Tribute to the Indies

2 Comments

Posted on August 6, 2012

Expectancy is the atmosphere for miracles. ~ Edwin Louis Cole

“I just learned that Publishers Weekly reviewed my upcoming novel Tributary. That’s a near-miracle, as my publisher is both small and independent!” Barbara K. Richardson wrote on an on-line communication from www.SheWrites.com, a web-based group about publishing that I belong to.

I am so excited for Barbara! But, I am not sure it is a near miracle; I have come to expect there will be more stories like hers. More and more book reviewers are finding there are good reads to be had by the independents. Thus, non-traditionally published books are having increasing success in the marketplace. That translates into authors having wonderful, fulfilling feelings about their efforts in writing.

For more information on Barbara K Richardson’s book, Tributary, we have tracked it down for you. http://bit.ly/99BjmH.

Just last week, an article appeared about four authors who digitally published through www.Smashwords.com that reached New York Times Best Selling author status all in one week. To read the article, follow this link. http://bit.ly/OzYdOo.

These days, stories of independent publishing success arrive weekly. It’s hard to keep up but, this blog site, All Things Fulfilling, strives to share stories like this with you, our readers. Please return again tomorrow!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Blogging Benefits

1 Comment

Posted on June 19, 2012

“A blog is in many ways a continuing conversation.” ~ Andrew Sullivan

According to my statistics, I am about 20 web logs away from reaching 900 on this site, All Things Fulfilling. “Could that be right?,” I ask myself. If someone told me less than three years ago, that I’d find so much fulfillment in blogging, I would have questioned it.

There have been other benefits, too. I have gleaned a lot of insight into exactly how difficult how difficult it is to proof read your OWN writing; the reason for using editors – a fresh set of eyes!

Did you read the article about the errors that were made when converting Leo Tolstoy’s War and Peace into an e-book? Often times, problems in the search and find features of publishing software are the cause of it; not always the fault of incompetent editors. http://bit.ly/KzfE0L.

You know, I recently published an e-book for a client. I will feature it in an upcoming blog, Although the title might lead you to believe it is about living with a red pen editor, it’s about another character who really made her mark in a community of other quirky characters.It is a good read, and many parts of it had me laughing out loud. For me, a real sign of a fulfilling reading experience.

I would like to express my gratitude to our readers who return time after time again to All Things Fulfilling. Even though I do not catch every proof-reading error, evidently, you like the content! That is extremely gratifying.

Return tomorrow, for more independent thoughts, words and views from All Things Fulfilling. The company blog site for www.cornerstonefulfillmentservice.com.

Worldwide Interest in Indie Publishing

What is Your Focus?

6 Comments

Posted on April 26, 2012

“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website. http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers. E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t that the objective, if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging, I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Quality Control in Order Fulfillment

5 Comments

Posted on March 27, 2012

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.” ~ Peter F. Drucker

If you have ever stepped inside the doors of an order fulfillment center, you know there is a lot of inventory being moved around. It is the nature of the industry. If you are an independent publisher who plans on outsourcing your order fulfillment, there are some steps you can take to reduce the chances of having your product damaged in a warehouse environment and increase the odds of your customer receiving your book, dvd or cd in good condition.

Request a sample of the packaging, from the fulfillment house, that will be used to ship your book, cd or DVD. Does it pass your “crush test?”
Shrink wrap your publications; further safeguarding the product from getting beat up and bent up – especially important for paperback books.
Visit the fulfillment house, if at all possible; take tour. Check for cleanliness and order.
Every so often, have friends or family order your publication and take note of the exterior packaging. Does it meet with the standards and speed of delivery you agreed upon and are paying for? Does the exterior packaging hold the “goods” securely in place during shipping?

Shrink wrapping may not be necessary for books that will be sold by a wholesale book distributor, in case lots. However, for orders that will be fulfilled individually, shrink wrapping is a great way to protect the edges and corners from being damaged, as it moves through the channels of the warehouse.

Any respectable fulfillment company should give potential clients a tour of their facility and provide you with a sample of the packaging they use, if you ask. A reputable company understands that a lot of time and money has been put into producing and publishing your product, and you are trying to protect your investment.

As an independent publisher offering a quality product, do you what you can on your end to help reduce the likelihood there could be some damage to your stock.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Regard for the Book

4 Comments

Posted on March 26, 2012

Acceptance of prevailing standards often means we have no standards of our own. – Jean Toomer

Snakes, fingernails scraped across a chalk board and bedbugs are just a few things that make people cringe. What makes me cringe? Books being transported, in tote bags, to book selling events and ill-fitting cartons, which allow books to slide.

Last week, over the internet, on an on-line forum for independent publishers, a person posed a question “Should books be shrink wrapped or not?”

“ Yes…..yes…,” I said “it is worth the extra expense!”

A pet peeve for me is seeing paperback books and hard-covered books with dust jackets being sold with dog-eared corners and pages, when the buyer is expecting brand new. Independent publishers, it has become even more important to sell your publications at book events in pristine condition. If someone wants to buy a used book, they will go to a place like Amazon or a bookstore that sells used books and pay less than top price.

If you are selling your book at top price, have your books shrink wrapped, so your buyer is guaranteed the purchase of a brand new book. Don’t want to go to the extra expense, you say? If you are handing your own order fulfillment, consider doing the shrink wrapping yourself. Here is a resource for supplies. http://bit.ly/GHz3WX.

Respect the product you have lovingly created, respect your customer and the money they are spending for a new publication and respect yourself as a top quality independent publisher. It is as simple as that.

Return tomorrow for a tip or two on how to select an order fulfillment company that respects your publications, too.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Are ARC’s becoming Archaic?

Winking in the Dark Does Not Work

1 Comment

Posted on February 1, 2012

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

~ Stewart Henderson Britt b. June 17, 1907

I found in this quote in H.A. Levin’s book Quotations for Successful Living. Even 100 years after the quote was written it has relevance today. What an appropriate quotation for independent publishers to take notice of.

“How can anyone NOT know what you are doing in this day and age of digital technology?” I ponder. With the power of the internet, it is hard not to be seen.

Knowing how to use digital technology and the world-wide-web to sell any kind of product or service can be a very powerful thing. It takes a little education and training for businesses to learn how to promote themselves and become visible on world-wide-web.

If you are an independent publisher selling your books, music or films over the internet through e-commerce, e-marketing is a must. They go hand in hand. A mistake that too many independent publishers make is forgetting to think of themselves as business owners. Being successful in a business means promotion and advertising. Publishing is not just about the manuscript. It means bookselling, too. There is an article that is a good resource about this very issue.http://bit.ly/aPEx0B.

E-Marketing (social media marketing) has added a whole new dimension to advertising and promotion. It can be overwhelming and confusing at the start. Help is available, search for a company that specializes in e-commerce and e-marketing for independent publishers. They will help you come out of the dark and into the light.