Category Archives: e-marketing for independent business

Common Community Through Art and Culture

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“In art, the hand can never execute anything higher than the heart can imagine.”  ~Ralph Waldo Emerson

Have you ever noticed how artists flock together and build common community?

People find kinship in their writing, painting, poetry, music, filmmaking, knitting,the performing arts and so forth. You know how it goes. Everyone in the group speaks the same language. 

The Colorado Creative Industries has worked to identify communities where art contributes greatly to the overall culture,  enhancing the lives of local citizens and tourists.  

Telluride has been designated as a one of five prospective Creative Districts in Colorado. Forty-four towns and cities were under consideration. The goal of the Colorado Creative Industries is to bolster the artistic community by providing consulting and technical assistance and an $8,000 grant to help grow the community as an economic driver through art. 

During the winter, outstanding skiing is the impetus behind visiting this “box canyon” with stunning and dramatic scenery, but in summer it is all about art festivals. Each weekend from May to September people flock to the area for two film festivals, music concerts and gatherings of playwrite/screenwriters. There is also a Cajun weekend, chamber music, yoga and bike races,  and more. 

There is even a Compassion Festival held in Telluride, which I was not aware of until I picked up some tourist literature. This event brings in academia from different parts of the country who lecture on the benefits that compassion brings to overall health, well-being and stress reduction. Cultural differences in compassion is also part of the discussion. It is held in collaboration between the Telluride Institute http://bit.ly/U87yzg and Stanford University’s Center for Compassion & Altruism Research & Education (CCARE). Interesting! Please visit this link to read more about it.http://bit.ly/QVb8Kn

Congratulations, Telluride! When I was in the area recently I was impressed with your charming Victorian homes, art galleries, retail spaces, historic hotels, the amazing scenery and the emcompassing flavor of the artistic community. It was fun visiting. I’ll be back!

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Creating Legendary Filmmaking

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“At the center of every fairy tale lay a truth that gave the story its power.” ~ Susan Wiggs

There is a new Disney movie that is soon to be released called Brave. It is about family, protecting a kingdom and Celtic legends. The Highlands of Scotland is the setting for this production. A great Christmas present for the entire family. Click for info & ordering Brave

Besides an opportunity to tell a fulfilling fairy tale story, along the lines of Grimms Brothers or Hans Christian Andersen, the production of this film has some the most complex visuals in movie making possible. Pixar Animated Studios rewrote their animation system after twenty five years to bring these computer-animated effects to the viewer.

Don’t miss out on this fantasy adventure film written by Mark Andrews, Steve Purcell, Irene Mecchi and Brenda Chapman.  To read more about the film, to learn about the characters and to watch a video trailer, please visit this website. http://bit.ly/yzz6Ky.

Have a nice weekend, everyone! Return next week to All Things Fulfilling to learn more about creative industry.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected  and www.CornerstoneFulfillmentService.com.

Truly Committed to the Indies

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“The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go.” ~ Bill Rancic 

Today, I’ll tell you about my ride to Telluride over the weekend. What gorgeous scenery and a charming town, also. 

 Did you know that Telluride is home to the American Academy of Bookbinding? http://bit.ly/s29fjg. Although the Academy was not one of the primary reasons I visited Telluride, I found out a lot about this village that made me understand why it was recently awarded a grant from the Creative Colorado Industries. http://bit.ly/fXkoNC. 

One of the reasons I visited was to take a look at  Between the Covers. It is a quaint, well-stocked bookstore, well arranged from floor to ceiling. As soon as I walked into the space,  I noticed the Indie Best selling books, front and center. Proudly displayed and identified as such. They were not hidden away, as in many bookstores, like the black sheep of the family. Instead of the NY Times list of best sellers that you usually see in bookstores across America, prominently displayed was the Indie List of top independently published, hard covers and paperbacks. IBPA (Independent Book Publishers Association) Award winning books were displayed with full cover out rather than with spine only. I was so glad to see it. This bookstore takes selling indie books seriously – it was so refreshing! 

I got a head start on my Christmas shopping for my favorite filmmaker in the family. Between the Covers Bookstore has a nice variety of books on cinema and movie production. I didn’t bypass the nice selection of books in the language arts section without noticing it was at the heart of the store, in the middle. 

Just as we were ready to leave the bookstore, I spied a sign that caught my eye. It read “We prefer being a community partner much more than a showroom.” 

“How apropos!” I thought. This bookstore obviously embraces and is proud of being a partner in the community of independent booksellers and publishers.” Take a peak into Between the Cover’s website. Follow this link http://bit.ly/QK8K5F.   

Next week, I plan to return to this fulfilling small town of  Telluride in my blogging writing. I want to tell you more about the grant it received from the Creative Industries of Colorado. Follow this continuing blog series on Telluride, next week!  

This blog brought to you by www.CornerstoneFulfillmentService.com .

Storymakers have Deadlines

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“A dream is a goal with a deadline” ~ Napoleon Hill  

Time is running out! Rocky Mountain Public Broadcast System’s (RMPBS) writing contest for sixth, seventh and eighth graders will be accepting submissions until October 12th. There is only one month left to wrap up those stories. Parents and teachers, encourage your students to  write and participate!

The winners will enjoy having lunch with local radio personality and Colorado authorDom Testa and finalists will also win prizes. Dom Testa is a pretty neat guy! I’ve had the pleasure of hearing him speak several times at the Colorado Independent Publishers Association (CIPA). His Big Brain Club supports creativity in students, making excelling as a student “cool.” For more information on this 50l(3) C foundation, please visit this link. http://bit.ly/OjxLoQ.

To obtain a copy of the rules of the Storymakers Contest and a submission application, please visit this link. http://bit.ly/OUGUXH.

Good luck to all students and remember your child can not win if they do not participate!

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Screening Half the Sky

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“No woman is required to build the world by destroying herself.”        ~Rabbi Sofer

Economic empowerment, education and good healthcare for women are solutions that make a difference between opportunity and oppression. The film , Half the Sky: Turning Opression into Opportunity for Women Worldwide, is an adaptation of the book by Nicholas Kristof and Sheryl WuDunn. It  focuses on six celebrity activists and their work to rebuild lives after a women’s integrity and self-esteem has been taken away by violence and brutality. Click for info & ordering Half the Sky

On Wednesday, September 12th at 6:30 pm Half the Sky will be screened at the Bud Werner Memorial Library in Steamboat Springs, Colorado. The film is  part of the Women & Girls Lead program for Independent Lens through PBS. It will be followed by a discussion of the issues that are highlighted in this movie. Anyone is invited to join in the screening and the dialogue afterward.

 

This film is being sponsored by the Bud Werner Memorial Library, the Yampa Valley University Women and Tasaru Girls School Fund, a non-profit that works to help educate Masai girls and women.

If you do not live in the vicinity of Steamboat Springs, Colorado, you will still have a chance to see it. It will be broadcast on October 1st and 2nd, 2012 on PBS channels. Look for the air times in your local TV program schedule.

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Headed Between the Covers

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“The World is a book, and those who do not travel read only a page.” ~ St. Augustine

 I am ready for a little traveling. Where am I headed? To Between the Covers Bookstore. http://bit.ly/NaKzRg. Where is that? In a “box canyon” in a place called Telluride, Colorado; where the mountains soar to altitudes of almost 13,000. According to Wikipedia, “a box canyon is a small ravine or canyon with steep walls on three sides, allowing access and egress only through the mouth of the canyon.” The bookstore co-owner is like me, a Baltimore transplant, who has ended up in the West. 

I suspect at certain times of the year, when large shipments of publications are delivered, Between the Covers Bookstore, feels as if it is a box canyon, until all the books are shelved. There is a certain book that I will be searching for at this bookstore that would come in handy on days when I struggle to put down my digital devices and stop working. This two minute video, shot last February, gives a quick glimpse into the book I am looking for.  http://vimeo.com/37703165.  

The video is courtesy of film editor, visual effects artist, independent filmmaker Marc R. Leonard. http://marcrleonard.com/editing.  Thank you, Marc, for a little insight into Telluride in the other season, winter.

Telluride is, from what I understand, a neat little “artistic town” and very scenic! It is home of the Telluride Film Festival.  http://www.telluridefilmfestival.org/. 

Our trip to Telluride will be timely. My husband and I will watch our son run in his first half-marathon, which goes over Imogene Pass – seventeen miles of climbing and running, traveling from 8,000 ft in altitude to 13,000. The boy has energy, I tell you! It’s time to play catch up and see what else he has been doing.

Come on back next week. On Film Friday, we will be featuring a new Disney movie that both adults and children, who enjoy Celtic legend, may enjoy seeing. Have a good weekend, everybody.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Growth of an Emerging Technology Industry

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 “Many a man has dated a new era in his life from the reading of a book.” Henry David Thoreau (1817 – 1862), Walden 

On October 4, 2011, almost a year ago, I posted a blog called Libraries Kindle the Flame. If you missed out or don’t remember it, here is the link. http://bit.ly/TaxQPo  I invite you to go back and read it. The gist of the blog was the number of libraries that have included e-books in their catalogs. 

A year later, the numbers have changed and show about a 9% increase. It is too bad we don’t see those kind percentages in the growth of our economy. That would be extremely encouraging; evidence that other emerging technologies are coming to the forefront.

These graphs show how the numbers stack up, side by side,  for 2011  and 2012.

Being the eternal optimist, I believe the entrepreneurs of our country can develop other technologies that will show the same kind of promise. But, some may take longer than others to come to fruition. And let’s face it, e-books didn’t arrive on the scene overnight. The momentum has been growing since 2007.

Energy, enthusiasm, vision, initiative, motivation to lead others, self-motivation and resilience is what is needed in new businesses. In other words, pioneering qualities!

The United States of America is only sixty-some days away from our next political election. Here is an article that outlines traits of good business leaders. http://bit.ly/PvOIRg. As  Americans, it is our God-given right to vote but with that comes responsibility to know the issues, and to listen, with open minds, to both sides of the story. Then vote in good conscience. What is best for our country as we go forward? Who has the experience to lead our nation in the right direction so that the American spirit will not continue to suffer?

This time next year, I will make it a point to look in on the e-book statistics once again, to see how far the electronic book industry has traveled to bring a more sustainable way of publishing to our citizens. We need to commend and support our local libraries and  bookstores for making adjustments to the way they do business and for spreading their roots in community in different directions – it hasn’t been easy. 

 Business owners who have figured out how to adapt to the “digital age” are proving that, indeed, the traits that are outlined in the article can be found in every American who runs a successful business.

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Creative Bookselling

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“The ladder of success is best climbed by stepping on the rungs of opportunity.” ~Ayn Rand

On Friday evening at the Bookworm of Edwards, I and two others presented an evening writer’s workshop on marketing books. We focused mainly on e-marketing/social media marketing, selling books through public speaking and placing books in retail and bookstore environments. The discussion led to other ideas for creatively finding potential book buyers.

The morning after the event I visited the Minturn Market, a fresh-air shopping experience . I noticed a booth filled with children’s books from Osborne Publishing, a U.K. company. Must be a local distributor is in the area. I tried to approach the vendor, but, the booth was too crowded.

Just as I was ready to leave the market area, I noticed a woman folding tee-shirts. As I walked by she asked me “Whether I was familiar with the Burrow Race?” I admitted that I wasn’t; I was a visitor to the area from Steamboat. She said the tee-shirts were being sold in conjunction with the annual Burrow Race that goes up the mountain and the sales of the shirts were to support literacy; a program of the Avon-Vail Libraries. http://bit.ly/Rbl52C. That explained my sightings of borrows  with packs on their backs wandering around about town.

Literacy and books surround us in our daily lives, and we never know where we will find opportunities to sell books of regional interest. There is a book that has created “buzz” in the Vail, Colorado area. It is called Women of Vail – Those Who Walked This Bridge 1962 – 1970  Click on the title for more information and ordering.

Where is the book being sold? According to the Vail Daily, it is available at the Minturn Market, however, this seasonal market is coming to an end in two more  Saturdays.

“Women of Vail” would make an excellent Christmas present for those who know and love Eagle County, Colorado.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Artistic Community Brings Commerce

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“If you have only two pennies, spend the first on bread and the other on hyacinths for your soul.”–Arab Proverb 

“Hello, Minturn! I’m back!” I thought to myself on Saturday morning, as I entered the little village just off I-70. The first time I frequented this town, nestled near the glitz and glamour of Vail, and the not yet built Beaver Creek Resort, was in the mid 1970s. That evening, I visited the Minturn Saloon, infamous for its Mexican cuisine. I had traveled there with my entire family, and another from Maryland, to Eagle County for a ski vacation.

Minturn is still small. If you blink, you can miss it. But now, it is doesn’t look like a ghost town of total wrack and ruin. Many of the bungalows and cottages have been artfully painted. There were eye-catching large buckets, planters and window boxes of brightly colored flowers everywhere – attractive. Now there is some commerce going on – I was shocked at the transition and you can see the modern day influences in this town.

Author Bill Burnett writes about the historical background of this old mining town in his independently published book  Minturn, A Memoir. https://www.bookwormofedwards.com/aff/SueLeonard/book/v/9780977113620

Saturday morning I had come to see the Minturn Market; I had read about it. Arriving a little early, at 8:30am,the vendors were still setting up, so I took myself on a walking tour of the village. By 9 am people began arriving in large numbers. This popular, weekly, summertime open-air market even requires a crossing guard on Main Street. The morning was delightful; I visited with artisans of all kinds selling their wares. I came home with a large loaf of “oh so fragrant” lemon, white chocolate bread that I had sampled and loved, and a unique, hand knit scarf  by Venda, that fit my fancy. I knew it was a scarf I couldn’t create myself.

Just a few of the notable business establishments that have opened in this eclectic little village are:

  • Scarab – An oriental rug and tribal arts store  http://www.thescarab.com/
  • The Yarn Studio – a wide and interesting selection of yarns for fiber arts crafting
  • Holy Toledo – a fashionable, boutique consignment shop located in  an old church http://holytoledo.co/
  • Mountain Pedaler, a bike shop
  • Gemini Gardens – a floral shop with gifts and home decorating accessories
  • Four or five coffee shops and restaurants

It was such a fulfilling weekend; I explored and enjoyed my own company. So tomorrow, I will blog about some of the ideas that I and my cohorts talked about on Friday evening, because they spilled over into my visit to Minturn. 

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Bookstores Join Writers and Readers

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“In order to succeed, your desire for success should be greater than your fear of failure.” ~ Bill Cosby

I am still feeling rather bouyed, bubbly and bright (as in radiant) after a fulfilling weekend.

Last Friday night, I was one of three panelists/presenters at a Writers Workshop in Edwards, Colorado held at the Bookworm, a superb Indie Bound bookstore. The subject of the night was marketing independently published  books. We had a much larger turn-out than expected; the space was filled to capacity! A special thank you to events coordinator Kelli Kostroski for all she did to promote and organize the evening.

Nicole Magistro, Co-owner of the bookstore, advised how to best approach retail environments about selling your book, along with the importance of doing research for a “good fit.”

Lindsay Eland, young adult fiction novelist, and author of Scones and Sensibility spoke about selling books at public speaking engagements and finding common interests with the book buying public. Click here for Lindsay Eland’s books.

Bookselling through on-line marketing was my contribution to the discussion. Many in the crowd had thoughtful questions that allowed us to mention the various publishing platforms that are used in today’s digital world, and the valuable role that active local bookstores play in bringing together communities of writers and readers.

I’d like to say thank you to Nicole Magistro for hosting and participating in the event. It was a pleasure to share “the stage” with both women. It is always a good time when I get to discuss my passion of the independent publishing industry with others.

The morning after the event, I made a decision to revisit a small town that used to be legendary for one thing – its Saloon and their Mexican food. It had been about 37 years since I last frequented it. What an awakening! The village is now an example of what art can do to revive a small community. Come on back tomorrow, and I will tell you all about it.

Photos courtesy of Kelly Kostroski, Event Mgr. of the Book Worm

Lindsay Eland (left), Nicole Magistro (middle), Sue Leonard (right)

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and http://www.allthingsfulfilling.com.