Category Archives: marketing and promotion

Creative Bookselling

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“The ladder of success is best climbed by stepping on the rungs of opportunity.” ~Ayn Rand

On Friday evening at the Bookworm of Edwards, I and two others presented an evening writer’s workshop on marketing books. We focused mainly on e-marketing/social media marketing, selling books through public speaking and placing books in retail and bookstore environments. The discussion led to other ideas for creatively finding potential book buyers.

The morning after the event I visited the Minturn Market, a fresh-air shopping experience . I noticed a booth filled with children’s books from Osborne Publishing, a U.K. company. Must be a local distributor is in the area. I tried to approach the vendor, but, the booth was too crowded.

Just as I was ready to leave the market area, I noticed a woman folding tee-shirts. As I walked by she asked me “Whether I was familiar with the Burrow Race?” I admitted that I wasn’t; I was a visitor to the area from Steamboat. She said the tee-shirts were being sold in conjunction with the annual Burrow Race that goes up the mountain and the sales of the shirts were to support literacy; a program of the Avon-Vail Libraries. http://bit.ly/Rbl52C. That explained my sightings of borrows  with packs on their backs wandering around about town.

Literacy and books surround us in our daily lives, and we never know where we will find opportunities to sell books of regional interest. There is a book that has created “buzz” in the Vail, Colorado area. It is called Women of Vail – Those Who Walked This Bridge 1962 – 1970  Click on the title for more information and ordering.

Where is the book being sold? According to the Vail Daily, it is available at the Minturn Market, however, this seasonal market is coming to an end in two more  Saturdays.

“Women of Vail” would make an excellent Christmas present for those who know and love Eagle County, Colorado.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Artistic Community Brings Commerce

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“If you have only two pennies, spend the first on bread and the other on hyacinths for your soul.”–Arab Proverb 

“Hello, Minturn! I’m back!” I thought to myself on Saturday morning, as I entered the little village just off I-70. The first time I frequented this town, nestled near the glitz and glamour of Vail, and the not yet built Beaver Creek Resort, was in the mid 1970s. That evening, I visited the Minturn Saloon, infamous for its Mexican cuisine. I had traveled there with my entire family, and another from Maryland, to Eagle County for a ski vacation.

Minturn is still small. If you blink, you can miss it. But now, it is doesn’t look like a ghost town of total wrack and ruin. Many of the bungalows and cottages have been artfully painted. There were eye-catching large buckets, planters and window boxes of brightly colored flowers everywhere – attractive. Now there is some commerce going on – I was shocked at the transition and you can see the modern day influences in this town.

Author Bill Burnett writes about the historical background of this old mining town in his independently published book  Minturn, A Memoir. https://www.bookwormofedwards.com/aff/SueLeonard/book/v/9780977113620

Saturday morning I had come to see the Minturn Market; I had read about it. Arriving a little early, at 8:30am,the vendors were still setting up, so I took myself on a walking tour of the village. By 9 am people began arriving in large numbers. This popular, weekly, summertime open-air market even requires a crossing guard on Main Street. The morning was delightful; I visited with artisans of all kinds selling their wares. I came home with a large loaf of “oh so fragrant” lemon, white chocolate bread that I had sampled and loved, and a unique, hand knit scarf  by Venda, that fit my fancy. I knew it was a scarf I couldn’t create myself.

Just a few of the notable business establishments that have opened in this eclectic little village are:

  • Scarab – An oriental rug and tribal arts store  http://www.thescarab.com/
  • The Yarn Studio – a wide and interesting selection of yarns for fiber arts crafting
  • Holy Toledo – a fashionable, boutique consignment shop located in  an old church http://holytoledo.co/
  • Mountain Pedaler, a bike shop
  • Gemini Gardens – a floral shop with gifts and home decorating accessories
  • Four or five coffee shops and restaurants

It was such a fulfilling weekend; I explored and enjoyed my own company. So tomorrow, I will blog about some of the ideas that I and my cohorts talked about on Friday evening, because they spilled over into my visit to Minturn. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bookstores Join Writers and Readers

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“In order to succeed, your desire for success should be greater than your fear of failure.” ~ Bill Cosby

I am still feeling rather bouyed, bubbly and bright (as in radiant) after a fulfilling weekend.

Last Friday night, I was one of three panelists/presenters at a Writers Workshop in Edwards, Colorado held at the Bookworm, a superb Indie Bound bookstore. The subject of the night was marketing independently published  books. We had a much larger turn-out than expected; the space was filled to capacity! A special thank you to events coordinator Kelli Kostroski for all she did to promote and organize the evening.

Nicole Magistro, Co-owner of the bookstore, advised how to best approach retail environments about selling your book, along with the importance of doing research for a “good fit.”

Lindsay Eland, young adult fiction novelist, and author of Scones and Sensibility spoke about selling books at public speaking engagements and finding common interests with the book buying public. Click here for Lindsay Eland’s books.

Bookselling through on-line marketing was my contribution to the discussion. Many in the crowd had thoughtful questions that allowed us to mention the various publishing platforms that are used in today’s digital world, and the valuable role that active local bookstores play in bringing together communities of writers and readers.

I’d like to say thank you to Nicole Magistro for hosting and participating in the event. It was a pleasure to share “the stage” with both women. It is always a good time when I get to discuss my passion of the independent publishing industry with others.

The morning after the event, I made a decision to revisit a small town that used to be legendary for one thing – its Saloon and their Mexican food. It had been about 37 years since I last frequented it. What an awakening! The village is now an example of what art can do to revive a small community. Come on back tomorrow, and I will tell you all about it.

Photos courtesy of Kelly Kostroski, Event Mgr. of the Book Worm

Lindsay Eland (left), Nicole Magistro (middle), Sue Leonard (right)

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and http://www.allthingsfulfilling.com.

The Power of Words and Images

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“Art is not in some far-off place. A work of Art is the expression of a man’s whole personality, sensibility and ability.” ~ Japanese Proverb by Shinichi Suzuki

Last week I received quite a number of birthday greetings – all from people using different types of electronic communication. Some “Good Wishes” came from as far away as: 

  • Finland
  • Macedonia
  • France
  • Bangkok
  • Africa
  • Belgium 
  • Argentina

Not looking for accolades or congratulations, just trying to make a point in today’s blog posting. Other people who use social media probably get the same kind of attention from their on-line networks of people.

Many “hellos” were from individuals I have been building community with in one way or another through this blog site All Things Fulfilling or by other on-line communication. 

For some reason, people have been touched by words I have written, information I have shared or  by images I have put out there into cyberspace and it has traveled. I am not sure why people latch onto it and like it but I am delighted and humbled. 

The point is – never underestimate the power of words and images and how they can travel. Be careful and be sensitive – they may end up in places you never expected. 

What does that mean for those who publish electronically? The e-book industry is just beginning to show us the possibilities. 

For those who think that internet marketing is ineffective and a big time waster, it can be. But, learning how to use digital content effectively to reach people with like interests is important. 

I used to share my birthdays with my twin sister, but through social media, I have found others who celebrate their day of birth on the same day as we do. HAPPY  BIRTHDAY TO ALL AUGUST BIRTHDAY BABIES.

This wonderful art work is by Kagaya. Here is the website so you can see more. http://bit.ly/5YcO3f

 This blog brought to you by www.CornerstoneFulfillmentService.com.

 

 

Local Authors in the Limelight

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“If you could say it in words, there would be no reason to paint.” ~ Edward Hopper

Saturday was a day of great fun for me as a person who works in the independent publishing industry. The literary community of Steamboat Springs, Colorado came  out from behind their computers and into the limelight at the Written Arts Festival. I am aware of the fact that we do, indeed, have a growing population of independent publishers in this community. Nearly thirty were gathered; some having just published their debut novels, while others have more than one book published.

Panel discussions added interest to the event. “How should history be portrayed in writing?” was a subject that drew differing opinions from the authors. In the opinions of some, there is an obligation to write stories true to history; while others contend that history can be written from different perspectives.

Other authors specialize in fiction writing. The panelists in this genre seemed to agree that authors draw, to a certain extent, from personal experience and background which often gives them the basis of the story. Then the storyline “is pushed in different directions,” sometimes ending in a total surprise, even for the author. One panelist mentioned how her deeply felt spiritual beliefs influences her writing and a prolific romance writer admitted that individuals she encounters inspires her characters.

Sites, smells and visual landscapes also influence writing. A third group of panelists discussed how stories are crafted from experience in travel as well as from their rootedness in community. Place plays great significance in our identity as people and as writers. Local issues are often brought into books of regional interest.

The event culminated with an interview of a very talented poet and the Home Ranch owner, Ann Anderson Stranahan. Words, when used with the right cadence and meter makes music, she said. When Stranahan was asked  if “her poetic images come to her in black and white or in color?”

“Vividly and suddenly, perhaps as in a photographic image, rather than an oil or watercolor,” was her answer.

The Bud Werner Memorial Library http://www.steamboatlibrary.org/ and the efforts of their staff made this inspiring event possible. Also, the support of the Steamboat Arts Council http://steamboatspringsarts.com/and Off the Beaten Path Bookstore’s  http://www.steamboatbooks.com/ handling of the bookselling allowed the authors to visit with potential book buyers and answer questions.

I would have liked to have mentioned each of the authors individually, in this blog writing, but there were too many. I did get around the room to talk to each of them briefly. Thanks to all who participated and coordinated the Written Arts Festival. It was encouraging for anyone who is contemplating writing and publishing a story.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected.

Marketplace Competition: Mind the Gap

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“One thing I know about change is we are not going to close the achievement gap without educators.” ~ Margaret Spellings
Watching the Olympics last week made me consider how blogging is like an athletic competition. Social media accomplishes many of the same goals as training for a sport does. Blogging provides a platform for: 

  • Improving skills (in writing)
  • Drawing the attention of competitors.
  • Providing entertainment value for an audience
  • Strengthening position in a field of expertise. 

As with sports workouts, blogging with discipline and regular practice brings positive results.If you mind the gap between well-frequented blog sites and sites with few visitors, my advice is to get in the game wholeheartedly and become serious about your social media useage. Step up your goals and set the bar higher by becoming more rigorous in your blog posting efforts. 

Fulfilling feelings will follow when you work toward the challenge you have set for yourself and take pride in your achievements. Blogging becomes a fun  way to market  products and services.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Adding Color to Life and Movies

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 Psst……I am going to let you in on a secret, I have very limited understanding of what my son does in his career. The other night, I talked to him after almost two months of silence (except for an e-mail of one or two sentences) because he has been so busy. That’s a good thing – I’m not complaining. It means he is finding fulfilling things in what he is doing and that makes me happy. 

For many adults in my generation, being “in communicado”  may seem a little odd. According to an article I just read, my generation is filled with hovering parents of adult children who find it difficult to let go and let their kids live their own lives. http://bit.ly/7y1k85.  Don’t think I can be accused of that since we don’t speak once a day, once a week and occassionally not even once a month. I am not an errant parent, just letting my adult child spread his wings and grow in his career and life. It does not mean that we don’t have a close relationship. As they say, “Children hold their mothers hands for a short time, and their hearts forever.”  Or is it ” Mothers hold their childrens hands for a short time and their hearts forever?”

 I do have fulfilling feelings as a parent, however,when my husband and I are the first people our son calls when he is excited about something, has concerns, some information to share or he just wants to talk.

Curious what our conversation was about the other night? It is full of promise. With my son’s permission, I am going to share it. Here is a link that will let you in on our secret. For his sake,  I hope this film project comes to fruition.  http://www.indiegogo.com/ThoseWhoWait. 

What is the part he plays in this production? He is a visual effects artist, specifically a colorist. Not sure what that is? Neither was I, I had to look into it . http://bit.ly/KHabA. 

Now, I have a better idea of what to talk about next time he calls. I already knew he is involved with bright people, inspiring landscapes and scenery, vivid imaginations and a range of creative ideas. The life of an artist and  elements for good filmmaking. http://brewingdigital.com/.

This blog brought to you by www.CornerstoneFulfillmentService.com.

I Am a Rock…I Am an Island

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“All truths are easy to understand once they are discovered; the point is to discover them.” ~Galileo Galilei

 The other day, I posted a poll on All Things Fulfilling about the use of social media marketing for advertising and promotion. We encourage our readers to participate in the poll. It takes one second to select one of three choices and hit submit. Nothing to it! Here is a link that takes you directly to the poll. http://bit.ly/MpETzc.

I subsequently received an e-mail from my twin sister asking me my opinion of whether e-marketing is a passing trend or here to stay. Here is what she said verbatim. “I think people will tire quickly of FB, Twitter, etc. I really don’t enjoy it and think it will wear itself out but I may be the exception. What do you think since you use it all the time and if it fizzles what do you think will be the next thing in getting the word out for people with businesses since advertising had become so cost prohibitive.” 

Although my sister has tried hard to try to understand alot of what I do through my work, by being one of my most faithful readers of this blog, sometimes I think, she thinks, I am part of a “woo-woo” society because of the language I speak. I’ve been talking the language of independent publishing since 1998, and  some years ago I added social media dialect to my vernacular, too.

So that my sister doesn’t “give me the devil” for not answering her question, my opinion is that “social media is the foundation for a new generation of entrepreneurs in this century. The young professionals, who are up and coming, have different skill sets because they grew up on computers and they will use technology and all the advances that goes with it,  in ways that we can not even imagine to make money. ” That’s called progress. I have faith in it,  that is why I use it so extensively.

Am I rock solid in my thinking or am I an “island” out in the big blue ocean without a clue of what is going on in this 21st century? Fulfill my need to know how others feel about this issue of whether or not social media marketing is a passing trend, by answering the poll. Thanks!

More independent thoughts, words and views tomorrow on www.cornerstonefulfillmentservice.com.

Speaking Bookselling Opportunities

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Today, we will drift back into dialogue that is current and a hot topic in this century for those who enjoy speaking the language of bookselling through e-commerce, public speaking and independent bookstores.

You are Cordially Invited to:

 A Writers Workshop

Date: August 24, 2012

Time: 6:00 pm to 7:30 pm

Where: The Book Worm (An Indie Bound Bookstore) at Riverwalk 

City: Edwards, Colorado

Description of the Workshop:  Owner of the Book Worm, Nicole Magistro will be speaking about getting independent publications onto the shelves of bookstores and consignment arrangements, author of Scones and Sensibility Lindsay Eland will presenting tips about selling books through public speaking and Sue Leonard, Owner of Cornerstone Fulfillment Service, LLC, a company specializing in e-commerce and e-marketing  will be talking about marketing publications over the internet.

Time will be allotted for Question and Answers and Helpful Resources will be provided at the event. For more information on the Book Worm in Edwards,Colorado or on the Writers Workshop, please go to

Look forward to seeing you there!

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Wrinkle in Time on the World-Wide-Web

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“Words, once they are printed, have a life of their own.” Carol Burnett

My guess is this quotation by Carol Burnett, was written far before the effectiveness of digital content was even realized. Who knows where writing travels when posted on the world-wide-web. It is a mystery how words, images and sounds journey in this global age of web-based communications.  

On Friday, our blog was about the theatrical release of the movie The Amazing Spider Man, a film that is now in cinemas worldwide. If you missed this blog, scroll down to it. The quote that I incorporated into the blog. “When spider webs unite, they can tie up a lion” really spoke to me – since I am a Leo. 

My birthday is in the month of August, and with each year that I age, so does the world-wide-web. The effective use of digital communications gets increasingly more complex and like my aging face, each new wrinkle connects to the next. One development on the web leads to another, it’s all about those spiders!  

It is fun trying to keep up with the latest methods of digital marketing, however demanding; a continual learning process. If your marketing strategies are antiquated, and you have not kept up with this digital world of communication, you are not utilizing the best way to reach potential buyers. The first place people go for information is to the computer.  

If you need education on how to effectively promote your business, product or service over the internet, there are companies that specialize in e-commerce and e-marketing for independent publishers. There is no reason to be invisible in this age of digital communication.

 This blog brought to you by  www.CornerstoneFulfillmentService.com.