Tag Archives: social media marketing

Fair Trade

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Of all things,  “Live so that when your children think of fairness, caring, and integrity, they think of you. “  H. Jackson Brown, Jr. 

“Dulcinea, How I Love You!”  Remember that song from “The Man of La Mancha?” For almost 25 years I was fulfilling my love for musical theatre by ushering, voluntarily, at the Weston Playhouse www.westonplayhouse.org in charming Weston, Vermont. Over those years, “The Man of La Mancha” graced the stage once or twice and I was able to hear this memorable song sung live, by actors from the guild. My first introduction to “Dulcinea” was as a teen when I went to the Paper Mill Summer Theatre in Owings Mills, MD www.papermill.org  and saw the play there too.  Oh, how I adored it! 

I know you all are thinking I have lost my marbles.” How in the world did she get on this subject?” our readers must be asking.  I happened to open the Sunday paper and saw a story about the Dulcimer Shop in Mountain View, Arkansas.  For more information on this company and the history of this instrument, which produces exquisite, ethereal sounds, please visit http://www.mcspaddendulcimers.com.

It was the commonality of the root of the words, dulcinea and dulcimer, that triggered my recall of this memorable song. I’ve about worn out my favorite search engines, so I don’t dare inquire through those channels about the meaning of the root dulci. Next time I see, my friend Vesna, from Macedonia, I’ll ask her, she’ll know! She has her PhD, ABD, in linguistics and perhaps she can help me out. 

They say (whoever they is) you should write down what you want out of life, not just think about it. In this present moment, I would love someone to send me the name of an artist with beautiful rendition of “Dulcinea” being played on a dulcimer. It would be such a beautiful pairing of  instrument and song. Perhaps I could listen to a  little bit of heaven right here in my office, as I work.

Since I have been bemoaning the fact that I have neglected the independent recording artists on this website, I’d like to engage in a little fair trade.  For the first person, from anywhere in the world, to contact me through a kind blogsite comment,  with the name of a dulcimer-playing independent artist whose repertoire includes “Dulcinea,” I will write a blog on the  musician.

This could be alot of fun! I’ll let you know how it all turns out! “Dulcinea…….”

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Build it Right!

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“Anyone can give up. It is the easiest thing to do.” ~ Unknown

The first thing you need when you build a house is a toolbox. Not only do you need a toolbox, you also need to learn how to use all the contents in the box. Whether you are building a home, or a strong web-presence, it is important that you do not fall short in your understanding of how to use the all tools.

Just putting content out on the world-wide-web is no longer enough. To build a strong, effective internet presence,  you must have a grasp of “computer-consumer psychology,” as it pertains to your specific product, service or company mission.  This is a mind-set that can be taught. If you are business person or an independent publisher just beginning to utilize the latest dimension of marketing, it will be well worth your time to explore, with a professional, how to optimize the why’s, the how’s and the when’s of using the tools used for digital advertising and promotion.

Spend your advertising dollars wisely and expend your energy smartly so you can create a strong e-marketing campaign that will help you become visible to qualified leads.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Energy and Sustainability

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“All words are pegs to hang ideas on” ~ Henry Ward Beecher

Energy and sustainability are probably the most often used buzz words in the business world today. The other day I began to think how these two words are not specific to any one industry – they are meaningful words to anyone starting a business. It takes gumption, a tremendous amount of passion and unrelenting energy to bring a business from conception to complete fulfillment of having developed a viable, profitable and sustainable company. Not every person has the initiative, flexibility, determination, mindset or focus to be a small business owner.

Business owners can not afford to waste time! Unfortunately, many business owners are doing just that. Almost every business has a computer in this day and age. Sadly, many business owners have not diversified their marketing strategies to use their investment in technology to their advantage. The result – untapped markets, lack of visibility, antiquated marketing strategies and putting the sustainability of a business at risk.

There is a science to successfully reaching out to consumers through the internet. E-marketing professionals understand the logic and reasoning behind it. It includes tactics far different than print advertising and other traditional means of marketing. In the quest for increased visibility in the marketplace, let the professionals who understand how to reach consumers, in this day and age, through the world-wide-web help. Companies that specialize in e-marketing for independent publishers know how to most effectively and affordably reach communities of people interested in a company’s products and services. To read a report on the impact social media has on business, please visit http://slidesha.re/9ymmwD.

Business owners are wise when they save energy by focusing on the aspects of business that they can handle. Work smartly and efficiently!

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Plein Air Returns

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“Popularity is the easiest thing in the world to gain and it is the hardest thing to hold.”   ~Will Rogers 

Artists, Feel the Breeze! The stir of artist’s whispers and newfound creativity has the much-missed Plein Air Magazine back into existence. The magazine was first published in 2004, and then it was published as Fine Art Connoisseur. It is coming back into circulation, once again as Plein Air Magazine as of February 2011.  Just in time for winter reading, and spring inspiration. It is fulfilling to know the art community mourned its loss and demanded its return! 

At the helm of the magazine is publisher Eric Rhoads and Editor Steve Doherty, two seasoned professionals in the art publishing world. Look for this great resource on newsstands. This magazine is for all painters but especially valued by artists who like to step out of the studio and into nature to paint its elements from real life. 

Plein Air Magazine is available in print, digital version or you can subscribe to both editions at http://bit.ly/dO0s5D.

 

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A New Chapter

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“There are two mistakes one can make along the road to truth…not going all the way, and not starting.”  ~ Buddha 

A New Year, a fresh start! Puts me in mind of a story I recently heard about truck driver, turned bounty hunter, turned Metropolitan Opera star. Do you know about the transformative life that Carl Tanner has created for himself by finally fulfilling his dream of becoming an opera singer? There are elements to this tale that movies are made of. It is a chronicle of coming out of the darkness and into the light. To read more about this inspiring story of fulfilling one’s aspirations in life, please visit http://nyti.ms/hc4hgc. 

Each and every one of us has a story of longings. The barriers we place upon our selves are the closed doors in our minds. In this New Year, I will be speaking with all sorts of folks who have dreams of propelling their businesses and their careers to new heights through the power of independent publishing and also through new, creative approaches to marketing themselves and their businesses through the internet. We can steer them in fulfilling  those dreams. 

A New Year is a time for new beginnings.  We can begin to fulfill our dreams as soon as we decide it is time to make the star, in us, more visible to others. What have you resolved to do this year to quench your yearnings and begin a new chapter in your life?

 

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Taking Stock of 2010

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“Four things for success: work and pray, think and believe.”~ Norman Vincent Peale

The end of the first decade of 2000 is approximately two weeks away. It is time to take stock of the past year and begin to set a list of priorities for 2011. All in all, I have accomplished the majority of the personal goals that I had set for myself and as a business owner over the past decade.

High on the list of personally fulfilling things I can put on my list this year, are the many more opportunities I have had to share with others, information about the fascinating and growing industry of independent publishing. I have communicated my passion and impressions of the industry through many different avenues. It’s what it takes to be successsul at book markeitng too!

  • e-marketing
  • widespread internet presence
  • networking groups
  • at women’s retreats
  • Kiwanis International www.kiwanis.org
  • the bookstore
  • presentations with University women
  • speaking with church members
  • every day conversation.

I have heard stories of optimism and excitement from people who are just now learning about the shifts in the publishing world. Ordinary people who have stories to tell, through books, films, music and other media, are feeling they now have chance to do so.

What I find to be most satisfying is the vision that those who work in the independent publishing industry have for the future. It is inspiring what a community of people can accomplish, when they work cooperatively and collaboratively for the good of an industry. I am working among a group of professionals who have demonstrated that positive energy can be infectious and can bring great results.

Start the New Year out right. Learn more about how mind power can help you bring personal and independent publishing success to your life. Visit http://bit.ly/YXvS3.

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Sleighbells…Are you Listening, Booksellers?

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I decided to take a trip yesterday, through the powers of my intuition, into the fulfilling world of publishing! What my intuition told me is that some print shops all over America are busier at work this year. How can they not be? Non-traditional publishing grew a whooping 181% from 2008 to 2009, according to Bowker  http://bit.ly/cp3anL.The trend, my intuition tells me, has risen again this year. Wish I knew for sure. But, only Bowker will be able to tell me, after they have tallied their reports at the end of the year. It’s just one of those things! 

Do you know what this could mean for the holidays? Santa may have a lot more stops this year – picking up books at companies that offer POD (print on demand) and short run printing. My intuition tells me the machines are cranking. More than ever, people want books (and films, too) that inspire, educate, inform and amuse that are not run of the mill. 

When Santa makes his rounds, my intuition tells me the sleigh bells will be ringing a lot louder this year, in support for the non-traditional publishing industry. If the trend in independent publishing stayed on the up and up again in 2010, is it what may be  keeping the publishing industry afloat? 

Hope Jolly Old St. Nick, has a stash of inspirational stories set aside for me this year. Ah well… if they sell out before Santa arrives at my door, they can easily be reprinted! No longer does the publisher need to print by the 10’s of thousands. That’s the beauty of independent publishing!

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Books to Film

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“Everyday, things change for me…you make the necessary adaptations.”  ~ Craig Thomas 

I went on a quest today to fulfill my need for information about how many books are adapted into films each year? So, it’s time for all of you to guesstimate what I found out! 

According to one source, Variety Magazine, market conditions have reduced the number of literary adaptations from books to film in recent years. Approximately 30 books are adapted by major film production studios for screen each year. A small number, given the large number of books that are published each year! To see a list of books that were adapted for cinema release in 2010, see this article. http://www.chasingthefrog.com/moviebooks.htm. 

Slated for novel to cinema adaptation in 2011, is a film that I can not wait to see. The novel “Water for Elephants” was one of my most memorable reads in recent years and I look forward to seeing how the cinema version of the story compares. I flat out loved the book! It is being adapted for film along with several other popular literary works. Wondering what other popular literary works are scheduled for upcoming film release in the New Year? Visit http://amzn.to/93TjmI to take a sneak peak. 

In order to turn a novel into a successful cinematic release, all the right elements must be there. Are you interested in learning more about how to get your book turned into a film, please visit http://bit.ly/9TzhzP.

 If anyone out there has inside information about what else we can look forward to seeing in theatres in 2011, we would love to hear from you, if it is not top-secret information.  Perhaps in 2011, I’ll see you at the theatre – I’ll buy the popcorn if you save me a seat!

 

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Fits, Starts and Floods

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“Thinking is the enemy of creativity…you can’t try to do things, you simply must do things.” ~ Ray Bradbury 

Ever since I entered into the blogosphere, I have become very cognizant of writing patterns and creativity – my own, that is. What has become apparent is the fact that my ideas for writing comes in fits, starts and floods. The search for fulfilling blogging subjects is perpetual and my creativity, unpredictable! 

The fits start as this:

  • Words and phrases come quickly out of nowhere and then evade me. Just like that. As if someone snaps their fingers and says “be gone with you!” Poof – what was just the right notion flees faster than a flea can jump.

                                 OR

  • An elaborate schematic pops up in my head – clear and concise. Putting pen to paper, suddenly it vanishes into thin air – gone. Never able to be recovered in the exact same state again. 

The starts begin like this:

  • All begins well – words flow, creativity is rolling then suddenly my mind takes a detour and detaches. A real and senseless casualty.

                               OR

  • The ideas arrive like a farm delivering fresh eggs to a bakery – by dozens at a time. Each idea with a rich, central point –  the binding ingredient for many a sweet creation. The ideas overwhelm to the point that is difficult to know which concoction to make first. 

The floods begin when:

  •  An idea starts and runs rampant. The idea unfolds and flows, unfolds and flows, and flows, and flows and flows some more and on and on it goes. With no stopping point in site. Hardly suitable writing for the blogosphere. The result -having to rein my blog writing in. 

What have I learned about my writing from this?

  • To be patient and wait, if the ideas or creativity does not flow.
  •  If I can’t create it today, try tomorrow.
  • Clarity eventually returns and often resumes better than ever.
  • Do not trash anything! Rework!  The result can be unexpected and different.
  • Maintain tough minded optimism that eventually a fulfilling story will come around. 

Let’s see what tomorrow’s writing brings. Will it begin with a fit, a start or a flood? As overwhelming as it may seem, I like when the ideas arrive by the dozen. Through creation, the central point of an idea eventually becomes all things fulfilling!

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Taking Inventory

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“The best thing you’ve got going for you is individuality.” ~ Richard Thompson 

I decided to do something different today – take inventory – my own! After working with artists for many years, the words “right and left brain” have been flung around in my presence quite a bit. I have always assumed that I am what artists are NOT. Fulfilling the duties of what artists find to be tedious, difficult, frustrating and overwhelming has earned me kudos time and time again, so naturally I assumed my brain inventory included the things that theirs lacked. 

After taking inventory of how my brain processes information, my intuition has served me well. Intuition is one of the few right brain traits that I can claim as being what I am all about. Although, when my intuition does not lead me, I do tend to fall into my left brained way of thinking – logically and sequentially.

 My left brain inventory also includes being able to focus on details and being organized. I like making lists and am good at keeping track of time (until all mediums of e-marketing entered into my life!) Lately, I can feel an unfamiliar heaviness on the right side of the skull due to this new occurrence of letting time get away from me, as I utilize my e-marketing skills to assist others become visible in communities. 

My saving grace? In order to use e-marketing effectively, good writing skills and logical thinking are heavily called upon, which utilizes once again the strong, left side of my brain. Result – balance! 

Curious? Do you know how your brain processes information? Take the right brain /left brain quiz and find out! It can help you determine whether a career path will fit into your way of thinking too! http://bit.ly/cyztTe.

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