Category Archives: Book marketing

Choices along Life’s Path

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I don’t paint things.  I only paint the difference between things.  ~Henri Matisse 

Regular readers of this blog site, All Things Fulfilling, know that I made a promise to continue the theme overview of the book Clara and Mr. Tiffany that was begun in the blog writing titled Glassworks Inspired by Nature. http://bit.ly/h0j9Uc. And so we continue: 

Throughout the tale of Clara and Mr. Tiffany, life choices are a recurring dilemma for the main character. There are two issues that Clara struggles with. Many times over, she is forced to examine where her loyalties lie. She can continue her fulfilling work as an artist and follow her truth in life, or free herself from her on-going struggle as a woman trying to gain recognition for her artistry and creativity. The second choice would be to opt out of the “artist’s way” and follow a more conventional path. 

Although a fictional story, Clara also faces a  judgment that many artists in real life find themselves confronted with, throughout their careers – quality of art vs. quantity of production. Many artists feel conflicted when trying to decide whether to commercialize their art or not. There is no right or wrong. It is all a matter of individual choice. 

Decisions such as those that Clara was forced to make, weigh heavily on an artist. Priorities are tested when it comes to making the selection. It can become a tug of  heart between doing right things or doing things right. Have you ever been faced with similar torments in your life? What path did you decide to follow?

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Books as “Calling Cards”

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“Ink surrounds me all  the time, on my bed sheets recorded in rhyme, quills ‘ever scribbling in my head….” ~ Terry Guillemets 

Do you know what I like about authors? You don’t have to ask them to become a “friend”, to “like” you, or become their fan before you have a chance to learn all about them. You can also meet-up with them at anytime. http://bit.ly/7EpmRj.  They leave their “calling cards” on bookshelves, in retail stores, in libraries, in schools and all over the place. Authors “calling cards” can be found on the world-wide web, too.

 Pick up a publication of any author and you will shortly know whether you like their style and whether you share interests with them or not. Fulfill your curiosity about an author, their personality traits and who they keep company with, just by reading their “calling card.” 

  • A fiction writer is apt to be an animated or dramatic kind of person, crafty, dreamy, playful, skillful and probably creative, too.
  • You know from a “calling card” of a mystery writer that challenges, suspense, danger, spooks and sleuths bring out the best in them.
  •  A sense of no nonsense, organization of time and place, facts and references are what “non-fiction” writers are all about.
  • Introspection, concern with one’s own relationship to others and self-importance is what you might find when you meet-up with the scribe of a biography.
  • A poet’s “calling card” often reflects a person who has had unusual experiences, is a divergent and innovative thinker and demonstrates skill in the use of prosaic language. 

What kind of “calling card” do you have in mind of creating? Where will you put your calling card to be discovered by others who want to learn more about you as an author?

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Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

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Glassworks Inspired by Nature

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 “I will be the gladdest thing under the sun. I will touch a hundred flowers and not pick one.” ~ Edna St. Vincent Millay 

 

Tiffany glass is a remarkable example of artists being inspired by elements of nature. Lamps, vases, stained glass designed and created by Louis Comfort Tiffany incorporate birds, flora and fauna into the composition of the piece.

Huge installations of stained glass windows, depicting the life of Christ, are incorporated in the architecture of many churches. In the city where I was born and raised, Baltimore, Maryland, there is a church, the Brown Memorial Presbyterian Church, which is noted for its 12 outstanding Tiffany stained glass windows. It is also the place where in 1887, the church’s minister, Maltbie Babcock wrote the beautiful hymn “This is My Father’s World.” 

Today, the church still honors the creator of the magnificent stained glass windows that grace the church’s walls, with “The Tiffany Series.” The series of stellar classical concerts and lectures draw distinguished speakers and avid followers. For more information on this church, exceptionally rich in culture both in its programs and its architecture, please visit http://bit.ly/eTDFtF. 

“Clara and Mr. Tiffany” written by Susan Vreeland, and newly published in 2011, is a book of historical art fiction. This book,  has been of great interest to me. It  gives insight into the artist, Louis Comfort Tiffany, the development of the process of stained glass- making and how nature inspired Mr. Tiffany’s work. 

“New age thought” does not include drawing inspiration from nature. Artists from the beginning of time, in places all over the world, have been motivated and illuminated by the natural world. 

There is an issue, brought to light by one of the characters of the book, that brings conflict to many Artists. Artists have faced this dilemma for decades and it is carried throughout the main theme of the book “Clara and Mr. Tiffany.” We will explore this theme later in the week on All Things Fulfilling. Come on back!

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Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

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Feeding Minds through Film

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“In health there is freedom. Health is the first of all liberties.” ~ Henri Frederic Amiel

As predicted, the LunaFest,® on Friday night at the Bud Werner Library, www.steamboatlibrary.org had a fulfilling line-up of short films that were screened. Once I arrived at the film festival, I became aware that the LunaFest® is sponsored by LunaBars® –snack bars that are power-packed with vitamins and minerals that meet the needs of all women, and especially women on the go. “What woman is not on the go,” may I ask? 

Out of the 10 “shorts” that were shown, it is difficult to say which was my favorite. Each film had it’s own merits and an important issue that was brought to the fore. The producers and directors of the films were women from a diversity of countries and cultures. Americans, Brits, Israelis and Canadians were among the mix. The following is a list of films that were screened, and my interpretation of the issue that was highlighted in each film: 

  • The Translator – Communication between men & women.
  • Getting A Grip – Women competing in what is thought to be a man’s world.
  • Touch –  Guardian angels that appear in women’s lives.
  • Tightly Knit – Building community around common interests.
  • Top Spin – Women finding balance in their lives.
  • Thembi’s Diary – Global health issues (this film was artistically creative in how it incorporated textures and patterns with animation).
  • Mother of Many – Women’s health and parenting.
  • Irene – Adult children caring for aging parents.
  • Miracle Lady – Hope, life’s journey, enduring love
  • Love on the Line – Relationships and attraction. 

Each screenwriter, producer and director deserves to be recognized for having created a high-quality film that was chosen to be included in this festival. LunaBars®, a division of Clif Bar and Company http://bit.ly/fCXGKW is to be congratulated for their healthy alternative snack products and for the company’s vision of  raising money for breast cancer, through the power of film. This union between the corporate world and artistic expression, through filmmaking,  is an excellent example of bringing creative, effective marketing to the public and adding value to lives.

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Writing Quality Children’s Books

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“The beautiful thing about learning is that no one can take it away from you.”~ B.B. King 

Attention children’s book authors, illustrators and publishers! There is an organization that offers consultation and critique of unpublished manuscripts to help you publish a quality finished product. The American Children’s Book Society fulfills their mission to help produce and market “superior and meaningful children’s books.”  Their services include:

  • Critique program
  • Book Review program
  • “A” Rating program
  • Consulting and Coaching 

By working with the American Children’s Book Society, Inc.  http://www.americanchildrensbooksociety.com/  your book will be reviewed for quality content, perhaps giving you an inroad to selling to schools and libraries. Because your book has been critiqued by the American Book Society, you will also have the advantage of entering your book into the annual “Scooter Awards” and the possibility of earning an “A” rank in their rating program. 

The panel of judges on the American Children’s Book Society, Inc. looks for compliance with all CPSIA regulations and rules including quality of design, suitability of content, presentation and pricing for retail markets. For all first-time authors/publishers who are unfamiliar with standards in children’s book compliance, this organization provides excellent services and gives you the tools to provide a quality children’s book to the industry.

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Catching the Wave

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“The only thing that will redeem mankind is cooperation.” ~ Bertrand Russell 

It was a most enjoyable weekend at the Colorado Independent Publishers Association “College.”  There is so much information to share with readers that it is difficult to know where to start! Independent publishers, stay tuned all week long to All Things Fulfilling, as we will be sharing some very hot news on the industry, services that are available to independent publishers and other items of interest! 

Breaking news first! The Colorado Independent Publishers Association has received a fulfilling sign that “libraries are firm supporters of the independent publishers through the willingness to buy and promote their works” through a pilot program that has been put into place with libraries in two counties in the State of Colorado.  The program will allow library patrons to purchase e-book titles from its catalogs. 

This news is significant because on March 7th some of the traditional publishing houses have changed their e-book licensure policies to allow only 26 checkouts.  New e-book licensing fees must be paid, again, to allow for more than 26 e-book checkouts. To read the full article in the American Library Magazine, about this groundbreaking arrangement between the Colorado Independent Publishers Association and libraries in two Colorado counties, please visit http://bit.ly/eKsSLp. 

Is the collaboration and cooperation between the libraries and an independent publishing trade association www.cipabooks.com an indicator that libraries everywhere anticipate that independent publishing is the wave of the future?  

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Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

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