Category Archives: e-book catalogs

Next Generation Begins Leveling Playing Field

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“The doors we open and close each day decide the lives we live.”  ~Flora Whittemore

So, you’ve made up your mind. You are going to tell the story that you’ve been itching to tell. You will be in the company of scores of others who have decided that the time is now and that your voice will be heard even though you are not a top selling author. Right you are and good for you!

Even those who have been previously published through traditional publishing houses are now determining that independent publishing may be well worth exploring.  The traditional publishing companies continue to give strong promotional and marketing attention to the top selling authors and fall short in their marketing efforts for lesser known authors. Non-traditional publishing is proving it can be a viable option for many with on-line selling and on-line marketing (e-commerce and e-marketing), which has leveled the playing field for those who are not among best selling authors.

The Colorado Independent Publishers Association www.cipacatalog.org  is making great headway into changing the way non-traditional publications are found.  Libraries are now looking beyond the big six publishing companies for the next generation of publications that will allow them to expand their catalogs yet, not require changes to facility space. Enter e-books!

Before you begin publishing an e-book, make sure your due diligence is done.  Find the best fit for your needs.  Visit this link http://bit.ly/vZztM to find the top publishing companies in this new age of e-books.

As you start down the path to telling your story, do remember, there are freelance professionals available for every step of the way. Need help in finding them? Contact a company that specializes in e-commerce and e-marketing for independent publishers.

Another independent thought, word and view from www.CornerstoneFulfillmentService.com.

 

Different Methods of Delivery

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“Life is the sum of all your choices.” ~ Albert Camus

Book-lovers often get disturbed when they hear the word e-books. All they can envision is the disappearance of books in print. I can not see this happening in my lifetime.

Many people love digital readers. They are another instrument of delivering media – electronically.  Our choices for receiving news and entertainment has been expanded to film, music, radio, television, newpapers, magazines, audio books, books in print and e-books. As each form of media has arrived on the scene, it has not negated the need for the other. It has only provided new choices.

For instance, movies became available on-demand on televisions, and  DVD rentals stores opened up.  Netflix demonstrated movies could efficiently be distributed through the mail. Now a full range of movies are at our dispose by downloading them onto  personal computers and digital devices. It did not stop scores of people from going to the cinema each and every year! There is no substitute for the sights and sounds of the BIG SCREEN! Let’s be frank – visual effects are not nearly as stunning when viewed on a computer screen as when they are projected onto the big silver screen, where they are ideally meant to be.

People ask me whether I have a Kindle, a Sony or a Nook digital reader? I have a downloaded Kindle on my computer. I spend every working hour reading and writing on a computer.  At the end of the day I am not done reading but I want to switch gears. I like reading the news and books for pleasure on paper.

I want to clutch the book in my hands, smell the slight scent of ink or the hand cream left on the pages from where I left off.  I want to turn real paper pages. I don’t want to touch one more digital device.  It is as basic as that! In my opinion, there is not a fulfilling substitute for having a real book in hand.

If I asked you “What is your favorite way of having media delivered to you?” The reply would probably be “sometimes I like to listen to music, sometimes I like to read the paper, sometimes I  go to my computer…..It all depends on my mood.”

This blog brought to you by www.CornerstoneFulfillmentService. com.

Libraries Kindle the Flame

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 “As soon go kindle fire with snow, as seek to quench the fire of love with words.”
~William Shakespeare

October is here! That means time to clean out the chimney of cobwebs and creosote. Don’t forget to clean out the mounds of ash in the fire
box from last year, too! Get ready for a new heating season. Colder days and nights mean cozying up to the fireplace or woodstove with lots of good books!

There are few excuses anymore for not having a good book to read. Even when winter blizzards bear down and prevent us from driving to the
library, anyone with a computer or an electronic reader can now browse e-book catalogs and find a fulfilling read.

Libraries are kindling the flame when it comes to getting library patrons to join in on the next generation of books. Not only are e-books being added to library catalogs, but libraries are igniting the interest of library patrons to try reading on digital devices. Libraries in New Jersey, Maryland and other states are now loaning e-readers along with e-books. You can now try before you buy!

The obstacle of not being able to borrow from hometown libraries while traveling has been removed. No matter how far away you are from your hometown library, using your library card to borrow books is now possible through on-line library software programs and e-book catalogs. The Library Funding and Technology Access Study indicates 67% of libraries now have e-pubs!

Looking for a best selling book? Bookmark this site. It has a list of top selling e-books and a list of free-books that are the most read in the new generation of publishing. http://amzn.to/mYu88G.

Surely there is a book on the list that kindles your interest! What will it be?

Another day of independent words, thoughts and views from www.CornerstoneFulfillmentService.com.

Outlook from the Look-Out

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“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g. 

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

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“We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL. 

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Rising to the Occasion

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“Life is like a book we can either study it or let it gather dust on the shelves of the world.” — Rene Godefroy

On Wednesday, we celebrated the first year anniversary of the meet-up group WIN Steamboat (Women in Networking – Steamboat) with a beautiful palette of food prepared by chef Lulu Martin of Amuse Bouche Private Chef Service. http://bit.ly/qvtK9o.  The luncheon at the Alpine Mountain Ranch Club http://bit.ly/pQEs0v  was served on the patio, alongside the trout pond. As I took in the panorama of beautiful vistas and views, I couldn’t help but reflect on the fulfilling accomplishments of individual women throughout the year. Like the trout that were rising in the pond,  the women in the group are go-getters in their own companies or in their fields of business. The relationships we have built over the course of the year have been beneficial to each of us.

A new dawning came to me as we gathered for our 1st annual celebration. That was the thought of how powerful a motivating force books play in peoples lives (not just mine). They help inspire and keep us on task in our personal, career and spiritual lives. Each woman brought a “slightly used book” that had been helpful to them in finding the will to put one foot in front of the other, each and every day despite setbacks, disappointments and new beginnings. We each came away with a “new” book to help us in our journey through life. 

What book did I bring to swap with another person? An independently published book, of course! The title is “Waiting for Jack” by author Kristen Moeller. http://bit.ly/bUy3pu.  It is a book about “seizing the moment” for success in life. Although, I had mixed emotions about passing it on, it meant that I had made a promise to remember the principles set forth in the book. 

The donator of the book that I received said “she realized that I had been in business for quite sometime, as has she, but she has referred to the book, Secrets of Self Employment: Surviving and Thriving on the Ups and Downs of Being Your Own Boss, time and time again.” It will help me to continue to assess my strengths and weaknesses and it will provide fresh perspectives on taking adversities in stride. 

Each of us has had fulfilling personal and career growth over the past year. The size of the group has grown as well. Never underestimate the importance of networking in the business world. Each person brings to the group individual talents and knowledge that we can share with others. We are all richer in spirit when we pool our strengths.  We owe a big thank you to Kate Z http://www.katezphoto.com for bringing this group together last year.

Another independent word, thought and view from www.CornerstoneFulfillmentService.com.

Choice Creates Change in Publishing

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“Man’s mind, once stretched by a new idea, never regains its original dimensions.”           ~ Oliver Wendell Holmes 

Independent publishers, has your project turned from a labor of head and heart into labor of another kind – the physical labor of packaging and shipping? When your books really begin to sell, that is the usual order of things – more time taken up with processing orders, packing and shipping, less time to write and publish. Perhaps it is time to outsource your order fulfillment, so you can focus on what you do best. 

What to do with those wooden pallets that you don’t need anymore? Donate them to an organization that can recycle or reuse them. Bed frames, headboards, bookshelves, sheds and more are being built out of discarded wooden pallets. It’s all the rage! Let a creative someone haul those wooden pallets away and fulfill their need to use their hands artistically and creatively. You will be free of the mess. 

Americans are looking for all kinds of ways to sustain our environment and reuse what we all ready have. Create even more space for your independent publishing business by using the latest format in desktop publishing – convert your books into e-books. There are numerous programs available such as http://bit.ly/8y8l, http://bit.ly/ajLNlb, http://bit.ly/qo0Ghl. There are also freelance professionals that provide services for converting books in print into e-versions. The cost depends upon length of book and number of images and other non-text  insertions.

In 2009, e-Book sales totaled $169.5 million of the $35 billion publishing industry. A report by Forrester Research predicts sales will total $966 million in 2010, and projected to cross the $1 billion line in 2011. 

 Providing digital formats will not negate the need for hardcopy versions and paperback books. But it does mean less paper, less books sitting in warehouses and another choice for book buyers who are looking for the format that best fits their needs. 

On Wednesday and Thursday, we will be continuing this conversation on publishing choices and costs. For more from my universe of independent publishing today, please visit  http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

The Inside Story

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“In all things, preserve integrity.” ~ Barbara Paley 

A few days ago, I talked with author Marl Purl regarding the changes that were made to the cover of her book “What the Heart Knows” to better match what was inside. This morning, I gained a whole new perspective to this conversation while I was out taking my early morning walk. 

I walked by three beautiful little girls standing on the street corner waiting for the bus. I stopped just for a moment to chit-chat with the girls. They told me it was the first day of school. I asked the girls how old they were and what grades they were “rising to.” They were ages 8, 9 and lO – stair step sisters. 

Call me old fashioned! But, does anyone think that a 10 year old little girl standing on the street corner waiting for the bus on the first day of school really needs to be made up with lipstick, eyeliner, mascara and rouge?  

As I began to walk toward home, I began to think about the analogy between the publishing process and a 10 year old wearing make-up. In my opinion, she was wearing a cover far too soon. At 10, she doesn’t even know what her own inside story is all about. The tale of her life had hardly begun to unfold, and she already had decided that she needed to cover up her natural beauty with something that may or may not match her final  internal constitution.  And shame on me, I have drawn my own conclusions based on the girl’s surface appearance before her full biography has even evolved. That’s not right – she is only 10 years old! http://bit.ly/22ZvMo.

This correlation does however, support the importance of having a cover that preserves and accurately portrays the integrity of the book. As an independent publisher, you have the final say in making sure the cover reflects the inside works. As a ” non-traditional publisher”,  you will be fulfilling the role of boss of your own book!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Getting Drawn In

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“Gardens are a form of autobiography.” ~Sydney Eddison 

The other night, I read my first e-book! I don’t have an e-reader yet, but I downloaded Kindle onto my laptop (yes, it is possible!).  I decided to give digital books a whorl, by taking advantage of a free e-book, available until Labor Day. “When Hummers Dream” was my book of choice.  It is on the Kindle best selling free e-book list. http://bit.ly/rgRNo1.

You might ask –“Did you like reading by digital format, rather than having a book in hand?”  I dunno! I was too involved in waltzing through a painting of a gorgeous garden created by words of author Mara Purl to notice. Which, I suppose supports the argument that if a book is fulfilling, it really does not matter which format you use. Good books come via hardcover, paper bound volumes, audio and digital forms. The choices have been expanded by one more platform with the addition of e-books. 

There was one drawback, however, to downloading Kindle on my laptop computer, rather than having an independent e-reading device. I was too tempted to quickly peek to find out if I had any urgent emails.  I overcame that urge by deciding to fully enjoy my stroll through the place of enchantment where hummingbirds dream. I followed along the path of the little winged creature as it flew among hollyhocks, soared above the blue and purple flags of iris and indulged in the essence of the scented flora. 

Let’s face it – the distractions are there when reading books in print, too. Thoughts of a decadent ice cream treat, a steamy cup of tea ……a sound of an intriguing voice can interrupt a journey through a wonderful storyline of any book.  But a good read http://bit.ly/cPS5QL will always draw you back in, time and time again.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Lightening Loads for Students

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“The great majority of men are bundles of beginnings.” ~Ralph Waldo Emerson 

Students today, they have it made in the shade!!! More and more schools are beginning to think “sustainability” and are using e-books to educate their students. Fewer back breaking backpacks to haul around. One little tablet, sometimes with dimensions of as little as six or seven inches, across and down, and an inch or two thick has the capacity to download any textbook a student needs. 

As this e-book phenomenon continues to grow, it will be interesting to see the integration of e-readers into classrooms. The question remains, what is the best e-reader for college needs and can students learn as well using e-readers as those who use books in print? For more information on this issue, please go to this USA Today article. http://usat.ly/cYgxNz. 

School will be starting in another few weeks. I remember each new school year began with trepidation. The new teacher, unfamiliar faces in the classroom, homework, the tests, the term papers…..I never really made friends with any of it until I hit college, and then I really thrived. I became a decent student and enjoyed my classes and studies. But even in college, there was one thing that weighed heavily on my mind and on my back that I disliked about school – carrying the dreaded backpack filled with heaps of books.

I never could reconcile in my mind why after decades and decades of printing and binding textbooks, publishers never figured out a way to make lighter books.  Now they have! 

As far as sustainability goes, e-readers will indeed save backs of children from being stressed by carrying too much weight and lessen the burden and dilemma of what to do with no longer needed textbooks, too. 

Why didn’t someone think of digital reading devices when I was still a  student?

This blog brought to you by www.CornerstoneFulfillmentService.com.