Category Archives: technical writing

Ergo! Readers Reign Supreme!

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“Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

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Patiently Waiting for Bowker

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“All human wisdom is summed up in two words – wait and hope.”  ~ Alexandre Dumas Pere 

The April 15th income tax filing deadline has come and gone. But last Friday, income tax was not at all what I was pre-occupied with. Rather it was publishing statistics that were at the top of my list. I am wondering – is the non-traditional publishing industry still continuing to grow? 

Typically, after the first quarter of the New Year, www.Bowker.com, the storehouse for all bibliographical information, releases its report on the health of the publishing industry for the previous year. On Friday I researched on-line to see whether the 2010 statistics had yet been made available. I can not find them. But I am hopeful that when the truth is known, it will be as positive as for the year 2010 as it was the year before. 

When the 2009 reports were made known in April 2010, I was astonished to learn that despite our country’s economic downturn, the independent publishing industry (non-traditional publishing) had grown at an aggressive rate – up 181% between 2008 and 2009. However, traditional publishing remained flat. 

I am going to cut www.Bowker.com some slack and be patient. After all, just because they released their figures last year by the 15th of April, does not mean I should expect it again this year. It is not even the end of the first quarter yet! 

Perhaps I am justified in thinking optimistically. In business, bad news usually arrives on Fridays. I am going to take the fact that statistics were not published on Friday the 15th, as a positive sign.  What is that terribly over-used expression? “Good things come to those who wait?”

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Making a Pledge

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 “In the final analysis, the one quality that all successful people have is the ability to take on responsibility.” ~ Michael Korda 

I am making a pledge, right here, right now! I will no longer make generalized statements or assumptions about the media, specifically about newspaper publishing. 

A statement that I often hear is “the media is  just out to get a good story, caring not about the individuals in the story or the sensitivity of the subject they are exposing.” In some circumstances I might agree with this statement. However, last week I gained new insight into the collaborative decisions that are made, by the editor and supporting staff of our local newspaper. 

Once a month the editor and the general manager of our town’s newspaper, The Steamboat Pilot www.steamboatpilot.com, open their doors to their readers, so the community can become more informed about their business. Last week, I attended the “coffee hour” with other community members. I was heartened to learn: 

  • The newspaper staff wants feedback from the community about how they are doing, as a local newspaper.
  • The staff was “all ears.” They wanted to know what stories of community interest should be addressed.
  • The e-format and the print version of the Steamboat Pilot are both popular.
  • The Steamboat Pilot is owned by The World Company of Lawrence, Kansas
  • The reputation of others, in exposing stories of sensationalism or controversy, is of great concern.
  • A democratic process is in place for deciding what newspaper articles will run or not. Note: Sometimes the editor gets over-ruled in the process.
  • Decisions take into consideration what is best for each format- the print version and the e-version of the newspaper.  

Thank you to the staff of the Steamboat Pilot for the opportunity to learn more about your world of newspaper publishing.  I appreciate the fact that you want to hear, from readers, whether the goal of responsible newspaper reporting is being fulfilled by the Steamboat Pilot.  

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Books as “Calling Cards”

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“Ink surrounds me all  the time, on my bed sheets recorded in rhyme, quills ‘ever scribbling in my head….” ~ Terry Guillemets 

Do you know what I like about authors? You don’t have to ask them to become a “friend”, to “like” you, or become their fan before you have a chance to learn all about them. You can also meet-up with them at anytime. http://bit.ly/7EpmRj.  They leave their “calling cards” on bookshelves, in retail stores, in libraries, in schools and all over the place. Authors “calling cards” can be found on the world-wide web, too.

 Pick up a publication of any author and you will shortly know whether you like their style and whether you share interests with them or not. Fulfill your curiosity about an author, their personality traits and who they keep company with, just by reading their “calling card.” 

  • A fiction writer is apt to be an animated or dramatic kind of person, crafty, dreamy, playful, skillful and probably creative, too.
  • You know from a “calling card” of a mystery writer that challenges, suspense, danger, spooks and sleuths bring out the best in them.
  •  A sense of no nonsense, organization of time and place, facts and references are what “non-fiction” writers are all about.
  • Introspection, concern with one’s own relationship to others and self-importance is what you might find when you meet-up with the scribe of a biography.
  • A poet’s “calling card” often reflects a person who has had unusual experiences, is a divergent and innovative thinker and demonstrates skill in the use of prosaic language. 

What kind of “calling card” do you have in mind of creating? Where will you put your calling card to be discovered by others who want to learn more about you as an author?

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Check it and Protect it!

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“All truths are easy to understand once they are discovered; the point is to discover them.” ~ Galileo Galilei 

Now that e-publishing (internet-based publishing) has arrived on the scene, an all new dimension has been added to the already confusing and complicated issues around copyright infringement and plagiarism. 

There is a company, Integrated Writer Services, LLC www.writerservices.biz that is fulfilling the need for guidance, education and consulting services regarding  issues of copyright clearance. 

In June 2011, a detailed, hands-on guide will be available to help creative people take the necessary steps to protect their work to be published (both fiction and non-fiction) in digital formats and in print. The on-line guide will also address issues such as:

  • Finding good legal content
  • The process of copyright clearance including request forms & sample letters
  • Copyright lawsuits and how they apply to the creative industries
  • Resources for permission departments for art collections, publishing houses, government agencies and music administrators. 

If you pre-order the Copyright for Creatives e-Workbook, you will receive a 50% discount off the Integrated Writers Services, LLC Workshops that will be offered in May. For more information on this very valuable guide, keep your eye on details that will soon be available on www.permissionacquisition.com. 

The issues that the professionals at Integrated Writers Services, LLC deal with are, indeed, complicated and are time consuming to research. Even given the self-help tools that Integrated Writers Services so generously offer, in the way of an on-line guide and workshops, many prefer to hand this part of the publishing process over to the professionals. If you an independent publisher looking for individual consultation on copyright regulations, contact www.writerservices.biz today!

This blog presented by www.CornerstoneFulfillmentService.com.

Catching the Wave

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“The only thing that will redeem mankind is cooperation.” ~ Bertrand Russell 

It was a most enjoyable weekend at the Colorado Independent Publishers Association “College.”  There is so much information to share with readers that it is difficult to know where to start! Independent publishers, stay tuned all week long to All Things Fulfilling, as we will be sharing some very hot news on the industry, services that are available to independent publishers and other items of interest! 

Breaking news first! The Colorado Independent Publishers Association has received a fulfilling sign that “libraries are firm supporters of the independent publishers through the willingness to buy and promote their works” through a pilot program that has been put into place with libraries in two counties in the State of Colorado.  The program will allow library patrons to purchase e-book titles from its catalogs. 

This news is significant because on March 7th some of the traditional publishing houses have changed their e-book licensure policies to allow only 26 checkouts.  New e-book licensing fees must be paid, again, to allow for more than 26 e-book checkouts. To read the full article in the American Library Magazine, about this groundbreaking arrangement between the Colorado Independent Publishers Association and libraries in two Colorado counties, please visit http://bit.ly/eKsSLp. 

Is the collaboration and cooperation between the libraries and an independent publishing trade association www.cipabooks.com an indicator that libraries everywhere anticipate that independent publishing is the wave of the future?  

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Connecting with your Creativity

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“Creativity involves breaking out of established patterns in order to look at things in a different way.” ~ Edward deBono 

Abraham Maslow, founder of humanistic psychology said that “creativity is a characteristic given to all human beings at birth.” How many of us tap into our innate gift of creativity as we go about our daily life?  For those who work in careers involving the Arts, using one’s own God-given creativity is naturally incorporated into every day life. For others, it takes consciously finding ways to live life inspired. All of us have a different interpretation of what living an inspired life means. 

In essence, Maslow’s theory says that once our psychological needs for safety, love and affection and esteem are satisfied, then we as human beings are freed to travel down the path of toward self-actualization. We can begin fulfilling our need to create and do what it is we were born to do, if our basic needs have been met. For more information on the Maslow theory, please visit http://bit.ly/X2iQX. 

If you are a person whose career does not involve the Arts, March is Crafting Month, and it is the perfect time to explore new ways of incorporating more creativity into your life for personal fulfillment. Craft a unique and creative piece of Art through the written word. Writing poetry, essays, old-fashioned love letters, short stories, haiku or full length books will get your imagination and your brain working in innovative ways. There is no cost to that and anyone in this age of independent publishing can be a published author!  Join a local writing group, to enjoy the camaraderie of others whose spirits also soar when putting pen to paper. 

Let March be the month to rebuild your life creatively.Find  a new hobby and live a life inspired. It will provide you with hours of entertainment and personal satisfaction, too.

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Writers, Rev Your Engines!

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“The most beautiful things are those that madness prompts and reason writes. “ ~André Gide 

If you have a spark of an idea for a book and wish to rev up your knowledge on how to go about independently publishing, the Colorado Independent Publishers Association College is the place to be.  For those who are entrenched in the independent publishing scene, everyone knows what the arrival of March means. It means the Colorado Independent Publishers Association College is coming up. The hosts of the “College” The Colorado Independent Publishers Association http://bit.ly/hFVW1A  is one of the largest and most active independent publishing trade associations in the United States. 

This year, CIPA’s Publishing “College” is scheduled for March 18th and 19th and CIPA does a great job of fulfilling the need for educational opportunity for beginning and experienced independent publishers. They even have a program called YAL – Young Authors League, designed to get kids inspired to write and become published at a young age. 

Exhibitors will be present at the March 19 publishing college event. Consultants on internet selling (e-commerce) and internet marketing (e-marketing) will be on hand. Other providers such as book printers, editors, cover designers, graphic designers and video book trailer specialists will be available at the CIPA College to answer questions about their products and services. There are on-going educational seminars throughout the weekend. It is a great time to network with other independent publishers to learn how they are publishing as a means for personal fulfillment and for sharing ideas, wisdom, knowledge and expertise with others.

 Check out http://bit.ly/hFVW1A for full details of the event or go to the Colorado Independent Publishers Association Facebook page http://on.fb.me/hZjR1T for additional information.

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Have you Launched your Kite?

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“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

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Dwell in Possibility – Move Forward in Surety

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“We all have possibilities we don’t know about. We can do things we don’t even dream we can do.” ~ Dale Carnegie

Yesterday, I had another opportunity to share with others my love and my passion for the independent (or non-traditional) publishing industry. I shared with the group that what began as my vision of providing stellar customer service for the internet sales of a single art book became a business of my own, dedicated to providing affordable e-commerce and e-marketing services for an industry of independent publishers. It has been from the beginning, my wish for independent publishers to be able to survive, as a sustainable industry, because I believe in the powers of independent thoughts, words and views that our country allows under it’s Constitution.

After the presentation, I began to think what an appropriate place to hold the event! In a library constructed with sustainable building materials and filled with the published works of writers, filmmakers and musicians who dared to step out and take a risk of telling their stories for the benefit of others. This is the basis from which many successful small businesses are formed. Successful business owners have passion, vision, belief and enduring energy that their product and service with be useful to others. And it is the customers and clients that endorse, sustain and support the dreams of the business owners that make them profitable. It truly is the American way.

Thanks to all who came, and I wish you the best in your journey of fulfilling your dreams in business and in publishing!  Thanks to the Bud Werner Library for providing a beautiful, light-filled space for those who gathered to learn more about what I see as a fascinating, fast growing, sustainable industry. www.steamboatlibrary.org.

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