Category Archives: Marketing for Independent Publishers

Hazy Language becomes Clear

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“Sometimes in our confusion, we see not the world as it is, but the world though eyes blurred by the mind.” ~ Unknown

This morning, I’ve been thinking about all the blogs I have written over the past few years. Some mornings, I’ve had a very clear vision for what I want to write about and other days, it’s a hazy start.

For me, the key is not to aim for perfection on the first draft. Eventually something usually takes hold inside of me, the words begin to flow. Soon a clear vision comes through and I find direction in my writing.

Occasionally, however, I have to scrap everything and start all over. On those days, I vow I must put in an order, over the internet, for Joseph M. Williams and Gregory G. Colomb’s publication Style: Toward Clarity and Grace.

Style Toward Clarity and GraceAccording to Williams, a professor of English at University of Chicago, until 2008, “it is good to write clearly, and anyone can.” This book is a good resource for all writers to put on their bookshelf because there isn’t a writer who doesn’t face the challenge of not being able to write succinctly from time to time.

There’s a new generation of students, however, who we will feature tomorrow on All Things Fulfilling, who are being taught to understand cryptic and obscure language at a very young age. Not all folks can interpret the symbols behind the writing they are studying.

Return on Monday to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Treasures in Corners

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“Schools and libraries are the twin cornerstones of a civilized society.” ~ Nicholas Meyer

Bud werner libraryI have a very bad habit. As soon as I walk into our local library, the newly released books are front and center. Of course, I’m always anxious to see what’s hot off the press. The section begins with fiction first, and usually, I need not be enticed to venture any further. I find several books of interest and head over to the self-check out counter.

The other day when I was talking to my mother on the telephone, she mentioned she was reading Maya Angelou’s book I Know Why the Caged Bird Sings and she asked “have you read it?”

“No,” I said, “I haven’t. I ought to get it.” On Sunday I went in search of the book at the library. Not allowing myself any dalliances with the newly-released section, I ignored it and went directly to the computer to look for the title in the catalog, and learned it was in the biography section. “Where’s that?” I thought.

I found it, in one of the far off corners of the library, where I need to venture more often. There was Angelou’s book on the shelf, and another I have been looking for.Cathie Beck’s memoir Cheap Cabernet: A Friendship was sitting on the same shelf as Angelou’s.

A few years ago, I made the acquaintance of Colorado author Cathie Back, through independent publishing circles. Beck’s success was the subject of my blog Using Stepping Stones, some time ago. If you missed it, here is the link. http://bit.ly/ZjfwHz.

Beck’s book, like many other independent publications are finding their way into libraries, including e-books.  Frankly, who is surprised? Non-traditional publishing has turned a corner. According and to the Miami Herald, the traditional publishing industry has been “upended.” To read the full article about the growth of independent publishing, please visit this link. http://bit.ly/ZjfwHz .

There is so much of value in all libraries, and I was reminded on Sunday, that I need to search out every corner of the library. Good reads go beyond the fiction section.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by another memoir writer, Sue Batton Leonard.

Four Fulfilling Words

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“I am who I am because of the choices I made yesterday.” ~ Unknown

Four words with powerful meaning –

• I AM
• I CAN
• I WILL
• I DO

help define and fulfill our sense of self. These words took on even greater meaning when I began working in the independent publishing industry.

positiveThose simple words that have kept me on track. Every time I’ve faced a challenge, and thought  “I’m going to try to,” I’ve substituted it with one the four important self-fulfilling statements, and then taken the necessary action that is required to complete the task or challenge.

Used to be independent publishers had to go it alone, but things have changed in the publishing industry.  According to an article dated 11-11-12 in the Miami Herald, http://hrld.us/17bIrAH, Bowker (the storehouse of publishing statistics) says independent publishing “has nearly tripled, growing 287% since 2006 and 236,625 print and e-titles” were non-traditionally published in 2011 alone. Since then, the e-book industry has prospered further and print-on-demand publishing has grown also.

The stigma behind independent publishing of books, films and movies has nearly disappeared, as standards and technology for desktop publishing have improved. In this day and age, it is often difficult to distinguish between an independent and traditionally published book.

If you are considering an independent publishing project,  now there is help and support available. I am, I can, I will and I do help people understand the newest generation of publishing through the webinar On the Fast Track: The Independent Publishing  Industry http://bit.ly/10cCp1Y and through the  information provided on All Things Fulfilling. Join us regularly on this on-line site.

 This blog is brought to you by www.CornerstoneFulfillmentService.com.

A Literary Teabox

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Change your thoughts, change your life. ~ Unknown

A Literary Teabox! I like that idea – something to dig into when creativity is low and a pick-me up is needed.

The box is stuffed with things that help stir and brew up inspiration – combination treasure trove and fortune cookie, less the calories and carbohydrates.

Don’t get it? See the box – what’s in it? Words of wisdom – “quotable quotes” from all kinds of people.

Make your own literary teaboxes as gifts.  Keep it creative and loose so it will be meaningful to friends with different passions. A thoughtful,  inspirational gift for writers or other artists, self-improvement junkies, sports enthusiasts. Want to learn more about using affirmations for positive change, please visit this website http://bit.ly/XkUS9l.

Add instructions for how to use with best results: When you awake, open the box and read a quote. Let it brew and steep as you think about the hours ahead. Then let the words invigorate you and infuse you with energy. Go about your day in a fulfilling kind of way, perhaps by reading a book that has a lot of heart and soul. My suggestion:Gift of a Lifetime: Finding Fulfilling Things in the Unexpected

Happy Monday!

literary teabox 21

Photo composition/design and Photo credit: ©Sue Batton Leonard

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Speaking the Same Language

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“Finding out what a community will enjoy, support and get behind takes expertise.” ~Larry Smith

world book night 2013It’s April and you know what that means. World Book Night is just around the corner. This year, our independent publishing meet-up group, We Write Steamboat, will be distributing  The Language of Flowers by Vanessa Diffenbach. We have selected a group of people to give these books to who speak the same language and who will really appreciate the publication. More about that later , as World Book Night approaches.

Part of the business of being an independent publisher is to sell books and locate communities of people, all over the world, who have a common interest in the genre of writing or the subject that you write about. Non-fiction is generally easier to market, but fiction writers who approach their writing with goals of appealing to certain demographic groups, find the marketing part easier and even pleasurable. If you are selling your publication over the internet, through e-commerce, e-marketing (on-line promotion) using social media, is a critical part of it. It is very important to learn how to use social media effectively because without some knowledge of what you are trying to accomplish, your efforts could be for naught.

If you are a person who is new to independent publishing through e-commerce and e-marketing, its wise to put a little investment into hiring a professional to help you identify your markets and learn how to reach out to effectively to find people on-line with common interests. Look for a company that specializes in e-commerce and e-marketing for independent publishers.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Growing from the Inside Out

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“And the time came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anaïs Nin.

living your best lifeWhen I  look at the geranium blooming in my office, there is no doubt the days have gotten longer, and the light stronger. No longer starved of what it needs to thrive, the plant looks enriched with more energy. Now the geranium is beginning to stand at attention, rather look wilted and stilted. Even humans, in springtime, have a renewed sense of spirit. We’re ready to spend more time being rejuvenated, creating, celebrating and growing from the inside out.

I’ve been reflecting that a little more than a year ago, I started writing my first full length piece. The writing has gone through about six revisions, and with it, so have I. Each time I have changed the text, there has been a thought process to evaluate whether the words match the message I had in mind. Alone, the exercise in writing has been valuable. But, it has also been an investment in learning more about my own self and what I have to say.

Like the geranium that sits inside in my office, waiting to be put outdoors when the conditions are right, there will come a time when I will need to release the book. Then a whole new dimension will be added to the self-discovery process. If I I have adequately blossomed and grown,  I’ll be able to spread my message through the spoken word also, about all the things I’ve been writing about. I am looking forward to the next step in independent publishing.

Living Your Best Life, by Laura Berman Fortgang, is a wonderful book that can help you to begin your journey toward feeding and nurturing yourself with what it takes to live a healthy, happy life. It is a good springtime read for those who want to invest in changing or rebuild their lives during this season of new life.

Return tomorrow to All Things Fulfilling where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by Sue Batton Leonard, author of  Gift of a Lifetime: Finding Fulfilling Things in the Unexpected

Faith in the Path Less Traveled

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Weave in faith and God will find the thread. ~Author Unknown

I was without my computer for awhile yesterday; it was in the “shop.” I took advantage of the freedom away from digital technology. Since so much of what I do is on-line based, a close relationship with all things paper has nearly been trashed. I often read the news and magazines, and sometimes books, via the computer these days, subscribing to fewer print publications.

Yesterday, for a few blissful hours, I sat in the Bud Memorial Library and read the April 2013 edition of Southwest Magazine from cover to cover. How I enjoyed myself!

The first great article I encountered was about artist Michelle Dunaway. It was superbly written by Gussie Fauntleroy. Dunaway, an artist who lives and studied at the MastersAcademy in Albuquerque, NM mentioned the importance of finding the joy in unexpected things by getting off the beaten path. She told of her childhood hikes with her father, and whenever there was a choice to make about what direction to travel, he taught her to take the path least followed which, more times than not, led to discovering things she didn’t anticipate.

art faithAs a painter, each time Dunaway faces a blank canvas it presents her with opportunities to make choices of color, lines, shape and other design elements that make a good painting. She has been taught to make right choices in art through workshops with the most influential and impressive painters of our time, such asRichard Schmid  and Jeremy Lipking http://www.lipking.com. And by studying the book Alla Prima: Everything I Know About Painting.

Dunaway says she “has always had an  interest in capturing  human expressions in paintings.” Her image “Faithfulness,” shown in the 2013 issue of Southwest Art, is an exquisite example of her portrait painting talents. It can also been seen on Dunaway’s website. http://www.dunawayfineart.com.

Next time I am in Santa Fe, NM, I look forward to visiting Sage Creek Gallery where Dunaway’s work is represented. Legacy Gallery, M Gallery of Fine Art and Insight Gallery also exhibits and sells her work.

Return  tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Stimulating the Palette with Food Art

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Good food is wise medicine. ~Alison Levitt M.D., Doctor in the Kitchen®

flower kidsSpring has arrived in southern parts of the country. Gardens are sprouting new crops of fruits and veggies. Today on All Things Fulfilling, we will share images of food art that have been circulating over the internet. Mouth-watering ideas and all elements of art – color, shape, form, texture and values have been used to create these food compositions, as well as use of line and space. The visual effects are enough to make even the pickiest child want to eat the daily recommended servings of produce.

Some food art is basic, and any Mom or Dad can make it to impress their families, and stimulate palettes. While other compositions are very time consuming and are best left to highly skilled caterers. With practice and the help of proper kitchen utensils, books and DVDs anyone can now become a culinary artist in their own kitchen, and promote better nutrition.

John Gargone, a chef from Pennsylvania, teaches others his craft of food carving and sculpting in his popular book Food Art: Garnishing Made Easy and through his independently published DVD series.

You are invited to take this tour with me, through the fulfilling world of food and art. Perhaps we will both be inspired to include a little more creativity in our food preparation and diets.

apple with fruit

gold fish

goldfish adult

owl adult

motorcyle adul1imagesCA0MLBNUrose advancedbrocolli poodle kidsjpg

bird advancedface kids

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Stories of Faith on Film

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 “Faith goes up the stairs that love has built and  looks out the window which hope has opened” ~ Charles Spurgeon

Easter lily

To many people around the world, preparing for Easter  means more than shopping for Peeps™ candy, jelly beans, chocolate eggs and other confections. Spring is the season of renewal of spirit. For people of faith, that means remembering the Easter story of biblical times – a tale of crucifiction, death, resurrection and life.

On this Film Friday, I have resurrected a list of the top ten Easter movies of all times. Although Easter is several weeks away, perhaps your family would enjoy receiving one of these films in their Easter basket. I am posting this list early so you can add one of these DVDs to your shopping cart. Many of them are considered to be epic productions and can be located, and your order can be fulfilled through the Internet Movie Database www.imdb.com :

    • Passion of Christ (2004)

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    • The Robe (1953)

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    • Ben Hur (1959)

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    • Holiday Inn (1942)

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    • Last Temptation of Christ (1988)

The Last Temptation of Christ

    • King of Kings (1961)

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    • The Easter Parade (1948)

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    • Jesus Christ Superstar (1973)

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    • Jesus of Nazareth (1977)

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    • The Greatest Story Ever Told (1965)

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It’s interesting, as I was doing research for this blog I noticed that most of these films were produced decades ago. Is it true that the American people have fallen out of favor with the one of the cornerstone principles that our country was founded upon, faith? Is that why contemporary filmmakers are not approaching religious subjects? I’d like to think not, and Reelz is offering outstanding programming over the Easter Season.

Barabbas: Where the Bible Left off…His Story of Redemption BeganClick for info & ordering, a Reelz Easter Event,  premiers Monday, March 25 and Tuesday, March 26. Part I  of the mini-series, featuring Billy Zane, will be broadcast on the night of March 30 and Part II on March 31. To find out the times and the channel for Reelz in your viewing area, please visit this link . There is also a trailer on the Reelz website .http://www.reelz.com/barabbas/.

I’d like to end this blog with an audio Chapter from my memoir Gift of a Lifetime – Finding Fulfilling Things in the Unexpected. It is a short Easter story that the entire family can enjoy listening to together. Have a great weekend!

Growth of Audio Book Industry

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“The reason why the universe is eternal is that it does not live for itself; it gives life to others as it transforms.” ~ Lao Tzu

On Tuesday afternoon we had our monthly We Write Steamboat meeting – a local networking group for independent publishers. It was reported that one of our members, author D.A. Hill, now has an audio book version of his novel. It’s selling well and we discussed the growth of the audio book industry.

We are fortunate to be living in an age when we have so many reading choices. Publishing  has gotten more complicated because of the new options. Learning what readers desire can be very useful for authors who are considering venturing beyond publishing books-in-print. The Independent Publisher, an on-line publication, has posted an interesting article about the growth of the audio book industry. Here is the link.http://bit.ly/11hlMyJ.

The surge of the industry does not surprise me, for the following reasons:

  • The ability to multi-task and listen at same time
  • Portability
  • You can listen while driving or on a personal computer
  • Storage space not needed on a bookshelf
  • Audio books are environmentally wise – no paper/printing involved.

So many reading options are now available. Hopefully youth, who love all things digital, will find a more fulfilling reading experience on their electronic  and audio devices and their interest in the literary world will not wane during the teen years. Audio books are also excellent for seniors whose eyesight has been diminished with age.

All Things Fulfilling is interested in hearing from our readers and subscribers through a poll. What is your favorite method of having books delivered to you ? Do you enjoy digital, audio or books- in-print? The insight we gain through the poll will be greatly appreciated. Thank you.

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.