Category Archives: e-marketing for independent business

Doing Away with Restrictions on Library Lending

Leave a comment

“If information and knowledge are central to democracy, they are the
conditions for development.” ~ Kofi Annan

 

As much as we try to keep our readers in the loop with what is happening in the world of independent publishing, the fact of the matter is
the industry is changing so very rapidly that we can only do our best to share some of the information on this blogsite.

The Independent Publisher: The Voice of the Independent Publishing Industry is another great resource for finding out the most current  news of the industry on-line. It is a good site to book-mark and return to time and time again.

If you are looking for information about their four sponsored book award contests, The IPPY Awards, Moonbeam Awards, Axiom Business
Book Award Contest and Living Now Awards you will find it there.

In the current issue, there is an interesting article on the controversy revolving around library e-book lending and traditional publishing
houses. Harper Collins for one, controls lending of their e-books to a limited number of circulations per copy. These regulations mean availability of top selling books and other e-books is restricted, thus threatening access to information. To gain a better understanding of the restrictions many traditional publishing houses are placing on libraries, please visit http://bit.ly/qfc68w.

The Colorado Independent Publishers Association has signed an historic agreement with libraries in the State with regard to e-book lending. This contract could very well serve as a model for libraries in other States. It will also be fulfilling to the demands of library patrons to wish to
have unrestricted access to books that are heavily circulated. For more information on this agreement, visit http://bit.ly/eYPEix.

Thinking outside the box of the traditional publishing paradigm is what is driving the independent publishing industry to it’s success. There
is a newly released, downloadable webinar called On the Fast Track: The Independent Publishing Industry that will give you an overview of the new generation in publishing. Please follow this link. http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

An Art Filled Trip

1 Comment

“Inspiration comes of working every day.” ~ Charles Baudelaire

I had a most delightful plane trip yesterday returning to Steamboat Springs, Colorado from the East Coast. For two hours of it, my head was stuck between the catalog pages of The Metropolitan Museum of Art Store. Reading the captions of the products in this catalog is like an abbreviated course in art history. For instance, I learned:

  • Vera Neumann’s designs (American Artist1907-1933) became symbolic of American enterprise and optimism in the Truman era.
  • Arthur George “Art” Smith (1917-1982) created his craft at the center of Greenwich Village where he led a bohemian life and
    became known as one of the most creative jewelry designers of the time.
  • It was  common practice for the Greeks in the Hellenistic times, to bury the wealthy with their most valuable jewelry of gold, precious medals and stones.
  • Jefferson R Burdick (American 1900-1963) began at the age of 10 procuring one of  country’s most valuable collections of American paper ephemera, which  included paper dolls, souvenir cards, greeting and playing cards.

The Metropolitan Museum Art Store works closely with art historians to bring products to consumers that are artfully crafted in the
design of the finest master artists from around the world. Gifts include jewelry, cards, art books, Christmas ornaments, calendars sculpture, scarves and art activity sets to engage children in creating art.

Now is the time to begin thinking about Christmas buying for your circle of art friends or family. The catalog can be ordered by calling 1-800-662-3397. Mail order and on-line ordering is available. For more information, visit http://store.metmuseum.org/.

My trip to the East Coast included visiting arts scenes and artists working in many mediums. In the coming weeks, I will be sharing more information on writers, potters, and towns that I encountered along the way. It was a very fulfilling trip. Good to be away and good to be back!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Next Generation Begins Leveling Playing Field

Leave a comment

“The doors we open and close each day decide the lives we live.”  ~Flora Whittemore

So, you’ve made up your mind. You are going to tell the story that you’ve been itching to tell. You will be in the company of scores of others who have decided that the time is now and that your voice will be heard even though you are not a top selling author. Right you are and good for you!

Even those who have been previously published through traditional publishing houses are now determining that independent publishing may be well worth exploring.  The traditional publishing companies continue to give strong promotional and marketing attention to the top selling authors and fall short in their marketing efforts for lesser known authors. Non-traditional publishing is proving it can be a viable option for many with on-line selling and on-line marketing (e-commerce and e-marketing), which has leveled the playing field for those who are not among best selling authors.

The Colorado Independent Publishers Association www.cipacatalog.org  is making great headway into changing the way non-traditional publications are found.  Libraries are now looking beyond the big six publishing companies for the next generation of publications that will allow them to expand their catalogs yet, not require changes to facility space. Enter e-books!

Before you begin publishing an e-book, make sure your due diligence is done.  Find the best fit for your needs.  Visit this link http://bit.ly/vZztM to find the top publishing companies in this new age of e-books.

As you start down the path to telling your story, do remember, there are freelance professionals available for every step of the way. Need help in finding them? Contact a company that specializes in e-commerce and e-marketing for independent publishers.

Another independent thought, word and view from www.CornerstoneFulfillmentService.com.

 

Different Methods of Delivery

1 Comment

“Life is the sum of all your choices.” ~ Albert Camus

Book-lovers often get disturbed when they hear the word e-books. All they can envision is the disappearance of books in print. I can not see this happening in my lifetime.

Many people love digital readers. They are another instrument of delivering media – electronically.  Our choices for receiving news and entertainment has been expanded to film, music, radio, television, newpapers, magazines, audio books, books in print and e-books. As each form of media has arrived on the scene, it has not negated the need for the other. It has only provided new choices.

For instance, movies became available on-demand on televisions, and  DVD rentals stores opened up.  Netflix demonstrated movies could efficiently be distributed through the mail. Now a full range of movies are at our dispose by downloading them onto  personal computers and digital devices. It did not stop scores of people from going to the cinema each and every year! There is no substitute for the sights and sounds of the BIG SCREEN! Let’s be frank – visual effects are not nearly as stunning when viewed on a computer screen as when they are projected onto the big silver screen, where they are ideally meant to be.

People ask me whether I have a Kindle, a Sony or a Nook digital reader? I have a downloaded Kindle on my computer. I spend every working hour reading and writing on a computer.  At the end of the day I am not done reading but I want to switch gears. I like reading the news and books for pleasure on paper.

I want to clutch the book in my hands, smell the slight scent of ink or the hand cream left on the pages from where I left off.  I want to turn real paper pages. I don’t want to touch one more digital device.  It is as basic as that! In my opinion, there is not a fulfilling substitute for having a real book in hand.

If I asked you “What is your favorite way of having media delivered to you?” The reply would probably be “sometimes I like to listen to music, sometimes I like to read the paper, sometimes I  go to my computer…..It all depends on my mood.”

This blog brought to you by www.CornerstoneFulfillmentService. com.

Finding Fulfillment East to West

Leave a comment

“We all soon had a change of mind, back to the Mountains we rode, with our maps.” ~ Alice Bradshaw Butler

I recently stopped by the Dorchester County Library in Cambridge, Maryland. I entered into the M. Virginia Webb Memorial Maryland Room to revisit the work of author Alice Bradshaw Butler. On my last trip to the Eastern shore of the Chesapeake Bay, I discovered this poet’s book called “Reflections.” I wanted to explore it some more.

This writers’ life seems to mirror mine in many ways. She, too, was an East Coast gal whose life changes eventually brought her west. Alice Bradshaw Butler was born and bred on the Eastern Shore of Maryland. She was educated at Towson State Teachers College (now referred to as Towson University); in the town of my native roots. In 1909 she left her life in Maryland, traveled and settled in the Western plains of Montana.

I’ve gotten got a strong sense that we would be kindred spirits, were she alive today. She seemed to find fulfilling things in both the East and the West. I find myself having conflicted feelings about  which part of the country I like best.  Our own shared personal values, life travels and travails can be summed up in many of her poem’s titles. Here are just a few, all written by Alice Bradshaw Butler:

  • Life Full of Wondrous Things
  • Walking beside Sandy Shore
  • Crossroads (Presence of  God during Difficult Days)
  • My Island Home
  • Gold in them thar Hills
  • Let’s Walk this Land
  • I am So Glad I am a Christian
  • Westward Bound
  • A Different Road
  • A Paradise for a Hunter
  • The Woodland Glen

I returned to this author’s book because I found community with the author, our shared interests and her likeable writing style. As an independent publisher, have you properly identified your market and are you reaching it from east to west through innovative methods of marketing and promotion in a digital world? If not, consult with a company that specializes in e-commerce and e-marketing for independent publishers. They will help you and your book become more visible on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Designing A Life of One’s Own

1 Comment

“Don’t let the noise of other’s opinions drown out your own inner voice. And most
important, have the courage to follow your heart and intuition.”  ~ From Steve Jobs’
Stanford Commencement Address

What do you get when two architects wed and it is catered by the bride’s father who is a chef? A great wedding with every last detail
artistically and creatively designed.

This past weekend, I returned to the East Coast for a fulfilling weekend of family and fun. Among those witnessing the union of my
niece and her new husband were young professionals in the architectural field who were fellow classmates to the bride and groom. They were graduates of Roger Williams University http://www.rwu.edu/  and Wentworth Institute of Technology. http://www.wit.edu/.

In addition to capable and well-educated architects, other twenty-something professionals who are following their passions and crafting careers for themselves in neo-natal nursing, the building trades, fashion and design were in attendance. There were also young adults who care for others by keeping people  safe  environmentally, nutritionally, mentally/emotionally and at our country’s borders. The filmmaking industry was represented, as well as a young graduate who is interested in historic preservation, too.

The dance floor was filled with wedding guests gyrating and jiving all night long. Almost all of us, including yours truly, expressed our individuality through creative dance. The young musicians and artists who designed and provided the musical entertainment brought together three generations of people who played together through movement to music embracing body, soul and spirit.

I am very optimistic about our country’s future. After having visited with many of the young adults at the event, who are just a sampling of the next generation of skilled professionals working in the United States and abroad, we have much to be hopeful about. As this new generation ages, perhaps more stories will be told about successfully and independently finding fulfillment in the workplace.

A newly married couple of architects, in love, are off to a good start. They are designing a life of fulfilling things by doing what they
love and loving what they do! Congratulations, Mr. and Mrs. Babcock!

Letting Go and Having Fun!

Yours Truly gets a spin around the dance floor with son Marc – the filmmaker!

Together through  heart and soul.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Libraries Kindle the Flame

5 Comments

 “As soon go kindle fire with snow, as seek to quench the fire of love with words.”
~William Shakespeare

October is here! That means time to clean out the chimney of cobwebs and creosote. Don’t forget to clean out the mounds of ash in the fire
box from last year, too! Get ready for a new heating season. Colder days and nights mean cozying up to the fireplace or woodstove with lots of good books!

There are few excuses anymore for not having a good book to read. Even when winter blizzards bear down and prevent us from driving to the
library, anyone with a computer or an electronic reader can now browse e-book catalogs and find a fulfilling read.

Libraries are kindling the flame when it comes to getting library patrons to join in on the next generation of books. Not only are e-books being added to library catalogs, but libraries are igniting the interest of library patrons to try reading on digital devices. Libraries in New Jersey, Maryland and other states are now loaning e-readers along with e-books. You can now try before you buy!

The obstacle of not being able to borrow from hometown libraries while traveling has been removed. No matter how far away you are from your hometown library, using your library card to borrow books is now possible through on-line library software programs and e-book catalogs. The Library Funding and Technology Access Study indicates 67% of libraries now have e-pubs!

Looking for a best selling book? Bookmark this site. It has a list of top selling e-books and a list of free-books that are the most read in the new generation of publishing. http://amzn.to/mYu88G.

Surely there is a book on the list that kindles your interest! What will it be?

Another day of independent words, thoughts and views from www.CornerstoneFulfillmentService.com.

Artfully Restoring America

1 Comment

“The only thing that can save the world is the reclaiming of the awareness of the world.” ~ Allen Ginsberg

Several days ago, I returned to a town that I had not visited in almost twenty years. I was blown away by the change that has taken place in what used to be a run-down town filled with uncared for historic Federal Style buildings in the heart of the Civil War heritage Area.Frederick, amid the rolling hills and abundant farmland of Frederick County, Maryland has become a charming and vibrant community that has been designated as one of America’s Dozen Distinctive Destinations and as a Preserve America Community http://bit.ly/pwZygfy. It was named a 2010 Top Arts Destinations by American Style Magazine http://bit.ly/aj5eGd in the Small Cities category. 

At the center of it all, are now vibrant shops, charming restaurants, and Federal style buildings that have been salvaged, restored, and renewed. Great testimony for the argument that rather than building new, America should be reclaiming spaces and places to bring life back into existing towns and cities. 

I took a walking tour of the city, strolling along the beautifully restored area of town along side the Carroll Creek, an estuary of the MonocacyRiver. I came across the  Delaplaine Visual Arts Education Center www.delaplaine.org and looked in on three exhibits that I thoroughly enjoyed. 

It is fair time in Frederick!  In the upper hall way of the brick cannery building reclaimed as Art Space, was an exhibit of black and white photos that brought back nostalgic memories of State Fairs. A second exhibit, a National Juried Quilt Exhibit was one the best selections of Art Quilts that I have seen. Few quilts were of the ilk that you see on Grandmother’s beds and it was interesting to see how the names of the quilts were carried out in the artistic creation of the quilts. 

The third exhibit – Painting with Thread by Joanne Bast http://bit.ly/qfKBx6  were canvases that had been so densely stitched with thread that they created fiber paintings of iconic Chesapeake Bay scenes, charming homes or gardens, and in street scenes of other places. One of my favorites appeared to be  perhaps a village in Italy. 

The Delaplaine Visual Arts Education Center was just the start of my afternoon tour of Frederick. Major support for this vibrant, restored Art Space is provided by the Delaplaine Foundation, the Ausherman Family Foundation, www.fredericktourism.org and the Maryland State Arts Council. 

Join me next time for more of my travels through Frederick. In a new millennium, this town is finding success in artistically fulfilling their vision, of a vibrant community through heart and spirit.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Outlook from the Look-Out

Leave a comment

“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g. 

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Artist Preserves Cowboy Film History

Leave a comment

“A maverick hero during the wild west was… tough, independent, fearless. Characters of honor and principle.” ~ Unknown 

In 1980, artist Kerry Powell http://bit.ly/rkDr1X  helped to spearhead efforts to preserve the Western cinematic history of Lone Pine,California by organizing the Lone Pine Film Festival. The Alabama Hills and the Inyo Mountains, located only 170 miles from Hollywood, provided the scenic backdrops to some 400 western movies produced between the years 1920 to the 1970s. Some of the notables were: 

    • The Round Up (1920)
    • Gunga Din (1939)
    • High Sierra (1941)
    • Along the Great Divide (1951)
    • Thunder in the Sun (1959)
    • How the West Was Won (1962)
    • Bad Day at Black Rock (1955) 

    For many, “Westerns” congered up romantic notions of life on the American western front and independent living at its best. Artist Kerry Powell’s painted murals around the town of Lone Pine, California reflect the era of Western filmmaking. Her desire to protect this era in cinematography came from her fulfilling memories of the production crews arriving in town, movie sets being built and of the legendary actors, most of whom are now deceased, who stayed at her family’s motel. Big name Hollywood actors such as Gregory Peck, Cary Grant, Gene Autry, John Wayne, Roy Rogers and Johnny Weismuller were just a few of the actors that frequented this area to produce movies.

Eleven years later, The Lone Pine Film Festival now draws audiences of 5,000 Western film enthusiasts from around the world. It is scheduled for October 7 – 9. For ticket information, please visit http://bit.ly/pK7I9h. 

The period of the cowboys and Indians is seldom captured in movies anymore, and the film production process will never be the same. Modern-day filmmaking has changed all that. So, saddle up and attend this year’s fest! The 100th birthday of Roy Rogers will be celebrated this year. It is guaranteed to be one of the best Western Film fests yet.

Independent thoughts, words and views brought to you by www.CornerstoneFulfillmentService.com.