Category Archives: publishing resources

Making a Pledge

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 “In the final analysis, the one quality that all successful people have is the ability to take on responsibility.” ~ Michael Korda 

I am making a pledge, right here, right now! I will no longer make generalized statements or assumptions about the media, specifically about newspaper publishing. 

A statement that I often hear is “the media is  just out to get a good story, caring not about the individuals in the story or the sensitivity of the subject they are exposing.” In some circumstances I might agree with this statement. However, last week I gained new insight into the collaborative decisions that are made, by the editor and supporting staff of our local newspaper. 

Once a month the editor and the general manager of our town’s newspaper, The Steamboat Pilot www.steamboatpilot.com, open their doors to their readers, so the community can become more informed about their business. Last week, I attended the “coffee hour” with other community members. I was heartened to learn: 

  • The newspaper staff wants feedback from the community about how they are doing, as a local newspaper.
  • The staff was “all ears.” They wanted to know what stories of community interest should be addressed.
  • The e-format and the print version of the Steamboat Pilot are both popular.
  • The Steamboat Pilot is owned by The World Company of Lawrence, Kansas
  • The reputation of others, in exposing stories of sensationalism or controversy, is of great concern.
  • A democratic process is in place for deciding what newspaper articles will run or not. Note: Sometimes the editor gets over-ruled in the process.
  • Decisions take into consideration what is best for each format- the print version and the e-version of the newspaper.  

Thank you to the staff of the Steamboat Pilot for the opportunity to learn more about your world of newspaper publishing.  I appreciate the fact that you want to hear, from readers, whether the goal of responsible newspaper reporting is being fulfilled by the Steamboat Pilot.  

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A Film Sweet-Treat for Kids

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“…all the choicest of things and all that your heart holds dear Have A Fun- Filled Day.”  

Looking for a fulfilling way to treat your kids to something different during this Easter season? According to box office sales, families in communities everywhere are going to the Hop! Ticket sales of this animated “Easter theme” film brought in $37.5 million over the weekend of April 4th alone. This fun, family-friendly movie will be playing in theatres all month long. By all indicators, Hop, has done better in sales than the film industry expected and it’s widespread marketing is paying off. 

Other newly-released films worthy of considering taking in this weekend: 

  • Hanna
  • Soul Surfer
  • Arthur
  • Your Highness 

For more information the ratings of these films and whether these films will be playing at a theatre near you, please visit: www.reelzchannel.com. You can also see film trailers on Reelz Channel, the TV station about movies! 

Rebuild your family life after a long work week.  Have a fulfilling weekend with your children , at the movies – see  Hop!  Easter entertainment for kids and parents.

Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

 This blog is presented by www.CornerstoneFulfillmentService.com.

Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

This  blog brought to you by www.CornerstoneFulfillmentService.com.

Feeding Minds through Film

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“In health there is freedom. Health is the first of all liberties.” ~ Henri Frederic Amiel

As predicted, the LunaFest,® on Friday night at the Bud Werner Library, www.steamboatlibrary.org had a fulfilling line-up of short films that were screened. Once I arrived at the film festival, I became aware that the LunaFest® is sponsored by LunaBars® –snack bars that are power-packed with vitamins and minerals that meet the needs of all women, and especially women on the go. “What woman is not on the go,” may I ask? 

Out of the 10 “shorts” that were shown, it is difficult to say which was my favorite. Each film had it’s own merits and an important issue that was brought to the fore. The producers and directors of the films were women from a diversity of countries and cultures. Americans, Brits, Israelis and Canadians were among the mix. The following is a list of films that were screened, and my interpretation of the issue that was highlighted in each film: 

  • The Translator – Communication between men & women.
  • Getting A Grip – Women competing in what is thought to be a man’s world.
  • Touch –  Guardian angels that appear in women’s lives.
  • Tightly Knit – Building community around common interests.
  • Top Spin – Women finding balance in their lives.
  • Thembi’s Diary – Global health issues (this film was artistically creative in how it incorporated textures and patterns with animation).
  • Mother of Many – Women’s health and parenting.
  • Irene – Adult children caring for aging parents.
  • Miracle Lady – Hope, life’s journey, enduring love
  • Love on the Line – Relationships and attraction. 

Each screenwriter, producer and director deserves to be recognized for having created a high-quality film that was chosen to be included in this festival. LunaBars®, a division of Clif Bar and Company http://bit.ly/fCXGKW is to be congratulated for their healthy alternative snack products and for the company’s vision of  raising money for breast cancer, through the power of film. This union between the corporate world and artistic expression, through filmmaking,  is an excellent example of bringing creative, effective marketing to the public and adding value to lives.

This blog brought to you by www.CornestoneFulfillmentService.com.

Check it and Protect it!

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“All truths are easy to understand once they are discovered; the point is to discover them.” ~ Galileo Galilei 

Now that e-publishing (internet-based publishing) has arrived on the scene, an all new dimension has been added to the already confusing and complicated issues around copyright infringement and plagiarism. 

There is a company, Integrated Writer Services, LLC www.writerservices.biz that is fulfilling the need for guidance, education and consulting services regarding  issues of copyright clearance. 

In June 2011, a detailed, hands-on guide will be available to help creative people take the necessary steps to protect their work to be published (both fiction and non-fiction) in digital formats and in print. The on-line guide will also address issues such as:

  • Finding good legal content
  • The process of copyright clearance including request forms & sample letters
  • Copyright lawsuits and how they apply to the creative industries
  • Resources for permission departments for art collections, publishing houses, government agencies and music administrators. 

If you pre-order the Copyright for Creatives e-Workbook, you will receive a 50% discount off the Integrated Writers Services, LLC Workshops that will be offered in May. For more information on this very valuable guide, keep your eye on details that will soon be available on www.permissionacquisition.com. 

The issues that the professionals at Integrated Writers Services, LLC deal with are, indeed, complicated and are time consuming to research. Even given the self-help tools that Integrated Writers Services so generously offer, in the way of an on-line guide and workshops, many prefer to hand this part of the publishing process over to the professionals. If you an independent publisher looking for individual consultation on copyright regulations, contact www.writerservices.biz today!

This blog presented by www.CornerstoneFulfillmentService.com.

Writing Quality Children’s Books

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“The beautiful thing about learning is that no one can take it away from you.”~ B.B. King 

Attention children’s book authors, illustrators and publishers! There is an organization that offers consultation and critique of unpublished manuscripts to help you publish a quality finished product. The American Children’s Book Society fulfills their mission to help produce and market “superior and meaningful children’s books.”  Their services include:

  • Critique program
  • Book Review program
  • “A” Rating program
  • Consulting and Coaching 

By working with the American Children’s Book Society, Inc.  http://www.americanchildrensbooksociety.com/  your book will be reviewed for quality content, perhaps giving you an inroad to selling to schools and libraries. Because your book has been critiqued by the American Book Society, you will also have the advantage of entering your book into the annual “Scooter Awards” and the possibility of earning an “A” rank in their rating program. 

The panel of judges on the American Children’s Book Society, Inc. looks for compliance with all CPSIA regulations and rules including quality of design, suitability of content, presentation and pricing for retail markets. For all first-time authors/publishers who are unfamiliar with standards in children’s book compliance, this organization provides excellent services and gives you the tools to provide a quality children’s book to the industry.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Catching the Wave

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“The only thing that will redeem mankind is cooperation.” ~ Bertrand Russell 

It was a most enjoyable weekend at the Colorado Independent Publishers Association “College.”  There is so much information to share with readers that it is difficult to know where to start! Independent publishers, stay tuned all week long to All Things Fulfilling, as we will be sharing some very hot news on the industry, services that are available to independent publishers and other items of interest! 

Breaking news first! The Colorado Independent Publishers Association has received a fulfilling sign that “libraries are firm supporters of the independent publishers through the willingness to buy and promote their works” through a pilot program that has been put into place with libraries in two counties in the State of Colorado.  The program will allow library patrons to purchase e-book titles from its catalogs. 

This news is significant because on March 7th some of the traditional publishing houses have changed their e-book licensure policies to allow only 26 checkouts.  New e-book licensing fees must be paid, again, to allow for more than 26 e-book checkouts. To read the full article in the American Library Magazine, about this groundbreaking arrangement between the Colorado Independent Publishers Association and libraries in two Colorado counties, please visit http://bit.ly/eKsSLp. 

Is the collaboration and cooperation between the libraries and an independent publishing trade association www.cipabooks.com an indicator that libraries everywhere anticipate that independent publishing is the wave of the future?  

This blog brought to you by www.CornerstoneFulfillmentService.com.

Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

This blog brought to you by www.CornerstoneFulfillmentService.com.