Category Archives: Publishing for non-profits

Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

Character Analysis

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“Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

Gardens Heaven Scent

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“ Gratitude is not only the greatest of virtues, but the parent of all the others.” ~ Marcus Tullius Cicero 

Doesn’t it feel good when our heart sings? That is the result of being involved with things we are passionate about.  

On Saturday, I played guide for the Strings in the Mountains Kitchen & Garden Tour. The home I was assigned to was a little slice of Vermont right within the city limits of Steamboat Springs, Colorado. The lush green gardens were filled with most of the same species of plants that my extensive gardens inVermont contain. 

When I first arrived at the gardens where I was to volunteer, it was as if the names of the perennial flowers had been filed away in the archives of my brain. I had to dust off the files and dig back into the records of my mind, to remember the names of a few. Once the names of all my favorite flowers were brought to the fore, there was no stopping me. The names all came spewing forth. I had identified each type of bloom before it was time to leave. 

There were Master Gardeners at the site, and I was in heaven for just a few hours, talking the language that plant aficionados find so fulfilling to speak. We talked botanical names vs. common names, climactic zones, acidic soil, shade plants, sun lovin’ plants, invasive species, succulents, ground covers and so much more. 

It has been two and one half years since I have returned to my home in Vermont. This weekend was heaven sent. I  visited Vermont without having to travel and I nursed my dire need for some garden talk, all at once. 

How grateful I am that I have lived in two beautiful nature-inspiring, mountain communities. One is as magnificent as the other, in very different ways. Thanks to the folks that organized the Kitchen and Garden Tours www.stringsmusicfestival.com  for assigning me to this most appreciated locale. I was able hear my heart strings sing, very loud and clear.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Way Around Nashville

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“If  Nashville wants to put up roadblocks, we’ll build a by-pass” ~ Alan Shephard, Sr. 

There are ways around everything in this day and age of independent publishing! Alan Shephard, Sr., has seen enough talented country western musicians to know that Nashville doesn’t have them all. This radio DJ, lyricist, light and sound man and radio co-host for WBTN  decided there needs to be other ways for gifted artists to be found. He is fulfilling that need through his newly formed Independent Country Music Association, LLC.  

Independent Country Music, LLC is helping to promote independent country western artists who have talent but need a break in getting started by setting up a database where musicians can be located, getting promotional CDs of it’s members out to other radio stations around the world and providing assistance with setting up concerts. 

All in the same spirit of how other independent publishing associations are helping writers, filmmakers, photographers, professionals and non-profits become visible in the marketplace. I support this idea! For more information on ICMA, please visit the website http://www.icmanet.com/.

Roadblocks are only roadblocks if we don’t work around them. With any independent publishing project  persistence,  courage and creativity will help you attain your goals. Alan Shephard seems to have found a helpful way to detour the traditional path.

This blog brought to you www.CornerstoneFulfillmentService.com.

Looking Out for Others

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“In my life, I had two Mothers, Macedonia who gave me birth and America who adopted me.”  ~ Stoyan Christowe 

Have you ever made friends with someone who is a stranger from a strange land, yet they reverse the role and make you, the American, feel more at home? 

Two and a half years ago, I moved from my 35 year Vermont residence to the West. I came to this town, Steamboat Springs, Colorado, site unseen and had no idea what to expect. Within a few months time, I met a woman, about my age from Macedonia. Heretofore I had never known a soul from Macedonia, and was not even sure where the on the map the country lies. 

Two years into our friendship, my friend told me a story of an immigrant orphan from Macedonia, Stoyan Christowe, who arrived in 1897 in my “adopted home” state of Vermont. He started a new life and eventually became a Vermont State Senator, journalist and author. http://bit.ly/n94kTO . He lived out the rest of his life in America and during that time, he six published books including “This is My Country.” 

A film is currently being produced about the life of Stoyan Christowe by the Macedonian Arts Council. http://bit.ly/pPj1SC. I look forward to seeing this film and I hope it well captures the feeling that Mr. Christowe expressed about his native land and his adopted country. 

Today, I celebrate my Macedonian friend’s birthday. She made such a positive difference in my life. She helped me to assimilate into a new community nearly effortlessly. I can think of no better way to say Happy Birthday to her than to tell her how deeply grateful I am for her kindness and her help. 

After many years of living in the U.S., she and her family have returned to her Motherland. Although the distance between us is now great, I can not help but feel our two countries of the United States and Macedonia, have grown just a little bit closer by the fulfilling friendship and bond my friend and I have formed. We hope to continue our friendship for many years to come. 

Happy Birthday, Vesna!

Enter my Universe

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Ok, so after yesterday’s blog, She Writes Home, I am in the doghouse!  So many of my friends, family, acquaintances and business associates e-mailed me back to say the details of what I have been doing in Colorado are too flimsy!  

  • “What have you been up to?” They inquire.
  • “We don’t hear from you enough!” They say.
  •  “We read All Things Fulfilling, but we want to hear your voice!” They demand!
  • “We still don’t understand  all of the  hullabaloo about “non-traditional” publishing that you write home about! We want to know more!” They state! 

Ok, ok, I will reveal! I do admit I have been on the fast track since I arrived in this State of Colorado and I do owe an explanation. I will  give you all a good glimpse into my world – especially for those of you who are green to independent publishing!

Who Can Attend?  Anyone around the world who is fluent in the English Language! 

Where?  STAY RIGHT WHERE YOU ARE! ON THE WORLD-WIDE-WEB 

When?  RIGHT NOW! 

How? CLICK ON THE LINK AND FOLLOW THE DIRECTIONS !http://bit.ly/oIkV2g.

Hope you will enter  my universe and join in on an event that will open your eyes to a new world that is changing the lives of so many people all over the globe! Come along on this  fulfilling  journey of  possibilities and entrepreneurial spirit for every individual, business person and non-profit organization, no matter where you reside.

This blog brought to you by www.CornerstoneFulfillmentService.com.

She Writes Home

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“The way we communicate with others and with ourselves ultimately determines the quality of our lives.” ~ Anthony Robbins

 

The other day, I began to think about the consequences of the digital world with regard to personal communication. I think back to my college days of long ago – leaving my family and my high school friends behind. Long distance calling was not cheap, nor was it a daily or weekly occurrence, so I wrote a prodigious amount of handwritten letters to my friends and family, all about the fulfilling life I had rebuilt for myself  some 500 miles from home in the Green Mountains of Vermont. 

Sometimes I tried to be creative. I’d send my family and friends a token from Vermont. A pressed, dried wildflower or single frond of fern, tucked flatly in the envelope. I often walked to the college grounds, through the woods, from my off campus housing. I was always on the look-out for large treasured pieces of peeled birch bark to be used as an alternate source of stationary. Sustainability was not the buzz word back then, but, I did realize on some level that I was recycling and re-using a natural resource. 

Sending handwritten letters on beautiful stationary, envelopes sealed with stamped wax, have nearly gone by the wayside. Now with instantaneous digital communication, people reserve handwritten notes and cards for special occasions – Fathers Day, Mothers Day, Birthdays and Anniversaries. E-Cards have reduced the need for “Belated” cards because you can deliver electronic cards, PDQ! 

It has been a while since I have sent a heartfelt letter through the mail home. Next time I do, I’d like to enclose a sprig of prairie grass, sagebrush, New Mexico privet or maybe a small branch of Apache plume, will do. But I am reminded by the words of Gerard Manley Hopkins: 

“What would the world be, once bereft
Of wet and wildness? Let them be left,
O let them be left, wildness and wet;
Long the weeds and the wilderness yet.”

On second thought, I think I’ll just send an e-card, that way I can design the page with any flower or plant that I want. http://bit.ly/q89tj7.

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GPS for Independent Publishers

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“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”  ~ Ben Franklin 

Over the next few days, we are going to switch it up a bit and share some more technical information about the independent publishing industry, that I hope will be useful to those who are considering or engaged in the process.

The other day I began to think about GPS systems and how useful the development of these devices have been in leading us to where we need to go and what we want to find. 

GPS, in my world of independent publishing, could be used as an acronym for books with “Great Publishing Success.” 

Far-fetched as it may seem, “GPS” for independent publishers is being aided  by the use of  QR codes. The little, square digital code patch is very useful to those who want to know more about great independently published books, films and music. QR codes are beginning to appear not just on realtor signs, in newspapers, and on other flat surfaces.  Quick Response codes, matrix barcodes that are readable by i-phones and other smart digital devices, are even beginning to be placed on independently published books, films and music. 

QR codes will help readers identify, locate and read a review of independent publications or learn more about an author’s website.  Independent publications will become very visible through the use of QR codes. This is fulfilling news for independent publishers who may not have  a big promotion company or huge marketing budgets behind them.

Independent publishers, keep your eye on this latest development! A very exciting time in e-commerce and e-marketing for independent publishers is just ahead. Don’t miss out.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Transient Society is Rich with Stories

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“All things are subject to change, and we change with them.” ~ Anonymous 

With each passing decade, we have become a more transient society.  People are much more willing to go where work takes them and staying settled in the town where one was born has become less common. College grads seeking work, realize that finding work often depends upon looking outside the boundaries of their native state. Michigan is just one state grappling with this issue. http://bit.ly/iXIuQS. 

 If you take a look at person’s Facebook page, you can often see their birthplace and along with their current state of residence,  begging the questions –Why did they move? How did they get there? What opportunities led them to their new place of residence? Is their life fulfilling in their new “home?” 

Because we have become a transient society, it is ever more important to write our family histories and leave “love letters for future generations.”  Independent publishing has provided a way for ordinary people to share stories that are meaningful to their families and to others. People who are considering independent publishing often make the mistake of thinking only their family and friends will be interested in their publication. Not so, the world-wide web allows us to connect with individuals who have walked the same walk, shared the same interests throughout time and in place, and are looking for connection through hobbies, life experiences, occupations and through relationships in the six degrees of separation in a very transient world. 

Next week, on All Things Fulfilling, we will be sharing a book that is hot off the press. It addresses an issue of concern that many families share in this day and age – finding a way so the next generation can continue to live in the same environs that they were raised in, and still be able to make a viable living and a fulfilling life. Travel with us next week as we review a book about family, place and the West. 

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A String of Summer Memories

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“Childhood is the most beautiful of all life’s seasons.” ~Author Unknown 

Yesterday’s blog writing about summertime in Steamboat Springs, Colorado set-off a string of magical childhood memories of growing up in ‘burbs of Baltimore in the 1950s and 60s. When I return to that time and place in my mind,  it is so fulfilling that I enjoy remaining stuck there; not rushing back into present day life. 

Our neighborhood was outside Baltimore City limits, developed as part of the post WWII surburban boom. The community was filled with children to play with. In our family, as was the case in most others, kids were shooed out the door to play and not allowed to spend much of the day in front of the TV. Had we spent the amount of time in front of screens as kids do in this digital age, it would have given our mother apoplexy. Instead of being inside, our summer days were filled with: 

  • Spontaneous BBQs and games of softball with neighborhood families.
  • Running through the neighborhood playing flashlight and catching fireflies (lightning bugs as we called them).
  • Basking in the sun until our skin turned a lovely shade of toast.
  • Playing in the stream that bordered our family’s multi-acre wooded property.
  • Gathering green moss and piecing it together to make moss mattresses, in the woods, resembling patchwork quilts.
  • Doing swan dives, cannonballs and back-ward flips off the diving board in our family pool.
  • Listening to hits of the 1960s on my treasured transistor radio. It came complete with a wrist strap.
  • SummertimeVacation Bible School at the church my Dad built. http://bit.ly/jA0Cpp.  
  • Selling colorful tissue paper flowers, we had made, outside the neighborhood store
  • Taking a drawing class at the YMCA (I was no better at drawing than playing the clarinet). Some things are just not meant to be! 

Childhood times may be gone, but they need not be forgotten! Have you ever considered independently publishing your life story as a “love letter to future generations?”   Begin telling your life’s tale today! Don’t know where to start? There are companies that can help you along the way.  http://www.telling-your-story.com/seminars.htm

This blog brought to you by www.CornerstoneFulfillmentService.com.