Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

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Character Analysis

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Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

Looking Out for Others

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In my life, I had two Mothers, Macedonia who gave me birth and America who adopted me.”  ~ Stoyan Christowe 

Have you ever made friends with someone who is a stranger from a strange land, yet they reverse the role and make you, the American, feel more at home? 

Two and a half years ago, I moved from my 35 year Vermont residence to the West. I came to this town, Steamboat Springs, Colorado, site unseen and had no idea what to expect. Within a few months time, I met a woman, about my age from Macedonia. Heretofore I had never known a soul from Macedonia, and was not even sure where the on the map the country lies. 

Two years into our friendship, my friend told me a story of an immigrant orphan from Macedonia, Stoyan Christowe, who arrived in 1897 in my “adopted home” state of Vermont. He started a new life and eventually became a Vermont State Senator, journalist and author. http://bit.ly/n94kTO . He lived out the rest of his life in America and during that time, he six published books including “This is My Country.” 

A film is currently being produced about the life of Stoyan Christowe by the Macedonian Arts Council. http://bit.ly/pPj1SC. I look forward to seeing this film and I hope it well captures the feeling that Mr. Christowe expressed about his native land and his adopted country. 

Today, I celebrate my Macedonian friend’s birthday. She made such a positive difference in my life. She helped me to assimilate into a new community nearly effortlessly. I can think of no better way to say Happy Birthday to her than to tell her how deeply grateful I am for her kindness and her help. 

After many years of living in the U.S., she and her family have returned to her Motherland. Although the distance between us is now great, I can not help but feel our two countries of the United States and Macedonia, have grown just a little bit closer by the fulfilling friendship and bond my friend and I have formed. We hope to continue our friendship for many years to come. 

Happy Birthday, Vesna!

Wings and Roots

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The greatest gifts you can give your children are the roots of responsibility and the wings of independence. “ ~  Denis Waitley

 

 

Last week’s blog entitled “A String of Summer Memories” elicited a response from one of our most loyal readers, Marie. She voiced her concern about the over-scheduled lives of children in this day and age and the effects it has on children’s ability to know how to entertain themselves and to discover and create themselves. I would concur.

Marie’s remark about creative play led me to remember a scene that I witnessed in a parade years ago, in the tiny hamlet of Moscow, Vermont on the 4th of July.

My happy memory involves not a group of children creatively playing, but a group of over-the-hill women who truly understood the concept of finding their own fun. Dubbed the Women’s Lawn Chair Marching Drill Team, they joined in the parade toting their lawn chairs, in celebration of Independence Day. Just as their own self-created, wild and crazy fun got a little out of hand, they’d tire and stop with precision, perform some drill team exercises, and take to their seats. Their movements were orchestrated by the live audio-broadcast of radio station WDEV. It was a fun spectacle to watch, and it made me remember how important and fulfilling it is for aging people  to have fun, too ! 

For more information on Vermont’s shortest 4th of July parade, please visit http://bit.ly/iKGIUF.  Moscow, Vermont, with a “downtown” of  less than a city block,  located in the heart of the beautiful Green Mountains of Vermont, has grown in population more than 14% since 2000, please visit http://www.bestplaces.net/zip-code/vermont/moscow/05662.

 I send my Best Wishes to All of you on this 4th of July. I am proud to live in a country that was born out of the independent spirit. Right now, it is ever more important to keep that kind of energy and attitude alive! It begins with me and it begins with you!

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Show Me! Tell Me!

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Wherever men have lived there is a story to be told.” ~ Henry David Thoreau  

That’s it – I have had enough. I am finished, out of here, done, fini! The television is going off.  DYJHITW all you hear about is people suspected of killing their children, political posturing and positioning, people in cars running from the law! 

What ever happened to the Land of I CAN, I WILL, I DO! I want to hear positive stories to lift my spirit, tales to help me believe in the good of mankind, news that inspires me to follow in the footsteps of people who have overcome because their heart and souls are working hard to make this a better world. Despite what the media would have us believe, fulfilling stories like that can be found! 

How about sensationalism of a different kind? 

I am turning off that squawk box, right here, right now. 

 I may have to take a sneak peak at the TV every once in a while though. There is a story I want to see on PBS’s “Directors Cut” that is near and dear to my heart. I think it will  be shown sometime in July. It is all about an independent film called “ALPFD.” http://bit.ly/mEF3FN.  The film has undone stereo typical thinking in the filmmaking industry that in order to produce quality films you need a big budget, big production crew and big bucks. If you hear when the movie ALPFD will be featured on PBS “Directors Cut” , let me know. I do not want to miss it. IMHO it will be a good show! 

As I end this blog, I have just gotten more exciting news about ALPFD and it’s U.S.  theatrical release. There is also an arrangement in the works that will increase the visibility of this film,  not just in theatres but in households across America, too! For more information, please visit http://bit.ly/mAvP5d.

 TLK2UL8R.

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A String of Summer Memories

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Childhood is the most beautiful of all life’s seasons.” ~Author Unknown 

Yesterday’s blog writing about summertime in Steamboat Springs, Colorado set-off a string of magical childhood memories of growing up in ‘burbs of Baltimore in the 1950s and 60s. When I return to that time and place in my mind,  it is so fulfilling that I enjoy remaining stuck there; not rushing back into present day life. 

Our neighborhood was outside Baltimore City limits, developed as part of the post WWII surburban boom. The community was filled with children to play with. In our family, as was the case in most others, kids were shooed out the door to play and not allowed to spend much of the day in front of the TV. Had we spent the amount of time in front of screens as kids do in this digital age, it would have given our mother apoplexy. Instead of being inside, our summer days were filled with: 

  • Spontaneous BBQs and games of softball with neighborhood families.
  • Running through the neighborhood playing flashlight and catching fireflies (lightning bugs as we called them).
  • Basking in the sun until our skin turned a lovely shade of toast.
  • Playing in the stream that bordered our family’s multi-acre wooded property.
  • Gathering green moss and piecing it together to make moss mattresses, in the woods, resembling patchwork quilts.
  • Doing swan dives, cannonballs and back-ward flips off the diving board in our family pool.
  • Listening to hits of the 1960s on my treasured transistor radio. It came complete with a wrist strap.
  • SummertimeVacation Bible School at the church my Dad built. http://bit.ly/jA0Cpp.  
  • Selling colorful tissue paper flowers, we had made, outside the neighborhood store
  • Taking a drawing class at the YMCA (I was no better at drawing than playing the clarinet). Some things are just not meant to be! 

Childhood times may be gone, but they need not be forgotten! Have you ever considered independently publishing your life story as a “love letter to future generations?”   Begin telling your life’s tale today! Don’t know where to start? There are companies that can help you along the way.  http://www.telling-your-story.com/seminars.htm

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Hot Dog! It’s Summertime!

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Every man’s ability may be strengthened or increased by culture.”   ~John Abbott

Hot Diggity Dog! Summer has finally, finally, finally arrived. What took it so long to come to this mountain resort town? God only knows! But – I think the delay was intentional so we would find summertime all the more fulfilling. 

The thing I look forward to is volunteering my time ushering at Strings in the Mountains Music Festival. The art and culture scene is active and alive all summer long in this small town community. Big name entertainment arrives in this region of Northwest Colorado, after the snow is only visible on the highest peaks. Grammy award-winning artists appear on the Strings in the Mountains stage each summer. Wynton Marsalis and Shawn Colvin are just a few artists that are set to appear this year. There is an impressive mix of both classical and different tempo music series along with fun and interactive concerts for the kids, too.  The ever popular Alpin Hong will delight children again this summer. To view the full schedule of events for the summer of 2011, please visit www.stringsmusicfestival.com

The Strings in the Mountains Pavilion plays host to a group of intellectually stimulating lectures as well. In this ninth season of Seminars in Steamboat http://bit.ly/lksBM7  the line-up includes:

  • Zalmay Khalilzad who will give an “Insiders View” on Afghanistan and Iraq.
  • David Walker, the founder of Comeback America Initiative
  • Robin Wright, author and senior fellow on “The Conundrum of Iraq.”
  • Pulitzer-prize winner Seymour Hersch. He will discuss whether or not Obama’s strategies are working forAmerica.
  • Tamar Jacoby will be offering a “Fresh Perspective on Immigration.” 

For the calendar of this lecture series, please visit http://bit.ly/muMPVq. Also, keep your eye on Rocky Mountain PBS. www.rockymountainpbs.org.  One of these outstanding lectures will be broadcast, at a later date, on the show “Colorado State of Mind.” 

If you have never visited this beautiful mountain town of Steamboat Springs, Colorado, summertime, in my opinion, is the very best time to do it. The town is just as vibrant with activities in the summer as it is during the snowy, winter months.

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A Glimpse into the Colorado Film Industry

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Design creates culture. Culture shapes values. Values determine the future.”  ~ Robert L. Peters 

On this Film Friday, let’s look in on the independent film industry in Colorado, once again. It has been about a year since we have visited the filmmaking scene in the State “where the columbines grow.” 

Did you know that there has been a newly formed Colorado Creative Industries Division? The Colorado Council on the Arts and the Art in Public Places programs merged, last July, to form this new division, which is overseen by the Office of Economic Development and International Trade. http://1.usa.gov/jauOKx

The mission of this division is to promote and expand an industry that already creates over 54,000 jobs and $20 billion in revenue in Colorado as a result of making feature films, television commercials and shows, still photography, emerging mass media projects and music videos. The Colorado Creative Industries Division hopes to position the State as a leader in providing jobs and revenue through creative enterprises and entrepreneurs. There are incentives available to entice imaginative and innovative filmmakers to the State. For more information on the application process, and funding for film projects here in the State of Colorado, please visit http://www.coloradofilm.org/incentives.html

Perhaps  an independent filmmaker here in Colorado should produce a full length, feature film interpreting author Daniel H. Pink’s vision of a world ruled by right brained thinkers. It would make for interesting viewing and a fascinating case study to look back at the film fifty years from now to see if the world is anything like what Pink envisioned. 

What is your opinion of what a right thinking world would be like? Would it be a world filled with free spirits and dreamers not getting much done or can creative spirit set us on a new path toward a fulfilling, vibrant, unique economy in the 21st century? We would like to hear from you!

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Sweet Magic in the Room

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Books are uniquely portable magic.” ~ Stephen King 

Late Tuesday afternoon a group of people came together all for a common cause at the Bud Werner Memorial Library www.steamboatlibrary.org  in Steamboat Springs, Colorado. The motivating force was an interest in learning more about this thing, called independent publishing that has been gaining momentum in recent years and is now the on the fast track! 

What fun it was to sit down with a group of like-minded people, to network and provide support for each other. I do believe She Writes Steamboat is the start of something good!

The kick off began with a personal story of how many years ago, one employment ad and one independently published book catapulted a person, on a leap of faith, into the beginnings of an industry that is just now beginning to realize it’s full and exciting potential. 

Another attendee was there to share and celebrate with members of She Writes Steamboat her independently published book that is hot off the press! More will be forthcoming in a future blog about this book. Last night, I purchased a copy, and I need time to read and digest it, so I can do it justice when I share with it with our blog readers. 

After the business of talking about the vision for this meet-up group, the magic really began to happen as we sat and exchanged questions, answers and knowledge about the industry itself. We are hoping to share more than cake in the future. The mission of this group is to provide fulfilling support to independent publishers so they will find sweet success in their independent publishing endeavors. 

If you have ever considered telling your story, sharing your educational or career knowledge, entertaining or informing others through the medium of an independently published book, film or music, the time is now! Resources are available for anyone who wants to become a published author. 

Stay tuned to this website. Real soon we will be unveiling some educational content for want-to-be publishers that will bring a better understanding to others of this fascinating and dynamic world of e-commerce and e-marketing for independent publishers. You may even decide to take a leap and begin telling your story, too!

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Narratives in Medical Curriculum

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There is no greater agony than bearing an untold story inside you.” ~ Maya Angelou 

Writing medical histories through the narrative form is currently being incorporated into curriculums in medical schools in many parts of the country. Medical students are learning how to better assess medical conditions through more intensive listening to the patient, and recording what they hear into narrative forms. The goal is to make healthcare decisions for the patient based not only on statistics and tests but by also “reading” a patient’s unique personal story of how they are feeling and their own symptoms. 

Why is the addition of the narrative form being incorporated into the way medical schools have traditionally taught students to diagnose illness? Empathy for the patient has been missing in this age of highly developed technical medical testing. Listening to a patient’s story leads to a better understanding of the whole picture of a person’s medical situation. A person’s emotions and spirit about the way they are feeling is part of the overall report, too. 

Daniel Pink’s book, A Whole New Mind, http://www.danpink.com/whole-new-mind explains how our society is on the brink of a whole new age of thinking. We have gone from an agricultural age (farmers) through the factory age (industrial), to the information age (business based on knowledge workers) to the emergence of right thinking business people, who are creators and empathizers. Surprisingly, we are moving into an age where more Americans are beginning to work in fields such as arts, entertainment and design than those working left brain fields (accountants, lawyers, insurance adjustors). In order to be accomplished in these growing fields of work, right brained thinking skills must be used and developed. 

Prosperity and abundance has brought a whole new need for fulfilling emotional, aesthetic and spiritual needs. Jobs in the “caring professions” counseling, nursing, healing are surging, too.  They are not jobs that can be decimated by workers overseas who can work faster and cheaper.

To read more about this movement toward the new conceptual age and right brain thinking that Pink claims will change the world, pick up A Whole New Mind.  Many libraries have it and it is a Business Week best selling book. It’s a fascinating read.

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