Category Archives: articles on e-commerce and e-marketing

Begin Everyday with Thanksgiving

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Happy Thanksgiving Week to All! It has been a year since I have been with my family, so I ‘ll be taking a break from blogging and return to All Things Fulfilling on the Monday after Thanksgiving. I hope over the holiday you are with people who bring meaning and special times to your life.

Does this image conjure up some warm thoughts and feelings about your own heritage? Perhaps it may bring fulfilling memories of family members who led the way or of our country’s pilgrims and pioneers. Reflect and reminisce about some of the traditions that you still celebrate from Thanksgivings gone by. 

In the aftermath of the election season, also take a few minutes to say a prayer for the  military who have protected our freedoms. Although there are people who are unhappy about the election, we are so very fortunate to live in a nation where we can make a choice through our voting. The American story of freedom is like no other in any other nation. Count your blessings on this day, one by one. 

On  Thursday, remember the words of Walt Disney: “Our heritage and ideals, our code and standards – the things we live by and teach our children are preserved or diminished by how fully we exchange ideas and feelings.”

This blog brought to you by www.CornerstoneFulfillmentService.com

Imparting Knowledge to Younger Generations

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There is so much we can learn from generations who came before us, if we would only listen and read about what others have to say through their writing.

On Sunday afternoon, the photography of Andrew Zuckerman and his wisdom project was featured on Rocky Mountain Public Broadcast Service (RMPBS). Zuckerman’s portrait photography is really stunning. He captured 51 important celebrity personalities who are familiar to most of us through their careers in all different fields. Each person’s image was captured, through the lens of the camera, with a pure white background; completely eliminating any distraction to the eye when viewing the aging faces. Hence, each person’s unique facial characteristics really pop. The stark photographs allow the viewer to better see beyond the external.

Zukerman’s book, Wisdom: The Greatest Gift One Generation Can Give To Another  is accompanied by a DVD. An oral recounting tells each person’s truth about life as they know it. To read more about the people who are featured in this project, Click here for info and ordering

There is also a show produced by Maryland Public Broadcast Service called My Generation, hosted by Leeza Gibbons in association with AARP.  This weekly, Emmy nominated show also highlights individuals, aged 50 and older, who have much to share with younger people about living healthy, active lives. Lifetime experience and knowledge is the basis for great words of advice. http://bit.ly/SYWDae.

 The advice and knowledge imparted in the book/DVD and the TV programs all give insight into the art of living a fulfilling life. Check them out.

This blog brought to you Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpectedand by www.CornerstoneFulfillmentService.com.

Elect to Write this Month

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Holy Cow! The first week of November has already passed us by. Don’t we all know it, with all the political rhetoric we’ve been subjected to on TV, radio and online. I’ll pass on commenting about the outcome of the election and talk about something else. It feels like my bogging has been all over the map in subject matter this week. For those who have been dealing with the aftermath of Hurricane Sandy in their lives, I am sure you can relate to being spread out in all different places. I hope help arrives real soon for the East Coast people in the way of temporary housing, food, gasoline, heat.

Let’s switch gears, yet again in today’s blogwriting.

 Did you know November is also known for – Na No Wri Mo – National Novel Writing Month? Are you participating? Elect this month to join the challenge and start that book you have always wanted to write but haven’t yet begun. Perhaps being part of a national contest will be just what you need to propel you forward in your efforts. 

Want to learn more about Na No Wri Mo? Here is a link that will provide you with all the details.http://www.nanowrimo.org/. Don’t delay, the contest is only one month long, and we are already a week into it. 

Kids are encouraged to participate, too. Check with your local library. There may be a coordinated program in your area to involve children, making it even more rewarding. 

I’ll bet there will be some amazing horror stories and stories of great inspiration that will be written about Hurricane Sandy, as there were with Hurricane Katrina. Join in on Na No Wri MO –  relieve some stress,  share your stories or just have fun and enjoy the beauty of the writing process.

Write your heart out this month! It may do you some good.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Charming Idea, Mara Purl

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Today’s blog is part 2 of my interview with Mara Purl, author of the Milford-Haven series. The second book, Where the Heart Lives was the subject of yesterday’s blog. Please scroll down to read it.

Sue: Mara, I’d like to talk with you for a few minutes about books, in general, and what, if any, shift you have noticed among readers in recent years?

Mara: Readers know what they like to read, and with people being so busy these days, I think people are looking for more specific categories of books. Rather than just say, general fiction, they are looking types of fiction such as women’s fiction or family sagas or romance. My books are categorized in all three.

Authors are offering free sample chapters of e-books, prequels that are free, and 99 cent e-books which allows readers to venture into trying new genres and new authors they otherwise may have never discovered.  Short stories had been diminishing in the marketplace, and with the arrival of e-books, they are making a return. Serial story telling has also had a resurgence. 

Because of space constraints, in the past, booksellers have been hesitant to carry whole series of books; not wanting to take up too much space with just one author’s books. With e-books, there is not that concern of taking up too much shelf space. Thus, readers have the ability to read a whole series from beginning to end. Collecting and reading an entire series presents no constraints in storage in electronic (e-book) format.  

For fans of books that bring the reader through a chronology of generations, such as Louis L’Amour books, e-books can be very useful way to fulfill the readers desires to collect an entire series without having to find space to store them in their homes. 

Sue: I have noticed your wonderful newly redesigned website. There are all kinds of fun things for your readers on the site, including jewelry for fans of the Milford- Haven Books. Tell me what it has meant to you to follow the spirit of your character, Miranda Jones, and use your artistic expression to take your creativity in a new direction.

Mara:  Women love jewelry, and I have noticed that stories go along with jewelry that women wear. Women say, “oh, that necklace or bracelet was given to me by so and so, or it used to be my grandmothers, or I got that piece of jewelry when……” I thought that women may like to collect jewelry that will remind them of the Milford-Haven books they have read. As a talisman or reminder to listen to the heart. So, each book has a different shell “dingbat” (an ornament, character or spacer used in typesetting) and each will be available as a charm and can be collected for bracelets. The first book What the Heart Knows has a heart cockle shell “dingbat” in it, and then the 2nd book in the series Where the Heart Lives is a placuna shell, (called a windowpane oyster) which is a marine bivalve that is flat and translucent, in shape).  

Sue: Where can these charms and bracelets be purchased?  I will put a link to your newly designed website for our readers, and people can keep their eyes open for them as an upcoming product. Mara’s Blog site www.marapurlcom.  Link to Milford-Haven book charms on Pinterest  http://pinterest.com/marapurl/.

Mara: Yes, they are still in the development phase by a jeweler in Colorado Springs, but once available, they can be shipped anywhere in the world and if you go to my newly redesigned website, there is information.

Sue: Mara, I appreciate so much the opportunity to interview you again. I am so pleased at the success you are having with the Milford-Haven series. When will Bellekeep Books publish the third in the series When Hearts Keep Secrets be available? I look forward to reading the next book.

Mara: Look for When Hearts Keep Secrets in 2013. Probably in autumn of the year. Also, the e-book “When Whales Watch” the prequel to the second book  is available through Amazon.

For more information on all of Mara Purls’ publications,Click here

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpectedand www.CornerstoneFulfillmentService.com.

Digital books: Conserving Gas and Trees

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“What’s cheaper than a gallon of gas? An e-book. Save a dollar, stay home and read!”
~ Shandy L. Kurth 

At the 2012 Frankfurt Book Fair, there was a lot of discussion about the e-book industry. Digital books are gaining popularity globally. In fact, according to an article in Publishers Weekly Magazine, people in India top the charts as leaders in e-book buying. Thirty nine percent of the respondents to a survey say they have bought an e-book. Other top countries of digital book buyers are the United States and the United Kingdom.With each passing year, there is healthy growth in the electronic publishing industry, indicating an increased interest in digital reading content. 

If you have ever had any doubt about whether Americans are consumed with buying books, volunteer at a donation center for a thrift shop. Three or four hours every Saturday, I help out in a donation center run by the local churches. The amount of books that come through the doors is astounding. Each week, I gain a greater understanding of the value of buying e-books.

Electronic books take up less space for one thing. For readers who read a book once and then get rid of it, the new generation of books makes more sense. Sure, the reading experience is a little different. There are no paper pages to turn or to dog-ear to mark a spot. But, the story is still the same whether we are reading it digitally, in a hardback version, paperback or listening to an audio book. 

I am grateful the books have not ended up in the landfill and I know they are very much appreciated by the people who buy them. They are resold at a minimal price – usually 50 cents up to a few dollars. Sometimes a little more if the book is a large volume or a special collectible publication. Many of the donated books are in “like new” condition. Read once, then discarded. 

If you would like to know more about this growing trend among publishers, please read this article. It is a good source of information, brought to you by Publisher’s Weekly Magazine, digitally. http://bit.ly/Trf7RF.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Picture is Worth a Thousand Words

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“When faced with a challenge, look for a way, not a way out.”
—David Weatherford 

Yesterday’s blog was blasé, there was something missing. As much as I try to paint pictures with words in my blog writing, corresponding images makes things POP! Let’s face it, a picture helps drive a point home, there is no denying it. 

Posting a blog without a picture is like: 

    • Music without Sound
    • Peanut butter without jelly
    • Fries without catsup
    • Men without a Remote Control
    • Dungeons without Dragons
    • Tea Kettle without Water
    • Movies without  Screens
    • A Tux without a Tie
    • Chips without Dip
    • Pen without Paper
    • Coffee without Donuts
    • Upstairs without Downstairs
    • Fulfillment without Satisfaction
    • Shopping without Money
    • Yin without Yang
    • Campfires without Marshmallows
    • Books without Text
    • Weeks without Days

When one half of two things that are meant to be together, is missing, life just does not seem right.

 Yesterday, I couldn’t post any images, there were technical difficulties. But I thought “What’s a girl to do when things are out of her control? Find more Words, and Press on, I guess! ”

Today, all is right with my world again.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Truly Committed to the Indies

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“The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go.” ~ Bill Rancic 

Today, I’ll tell you about my ride to Telluride over the weekend. What gorgeous scenery and a charming town, also. 

 Did you know that Telluride is home to the American Academy of Bookbinding? http://bit.ly/s29fjg. Although the Academy was not one of the primary reasons I visited Telluride, I found out a lot about this village that made me understand why it was recently awarded a grant from the Creative Colorado Industries. http://bit.ly/fXkoNC. 

One of the reasons I visited was to take a look at  Between the Covers. It is a quaint, well-stocked bookstore, well arranged from floor to ceiling. As soon as I walked into the space,  I noticed the Indie Best selling books, front and center. Proudly displayed and identified as such. They were not hidden away, as in many bookstores, like the black sheep of the family. Instead of the NY Times list of best sellers that you usually see in bookstores across America, prominently displayed was the Indie List of top independently published, hard covers and paperbacks. IBPA (Independent Book Publishers Association) Award winning books were displayed with full cover out rather than with spine only. I was so glad to see it. This bookstore takes selling indie books seriously – it was so refreshing! 

I got a head start on my Christmas shopping for my favorite filmmaker in the family. Between the Covers Bookstore has a nice variety of books on cinema and movie production. I didn’t bypass the nice selection of books in the language arts section without noticing it was at the heart of the store, in the middle. 

Just as we were ready to leave the bookstore, I spied a sign that caught my eye. It read “We prefer being a community partner much more than a showroom.” 

“How apropos!” I thought. This bookstore obviously embraces and is proud of being a partner in the community of independent booksellers and publishers.” Take a peak into Between the Cover’s website. Follow this link http://bit.ly/QK8K5F.   

Next week, I plan to return to this fulfilling small town of  Telluride in my blogging writing. I want to tell you more about the grant it received from the Creative Industries of Colorado. Follow this continuing blog series on Telluride, next week!  

This blog brought to you by www.CornerstoneFulfillmentService.com .

Growth of an Emerging Technology Industry

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 “Many a man has dated a new era in his life from the reading of a book.” Henry David Thoreau (1817 – 1862), Walden 

On October 4, 2011, almost a year ago, I posted a blog called Libraries Kindle the Flame. If you missed out or don’t remember it, here is the link. http://bit.ly/TaxQPo  I invite you to go back and read it. The gist of the blog was the number of libraries that have included e-books in their catalogs. 

A year later, the numbers have changed and show about a 9% increase. It is too bad we don’t see those kind percentages in the growth of our economy. That would be extremely encouraging; evidence that other emerging technologies are coming to the forefront.

These graphs show how the numbers stack up, side by side,  for 2011  and 2012.

Being the eternal optimist, I believe the entrepreneurs of our country can develop other technologies that will show the same kind of promise. But, some may take longer than others to come to fruition. And let’s face it, e-books didn’t arrive on the scene overnight. The momentum has been growing since 2007.

Energy, enthusiasm, vision, initiative, motivation to lead others, self-motivation and resilience is what is needed in new businesses. In other words, pioneering qualities!

The United States of America is only sixty-some days away from our next political election. Here is an article that outlines traits of good business leaders. http://bit.ly/PvOIRg. As  Americans, it is our God-given right to vote but with that comes responsibility to know the issues, and to listen, with open minds, to both sides of the story. Then vote in good conscience. What is best for our country as we go forward? Who has the experience to lead our nation in the right direction so that the American spirit will not continue to suffer?

This time next year, I will make it a point to look in on the e-book statistics once again, to see how far the electronic book industry has traveled to bring a more sustainable way of publishing to our citizens. We need to commend and support our local libraries and  bookstores for making adjustments to the way they do business and for spreading their roots in community in different directions – it hasn’t been easy. 

 Business owners who have figured out how to adapt to the “digital age” are proving that, indeed, the traits that are outlined in the article can be found in every American who runs a successful business.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Creative Bookselling

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“The ladder of success is best climbed by stepping on the rungs of opportunity.” ~Ayn Rand

On Friday evening at the Bookworm of Edwards, I and two others presented an evening writer’s workshop on marketing books. We focused mainly on e-marketing/social media marketing, selling books through public speaking and placing books in retail and bookstore environments. The discussion led to other ideas for creatively finding potential book buyers.

The morning after the event I visited the Minturn Market, a fresh-air shopping experience . I noticed a booth filled with children’s books from Osborne Publishing, a U.K. company. Must be a local distributor is in the area. I tried to approach the vendor, but, the booth was too crowded.

Just as I was ready to leave the market area, I noticed a woman folding tee-shirts. As I walked by she asked me “Whether I was familiar with the Burrow Race?” I admitted that I wasn’t; I was a visitor to the area from Steamboat. She said the tee-shirts were being sold in conjunction with the annual Burrow Race that goes up the mountain and the sales of the shirts were to support literacy; a program of the Avon-Vail Libraries. http://bit.ly/Rbl52C. That explained my sightings of borrows  with packs on their backs wandering around about town.

Literacy and books surround us in our daily lives, and we never know where we will find opportunities to sell books of regional interest. There is a book that has created “buzz” in the Vail, Colorado area. It is called Women of Vail – Those Who Walked This Bridge 1962 – 1970  Click on the title for more information and ordering.

Where is the book being sold? According to the Vail Daily, it is available at the Minturn Market, however, this seasonal market is coming to an end in two more  Saturdays.

“Women of Vail” would make an excellent Christmas present for those who know and love Eagle County, Colorado.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Artistic Community Brings Commerce

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“If you have only two pennies, spend the first on bread and the other on hyacinths for your soul.”–Arab Proverb 

“Hello, Minturn! I’m back!” I thought to myself on Saturday morning, as I entered the little village just off I-70. The first time I frequented this town, nestled near the glitz and glamour of Vail, and the not yet built Beaver Creek Resort, was in the mid 1970s. That evening, I visited the Minturn Saloon, infamous for its Mexican cuisine. I had traveled there with my entire family, and another from Maryland, to Eagle County for a ski vacation.

Minturn is still small. If you blink, you can miss it. But now, it is doesn’t look like a ghost town of total wrack and ruin. Many of the bungalows and cottages have been artfully painted. There were eye-catching large buckets, planters and window boxes of brightly colored flowers everywhere – attractive. Now there is some commerce going on – I was shocked at the transition and you can see the modern day influences in this town.

Author Bill Burnett writes about the historical background of this old mining town in his independently published book  Minturn, A Memoir. https://www.bookwormofedwards.com/aff/SueLeonard/book/v/9780977113620

Saturday morning I had come to see the Minturn Market; I had read about it. Arriving a little early, at 8:30am,the vendors were still setting up, so I took myself on a walking tour of the village. By 9 am people began arriving in large numbers. This popular, weekly, summertime open-air market even requires a crossing guard on Main Street. The morning was delightful; I visited with artisans of all kinds selling their wares. I came home with a large loaf of “oh so fragrant” lemon, white chocolate bread that I had sampled and loved, and a unique, hand knit scarf  by Venda, that fit my fancy. I knew it was a scarf I couldn’t create myself.

Just a few of the notable business establishments that have opened in this eclectic little village are:

  • Scarab – An oriental rug and tribal arts store  http://www.thescarab.com/
  • The Yarn Studio – a wide and interesting selection of yarns for fiber arts crafting
  • Holy Toledo – a fashionable, boutique consignment shop located in  an old church http://holytoledo.co/
  • Mountain Pedaler, a bike shop
  • Gemini Gardens – a floral shop with gifts and home decorating accessories
  • Four or five coffee shops and restaurants

It was such a fulfilling weekend; I explored and enjoyed my own company. So tomorrow, I will blog about some of the ideas that I and my cohorts talked about on Friday evening, because they spilled over into my visit to Minturn. 

This blog brought to you by www.CornerstoneFulfillmentService.com.