Category Archives: Marketing

Sugar Plums in May? What is Up with that?

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“Keep steadily before you the fact that all true success depends at last upon yourself.”  ~Theodore T Hunger 

Ahh…youth….creativity….promise….energy! I love it. 

The other day I met with a young, emerging artist who wanted some guidance and coaching on this thing called “e-marketing.” Many would say he has already emerged as a talent. But, he is headed in a different direction now. Our meeting was a time to explore ideas, possibilities, objectives and different approaches for marketing his art. His goal is to become more visible and take his photography to a new level. 

We began with a little basic education. As we got further into the conversation and tossed around some ideas, he began to squirm in his chair. His movements became more animated and I could tell he had visions of “sugarplums dancing in his head!” At one point in the conversation, he grabbed his face and said “ There’s a lot to think about!” 

This young emerging artist will not fall by the wayside as wasted talent, I am quite sure of that.  He has deep passion for his art. He also knows much already about setting his sites and going for the gold!

In his teenage years, he became notable in ski magazines for his freestyle tricks and had a successful competitive career. He will parlay his knowledge of what it takes to be a stand out, into his art of photography. 

He knows  that becoming successful in any new field takes:

  • Persistence
  • Energy
  • Setting goals and reaching for them http://bit.ly/bXRnOb.
  • Coaching
  • Vision and dreams 

There is great promise in this young man’s artistic talent. He is smart, he is creative! He is seeking out the tools he needs to market himself and his art through the internet. He is going at this with heads UP!  We look forward to sharing more information on this emerging  artist. But first, this young man understands he has some work to do. Stay tuned, I think he is a star in the making!

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Film Friday – Sundance Selection

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 There is a Sundance Film Festival selection all about marketing, branding and advertising. Really?  And it is The Greatest Movie Ever Sold! 

This film by acclaimed filmmaker, Morgan Spurlock, of Super Size Me fame, examines the world as we know it today – a environment whereby just walking down the street we are attacked by people fulfilling their need to try to sell us something. 

This Oscar ® nominated documentary film is both funny and thought provoking. It brings to the fore just how subjected we really are to brand advertising on a daily basis, without thinking much about it or realizing it. 

Consumer advocate Ralph Nader is among the cast along with appearances by Donald Trump and other business gurus. Some would contend that this movie is devoid of real substance. That it was produced to attract advertisers, just so the film could be produced! Watch it and decide for yourself. 

To watch a trailer of this movie, please visit http://imdb.to/g3h5mS.

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Learning New Systems and Methods

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“You just don’t luck into things as much as you’d like to think you do. You build step by step…” ~ Barbara Bush

 Yesterday’s blog about the Library of Congress, the keeper of all things published, in Washington, DC brought to mind how things have changed in libraries since the days of wooden card catalog boxes. Ever since index cards were replaced with the On-Line Public Access Catalog (OPAC) new search methods have been developed for identifying publications people are seeking to find. 

 It is essential that  independent publishers can found through the On-Line Public Access catalog. http://bit.ly/pug0x. In order to be a successful independent book seller, there are four user tasks that must be incorporated into e-marketing your book. Potential buyers must be able to identify, find, select and obtain your book or other published media. Without understanding and utilizing the tools that are used in today’s computer cataloging systems, it is difficult for your publication to be visible among all the rest. 

Marketing over the internet is more complex than just having a website presence. Becoming visible as an author through e-marketing is as important as bringing visibility to the publication itself. Publicity and marketing of both product and “supplier” will greatly increase your publication’s chances of being found and sold! 

If you do not understand the strategies behind selling and marketing your publication over the internet, seek help. Contact a company that specializes in e-marketing for independent publishers.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Clearly, Worth it!

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“I’m touched  by the idea that when we do things that are useful and helpful…that we may be helping to bring about a healing.” ~Leonard Nemoy

Discovery is a wonderful thing! Yesterday I experienced THE best way to get relief from mental clog (aka writer’s cramp) induced by writing blog after blog after blog. I decided to take advantage of a complimentary hot oil scalp massage treatment that I had won in a raffle at a WIN Steamboat http://bit.ly/jSsNQF (Women in Networking) event. After all, I had hit my goal of reaching 10,000 readers through All Things Fulfilling. It was time to celebrate!

I arrived at the doors of Kneading Hands Massage not knowing quite what to anticipate, but I felt I would be in good hands. Ali, the therapist, was voted as one of the top three massage therapists in the “Best of the Boat.” www.kneadinghandstherapy.gmail.com.

Within a very few minutes I knew that the hot oil scalp massage would be beneficial for treating my dry scalp and hair and it would be a panacea for other things too. As Ali began to work her magic on my neck, I could feel the tension begin to melt away – crack, went my neck! As she began to apply the hot oil and massage it deep into my scalp, I could feel the warm liquid begin to ooze and penetrate. The gentle stroke of her hands and the balm (the essential oils) began to facilitate an awakening of energy in my head. The oils began to reach into the deeper recesses of my being and I could sense my brain matter becoming more pliable. The tension began to ease and the mental block began to give way to clarity.

Once out of my position of repose, I had a very lucid thought. I had reached a lofty blogging goal I had set for myself and now it is time to put into place a new set of goals. Clearly, I had proven to myself that “what you think about, you bring about.”  All my efforts at blogging have indeed been worthwhile. For tips on blogging success, please visit http://bit.ly/gDGQN8.

Before I conclude this blog writing, I owe a thank you to Ali at Kneading Hands Massage. She is clearly a master in her trade of the healing arts and has been well schooled in this field. If my writer’s block returns once again, I know exactly where to seek help.

As to what my next goal in life is – that is for me to know and for you to find out! And you will. Discovery is a wonderful thing!

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Ergo! Readers Reign Supreme!

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“Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

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Rockwell Art: All about Community

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All I know is that whatever type of work I do, I try to give it my very best. Art has been my life. ~ Norman Rockwell        

Some of the most recognizable art in history are the illustrations of Norman Rockwell. His work reflects what was most important to him – life in small town America and the people who were integral to the fabric of the community in which he lived. For me, fulfilling thoughts of life in much simpler times are recalled when I see iconic Rockwell images. 

Now, by agreement between Kiwanis International www.kiwanisinternational.org and the Norman Rockwell Licensing Company of Niles, Illinois, outstanding community leaders, recognized by Kiwanis International, can now receive a fulfilling award of a Rockwell-style portrait to grace the walls of their homes. Photographs of Kiwanis Recognition Award recipients are transformed into images by outstanding artists licensed to put the stamp of Norman Rockwell Moments™ www.normanrockwellmoments.org onto their work. 

What a natural and splendid pairing of Kiwanis International and Norman Rockwell Moments™ this is!  Norman Rockwell-style portraits are heirloom gifts to entire families. They are lasting reminders to children, in future generations, of what set their ancestors apart. It was the very same qualities that Norman Rockwell sought in his subjects to paint – people who stood out in their communities. 

Kiwanis aims to bring a new whole generation of young adults into the fold. Maintaining and building strong communities in the 21st century will be as important to this non-profit organization as when the organization began in Detroit in 1914. 

Are you a young adult who believes that community spirit builds a better world? If so, contact your local Kiwanis Club and become a member. Perhaps someday you will be recognized as a community leader!

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Steeped in Easter Tradition

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“Easter tells us that life is to be interpreted not simply in terms of things but in terms of ideals.” ~ Charles M. Crowe

It is only two weeks away from Easter. The other day I walked into the drugstore, and just seeing Easter candy lined up on shelves, set off a fulfilling range of nostalgic Easter memories harkening back to my childhood days of growing up in the mid-Atlantic part of the United States. 

Before Easter, on Palm Sunday weekend, my grandmother would take my two brothers, my twin sister and me shopping for new Easter outfits to wear to church. She would deck us out from head to toe with new spring dress-up clothes for Easter morn – including Easter bonnet, of course. Back in the 1950’s and 1960’s, people really “dressed” when they went to church! Easter was the one Sunday of the year that my grandparents would come to our church, the church my Dad built, and not their own. http://www.mpchurch.org/. They wanted to see their four grandkids all decked out in our new Easter finest. After church, we all went back to our house for a big Easter mid-day dinner (in the dining room- of course.) The icing of the day was the Easter bunny cake that my Mom made for us, each year, covered with fresh grated coconut for it’s fur. We always looked forward to a repeat the next Easter. Traditions reigned in our house! 

There is one more fulfilling memory that is ever so clear in my mind of my childhood days of going to church and Sunday School. Having grown up in Maryland, where dogwood trees were plentiful, we learned about the symbolism of the dogwood tree, and it’s blossoms likeness to Jesus dying on the cross. The four petals of the flower form and represent the cross, the brown stains at the tips represent the blood of Jesus and at the center of the blossom, there is a likeness of the thorny crown. I wonder if this story of Easter is still taught to children in Sunday Schools in this day? 

These memories evoke some of the most beautiful times in my childhood. If there was one wish that I could make for our world today, it would be a return to the wholesome basics of life –strong families, deep faith, truly meaningful friendships and businesses built by families together,  lasting generations deep. 

There is a store, steeped in family tradition, where all kinds of things golden and olden can be re-discovered. Track down nostalgic merchandise from your treasure trove of beautiful memories from your childhood, by visiting www.vermontcountrystore.com.

A Film Sweet-Treat for Kids

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“…all the choicest of things and all that your heart holds dear Have A Fun- Filled Day.”  

Looking for a fulfilling way to treat your kids to something different during this Easter season? According to box office sales, families in communities everywhere are going to the Hop! Ticket sales of this animated “Easter theme” film brought in $37.5 million over the weekend of April 4th alone. This fun, family-friendly movie will be playing in theatres all month long. By all indicators, Hop, has done better in sales than the film industry expected and it’s widespread marketing is paying off. 

Other newly-released films worthy of considering taking in this weekend: 

  • Hanna
  • Soul Surfer
  • Arthur
  • Your Highness 

For more information the ratings of these films and whether these films will be playing at a theatre near you, please visit: www.reelzchannel.com. You can also see film trailers on Reelz Channel, the TV station about movies! 

Rebuild your family life after a long work week.  Have a fulfilling weekend with your children , at the movies – see  Hop!  Easter entertainment for kids and parents.

Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

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Glassworks Inspired by Nature

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 “I will be the gladdest thing under the sun. I will touch a hundred flowers and not pick one.” ~ Edna St. Vincent Millay 

 

Tiffany glass is a remarkable example of artists being inspired by elements of nature. Lamps, vases, stained glass designed and created by Louis Comfort Tiffany incorporate birds, flora and fauna into the composition of the piece.

Huge installations of stained glass windows, depicting the life of Christ, are incorporated in the architecture of many churches. In the city where I was born and raised, Baltimore, Maryland, there is a church, the Brown Memorial Presbyterian Church, which is noted for its 12 outstanding Tiffany stained glass windows. It is also the place where in 1887, the church’s minister, Maltbie Babcock wrote the beautiful hymn “This is My Father’s World.” 

Today, the church still honors the creator of the magnificent stained glass windows that grace the church’s walls, with “The Tiffany Series.” The series of stellar classical concerts and lectures draw distinguished speakers and avid followers. For more information on this church, exceptionally rich in culture both in its programs and its architecture, please visit http://bit.ly/eTDFtF. 

“Clara and Mr. Tiffany” written by Susan Vreeland, and newly published in 2011, is a book of historical art fiction. This book,  has been of great interest to me. It  gives insight into the artist, Louis Comfort Tiffany, the development of the process of stained glass- making and how nature inspired Mr. Tiffany’s work. 

“New age thought” does not include drawing inspiration from nature. Artists from the beginning of time, in places all over the world, have been motivated and illuminated by the natural world. 

There is an issue, brought to light by one of the characters of the book, that brings conflict to many Artists. Artists have faced this dilemma for decades and it is carried throughout the main theme of the book “Clara and Mr. Tiffany.” We will explore this theme later in the week on All Things Fulfilling. Come on back!

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