Learning New Systems and Methods

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You just don’t luck into things as much as you’d like to think you do. You build step by step…” ~ Barbara Bush

 Yesterday’s blog about the Library of Congress, the keeper of all things published, in Washington, DC brought to mind how things have changed in libraries since the days of wooden card catalog boxes. Ever since index cards were replaced with the On-Line Public Access Catalog (OPAC) new search methods have been developed for identifying publications people are seeking to find. 

 It is essential that  independent publishers can found through the On-Line Public Access catalog. http://bit.ly/pug0x. In order to be a successful independent book seller, there are four user tasks that must be incorporated into e-marketing your book. Potential buyers must be able to identify, find, select and obtain your book or other published media. Without understanding and utilizing the tools that are used in today’s computer cataloging systems, it is difficult for your publication to be visible among all the rest. 

Marketing over the internet is more complex than just having a website presence. Becoming visible as an author through e-marketing is as important as bringing visibility to the publication itself. Publicity and marketing of both product and “supplier” will greatly increase your publication’s chances of being found and sold! 

If you do not understand the strategies behind selling and marketing your publication over the internet, seek help. Contact a company that specializes in e-marketing for independent publishers.

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Archives and Architecture

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We all work with one infinite power.” ~ from the book  The Secret 

One of the most magnificent of all museum buildings in America is often over-looked by tourists visiting the Nation’s Capital of Washington, DC. Many walk right by one of the most interesting Federal Buildings, not knowing what they are missing. The real secret attraction is the architecture inside! Fulfilling the need to know what else is in it, lies just inside the walls of the building. The magnificent structure  houses the Library of Congress. Add this Federal Building to your “must see list” of sites to visit next time you are in the surrounds of Washington, DC. 

The structure  is so large  that  it can contain 147 million volumes of cataloged books, music, newspapers, pamphlets, films, technical reports/journals, textbooks, artwork and other published material. It is a library so enormous that it takes up three buildings, all connected by underground passageways. The museum houses publications on an amazing maze of 838 miles of shelving.  

Not only does the Library contain volumes of books, film and sheet music, it is the “bank”for copyright protection and copyright registration, and it is home to the United States Copyright Office

The Library of Congress also includes a motion picture and television reading room, the Mary Pickford Theatre which hosts free screenings of contemporary and classic movies and TV shows.

In recent years, a whole different class of publications have been added to the cataloging system at the Library of Congress. A small but growing collection of archived books is now available on the internet through a library initiative called American Memories. Now, some very frail volumes of books, audio visual materials, manuscripts and maps dating back as far as 1400 have been digitized. For more information on the Library of Congress, please visit http://1.usa.gov/mhUZy2.

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Nurturing Talent and Creativity

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 “There is one thing one has to have: either a soul that is cheerful by nature, or a soul  made cheerful by work, love, art and knowledge.” ~ Friedrich Nietzsche 

Today is National Teachers Day! No matter what field of education a teacher has chosen to enter into, the vocation requires skill in motivating and communicating, a nurturing spirit and knowledge and expertise in a specific field. 

For those who have chosen to be educators in the art and humanities fields there may, perhaps, be a different set of skills that are necessary to effectively fulfill the duties as an art teacher and mentor.

  1. Understanding relationship between nature and creativity.
  2. Kindle independent thinking.
  3. Encouraging students to use their imagination.
  4. Teaching that each new day provides new opportunities for creation
  5. Interpreting and communicating feelings, thoughts and ideas into art.
  6. Using all senses to find inspiration
  7. Exploring new possibilities
  8. Sharing how art brings light and understanding to the world.
  9. Nurturing talent and passions.
  10. Joyful expression of individuality 

National Teachers Day was put into place in 1953 by a proclamation of the 81st Congress. To read more on this national day of celebration of educators, please visit http://bit.ly/jLEw8D

People are increasingly becoming more aware of what art brings to our lives – mental and emotional stimulation, conceptual ideas, reflection, hope and freedom to look at things from a different point of view. Happy Teachers Day to all educators around the country and around the world.

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Movies for Art Buffs

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“All religions, arts and sciences are branches of the same tree.”  ~ Albert Einstein 

Happy Arbor Day, on this Film Friday! It has been a busy week, so the blog today will be brief.  So often we have featured historical art fiction books on this blog site. Today, we will fulfill the needs of movie buffs who like to watch films about art and artists. Here are ten top favorite movies on this subject: 

1-      Pollack – About the abstract expressionist painter

2-      Basquiat –  The life of the 1980’s graffiti artist

3-      The Agony and the Ecstasy – A Biography of the genius of Michelangelo

4-      Art School Confidential –  This film was inspired by comic strip by Daniel Clowes

5-      Dirty Pictures –  About a controversial exhibit of photos by Robert Mapplethorpe

6-      Frida – Mexican surrealist painter Frida Kahlo is featured in this film

7-      Goya in Bordeaux –A biographical film aboutFrancisco Goya, Spanish romantic painter of the 18th and 19th century.

8-      I Shot Andy Warhol – About the woman who tried to shoot pop artist Andy Warhol.

9-      Klimt – A 2006 Austrian film about Gustav Klimt, the artist of the famous painting The Kiss.

10-  My Left Foot – An Oscar was won for the actor portraying the Irish artist born with cerebral palsy who made art using his left foot.

To see the full list of the top 20 art films, please visit http://bit.ly/bIed89.

Enjoy the weekend, and we will be back on Monday with more independent thoughts, words and views!  

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Patiently Waiting for Bowker

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All human wisdom is summed up in two words – wait and hope.”  ~ Alexandre Dumas Pere 

The April 15th income tax filing deadline has come and gone. But last Friday, income tax was not at all what I was pre-occupied with. Rather it was publishing statistics that were at the top of my list. I am wondering – is the non-traditional publishing industry still continuing to grow? 

Typically, after the first quarter of the New Year, www.Bowker.com, the storehouse for all bibliographical information, releases its report on the health of the publishing industry for the previous year. On Friday I researched on-line to see whether the 2010 statistics had yet been made available. I can not find them. But I am hopeful that when the truth is known, it will be as positive as for the year 2010 as it was the year before. 

When the 2009 reports were made known in April 2010, I was astonished to learn that despite our country’s economic downturn, the independent publishing industry (non-traditional publishing) had grown at an aggressive rate – up 181% between 2008 and 2009. However, traditional publishing remained flat. 

I am going to cut www.Bowker.com some slack and be patient. After all, just because they released their figures last year by the 15th of April, does not mean I should expect it again this year. It is not even the end of the first quarter yet! 

Perhaps I am justified in thinking optimistically. In business, bad news usually arrives on Fridays. I am going to take the fact that statistics were not published on Friday the 15th, as a positive sign.  What is that terribly over-used expression? “Good things come to those who wait?”

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Through the Independent Film Lens

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“Take time for all things: great haste makes great waste”. ~Benjamin Franklin



Mark your calendars! Next week, on Tuesday, April 19th at 10pm Waste Land, can be viewed right from the surrounds of your own home. This film about Brazilian artist Vik Muniz will be aired on the PBS show, Independent Lens. 

On the outskirts of Rio de Janiero sits the world’s largest garbage dump, the Jardim Gramacho. Renowned artist, Vik Muniz sets out to create from the photographs he took of the catadores (garbage pickers), human portraits using recyclables from the dump. 

Despite the garbage picker’s lack of traditional employment and non-existant monetary stability, Muniz witnessed camaraderie and good spirit between this eclectic group of people. Muniz engages the catadores in collaborative work to gather recyclables to create his art, and gives the proceeds from the sales of the finished pieces back to the trash pickers. He raises their living conditions, repairs trucks essential to their work, and even builds a library to help them become more educated. All in all, he creates an environment whereby the trash pickers can have more fulfilling lives. 

This independent film demonstrates how trash from an overly-consuming, throw-away society can be recycled into a project of transformative art. For more information on viewing this powerful film from your area, please visit http://to.pbs.org/2ojlVz.

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Rockwell Art: All about Community

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All I know is that whatever type of work I do, I try to give it my very best. Art has been my life. ~ Norman Rockwell        

Some of the most recognizable art in history are the illustrations of Norman Rockwell. His work reflects what was most important to him – life in small town America and the people who were integral to the fabric of the community in which he lived. For me, fulfilling thoughts of life in much simpler times are recalled when I see iconic Rockwell images. 

Now, by agreement between Kiwanis International www.kiwanisinternational.org and the Norman Rockwell Licensing Company of Niles, Illinois, outstanding community leaders, recognized by Kiwanis International, can now receive a fulfilling award of a Rockwell-style portrait to grace the walls of their homes. Photographs of Kiwanis Recognition Award recipients are transformed into images by outstanding artists licensed to put the stamp of Norman Rockwell Moments™ www.normanrockwellmoments.org onto their work. 

What a natural and splendid pairing of Kiwanis International and Norman Rockwell Moments™ this is!  Norman Rockwell-style portraits are heirloom gifts to entire families. They are lasting reminders to children, in future generations, of what set their ancestors apart. It was the very same qualities that Norman Rockwell sought in his subjects to paint – people who stood out in their communities. 

Kiwanis aims to bring a new whole generation of young adults into the fold. Maintaining and building strong communities in the 21st century will be as important to this non-profit organization as when the organization began in Detroit in 1914. 

Are you a young adult who believes that community spirit builds a better world? If so, contact your local Kiwanis Club and become a member. Perhaps someday you will be recognized as a community leader!

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Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

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Living with Art and Soul

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A fellow who does things that count, doesn’t usually stop to count them.”  ~Variation of a saying by Albert Einstein

The Japanese people have been in the hearts and minds of so many of us in past weeks. The aftermath of a tsumani, an earthquake and fears of radiation contamination are what the people of Japan are coping with right now.  Despite catastrophic events that are enough to turn any country into chaos and confusion, it has been widely reported that the Japanese people are calm and have a cooperative demeanor. 

Traumatic occurrences in our lives leave us feeling helpless, out of control and at a loss. Coming to light are heart-warming stories of Artists and others who are raising funds, in their own creative ways, for the victims of the devastated country of Japan. It is fulfilling to hear of instances of people, communities and countries coming to the assistance of each other. It gives us faith that there are, indeed, compassionate individuals who are leaders in this world. When communities of people and individuals have benevolence and generosity of spirit, rebuilding of lives and healing can begin. 

In era of independent publishing, many non-profit organizations are sharing their missions of building a better world through the power of documentary films. Peaceable Kingdom: The Journey Home, a project of a Tribe of Heart, a non-profit documentary filmmaking organization, brings awareness to the interconnectedness of life all over the globe. Living by commitment to kindness and respect for others and this earth, we can become agents for change. For more information on this award-winning film, please visit http://bit.ly/hQtDEi.

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Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~
Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.