Tag Archives: social media marketing

A Gift in Perpetuity from Japan

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“The government of the United States is a device for maintaining in perpetuity the rights of the people….”  ~ Calvin Coolidge 

It is April 4th, and as I sat inside yesterday, in the middle of yet another snowstorm, I wondered where springtime went. On Friday, it was a balmy 66 degrees in the mountain town of Steamboat Springs, Colorado. www.steamboat.com.  The warmth felt delicious and I was finally able to shed some of my winter wraps for lighter-weight garb. The reprieve from winter, albeit much appreciated, lasted only one day. I am sure Old Man Winter returned again yesterday, to make sure he was fulfilling his duty of giving us plenty of snow. 

Right now, in other parts of the country, springtime has really arrived, no fooling around. There are no more lapses of lingering snowstorms and cold temperatures to contend with in many places. 

In Washington, DC the Cherry Blossom Festival is underway. Thanks to the kindness of the Japanese people, the United States Capitol is at its most beautiful, every spring. Millions of people, from all over the globe, visit our National Museums http://bit.ly/hdiuth  and our governmental center, in April, and  witness the magnificent blooming of the “sakura.” http://www.nationalcherryblossomfestival.org/. 

The trees, planted in 1912, grow more beautiful with each passing year. The blossoms provide a wealth of natural beauty to our country, and are a gift from Japan in perpetuity. We anticipate, with optimism, that  friendship with Japan, will be everlasting, too. 

Our prayers remain with the Japanese people during this difficult time. We harbor hope that our country’s financial assistance and our shipments of gifts in kind will provide a glimmer of brightness and light to the Japanese people in their time of need.

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Living with Art and Soul

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“A fellow who does things that count, doesn’t usually stop to count them.”  ~Variation of a saying by Albert Einstein

The Japanese people have been in the hearts and minds of so many of us in past weeks. The aftermath of a tsumani, an earthquake and fears of radiation contamination are what the people of Japan are coping with right now.  Despite catastrophic events that are enough to turn any country into chaos and confusion, it has been widely reported that the Japanese people are calm and have a cooperative demeanor. 

Traumatic occurrences in our lives leave us feeling helpless, out of control and at a loss. Coming to light are heart-warming stories of Artists and others who are raising funds, in their own creative ways, for the victims of the devastated country of Japan. It is fulfilling to hear of instances of people, communities and countries coming to the assistance of each other. It gives us faith that there are, indeed, compassionate individuals who are leaders in this world. When communities of people and individuals have benevolence and generosity of spirit, rebuilding of lives and healing can begin. 

In era of independent publishing, many non-profit organizations are sharing their missions of building a better world through the power of documentary films. Peaceable Kingdom: The Journey Home, a project of a Tribe of Heart, a non-profit documentary filmmaking organization, brings awareness to the interconnectedness of life all over the globe. Living by commitment to kindness and respect for others and this earth, we can become agents for change. For more information on this award-winning film, please visit http://bit.ly/hQtDEi.

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Explora Museum Albuquerque!

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 “In any field find the strangest thing and then explore it.” ~ John Wheeler

Hey, Hey! What is this you say? “Albuquerque was a recipient of the 2010 National Medal for Museum and Library Science from the White House.” Really?  Quite an honor, don’t you think? That is the nation’s highest honor for museums and libraries! Must be the Explora Science Center and Children’s Museum in Albuquerque, New Mexico is providing extraordinarily fulfilling experiences  for the community. I’ll bet that is exactly why they won the award!   Would you like more information on the Explora museum, if so, please visit http://www.explora.us/en/

There were eight other museums and libraries that were deemed to be worthy of this National Award, too. The full list of award-winning museums and libraries are:

  • Conner Prairie Interactive History Park, Fishers, Ind.
  • Explora Science Center & Children’s Museum of Albuquerque, N.M.
  • Mississippi Museum of Art, Jackson, Miss.
  • Japanese American National Museum, Los Angeles, Calif.
  • The New York Botanical Garden, Bronx, N.Y.
  • Peter White Public Library, Marquette, Mich.
  • West Bloomfield Township Public Library, West Bloomfield, Mich.
  • Patchogue-Medford Library, Patchogue, N.Y.
  • Nashville Public Library, Nashville, Tenn.

For more information on the 2010 National Medal Awards for Museum and Library Science, please visit http://1.usa.gov/gTdstj.

Libraries and museums, whether they are in big cities or small towns, make important contributions to communities. They add cultural vibrancy and improve community health, making  places better  environments  in which to learn, work and live. Explore them all!

P.S. If you are in Albuquerque, don’t forget to stop by their outstanding Hot Air Balloon Museum, too! Take a ride of a life time!

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Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

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Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

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Gift of an Irishman

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 “These things, I warmly wish for you- Someone to love, some work to do,
A bit of o’ sun, a bit o’ cheer. And a guardian angel always near.”~ Irish Blessing 

Are you wearing the green today? On this St. Patty’s Day, as I have for the past 35 years, my shamrock pin is placed over my heart on my lapel. The shamrock pin was given to me as a gift from my Irish in-laws. Just before I met my mother-in law and father in-law, they had taken a trip to Ireland and had brought the shamrock pin back as a souvenir. The gift of the shamrock, to me, represented a fulfilling sign of approval – I had passed “the test!”

My in-laws are no longer on this earth. Every March 17th I think, with appreciation, about their gift of the four leaf clover and what it represented to them and to me:

  • Faith – A chance to learn a little about their beliefs. My in-laws had a strong faith in the Catholic Church, as many Irish do.
  • Love – We reciprocated plenty of that. From day one they accepted me unconditionally as the daughter they never had.
  • Hope – My in-laws hope was for an enduring marriage for their son. When we announced the arrival of the greatest gift of all, the birth of a little leprechaun, my in-laws really danced an Irish jig!
  • Luck. As luck would have it, my relationship to my in-laws was nothing but wonderful. I don’t have a single “I Hate my In-Laws” story or joke to tell. 

There is a little sadness in this day for me. Six months after our “little leprechaun” was born, my father-in-law passed away. Our son never got to know his Grandfather Leonard. When he asks what his grandfather Leonard was like, I tell him “he gave me the gift of a shamrock and all that it represents.”

Happy St. Patrick’s Day to all of you Irish men and Irish ladies! Drink a little green beer, dance a little Irish jig, listen to award-winning Irish independent recording star Mary Black. Her music has taken America and other countries by storm!  http://www.mary-black.net/ Enjoy this day of celebration of Irish heritage.

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In the Pilot Seat

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“If you do not look at things on a large scale, it will be difficult to master strategy.”         ~ Miyamoto Murshashi
 
 People are choosing to independently publish books, films and music because they have more control in all facets of publishing process. http://bit.ly/94IUo4.  It is fulfilling when you are in command of the vehicle that you are steering. The vehicle is your media, powered by independent words, images and audio sounds.

As pilot of your publishing project, your responsibility lies in the take-off (pre-publication planning), the trip from destination to destination (producing the publication from start to finish) and the safe landing (getting the finished publication into the hands of the consumer). 

As an independent publisher, it is important to remember that each stage of the journey from take-off to landing is integral to the end result. Keeping the momentum going is a challenge that all independent publishers face. A co-pilot for different legs of the journey is helpful when your energy lags, for when you begin to loose steam or enter into unknown territory. 

There is no need to sojourn alone. Freelance vendors in every part of the publishing process can provide you with services to help you throughout the trip – from putting a solid, well rounded marketing plan into place, to selling your book on the internet and through other channels, to assisting you with reaching communities of people who are interested in knowing about the publishing project that you have been piloting.

Step into the pilot’s seat with confidence in knowing that in this day and age of publishing, there is plenty of help available for those who decide to take a non-traditional route.

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How to Cook a Good Book

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“March on. Do not tarry. To go forward is to move toward perfection. March on, and fear not the thorns or the sharp stones on life’s path.” ~ Kahlil Gibran 

It is mid-March and the other day we adjusted our clocks ahead giving us more daylight. Along with spring comes an urge to begin to eat a little differently. Our diet of satisfying  hearty stews, soups and chili is gradually replaced with lighter fare. The clothing we wear has less bulk, too. Before I transition my diet from winter to spring, I am going to offer one last fulfilling, robust recipe that many independent publishers have been working on perfecting all winter long – “How to Cook a Good Book.” 

Step 1 –

Test the water first – make sure you have a hot and a unique idea.

Begin to stew on a pre-publication marketing plan.

Fill the pot with energy, insight, creativity and stick-to-itiveness.

  • Include the necessary base ingredients– a central theme, strong character development, story line that supports the theme, engaging plot, and cohesive writing.
  • Incorporate varied vocabulary with shades of meaning to support the base.
  • Make adjustments to the recipe – edit ingredients that provide no flavor.
  • Add more seasoning, if needed, to make a more fulfilling concoction.
  • Let it cook and stir, cook and stir some more.
  • Send your creation off to some taste testers.
  • Satisfied that the  ingredients are complete?
  • Add a “read hot” title and packaging to match. 

Step 2–

  • Consider branding the idea.
  • Place it for sale on-line and in other pre-determined markets.  
  • Ramp up all marketing efforts.
  • Promote yourself as the chef.
  • Advertise and promote the finished product.
  • Saturate the market.
  • Share “dribs and drabs” of the finished product with others.
  • If you need help with smokin’  “soup d’jour” e-marketing tactics – seek help!  

Way to go! You have cooked your book and now you can add “published author” to your Curriculum Vitae. What other recipes can you follow to make your life more fulfilling?

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International Film Trivia

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“I really love it all: theatre, film, television.” ~ Charlotte Rae  

It’s been a busy, busy week! All kinds of fulfilling activities were on my business calendar for this past week. Since it is Film Friday, today we will play a little international film trivia, to mix things up.

If you can answer these two film trivia questions, without cheating, you can consider yourself really “in the know” and on top of the scene! The answers will be located at the very bottom of this page. Good luck! 

  1. Two short documentary films by Macedonian filmmaker Marija Makeska will be presented tonight in remembrance of the Macedonian WWII Holocaust. The names of the films are “Soul Mates” and “Getting to Know Us.” In what city in the United States will these films be screened and what is the non-profit organization that will be presenting these films?
  2. On February 13th, the British Academy of Film and Television Arts http://www.bafta.org/  honored this individual for his outstanding and exceptional contribution to film. Who was the actor? Hint – He played Saruman in Lord of the Rings Trilogy and Count Docku in Star Wars and Dracula in at least 10 films. Who is the actor that was honored with the BAcademy Fellowship at London’s Royal Opera House ? 

Curious? Go ahead and peek. I will not hold it against you! Or you can use your favorite search engine to find out the answers.

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Answers: 1. Steamboat Springs, Co and Macedonian Mission for Humanity. More information: http://www.steamboattoday.com/events/2011/mar/11/9874/

                   2. Sir Christopher Lee

Yankee Writers Gathering!

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“If we all did the things we are capable of doing, we would literally astound ourselves.”~  Thomas Edison

 New Englanders are hearty souls! I can attest to that after having lived in the State of Vermont for 35 years!  On March 25th and March 26th there will be a gathering of New England Writers focused on how to “Survive and Thrive” as independent publishers. The New England Publishing Conference will be held at Chapel Hill-Chauncey Hall School in Waltham, Massachusetts. 

Veteran publishers, industry experts and vendors to the independent publishing industry will be on hand fulfilling the need for knowledge for those who are starting out in book publishing. Book promotion and selling through e-marketing and other channels such as libraries, book fairs, bookstores and to non-profit organizations will be topics of discussion, too. 

Cevin Bryerman from Publishers Weekly Magazine www.publishersweekly.com will address the crowd. Don’t miss out on that! Cevin always has a lot of interesting things to share about the industry. There will be workshops focusing on e-books, blog writing, e-marketing, and other information on the business of publishing both domestically and globally. Another important speaker, Tim Brookes from Champlain College www.champlain.edu will be speaking about Publishing in the 21st Century – The Campus Revolution. The keynote speech will be given by publisher David R. Godine www.godine.com. 

For more information on this important educational conference, please visit www.ipne.org. For questions, e-mail talktous@ipne.org. There are special conference lodging rates at the Holiday Inn Express in Waltham, MA. Make your reservation now, so you can take advantage of this block of rooms set aside for the IPNE Publishing Conference. 

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