How to Cook a Good Book

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March on. Do not tarry. To go forward is to move toward perfection. March on, and fear not the thorns or the sharp stones on life’s path.” ~ Kahlil Gibran 

It is mid-March and the other day we adjusted our clocks ahead giving us more daylight. Along with spring comes an urge to begin to eat a little differently. Our diet of satisfying  hearty stews, soups and chili is gradually replaced with lighter fare. The clothing we wear has less bulk, too. Before I transition my diet from winter to spring, I am going to offer one last fulfilling, robust recipe that many independent publishers have been working on perfecting all winter long – “How to Cook a Good Book.” 

Step 1

Test the water first – make sure you have a hot and a unique idea.

Begin to stew on a pre-publication marketing plan.

Fill the pot with energy, insight, creativity and stick-to-itiveness.

  • Include the necessary base ingredients– a central theme, strong character development, story line that supports the theme, engaging plot, and cohesive writing.
  • Incorporate varied vocabulary with shades of meaning to support the base.
  • Make adjustments to the recipe – edit ingredients that provide no flavor.
  • Add more seasoning, if needed, to make a more fulfilling concoction.
  • Let it cook and stir, cook and stir some more.
  • Send your creation off to some taste testers.
  • Satisfied that the  ingredients are complete?
  • Add a “read hot” title and packaging to match. 

Step 2

  • Consider branding the idea.
  • Place it for sale on-line and in other pre-determined markets.  
  • Ramp up all marketing efforts.
  • Promote yourself as the chef.
  • Advertise and promote the finished product.
  • Saturate the market.
  • Share “dribs and drabs” of the finished product with others.
  • If you need help with smokin’  “soup d’jour” e-marketing tactics – seek help!  

Way to go! You have cooked your book and now you can add “published author” to your Curriculum Vitae. What other recipes can you follow to make your life more fulfilling?

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Yankee Writers Gathering!

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“If we all did the things we are capable of doing, we would literally astound ourselves.”~  Thomas Edison

 New Englanders are hearty souls! I can attest to that after having lived in the State of Vermont for 35 years!  On March 25th and March 26th there will be a gathering of New England Writers focused on how to “Survive and Thrive” as independent publishers. The New England Publishing Conference will be held at Chapel Hill-Chauncey Hall School in Waltham, Massachusetts. 

Veteran publishers, industry experts and vendors to the independent publishing industry will be on hand fulfilling the need for knowledge for those who are starting out in book publishing. Book promotion and selling through e-marketing and other channels such as libraries, book fairs, bookstores and to non-profit organizations will be topics of discussion, too. 

Cevin Bryerman from Publishers Weekly Magazine www.publishersweekly.com will address the crowd. Don’t miss out on that! Cevin always has a lot of interesting things to share about the industry. There will be workshops focusing on e-books, blog writing, e-marketing, and other information on the business of publishing both domestically and globally. Another important speaker, Tim Brookes from Champlain College www.champlain.edu will be speaking about Publishing in the 21st Century – The Campus Revolution. The keynote speech will be given by publisher David R. Godine www.godine.com

For more information on this important educational conference, please visit www.ipne.org. For questions, e-mail talktous@ipne.org. There are special conference lodging rates at the Holiday Inn Express in Waltham, MA. Make your reservation now, so you can take advantage of this block of rooms set aside for the IPNE Publishing Conference. 

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Treasure Trove On-Line

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When you are curious, you find lots of interesting things to do” ~ Walt Disney

I like visiting other blog sites as much as I enjoy being the author-in-residence for our company blog, All Things Fulfilling. What I find most interesting is the uniqueness in look and the independent thought, words and views that each blogger brings to their site. 

Popping in on other blog sites is like a visit to the thrift store! You never know what you are going to stumble upon that may be of great value to you in your life or to the life of someone else you know. There are all kinds of useful things you can find when you delve into the blogosphere. I enter without expectation of what I am going to find, ever mindful of the Irish proverb “better one good thing that is, rather than two good things that were, or three good things that might never come to pass.”

Trading blog site links is like sharing books, films and music. It is especially satisfying to share blog postings and blog sites with people who you know would relate and enjoy the content. I have my favorite sites that I return to frequently. http://bit.ly/ekghXc.   I revisit some that have been transformed from an earlier state and that is interesting, too. http://bit.ly/fVDoqu.

All bloggers, from time to time, struggle with how to provide content that is useful and valuable to others. If you are stuck in a rut with your blogging, sometimes all it takes is a fresh set of eyes to evaluate and suggest what other treasures you can share with readers.

Keep your “treasure trove on-line” restocked creatively and regularly and you will have return visitors time and time again. 

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International Communities of Women

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No man will make a great leader who wants to do it all himself or get all the credit for doing it. “~ Andrew Carnegie

 The pressure was on this year, from my international friends. Last year on the 8th of March, I hadn’t a clue that it was a day to remember women all over the world. I woke up to Happy International Women’s Day greetings from a few of my friends, one from Macedonia and another from Australia. This year I wanted to remember this day of  global celebration of economic, political and social achievements of women , lest I be scolded for being a typical American – celebrating only the holidays that are heavily marketed here in the States.

Now, through the power of social media marketing, we can connect with women having similar values, interests, hobbies, business, political and social interests through the world-wide-web. There is an international community of women all faced with the same issue of fulfilling their responsibilities in the workplace while still getting the “job done” at home. Balancing home life and work life is a concern for the majority of women in today’s world. 

There are four common traits of leadership that women in all countries use for success in both the home and in the workplace.

  • Be Goal Oriented
  • Communicate Effectively
  • Use Emotional Intelligence
  • Know How to Delegate

 These leadership skills are as useful for the full-time family manager (aka stay at home mom) as they are to the women working full-time outside of the home. To read more information on how we can empower ourselves for successful living, in and out of the home, by using these management qualities, please visit http://bit.ly/94VjbA.

 Women on every continent are setting service organizations, business, and political communities on fire with their passion, their energy, their ideas and their leadership skills. Happy International Women’s Day to All, and a special shout out to women involved in Kiwanis International www.KiwanisInternational.org!

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Connecting with your Creativity

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“Creativity involves breaking out of established patterns in order to look at things in a different way.” ~ Edward deBono 

Abraham Maslow, founder of humanistic psychology said that “creativity is a characteristic given to all human beings at birth.” How many of us tap into our innate gift of creativity as we go about our daily life?  For those who work in careers involving the Arts, using one’s own God-given creativity is naturally incorporated into every day life. For others, it takes consciously finding ways to live life inspired. All of us have a different interpretation of what living an inspired life means. 

In essence, Maslow’s theory says that once our psychological needs for safety, love and affection and esteem are satisfied, then we as human beings are freed to travel down the path of toward self-actualization. We can begin fulfilling our need to create and do what it is we were born to do, if our basic needs have been met. For more information on the Maslow theory, please visit http://bit.ly/X2iQX

If you are a person whose career does not involve the Arts, March is Crafting Month, and it is the perfect time to explore new ways of incorporating more creativity into your life for personal fulfillment. Craft a unique and creative piece of Art through the written word. Writing poetry, essays, old-fashioned love letters, short stories, haiku or full length books will get your imagination and your brain working in innovative ways. There is no cost to that and anyone in this age of independent publishing can be a published author!  Join a local writing group, to enjoy the camaraderie of others whose spirits also soar when putting pen to paper. 

Let March be the month to rebuild your life creatively.Find  a new hobby and live a life inspired. It will provide you with hours of entertainment and personal satisfaction, too.

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Writers, Rev Your Engines!

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The most beautiful things are those that madness prompts and reason writes. “ ~André Gide 

If you have a spark of an idea for a book and wish to rev up your knowledge on how to go about independently publishing, the Colorado Independent Publishers Association College is the place to be.  For those who are entrenched in the independent publishing scene, everyone knows what the arrival of March means. It means the Colorado Independent Publishers Association College is coming up. The hosts of the “College” The Colorado Independent Publishers Association http://bit.ly/hFVW1A  is one of the largest and most active independent publishing trade associations in the United States. 

This year, CIPA’s Publishing “College” is scheduled for March 18th and 19th and CIPA does a great job of fulfilling the need for educational opportunity for beginning and experienced independent publishers. They even have a program called YAL – Young Authors League, designed to get kids inspired to write and become published at a young age. 

Exhibitors will be present at the March 19 publishing college event. Consultants on internet selling (e-commerce) and internet marketing (e-marketing) will be on hand. Other providers such as book printers, editors, cover designers, graphic designers and video book trailer specialists will be available at the CIPA College to answer questions about their products and services. There are on-going educational seminars throughout the weekend. It is a great time to network with other independent publishers to learn how they are publishing as a means for personal fulfillment and for sharing ideas, wisdom, knowledge and expertise with others.

 Check out http://bit.ly/hFVW1A for full details of the event or go to the Colorado Independent Publishers Association Facebook page http://on.fb.me/hZjR1T for additional information.

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Have you Launched your Kite?

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Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

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A Letter to an Independent Filmmaker

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The things you want are always possible…the only real obstacle in your path to a fulfilling life is you.” ~ Les Brown

 On February 25 in 1988 Bruce Springsteen’s “Tunnel of Love” tour began. It also marked the day when the start of love relationship with a child, whose arrival can only be described as JOY.  Our son entered into this world 23 years ago today and my husband and I began fulfilling our dreams of raising a precious, much-wanted child. For all who knew us then, it was a time of great celebration. For those who know us now, the gratitude and love we still feel for this gift of life is still very apparent. 

Dear Independent Filmmaker,

Can you help your parents out by setting the record straight for us? Your ability to communicate so well was evident at such an early age. But, what was it that made you decide to become a filmmaker? Was it the huge library of children’s books that we amassed and that I read to you over and over again that gave you a love for storytelling? Was it the hours you spent on your Dad’s lap watching Disney, We Sing and other children’s movies together that made you want pursue a life of entertaining others through cinematography? Was your interest in sound, lighting, cameras and lenses what made you want to create visual effects? Perhaps it was the outstanding mentor who shared everything he knew about the TV/filmmaking industry with you. What was it? We really want to know!

 Your journey as an adult, friend, storyteller, visual effects artist and filmmaker has only just begun. Continue to use the most valuable gift that you were given – good common sense. You’ve always had a great moral compass of right and wrong – use it to stay on the right path.  Staying true to your values is what has gotten you this far already. Use your energy to make this world a better place and always remember your family and where you came from. Your highly inquisitive mind, your caring nature and love of people will carry you far. You continue to amaze us with your spirit, your talents and the gifts that that you bring to this world. We can not wait to see where life and your career takes you. 

Have a safe, fun birthday. We love you! Mom and Dad

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Protecting against the Elements

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“Every day may not be good, but there’s some thing good in every day.”   ~Author Unknown

It was inevitable. After months of watching 320+ inches of snow fall from the sky and fulfill it’s need to coat everything from roads to houses, to mountaintops, to cars, to animals, to trees, to rivers and every other surface within its reach, including me, I have begun to see only what can be described as disparate shades of white. I have forgotten what shades of glorious green, fun-loving fuchsia, perky periwinkle, luscious lemon yellow, outrageous orange and lady-like lavender even look like. Not even a hue of  tawny-tan is in sight. Pitiful! 

Every time I go to my computer and pull up a new Word Document to begin to compose my blog of the day all I see is white, white and more white! What is a blogger to do? All the colors of my life have gone into hiding, my creativity has vanished. There is no hope for beautiful, rhythmic prose for this day. Can’t even think of a single metaphor for how I am feeling. As I start to read what I have written, the alliteration seems to be all wrong.  I could try using a little hyperbole to get me started but I can’t even think what that is. There is not even an oxymoron in sight to help me out.  

All I see is a world devoid of color – just more white. Thirty-five years of living in snow country gets to me, big time, by this time of year. It happens by the end of February, when winter is at war with my psyche. It becomes a real sad state of affairs. It is the only time I wish my life away with thoughts of retiring to tropical climates where all the colors of the rainbow can be seen in beautiful flowers, birds and oceans filled with aquas, ultra-marines, royal blues and indigos to carry me away. 

I can’t let the winter doldrums get me down! I am going to rebel, and take charge of my own situation. Music is said to open up our unconscious mind. There has got to be beautiful images and words of color somewhere back there in the recesses of my mind. Perhaps if I open up my musical first aid kit the images will spring forth and shake me from the winter writing blues. Some swear by Mozart for his arrangement of musical notes, other writers attest to the powers of writing to light jazz. Classical movie scores are always fun or a little boogie-woogie might add some light-heartedness to my day. I’m staying away from country cowboys singing of broken hearts and stolen love, I’ll tell you that right now. That will only make things worse!  

I can take no more white anything! I don’t care that each snowflake has it’s own unique shape, one more beautiful than the next! March is just around the corner, so I’ll gladly accept no more snow! And no more white Word Document pages and no more white sound! I’ve got to keep telling myself that all things vanilla will pass – they always do.

Whew – I feel better. That took a lot of effort – for someone who didn’t have a thing to say this day – somehow, 536 words spewed forth.

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Joint Interests

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“Friendship isn’t a big thing – it’s a million little things.”  ~Author Unknown

February is International Friendship Month. If you had asked me years ago “whether I had many international friends?” in all truthfulness, I would have said none. Before the age of the world-wide-web, the options for finding friends, fans, customers and clients in far reaches of the world were very limited. The power of e-marketing has changed all that. 

By having a strong, easily found web-presence, I have made connections with people all over the world who are the kinds of friends that my company seeks. We all share, for various different reasons, a joint interest in the independent publishing industry and the types of services that my company offers. 

Knowing how to connect through the internet with communities of like minded people is so helpful when it comes to selling independently published books, films and music. When you look at the statistics alone of the number of households connected to the world-wide-web, the possibilities for finding “like minded” people are staggering. This chart helps us to realize just what the potential of reaching customers, fans, clients and friends outside of the United States can be.  http://www.internetworldstats.com/stats.htm.

Our collective world is strengthened when we have friends and allies on other continents. So, today, I would like to say Happy International Friendship Month to those who have connected through the power of digital communication with my company’s web-presence  or directly with me personally. I appreciate your friendship and your joint interests!

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