Category Archives: Independent Publishers Resources

Update on the Expresso Book Machine

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“Innovation is the process of turning ideas into manufacturable and marketable form.” ~ Watts Humprey

It’s been a while since I’ve shared the latest news about the Expresso Book Machine, which has been in the development stage over the past years. Some four years ago, I had the opportunity to see the Expresso Book Machine, in action, at the Northshire Book Store in Manchester,Vermont. At the time there were only five such machines in the world including one in the UK, Canada, New Orleans and in   Egypt.

All within a fifteen to twenty minute period, the machine downloads PDF files of a manuscript, prints the book and the cover, binds the book and trims the pages, producing a perfect bound paperback just like that. It also has the capability of printing a book in many languages.

Today, in collaboration with Xerox, it is projected that by the end of this year, more than 150 Expresso Book Machines will be in bookstores, at universities and libraries worldwide.

This means of production will help to reduce waste by printing books on an “as needed basis;” reducing returns and inventory space; ultimately resulting in higher margins for publishers. Books that are out of print, can also be located and reprinted as per customer requests.

It is an exciting development in many respects, for  publishers and for brick and mortar stores. To read the full article on the latest news on the print-on-demand scene of publishing, please visit this link. http://bit.ly/mCgyBC.

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What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

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Regard for the Book

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Acceptance of prevailing standards often means we have no standards of our own. – Jean Toomer

Snakes, fingernails scraped across a chalk board and bedbugs are just a few things that make people cringe. What makes me cringe? Books being transported, in tote bags, to book selling events and ill-fitting cartons, which allow books to slide.

Last week, over the internet, on an on-line forum for independent publishers, a person posed a question “Should books be shrink wrapped or not?”

“ Yes…..yes…,” I said “it is worth the extra expense!”

A pet peeve for me is seeing paperback books and hard-covered books with dust jackets being sold with dog-eared corners and pages, when the buyer is expecting brand new.  Independent publishers, it has become even more important to sell your publications at book events in pristine condition. If someone wants to buy a used book, they will go to a place like Amazon or a bookstore that sells used books and pay less than top price.

If you are selling your book at top price, have your books shrink wrapped, so your buyer is guaranteed the purchase of a brand new book. Don’t want to go to the extra expense, you say? If you are handing your own order fulfillment, consider doing the shrink wrapping yourself. Here is a resource for  supplies. http://bit.ly/GHz3WX.

Respect the product you have lovingly created, respect your customer and the money they are spending for a new publication and respect yourself as a top quality independent publisher. It is as simple as that.

Return tomorrow for a tip or two on how to select an order fulfillment company that respects your publications, too.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Individual Integrity in Publishing

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I received an interesting blog comment two weeks ago from a reader regarding the post “Paranormal Book Sales.”  The response from the reader was that if “he was going to put his work out there,” meaning publish it, “he wanted his book in-print.” I respect that! Deciding whether to publish an e-book or a book in- print, or audio book  is an individual decision, there is no right or wrong. Depends on your purpose and objectives for publishing and what feels right.

The same reader went on to say that not only does he want his book in print, “he wants the second opinion of an editor.” My reply to his remark “publishing an e-book does not preclude you from having a book edited.” This brings up a good point for our blog subject today.

Editors are key players when it comes to putting quality publications and productions into the market place. Authors use editors. Filmmakers use editors. Music producers use  audio editors.

From the point of view of a person serving the independent publishing industry, putting quality publications out into the marketplace is of foremost importance, if non-traditional publishing is to continue to grow. Having a publication edited is all part of the process.

The Colorado Independent Publishers Association www.cipacatalog.com has been a leading force in getting high quality independent e-books into library catalogs. Excellence is crucial in order to advance this trend. I endorse this position whole heartedly!

Eric Leppert’s words about fulfilling a responsibility to an industry in my opinion, is spot on. “Professionalism is not about adherence to the policies of a bureaucracy. Professionalism is about having the integrity, honesty, and sincere regard for the personhood of the customer, in the context of always doing what is best for the business.”

More independent thoughts, words and views from www.CornerstoneFulfillmentService.com will be posted tomorrow. Please return!

Are ARC’s becoming Archaic?

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“What the caterpillar calls the end of the world the master calls a butterfly. ” ~  Richard Bach

At our weekly meeting of the Kiwanis Club of Steamboat Springs,Colorado http://bit.ly/w1qdgz a staff member from the local Indie Bound Bookstore came to update us on a program that our organization supports.

Thousands and thousands of Advance Reader Copies and galley copies are sent to bookstores and libraries all over the country each and every year. ARCs are uncorrected proofs that can not be resold in retail in environments or placed on shelves in libraries. They serve as advance promotion and advertising for publications soon to be released.

The Kiwanis Club of Steamboat assists with funding shipping costs to send Advance Reader Copies of books to families of military troops. www.operationpaperback.org   For those who do not have access to a variety of books ARCs are a perfect way of fulfilling a need for literature for children and adults in far off places of the world.

As we discussed this wonderful program, that saves hundreds of thousands of books from ending up in landfills each and every year, I began to think how a complete systemic change in the way ARCS are delivered would save a lot of postage and delivery charges for publishers and as well as time and money for those disposing of the ARCS once they have been read and reviewed.

Making wise choices and changes from printing to marketing is all a part of sustainable publishing. Do you think sample chapters of books on-line is enough to make an informed decision as to whether a book is worth purchasing or not?  We would like to hear from you.

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Winking in the Dark Does Not Work

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“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

~ Stewart Henderson Britt   b. June 17, 1907

I found in this quote in H.A. Levin’s book Quotations for Successful Living. Even 100 years after the quote was written it has relevance today. What an appropriate quotation for independent publishers to take notice of.

“How can anyone NOT know what you are doing in this day and age of digital technology?” I ponder. With the power of the internet, it is hard not to be seen.

Knowing how to use digital technology and the world-wide-web to sell any kind of product or service can be a very powerful thing. It takes a little education and training for businesses to learn how to promote themselves and become visible on world-wide-web.

If you are an independent publisher selling your books, music or films over the internet through e-commerce, e-marketing is a must. They go hand in hand. A mistake that too many independent publishers make is forgetting to think of themselves as business owners. Being successful in a business means promotion and advertising. Publishing is not just about the manuscript.  It means bookselling, too. There is an article that is a good resource about this very issue.http://bit.ly/aPEx0B.

E-Marketing (social media marketing) has added a whole new dimension to advertising and promotion. It can be overwhelming and confusing at the start. Help is available, search for a company that specializes in e-commerce and e-marketing for independent publishers. They will help you come out of the dark and into the light.

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What are Indie Publishers All About?

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Remember those words sung by Dionne Warwick from many years ago –

“What’s it all about, Alfie?
Is it just for the moment we live?
What’s it all about when you sort it out, Alfie?”

Over the past ten or twelve years, these same types of questions have been asked by readers and writers everywhere. They want to know – What is the independent publishing industry really all about?

On Thursday evening, February 2nd at 7pm, I will be giving a presentation at the Hayden Library in Hayden, Colorado on the evolution (or revolution, as some may see it) of independent publishing and the arrival of e-books to the publishing scene.

Join me and feel free to ask “What is it all about, Suzie?” I have spent many years sorting out this constantly changing, exciting and growing industry of independent publishing, as best as I possibly can! And, no! It is not just for the moment we live – books live on and on, and many “independent minded people” publish as a way of leaving a legacy to their families, friends and for many more reasons, too.

Again – we will be discussing fulfilling dreams of publishing on February 2nd at 7pm in Routt County, Colorado at the Hayden Library. You will see “the possibilities are endless… one merely needs to step forward.”

SHe Writes Steamboat because of their affiliate membership with the Colorado Independent Publishers Association  has all the educational resources and vendors available to help authors  along the way to becoming a successful independent publisher.

Come along. Jump on the Fast Track of Independent Publishing. It’s a New Year, and a great time in publishing! Join in.

Contemporary Publishing Doing Well

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“In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” -Warren Buffett

In this new generation of publishing, e-books are being discovered by readers all over the planet. For those who have never read an e-book there is a mix of curiosity and not knowing what to expect. Once engaged in a fulfilling e-book, the reader sees the familiar and realizes a ‘good read is a good read” whether it comes by way of digital format, in-print on paper or through audio sound.

Our life’s journey sometimes takes us into the unknown.  We all have pivotal moments in our lives when we are confronted with dealing with new things. Like facing a blank canvas, getting started is the hardest part. For some, uneasiness comes with striking up a relationship with some newfangled electronic device. Whether we embrace a fresh opportunity, or not, is something that only each of us can decide for ourselves.

For those who have taken a step in buying e-books, many have found there are wonders that come with taking a risk to explore:

  • Electronic reading devices allow fonts to be enlarged and clearly displayed.
  • E-book selections are large and diverse.
  • You can order a very affordable book and download it in less than 60 seconds.
  • Electronic reading devices come in pocket size and are lightweight – some less than 6 ounces.

Still skeptical? Kindle is now available for computers at no cost and there are plenty of free e-books to download. There is no risk in that.

In 2012, www.AllThingsFulfilling.com will be highlighting authors who have given contemporary independent publishing a chance. We will be featuring writers who have invested themselves in e-book publishing and are doing quite well. Join us tomorrow for the first, of many to come, feature of e-book authors and their electronic books.

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Cheers! Here’s to a New Generation in Publishing!

Take Charge in 2012

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Have you  made your New Year’s Resolution yet? I have and it was easy, too.

I’ll write it and it will consist of eight words. 

“IT IS GOING TO BE A GREAT YEAR!”  

Now, it is up to me to begin fulfilling it!  I’ve got to get on with it. Time’s a wastin’!

 Cheers!  All the Best in 2012!

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A Fulfilling Look Back

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“Feeling a part of that community is my greatest reward.” ~ Paul Parker

As I write this final blog post for the year 2011, I am taking stock of many of the exciting things that have transpired over the past year within the independent industry and in my corner of the publishing universe.

 The independent publishing industry is gaining momentum here and everywhere. In June, I formed a networking group for independent publishers in Routt County. Six months later, I am happy to report She Writes Steamboat is an affiliate member of the Colorado Independent Publishers Association. We are over 30 “independents” strong, here in Steamboat. A healthy interest group, ranging from want-to-bes to newly-published to experienced publishers who are looking for support. All wish to be successful in their writing efforts and in selling their quality books. Many have new projects in the works and are exploring e-book publishing, too. Just yesterday, at our monthly SHe Writes Steamboat meeting, a bright and ambitious 16 yr old high school girl joined us. She has already published and is selling her first e-book. 

My downloadable webinar, “On the Fast Track: The Independent Publishing Industry” is now available, thanks to the Colorado Independent Publishing Association. This 18 minute presentation is offered at the reasonable price of $10. CIPA’s mission is to provide affordable opportunity for education about the industry. I am onboard with that idea, too! tp://bit.ly/oIkV2g. 

Over the past year, I have been a contributing writer for the Steamboat Today Newspaper (The Steamboat Pilot). Interviewing and featuring the work of artists in different fields – painters, an actress/producer, independent filmmakers, writers and more on this blog site, has been fun. I am thrilled and grateful for all the opportunities I have had this year. It has been so rewarding to build relationships with blog readers, too. Thank you for visiting this site!  

Over 750 blogs have been published on All Things Fulfilling. The blogs are searchable by category and I invite you to peruse the many topics that have been covered. I will return to this post right after the New Year. In the meantime, I will be planning for the upcoming year and working on something that is very near and dear to my heart – my own book!  Merry Christmas to all. I hope you had a fulfilling year, too!

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