Category Archives: Management

Writers: Explore and Navigate

Leave a comment

The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

 This blog is presented by www.CornerstoneFulfillmentService.com.

International Communities of Women

2 Comments

“No man will make a great leader who wants to do it all himself or get all the credit for doing it. “~ Andrew Carnegie

 The pressure was on this year, from my international friends. Last year on the 8th of March, I hadn’t a clue that it was a day to remember women all over the world. I woke up to Happy International Women’s Day greetings from a few of my friends, one from Macedonia and another from Australia. This year I wanted to remember this day of  global celebration of economic, political and social achievements of women , lest I be scolded for being a typical American – celebrating only the holidays that are heavily marketed here in the States.

Now, through the power of social media marketing, we can connect with women having similar values, interests, hobbies, business, political and social interests through the world-wide-web. There is an international community of women all faced with the same issue of fulfilling their responsibilities in the workplace while still getting the “job done” at home. Balancing home life and work life is a concern for the majority of women in today’s world. 

There are four common traits of leadership that women in all countries use for success in both the home and in the workplace.

  • Be Goal Oriented
  • Communicate Effectively
  • Use Emotional Intelligence
  • Know How to Delegate

 These leadership skills are as useful for the full-time family manager (aka stay at home mom) as they are to the women working full-time outside of the home. To read more information on how we can empower ourselves for successful living, in and out of the home, by using these management qualities, please visit http://bit.ly/94VjbA.

 Women on every continent are setting service organizations, business, and political communities on fire with their passion, their energy, their ideas and their leadership skills. Happy International Women’s Day to All, and a special shout out to women involved in Kiwanis International www.KiwanisInternational.org!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Have you Launched your Kite?

Leave a comment

“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Make the Most of your Post

1 Comment

 “All those moments written or read together take on movement and architecture of the narrative.” ~ Marilyn Hacker

One of the most frequent complaints that I hear about those who have just entered the blogosphere is that their blogs never get read. Thus, frustration sets in, blog postings become infrequent or non-existent at all. Personally, I find blogging to be extremely fulfilling and like last night, I often find myself lying awake plotting and planning my next post. 

Not understanding the why’s, how’s and when’s of blogging can lead to feelings of “What is the point?” So many bloggers unnecessarily give up on their efforts when all it really takes is a little education and a few tweaks to their approach. Folks, remember blogging is not just an exercise in writing! There is a reason and a methodology behind it that needs to be understood and utilized so that you are not just wasting your time.  

Marketing over the internet is a whole new science. Independent publishers, as business owners, need to understand how to reach communities of people who are looking for their products and services. Before you give up, seek the help of an e-marketing professional who understands the science behind marketing through the internet. Often a little coaching is all it takes to fully understand the nuts and bolts behind marketing in this digital age.

Blog brought to you by www.CornerstoneFulfillmentService.com.

Wanted: Historical Fiction about Male Writers

Leave a comment

“The thing that’s between us is fascination, and the fascination resides in our being alike.” ~ Marguerite Duras

Last week, I blogged about how fulfilling it has been to learn more about some of the most prominent painters and composers through the medium of historical art fiction. I mentioned that, in my opinion, historical art fiction written for teens and children could be an effective way reach  the younger generation about culture and art. 

Several times over the past year, in my blog writing, I have attempted with some results, to bring men out from hiding by asking “What Do Men like to Write About?”  I really want to know! Can anyone tell me if there any good reads on the market in the genre of historical fiction about prominent male writers of the past? Perhaps if I go about my quest indirectly, the answer will become even more apparent to my question “What do Men like to Write About?” 

Sometimes by going in the backdoor, we can find out a lot about more about people than by going head-strong in first. Writers and business people, male and female, make sure you know how to use today’s newfangled e-marketing for reaching your customers, readers or clients. With a little coaching, http://bit.ly/e75eVS you could reach communities that you had never thought of before and, very well, get results.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Melding Recreation with Culture, Art and Religion

6 Comments

“Art seems to me to be above all a state of soul.”~ Marc Chagall 

Did you happen to see “Chautauque: An American Narrative” on PBS last night? I’ve been aware of this artist colony, located in Western New York, for quite sometime. However, the 60 minute documentary fulfilled my interest in wanting to know all kinds of things about this idyllic, lakeside town, their summer inhabitants and the programs offered by the Chautauque Institute that has existed since the late 1870’s. 

The Chautauque Institute has had it’s struggles over the years, but since the 1980’s a new vision for strengthening it’s programs in science, art, religion and politics has rejuvenated and elevated their institution to new levels. What began as a literary retreat back in 1878 now includes teaching programs, lecture series and live performances of theatre, opera, ballet. Studio experiences abound for painters, sculpture, fiber arts and even more. People come to immerse themselves in the intellectually and culturally stimulating programs for a week or two, or for an entire season. 

The institute’s popular morning lecture event attracts speakers such as Sandra Day O’Connor, David McCollough, Garrison Keiller and Daniel Pink. There are over 2,000 fulfilling programs in a 9 week period for those with a thirst for knowledge on the subjects of art, politics, spirituality and culture. 

Lake Chautauqua provides a setting for recreating in any way you please. Every summer, the town swells from a few hundred full-time residents to a population of 150,000 people. There are families, 5 generations deep, that return annually to enjoy the facilities and the recreation opportunities in this beautiful town and at this culturally-rich institute. For more information on the documentary film about this fulfilling summer hub of recreation, enrichment and intellectual stimulation, please visit http://bit.ly/gh9rTu.

 

This blog brought to you by www.CornerstoneFulfillmentService.com.

All for the Sake of Learning

Leave a comment

“What we become depends on what we read after the professors are done with us.” ~ Thomas Carlyle

In recent years, I have become a real fan of historical art fiction. Some of my past readings have included books like the Girl with the Pearl Earring, The Painted Kiss, Girl in Hyacinth Blue – all about prominent painters of the past. The latest book I read, turned my attention to one of the finest composers that has ever lived, Vivaldi.  I just finished reading “The Four Seasons: A Novel of Vivaldi’s Venice” by Laura Corona. What a fulfilling read! 

The story is about two sisters whose lives begin together in an orphanage.   Both have talent in the arts, but one sister, has a much broader view of the world and of her destiny. This leads her to a path in life, far different than the other sister, who is consumed with thoughts of a priest and maestro and what he can offer her inside the walls of the orphanage. 

The Four Seasons: A Novel of Vivaldi’s Venice, like all the other works of historical art fiction I have read, have led me to want to know more about the artist and his life. If we could reach children and teens through books of historical art fiction we might be able to add some balance to their futures. Their futures might contain knowledge about idols from the world of art and culture, rather than idols from the world of misplaced values.

For more information on this charcoal drawing on board “The Book”  by Nancy Guzik, please visit www.WestWindFineArt.com.

That is just my thought from this day of All Things Fulfilling. Much of my time is spent writing blogs and spreading the word on the future of the independent publishing industry. As soon as I get time to squeeze it in, I look forward to “Clara and Mr. Tiffany.” I understand it too, is a worthwhile, educational read.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Dwell in Possibility – Move Forward in Surety

Leave a comment

“We all have possibilities we don’t know about. We can do things we don’t even dream we can do.” ~ Dale Carnegie

Yesterday, I had another opportunity to share with others my love and my passion for the independent (or non-traditional) publishing industry. I shared with the group that what began as my vision of providing stellar customer service for the internet sales of a single art book became a business of my own, dedicated to providing affordable e-commerce and e-marketing services for an industry of independent publishers. It has been from the beginning, my wish for independent publishers to be able to survive, as a sustainable industry, because I believe in the powers of independent thoughts, words and views that our country allows under it’s Constitution.

After the presentation, I began to think what an appropriate place to hold the event! In a library constructed with sustainable building materials and filled with the published works of writers, filmmakers and musicians who dared to step out and take a risk of telling their stories for the benefit of others. This is the basis from which many successful small businesses are formed. Successful business owners have passion, vision, belief and enduring energy that their product and service with be useful to others. And it is the customers and clients that endorse, sustain and support the dreams of the business owners that make them profitable. It truly is the American way.

Thanks to all who came, and I wish you the best in your journey of fulfilling your dreams in business and in publishing!  Thanks to the Bud Werner Library for providing a beautiful, light-filled space for those who gathered to learn more about what I see as a fascinating, fast growing, sustainable industry. www.steamboatlibrary.org.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Shelf Sitting

Leave a comment

“Keep constantly in mind how many things you yourself have witnessed change.” ~ Marcus Aurelius 

Interesting! Lately I have been hearing more and more about something that I have suspected for a long time.  Bookstores are not the best places to sell books! I dislike even making this statement, because bookstores are my “safe haven.” A place to go when I want to relax, spend some quiet time and browse the vast selection of books until my heart is content. Almost all of us would say it is fulfilling to step into a bookstore. It is unadulterated bliss, as far as I am concerned. Rarely do I come out empty handed. It is hard to control my impulses in a bookstore.  

But, in terms of authors selling books, there are other ways. More specifically, by selling individual orders through e-commerce, and at other places besides the bookstore. Eliminated is the scenario of not knowing whether books, films and other media will be sold by a bookstore or they will be returned as unsold. 

The trend of internet buying is here to stay. If you are a writer who has not yet explored the possibilities of selling your book on line, what is stopping you? If you are not mired in contractual agreements with a publisher who has you locked into the traditional way of bookstore bookselling only, it may pay to look into a company that specializes in e-commerce and e-marketing for independent publishers. Don’t sit there not knowing how to move your books from basement, garages and attics into the marketplace. Be pro-active! http://bit.ly/bFnEGZ.

 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Creative Connectivity

Leave a comment

“Because things are the way they are, things will not stay the way they are.”   ~Bertold Brecht  

As I was raising a teenager, I heard parents commiserating that even after they had given their child curfews, “grounded them” and made requests to no longer have relationships with certain others, their child still found creative ways of  fulfilling  their need to connect with others. So it comes as no surprise that a trio of students – Zuckerberg, Hughes and Moskovitz created Facebook. Other young entrepreneurs are responsible for various other social media marketing channels, too.  Young folk think differently then those who came before them – all thirteen year olds will tell you that! 

What opportunity social media marketing has brought to our world! It has given us the ability to connect with communities of people that otherwise the odds of connecting to them, would have been slim to none! No matter how much money and effort is put into print advertising and direct mailing(even with the help of targeted lists) you can not beat the scope of  internet marketing.The  chances of reaching people that have similar interests is multiplied many times over through e-marketing. It is the best way of reaching large numbers of people for the lowest cost! 

Simply having a website is just not enough these days. If you do not have an e-marketing component to go with it, you are not maximizing your internet visibility. Now, there are many more ways, than one, to become visible over the internet. Need help with expanding your web presence? Use the worldwide web to find a company that specializes in both e-commerce and e-marketing. With the New Year approaching, rethink your business’s website presence – are you maximizing on your visibility? 

This blog brought to you by www.CornerstoneFulfillmentService.com.