Category Archives: film marketing

Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Feeding Minds through Film

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“In health there is freedom. Health is the first of all liberties.” ~ Henri Frederic Amiel

As predicted, the LunaFest,® on Friday night at the Bud Werner Library, www.steamboatlibrary.org had a fulfilling line-up of short films that were screened. Once I arrived at the film festival, I became aware that the LunaFest® is sponsored by LunaBars® –snack bars that are power-packed with vitamins and minerals that meet the needs of all women, and especially women on the go. “What woman is not on the go,” may I ask? 

Out of the 10 “shorts” that were shown, it is difficult to say which was my favorite. Each film had it’s own merits and an important issue that was brought to the fore. The producers and directors of the films were women from a diversity of countries and cultures. Americans, Brits, Israelis and Canadians were among the mix. The following is a list of films that were screened, and my interpretation of the issue that was highlighted in each film: 

  • The Translator – Communication between men & women.
  • Getting A Grip – Women competing in what is thought to be a man’s world.
  • Touch –  Guardian angels that appear in women’s lives.
  • Tightly Knit – Building community around common interests.
  • Top Spin – Women finding balance in their lives.
  • Thembi’s Diary – Global health issues (this film was artistically creative in how it incorporated textures and patterns with animation).
  • Mother of Many – Women’s health and parenting.
  • Irene – Adult children caring for aging parents.
  • Miracle Lady – Hope, life’s journey, enduring love
  • Love on the Line – Relationships and attraction. 

Each screenwriter, producer and director deserves to be recognized for having created a high-quality film that was chosen to be included in this festival. LunaBars®, a division of Clif Bar and Company http://bit.ly/fCXGKW is to be congratulated for their healthy alternative snack products and for the company’s vision of  raising money for breast cancer, through the power of film. This union between the corporate world and artistic expression, through filmmaking,  is an excellent example of bringing creative, effective marketing to the public and adding value to lives.

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It is a LunaFest Film Friday!

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It is Film Friday! And it is going to be a fulfilling evening for film-lovers in Steamboat Springs, CO. Tonight the Luna Fest® will be at the Bud Werner Library. This film festival will benefit the Breast Cancer Fund and the Yampa Valley Breast Cancer Awareness Project/Bust of Steamboat. 

LunaFest® films are short films which highlight women’s issues such as aging, motherhood, women’s health and cultural diversity. The ten short films being shown will range from documentary to animation to fictional drama. Celebrating women, their stories and their talents through the power of film is the mission of the Luna Fest®. 

All of the films are produced by women filmmakers, some of whom are independent filmmakers, and have won industry awards for their ability to start dialogues and bring understanding to the women’s issues that they involve. 

For more information on the event, please visit: www.steamboatlibrary.org 

For more information on how to host a LunaFest® in your community: http://bit.ly/8u4QrA 

To learn more about the fund-raising cause that the LunaFest® will support: http://thebustofsteamboat.org/ 

This film festival, The LunaFest® is a great representation of how the power of film brings education, awareness and important story-telling to communities of people.

We look forward to sharing with you on All Things Fulfilling, more information on our favorite films of the LunaFest® evening, at a later date!

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See you tonight!

In the Pilot Seat

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“If you do not look at things on a large scale, it will be difficult to master strategy.”         ~ Miyamoto Murshashi
 
 People are choosing to independently publish books, films and music because they have more control in all facets of publishing process. http://bit.ly/94IUo4.  It is fulfilling when you are in command of the vehicle that you are steering. The vehicle is your media, powered by independent words, images and audio sounds.

As pilot of your publishing project, your responsibility lies in the take-off (pre-publication planning), the trip from destination to destination (producing the publication from start to finish) and the safe landing (getting the finished publication into the hands of the consumer). 

As an independent publisher, it is important to remember that each stage of the journey from take-off to landing is integral to the end result. Keeping the momentum going is a challenge that all independent publishers face. A co-pilot for different legs of the journey is helpful when your energy lags, for when you begin to loose steam or enter into unknown territory. 

There is no need to sojourn alone. Freelance vendors in every part of the publishing process can provide you with services to help you throughout the trip – from putting a solid, well rounded marketing plan into place, to selling your book on the internet and through other channels, to assisting you with reaching communities of people who are interested in knowing about the publishing project that you have been piloting.

Step into the pilot’s seat with confidence in knowing that in this day and age of publishing, there is plenty of help available for those who decide to take a non-traditional route.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

International Film Trivia

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“I really love it all: theatre, film, television.” ~ Charlotte Rae  

It’s been a busy, busy week! All kinds of fulfilling activities were on my business calendar for this past week. Since it is Film Friday, today we will play a little international film trivia, to mix things up.

If you can answer these two film trivia questions, without cheating, you can consider yourself really “in the know” and on top of the scene! The answers will be located at the very bottom of this page. Good luck! 

  1. Two short documentary films by Macedonian filmmaker Marija Makeska will be presented tonight in remembrance of the Macedonian WWII Holocaust. The names of the films are “Soul Mates” and “Getting to Know Us.” In what city in the United States will these films be screened and what is the non-profit organization that will be presenting these films?
  2. On February 13th, the British Academy of Film and Television Arts http://www.bafta.org/  honored this individual for his outstanding and exceptional contribution to film. Who was the actor? Hint – He played Saruman in Lord of the Rings Trilogy and Count Docku in Star Wars and Dracula in at least 10 films. Who is the actor that was honored with the BAcademy Fellowship at London’s Royal Opera House ? 

Curious? Go ahead and peek. I will not hold it against you! Or you can use your favorite search engine to find out the answers.

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Answers: 1. Steamboat Springs, Co and Macedonian Mission for Humanity. More information: http://www.steamboattoday.com/events/2011/mar/11/9874/

                   2. Sir Christopher Lee

Have you Launched your Kite?

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“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

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A Letter to an Independent Filmmaker

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“The things you want are always possible…the only real obstacle in your path to a fulfilling life is you.” ~ Les Brown

 On February 25 in 1988 Bruce Springsteen’s “Tunnel of Love” tour began. It also marked the day when the start of love relationship with a child, whose arrival can only be described as JOY.  Our son entered into this world 23 years ago today and my husband and I began fulfilling our dreams of raising a precious, much-wanted child. For all who knew us then, it was a time of great celebration. For those who know us now, the gratitude and love we still feel for this gift of life is still very apparent. 

Dear Independent Filmmaker,

Can you help your parents out by setting the record straight for us? Your ability to communicate so well was evident at such an early age. But, what was it that made you decide to become a filmmaker? Was it the huge library of children’s books that we amassed and that I read to you over and over again that gave you a love for storytelling? Was it the hours you spent on your Dad’s lap watching Disney, We Sing and other children’s movies together that made you want pursue a life of entertaining others through cinematography? Was your interest in sound, lighting, cameras and lenses what made you want to create visual effects? Perhaps it was the outstanding mentor who shared everything he knew about the TV/filmmaking industry with you. What was it? We really want to know!

 Your journey as an adult, friend, storyteller, visual effects artist and filmmaker has only just begun. Continue to use the most valuable gift that you were given – good common sense. You’ve always had a great moral compass of right and wrong – use it to stay on the right path.  Staying true to your values is what has gotten you this far already. Use your energy to make this world a better place and always remember your family and where you came from. Your highly inquisitive mind, your caring nature and love of people will carry you far. You continue to amaze us with your spirit, your talents and the gifts that that you bring to this world. We can not wait to see where life and your career takes you. 

Have a safe, fun birthday. We love you! Mom and Dad

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Film Friday

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The other day, an article appeared in the Steamboat Pilot newspaper http://bit.ly/i2xphp that I wanted to explore and share with our readers.  

According to Van Stevenson, senior Vice President of the Motion Picture Association of America www.mpaa.org, the State of Colorado is lagging behind in the incentives that it offers to attract filmmakers to the State to produce motion pictures.  There are two Colorado State legislators that want to change all that. 

 There is a new State bill that if approved, will add a 10 cent fee to all tickets sold at movie theatres. This 10-cent fee would be first of it’s kind in any State. Rooms, meals, and other services for movie stars and their production crews bring money to States and boosts local economies. A ten-cent fee added to each movie ticket sold seems inconsequential when you consider the financial benefits of having more movies made in the State. When you consider the amount of money people spend on buying a coffee “for the road,” ten-cents added to the cost of a theatre ticket is merely pocket change. 

“Butch Cassidy and the Sundance Kid” and “True Grit” and the television series “Perry Mason” were all filmed in Colorado. But in recent years, few filmmakers have chosen to use Colorado as a location from which to shoot their films. There are many other states that make their state more attractive for making movies by offering good incentives. 

We will follow this story to see just how committed others in the State of Colorado are to bringing  movie production, whether it is independent or not,  to the State and will let you know how it turns out.

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Breaking down Assumptions

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“All I want is for people to listen to it with unbiased ears, and decide for themselves.”  ~ Melanie Chisholm 

Isn’t it true that we form assumptions about places we have never been before by what we hear, see and read in the media and by our preconceived notions? Sometimes the things we think of other cultures, and of people we have never met before, are way off base. 

The other day my husband arrived back from his travels to Turkey and handed me two gifts. I didn’t immediately rip into them, because I was busy studying the packaging!  Finally he said “what is your big interest in the outside of the package?”  I said” I think of Turkey as a country much less modernized and therefore, not up to American standards in their merchandising.” I was surprised to see gifts that were beautifully boxed, wrapped and bedecked with ribbon that could rival even the fanciest gift wrap here in the United States. I had made an assumption of a country based on my own notions. 

There is a Colorado non-profit organization 50l(3)C  here in the United States, whose mission is to break down the assumptions that we Americans place on cultures and countries that are in far off reaches of the world. Their goal is to bring a diversity of art and culture to this side of the world. The Macedonian Mission will be presenting two films, Getting to Know Us and Soul Mates on March 11th in Steamboat Springs, CO at the Bud Werner Library. www.steamboatlibrary.org. This is a fundraising event. The non-profit organization has hopes of once again fulfilling the dreams of an American artist or two with the opportunity to travel to Macedonia to exhibit or perform in a city known for its ancient civilization. It will be a chance of a lifetime. 

For more information on the Macedonian Mission and the artists that have already had the opportunity to exchange art and culture, made possible through their fundraising efforts, please visit http://bit.ly/dRRQMk.

Hope to see you at the event on March 11th. I have no doubt we will come away from the films knowing more about the country of Macedonia and it’s people.

 

 Ohrid Summer Festival, Ohrid, Macedonia.

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Wanderlust

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 “After all these years…It’s better to explore life and make mistakes than to play it safe.” ~ Sophia Loren

Is it really half way through February? Already? It has been a very, very busy past several weeks filled with treks for this family of three. In my travels, I was accompanied by a group of writers, some from the Steamboat Writers Group http://bit.ly/gHUxik  and others from varied walks of life.  They joined me in exploring possibilities in this New Year of moving in a positive direction for:

  • personal fulfillment
  • career advancement
  • increased visibility for themselves and their businesses all through the power of e-commerce and e-marketing.

 I am pleased to report some have already begun to fulfill their dreams of writing their stories.

My husband was the most adventuresome. He trekked across 9 time zones and 18,000 miles into unknown territory and back! He was recruited to the coaching staff to lead team USA Alpine Skiers to the World University Games in Erzurum, Turkey. The athletes, six women and six men returned home to the U.S.A. with an unprecedented number of medals – 5 gold and 2 silver and lots of stories to tell of a country they had known nothing about. What a fulfilling trip for a coach who has been involved with training and educating athletes for so many years. 

The culmination of many, many months of planning led our son this week, into the atmosphere of co-hosting an international independent film festival. As Associate Director of the New Mexico International Film Festival, he was fully involved in the minutia of what he loves to do best –watch, discuss, judge and analyze independent films. There were so many logistical details to put into place in arranging a first year event. No blueprints to follow, no tried and true formulas, no maps to lead the way, only a good, hefty dose of energy and willingness to step into the unknown. I am sure he will have his share of tales to tell, too. 

 Each of us has our own interpretation of what brings personal fulfillment to our lives. How about you? Do you ever dare to strike out into territories of the unknown? It is the best way to broaden horizons and bring fulfilling experiences to our lives. What will tomorrow bring?

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