Category Archives: books

Books as “Calling Cards”

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“Ink surrounds me all  the time, on my bed sheets recorded in rhyme, quills ‘ever scribbling in my head….” ~ Terry Guillemets 

Do you know what I like about authors? You don’t have to ask them to become a “friend”, to “like” you, or become their fan before you have a chance to learn all about them. You can also meet-up with them at anytime. http://bit.ly/7EpmRj.  They leave their “calling cards” on bookshelves, in retail stores, in libraries, in schools and all over the place. Authors “calling cards” can be found on the world-wide web, too.

 Pick up a publication of any author and you will shortly know whether you like their style and whether you share interests with them or not. Fulfill your curiosity about an author, their personality traits and who they keep company with, just by reading their “calling card.” 

  • A fiction writer is apt to be an animated or dramatic kind of person, crafty, dreamy, playful, skillful and probably creative, too.
  • You know from a “calling card” of a mystery writer that challenges, suspense, danger, spooks and sleuths bring out the best in them.
  •  A sense of no nonsense, organization of time and place, facts and references are what “non-fiction” writers are all about.
  • Introspection, concern with one’s own relationship to others and self-importance is what you might find when you meet-up with the scribe of a biography.
  • A poet’s “calling card” often reflects a person who has had unusual experiences, is a divergent and innovative thinker and demonstrates skill in the use of prosaic language. 

What kind of “calling card” do you have in mind of creating? Where will you put your calling card to be discovered by others who want to learn more about you as an author?

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Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

 This blog is presented by www.CornerstoneFulfillmentService.com.

Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Check it and Protect it!

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“All truths are easy to understand once they are discovered; the point is to discover them.” ~ Galileo Galilei 

Now that e-publishing (internet-based publishing) has arrived on the scene, an all new dimension has been added to the already confusing and complicated issues around copyright infringement and plagiarism. 

There is a company, Integrated Writer Services, LLC www.writerservices.biz that is fulfilling the need for guidance, education and consulting services regarding  issues of copyright clearance. 

In June 2011, a detailed, hands-on guide will be available to help creative people take the necessary steps to protect their work to be published (both fiction and non-fiction) in digital formats and in print. The on-line guide will also address issues such as:

  • Finding good legal content
  • The process of copyright clearance including request forms & sample letters
  • Copyright lawsuits and how they apply to the creative industries
  • Resources for permission departments for art collections, publishing houses, government agencies and music administrators. 

If you pre-order the Copyright for Creatives e-Workbook, you will receive a 50% discount off the Integrated Writers Services, LLC Workshops that will be offered in May. For more information on this very valuable guide, keep your eye on details that will soon be available on www.permissionacquisition.com. 

The issues that the professionals at Integrated Writers Services, LLC deal with are, indeed, complicated and are time consuming to research. Even given the self-help tools that Integrated Writers Services so generously offer, in the way of an on-line guide and workshops, many prefer to hand this part of the publishing process over to the professionals. If you an independent publisher looking for individual consultation on copyright regulations, contact www.writerservices.biz today!

This blog presented by www.CornerstoneFulfillmentService.com.

Writing Quality Children’s Books

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“The beautiful thing about learning is that no one can take it away from you.”~ B.B. King 

Attention children’s book authors, illustrators and publishers! There is an organization that offers consultation and critique of unpublished manuscripts to help you publish a quality finished product. The American Children’s Book Society fulfills their mission to help produce and market “superior and meaningful children’s books.”  Their services include:

  • Critique program
  • Book Review program
  • “A” Rating program
  • Consulting and Coaching 

By working with the American Children’s Book Society, Inc.  http://www.americanchildrensbooksociety.com/  your book will be reviewed for quality content, perhaps giving you an inroad to selling to schools and libraries. Because your book has been critiqued by the American Book Society, you will also have the advantage of entering your book into the annual “Scooter Awards” and the possibility of earning an “A” rank in their rating program. 

The panel of judges on the American Children’s Book Society, Inc. looks for compliance with all CPSIA regulations and rules including quality of design, suitability of content, presentation and pricing for retail markets. For all first-time authors/publishers who are unfamiliar with standards in children’s book compliance, this organization provides excellent services and gives you the tools to provide a quality children’s book to the industry.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Catching the Wave

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“The only thing that will redeem mankind is cooperation.” ~ Bertrand Russell 

It was a most enjoyable weekend at the Colorado Independent Publishers Association “College.”  There is so much information to share with readers that it is difficult to know where to start! Independent publishers, stay tuned all week long to All Things Fulfilling, as we will be sharing some very hot news on the industry, services that are available to independent publishers and other items of interest! 

Breaking news first! The Colorado Independent Publishers Association has received a fulfilling sign that “libraries are firm supporters of the independent publishers through the willingness to buy and promote their works” through a pilot program that has been put into place with libraries in two counties in the State of Colorado.  The program will allow library patrons to purchase e-book titles from its catalogs. 

This news is significant because on March 7th some of the traditional publishing houses have changed their e-book licensure policies to allow only 26 checkouts.  New e-book licensing fees must be paid, again, to allow for more than 26 e-book checkouts. To read the full article in the American Library Magazine, about this groundbreaking arrangement between the Colorado Independent Publishers Association and libraries in two Colorado counties, please visit http://bit.ly/eKsSLp. 

Is the collaboration and cooperation between the libraries and an independent publishing trade association www.cipabooks.com an indicator that libraries everywhere anticipate that independent publishing is the wave of the future?  

This blog brought to you by www.CornerstoneFulfillmentService.com.

Drawing New Patrons of the Arts

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“All religions, arts and sciences are branches of the same tree.” ~ Albert Einstein 

There is a project on the horizon that will bring two synergistic forces together to create a groundbreaking model for museums across the country. The New Young at Art Museum and Broward County Children’s Reading Center is aimed at providing a fulfilling experience that will develop a “new generation of patrons, supporters and patrons of the Arts.” 

This 21.5 million dollar complex in Broward County, Florida is currently under construction. The funding for the project comes from a mix of private investment, public and governmental funds and a $500,000 Knight Arts Initiative Challenge Grant from The John S. and James L. Knight Foundation. http://www.knightfoundation.org/. The building will be a silver-LEED certified structure of award winning design. 

All enclosed under one roof will be exhibition space of WonderScapes, GreenScapes, ArtScapes and CultureScapes which will enhance learning about our diverse world, the environment, creativity and imagination. Multi-media studio art space is all in the design, too. 

The experience will be both creative and educationally stimulating for children and adults, alike. The mission is to shape the community and the way that families share reading and art. For more information on this exciting new cultural center, please visit http://bit.ly/grUfJc.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

In the Pilot Seat

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“If you do not look at things on a large scale, it will be difficult to master strategy.”         ~ Miyamoto Murshashi
 
 People are choosing to independently publish books, films and music because they have more control in all facets of publishing process. http://bit.ly/94IUo4.  It is fulfilling when you are in command of the vehicle that you are steering. The vehicle is your media, powered by independent words, images and audio sounds.

As pilot of your publishing project, your responsibility lies in the take-off (pre-publication planning), the trip from destination to destination (producing the publication from start to finish) and the safe landing (getting the finished publication into the hands of the consumer). 

As an independent publisher, it is important to remember that each stage of the journey from take-off to landing is integral to the end result. Keeping the momentum going is a challenge that all independent publishers face. A co-pilot for different legs of the journey is helpful when your energy lags, for when you begin to loose steam or enter into unknown territory. 

There is no need to sojourn alone. Freelance vendors in every part of the publishing process can provide you with services to help you throughout the trip – from putting a solid, well rounded marketing plan into place, to selling your book on the internet and through other channels, to assisting you with reaching communities of people who are interested in knowing about the publishing project that you have been piloting.

Step into the pilot’s seat with confidence in knowing that in this day and age of publishing, there is plenty of help available for those who decide to take a non-traditional route.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

How to Cook a Good Book

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“March on. Do not tarry. To go forward is to move toward perfection. March on, and fear not the thorns or the sharp stones on life’s path.” ~ Kahlil Gibran 

It is mid-March and the other day we adjusted our clocks ahead giving us more daylight. Along with spring comes an urge to begin to eat a little differently. Our diet of satisfying  hearty stews, soups and chili is gradually replaced with lighter fare. The clothing we wear has less bulk, too. Before I transition my diet from winter to spring, I am going to offer one last fulfilling, robust recipe that many independent publishers have been working on perfecting all winter long – “How to Cook a Good Book.” 

Step 1 –

Test the water first – make sure you have a hot and a unique idea.

Begin to stew on a pre-publication marketing plan.

Fill the pot with energy, insight, creativity and stick-to-itiveness.

  • Include the necessary base ingredients– a central theme, strong character development, story line that supports the theme, engaging plot, and cohesive writing.
  • Incorporate varied vocabulary with shades of meaning to support the base.
  • Make adjustments to the recipe – edit ingredients that provide no flavor.
  • Add more seasoning, if needed, to make a more fulfilling concoction.
  • Let it cook and stir, cook and stir some more.
  • Send your creation off to some taste testers.
  • Satisfied that the  ingredients are complete?
  • Add a “read hot” title and packaging to match. 

Step 2–

  • Consider branding the idea.
  • Place it for sale on-line and in other pre-determined markets.  
  • Ramp up all marketing efforts.
  • Promote yourself as the chef.
  • Advertise and promote the finished product.
  • Saturate the market.
  • Share “dribs and drabs” of the finished product with others.
  • If you need help with smokin’  “soup d’jour” e-marketing tactics – seek help!  

Way to go! You have cooked your book and now you can add “published author” to your Curriculum Vitae. What other recipes can you follow to make your life more fulfilling?

This blog brought to you by www.CornerstoneFulfillmentService.com.