Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~
Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

This  blog brought to you by www.CornerstoneFulfillmentService.com.

Feeding Minds through Film

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In health there is freedom. Health is the first of all liberties.” ~ Henri Frederic Amiel

As predicted, the LunaFest,® on Friday night at the Bud Werner Library, www.steamboatlibrary.org had a fulfilling line-up of short films that were screened. Once I arrived at the film festival, I became aware that the LunaFest® is sponsored by LunaBars® –snack bars that are power-packed with vitamins and minerals that meet the needs of all women, and especially women on the go. “What woman is not on the go,” may I ask? 

Out of the 10 “shorts” that were shown, it is difficult to say which was my favorite. Each film had it’s own merits and an important issue that was brought to the fore. The producers and directors of the films were women from a diversity of countries and cultures. Americans, Brits, Israelis and Canadians were among the mix. The following is a list of films that were screened, and my interpretation of the issue that was highlighted in each film: 

  • The Translator – Communication between men & women.
  • Getting A Grip – Women competing in what is thought to be a man’s world.
  • Touch –  Guardian angels that appear in women’s lives.
  • Tightly Knit – Building community around common interests.
  • Top Spin – Women finding balance in their lives.
  • Thembi’s Diary – Global health issues (this film was artistically creative in how it incorporated textures and patterns with animation).
  • Mother of Many – Women’s health and parenting.
  • Irene – Adult children caring for aging parents.
  • Miracle Lady – Hope, life’s journey, enduring love
  • Love on the Line – Relationships and attraction. 

Each screenwriter, producer and director deserves to be recognized for having created a high-quality film that was chosen to be included in this festival. LunaBars®, a division of Clif Bar and Company http://bit.ly/fCXGKW is to be congratulated for their healthy alternative snack products and for the company’s vision of  raising money for breast cancer, through the power of film. This union between the corporate world and artistic expression, through filmmaking,  is an excellent example of bringing creative, effective marketing to the public and adding value to lives.

This blog brought to you by www.CornestoneFulfillmentService.com.

Check it and Protect it!

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All truths are easy to understand once they are discovered; the point is to discover them.” ~ Galileo Galilei 

Now that e-publishing (internet-based publishing) has arrived on the scene, an all new dimension has been added to the already confusing and complicated issues around copyright infringement and plagiarism. 

There is a company, Integrated Writer Services, LLC www.writerservices.biz that is fulfilling the need for guidance, education and consulting services regarding  issues of copyright clearance. 

In June 2011, a detailed, hands-on guide will be available to help creative people take the necessary steps to protect their work to be published (both fiction and non-fiction) in digital formats and in print. The on-line guide will also address issues such as:

  • Finding good legal content
  • The process of copyright clearance including request forms & sample letters
  • Copyright lawsuits and how they apply to the creative industries
  • Resources for permission departments for art collections, publishing houses, government agencies and music administrators. 

If you pre-order the Copyright for Creatives e-Workbook, you will receive a 50% discount off the Integrated Writers Services, LLC Workshops that will be offered in May. For more information on this very valuable guide, keep your eye on details that will soon be available on www.permissionacquisition.com

The issues that the professionals at Integrated Writers Services, LLC deal with are, indeed, complicated and are time consuming to research. Even given the self-help tools that Integrated Writers Services so generously offer, in the way of an on-line guide and workshops, many prefer to hand this part of the publishing process over to the professionals. If you an independent publisher looking for individual consultation on copyright regulations, contact www.writerservices.biz today!

This blog presented by www.CornerstoneFulfillmentService.com.

Change of Scenery

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Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Gift of an Irishman

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 “These things, I warmly wish for you- Someone to love, some work to do,
A bit of o’ sun, a bit o’ cheer. And a guardian angel always near
.”~ Irish Blessing 

Are you wearing the green today? On this St. Patty’s Day, as I have for the past 35 years, my shamrock pin is placed over my heart on my lapel. The shamrock pin was given to me as a gift from my Irish in-laws. Just before I met my mother-in law and father in-law, they had taken a trip to Ireland and had brought the shamrock pin back as a souvenir. The gift of the shamrock, to me, represented a fulfilling sign of approval – I had passed “the test!”

My in-laws are no longer on this earth. Every March 17th I think, with appreciation, about their gift of the four leaf clover and what it represented to them and to me:

  • Faith – A chance to learn a little about their beliefs. My in-laws had a strong faith in the Catholic Church, as many Irish do.
  • Love – We reciprocated plenty of that. From day one they accepted me unconditionally as the daughter they never had.
  • Hope – My in-laws hope was for an enduring marriage for their son. When we announced the arrival of the greatest gift of all, the birth of a little leprechaun, my in-laws really danced an Irish jig!
  • Luck. As luck would have it, my relationship to my in-laws was nothing but wonderful. I don’t have a single “I Hate my In-Laws” story or joke to tell. 

There is a little sadness in this day for me. Six months after our “little leprechaun” was born, my father-in-law passed away. Our son never got to know his Grandfather Leonard. When he asks what his grandfather Leonard was like, I tell him “he gave me the gift of a shamrock and all that it represents.”

Happy St. Patrick’s Day to all of you Irish men and Irish ladies! Drink a little green beer, dance a little Irish jig, listen to award-winning Irish independent recording star Mary Black. Her music has taken America and other countries by storm!  http://www.mary-black.net/ Enjoy this day of celebration of Irish heritage.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Treasure Trove On-Line

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When you are curious, you find lots of interesting things to do” ~ Walt Disney

I like visiting other blog sites as much as I enjoy being the author-in-residence for our company blog, All Things Fulfilling. What I find most interesting is the uniqueness in look and the independent thought, words and views that each blogger brings to their site. 

Popping in on other blog sites is like a visit to the thrift store! You never know what you are going to stumble upon that may be of great value to you in your life or to the life of someone else you know. There are all kinds of useful things you can find when you delve into the blogosphere. I enter without expectation of what I am going to find, ever mindful of the Irish proverb “better one good thing that is, rather than two good things that were, or three good things that might never come to pass.”

Trading blog site links is like sharing books, films and music. It is especially satisfying to share blog postings and blog sites with people who you know would relate and enjoy the content. I have my favorite sites that I return to frequently. http://bit.ly/ekghXc.   I revisit some that have been transformed from an earlier state and that is interesting, too. http://bit.ly/fVDoqu.

All bloggers, from time to time, struggle with how to provide content that is useful and valuable to others. If you are stuck in a rut with your blogging, sometimes all it takes is a fresh set of eyes to evaluate and suggest what other treasures you can share with readers.

Keep your “treasure trove on-line” restocked creatively and regularly and you will have return visitors time and time again. 

 This blog brought to you by www.CornerstoneFulfillmentService.com.

International Communities of Women

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No man will make a great leader who wants to do it all himself or get all the credit for doing it. “~ Andrew Carnegie

 The pressure was on this year, from my international friends. Last year on the 8th of March, I hadn’t a clue that it was a day to remember women all over the world. I woke up to Happy International Women’s Day greetings from a few of my friends, one from Macedonia and another from Australia. This year I wanted to remember this day of  global celebration of economic, political and social achievements of women , lest I be scolded for being a typical American – celebrating only the holidays that are heavily marketed here in the States.

Now, through the power of social media marketing, we can connect with women having similar values, interests, hobbies, business, political and social interests through the world-wide-web. There is an international community of women all faced with the same issue of fulfilling their responsibilities in the workplace while still getting the “job done” at home. Balancing home life and work life is a concern for the majority of women in today’s world. 

There are four common traits of leadership that women in all countries use for success in both the home and in the workplace.

  • Be Goal Oriented
  • Communicate Effectively
  • Use Emotional Intelligence
  • Know How to Delegate

 These leadership skills are as useful for the full-time family manager (aka stay at home mom) as they are to the women working full-time outside of the home. To read more information on how we can empower ourselves for successful living, in and out of the home, by using these management qualities, please visit http://bit.ly/94VjbA.

 Women on every continent are setting service organizations, business, and political communities on fire with their passion, their energy, their ideas and their leadership skills. Happy International Women’s Day to All, and a special shout out to women involved in Kiwanis International www.KiwanisInternational.org!

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Have you Launched your Kite?

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Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

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Protecting against the Elements

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“Every day may not be good, but there’s some thing good in every day.”   ~Author Unknown

It was inevitable. After months of watching 320+ inches of snow fall from the sky and fulfill it’s need to coat everything from roads to houses, to mountaintops, to cars, to animals, to trees, to rivers and every other surface within its reach, including me, I have begun to see only what can be described as disparate shades of white. I have forgotten what shades of glorious green, fun-loving fuchsia, perky periwinkle, luscious lemon yellow, outrageous orange and lady-like lavender even look like. Not even a hue of  tawny-tan is in sight. Pitiful! 

Every time I go to my computer and pull up a new Word Document to begin to compose my blog of the day all I see is white, white and more white! What is a blogger to do? All the colors of my life have gone into hiding, my creativity has vanished. There is no hope for beautiful, rhythmic prose for this day. Can’t even think of a single metaphor for how I am feeling. As I start to read what I have written, the alliteration seems to be all wrong.  I could try using a little hyperbole to get me started but I can’t even think what that is. There is not even an oxymoron in sight to help me out.  

All I see is a world devoid of color – just more white. Thirty-five years of living in snow country gets to me, big time, by this time of year. It happens by the end of February, when winter is at war with my psyche. It becomes a real sad state of affairs. It is the only time I wish my life away with thoughts of retiring to tropical climates where all the colors of the rainbow can be seen in beautiful flowers, birds and oceans filled with aquas, ultra-marines, royal blues and indigos to carry me away. 

I can’t let the winter doldrums get me down! I am going to rebel, and take charge of my own situation. Music is said to open up our unconscious mind. There has got to be beautiful images and words of color somewhere back there in the recesses of my mind. Perhaps if I open up my musical first aid kit the images will spring forth and shake me from the winter writing blues. Some swear by Mozart for his arrangement of musical notes, other writers attest to the powers of writing to light jazz. Classical movie scores are always fun or a little boogie-woogie might add some light-heartedness to my day. I’m staying away from country cowboys singing of broken hearts and stolen love, I’ll tell you that right now. That will only make things worse!  

I can take no more white anything! I don’t care that each snowflake has it’s own unique shape, one more beautiful than the next! March is just around the corner, so I’ll gladly accept no more snow! And no more white Word Document pages and no more white sound! I’ve got to keep telling myself that all things vanilla will pass – they always do.

Whew – I feel better. That took a lot of effort – for someone who didn’t have a thing to say this day – somehow, 536 words spewed forth.

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