharing with you on All Things Fulfilling, more information on our favorite films of the LunaFest® evening, at a later date!

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See you tonight!

Drawing New Patrons of the Arts

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“All religions, arts and sciences are branches of the same tree.” ~ Albert Einstein 

There is a project on the horizon that will bring two synergistic forces together to create a groundbreaking model for museums across the country. The New Young at Art Museum and Broward County Children’s Reading Center is aimed at providing a fulfilling experience that will develop a “new generation of patrons, supporters and patrons of the Arts.” 

This 21.5 million dollar complex in Broward County, Florida is currently under construction. The funding for the project comes from a mix of private investment, public and governmental funds and a $500,000 Knight Arts Initiative Challenge Grant from The John S. and James L. Knight Foundation. http://www.knightfoundation.org/. The building will be a silver-LEED certified structure of award winning design. 

All enclosed under one roof will be exhibition space of WonderScapes, GreenScapes, ArtScapes and CultureScapes which will enhance learning about our diverse world, the environment, creativity and imagination. Multi-media studio art space is all in the design, too. 

The experience will be both creative and educationally stimulating for children and adults, alike. The mission is to shape the community and the way that families share reading and art. For more information on this exciting new cultural center, please visit http://bit.ly/grUfJc.

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Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

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