Tag Archives: e-marketing

Taking Stock of 2010

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“Four things for success: work and pray, think and believe.”~ Norman Vincent Peale

The end of the first decade of 2000 is approximately two weeks away. It is time to take stock of the past year and begin to set a list of priorities for 2011. All in all, I have accomplished the majority of the personal goals that I had set for myself and as a business owner over the past decade.

High on the list of personally fulfilling things I can put on my list this year, are the many more opportunities I have had to share with others, information about the fascinating and growing industry of independent publishing. I have communicated my passion and impressions of the industry through many different avenues. It’s what it takes to be successsul at book markeitng too!

  • e-marketing
  • widespread internet presence
  • networking groups
  • at women’s retreats
  • Kiwanis International www.kiwanis.org
  • the bookstore
  • presentations with University women
  • speaking with church members
  • every day conversation.

I have heard stories of optimism and excitement from people who are just now learning about the shifts in the publishing world. Ordinary people who have stories to tell, through books, films, music and other media, are feeling they now have chance to do so.

What I find to be most satisfying is the vision that those who work in the independent publishing industry have for the future. It is inspiring what a community of people can accomplish, when they work cooperatively and collaboratively for the good of an industry. I am working among a group of professionals who have demonstrated that positive energy can be infectious and can bring great results.

Start the New Year out right. Learn more about how mind power can help you bring personal and independent publishing success to your life. Visit http://bit.ly/YXvS3.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Hear the Bells!

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“Listening is a magnetic and strange thing, a creative force.” ~ Karl Menninger

My sister and I have had a running  joke since last Christmas. I have really enjoyed the volunteer work that I have done over the past two years. Somehow, I have been recruited into more things than I ever thought I could be talked into, but all of it has been very enjoyable. Every time I mention what I have become involved with, my sister tells me “she is going to sign me up as a professional bell ringer, next.” Little does she know, more than a year ago, after recognizing the need, we began fulfilling our clients requests for assistance to become more visible  on the world wide web, by helping our clients to ring their bells.

As an independent publisher, are you aware of the benefits of bell ringing? You must, in part, ring your own bell. It is absolutely, completely necessary if you are to become a successful independent book publisher. No one can help an author sell a book better than the author themselves – at book signings, at schools, churches, in libraries and at any events where communities of people will give you their listening ear.

The gong that reaches the largest listening audience for the most affordable price, however, is through e-marketing. You will be heard loud and clear by communities all over the world, but it takes consistent effort in order to be effective! It is time consuming, there is no doubt about that and that is why independent publishers hire “professional bell ringers’ to help them with the task, so they can focus on the Art of what they do best.

Independent publishers, and businesses alike, give your selves a great New Years present. Start the year off right by letting go of some of the old ways of promoting yourself and ring bells in new, creative ways. Don’t know where to start? Go to the place that people now frequent the most – the internet – and use your favorite search engine to look for a “company that specializes in e-marketing for independent publishers.”  With a little help, people may begin to say all over the globe ” that title, that author, that company, that film, that artist or that musician rings a bell.” Think how fulfilling that would be!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Books Inspiring Transformation

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 “The greatest thing you can do for another is not just to share your riches, but to reveal to them their own.” ~ Benjamin Disraeli

In this economy, many people are searching for meaning and answers.  As suggested in the book “Spend Shift: How the Post-Crisis Values Revolution is Changing the Way we Buy, Sell and Live,” personal transformations have begun from a materialistic to a more fulfilling, values-based way of living. Focus has changed from wants vs. needs, from debt and high overhead to living within means, from excessive use of energy to thinking and living in a more sustainable way. Many are searching for answers through inspirational books, so it is a perfect time to give the gift of a book that will inspire creative, problem-solving thinking. 

The following list of books, Evvy Award winners almost all, provide valuable reading for those on your list who want to see change in themselves, their families and their world, beginning now! Consider these when putting together your holiday buying list. 

For the Children:

  • Ophelia’s Oracle
  • Sarah O’Hara: The Gift of Fairy Wings
  • Heart Light Girls: Beauty’s Secret 

For the Dog-Lover:

  • The Legacy of Beezer and Boomer 

For the Parent:

For the Career Minded:

  • Harvest the Bounty of your Career 

For the Historical Fiction Fan:

  • The Macsen Treasure Series 

For the Environmentalist:

  • Dancing on the Edge of an Endangered Planet 

For the Poetry Lover:

  • Have you Ever Held a Mountain 

For  More Inspiration:

  • Waiting for Jack
  • The Messy Buddha
  • Shiny Shoes on Dusty Paths  www.joannemahar.com
  • Let Your Innate Sing 

The economy has inspired the way we publish, buy and sell books too! For more information on these books, the independent presses that published them, and how to order, please visit http://bit.ly/foZ5nE. These books can also be found on the world wide web using your favorite search engine.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Sleighbells…Are you Listening, Booksellers?

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I decided to take a trip yesterday, through the powers of my intuition, into the fulfilling world of publishing! What my intuition told me is that some print shops all over America are busier at work this year. How can they not be? Non-traditional publishing grew a whooping 181% from 2008 to 2009, according to Bowker  http://bit.ly/cp3anL.The trend, my intuition tells me, has risen again this year. Wish I knew for sure. But, only Bowker will be able to tell me, after they have tallied their reports at the end of the year. It’s just one of those things! 

Do you know what this could mean for the holidays? Santa may have a lot more stops this year – picking up books at companies that offer POD (print on demand) and short run printing. My intuition tells me the machines are cranking. More than ever, people want books (and films, too) that inspire, educate, inform and amuse that are not run of the mill. 

When Santa makes his rounds, my intuition tells me the sleigh bells will be ringing a lot louder this year, in support for the non-traditional publishing industry. If the trend in independent publishing stayed on the up and up again in 2010, is it what may be  keeping the publishing industry afloat? 

Hope Jolly Old St. Nick, has a stash of inspirational stories set aside for me this year. Ah well… if they sell out before Santa arrives at my door, they can easily be reprinted! No longer does the publisher need to print by the 10’s of thousands. That’s the beauty of independent publishing!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Fits, Starts and Floods

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“Thinking is the enemy of creativity…you can’t try to do things, you simply must do things.” ~ Ray Bradbury 

Ever since I entered into the blogosphere, I have become very cognizant of writing patterns and creativity – my own, that is. What has become apparent is the fact that my ideas for writing comes in fits, starts and floods. The search for fulfilling blogging subjects is perpetual and my creativity, unpredictable! 

The fits start as this:

  • Words and phrases come quickly out of nowhere and then evade me. Just like that. As if someone snaps their fingers and says “be gone with you!” Poof – what was just the right notion flees faster than a flea can jump.

                                 OR

  • An elaborate schematic pops up in my head – clear and concise. Putting pen to paper, suddenly it vanishes into thin air – gone. Never able to be recovered in the exact same state again. 

The starts begin like this:

  • All begins well – words flow, creativity is rolling then suddenly my mind takes a detour and detaches. A real and senseless casualty.

                               OR

  • The ideas arrive like a farm delivering fresh eggs to a bakery – by dozens at a time. Each idea with a rich, central point –  the binding ingredient for many a sweet creation. The ideas overwhelm to the point that is difficult to know which concoction to make first. 

The floods begin when:

  •  An idea starts and runs rampant. The idea unfolds and flows, unfolds and flows, and flows, and flows and flows some more and on and on it goes. With no stopping point in site. Hardly suitable writing for the blogosphere. The result -having to rein my blog writing in. 

What have I learned about my writing from this?

  • To be patient and wait, if the ideas or creativity does not flow.
  •  If I can’t create it today, try tomorrow.
  • Clarity eventually returns and often resumes better than ever.
  • Do not trash anything! Rework!  The result can be unexpected and different.
  • Maintain tough minded optimism that eventually a fulfilling story will come around. 

Let’s see what tomorrow’s writing brings. Will it begin with a fit, a start or a flood? As overwhelming as it may seem, I like when the ideas arrive by the dozen. Through creation, the central point of an idea eventually becomes all things fulfilling!

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Taking Inventory

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“The best thing you’ve got going for you is individuality.” ~ Richard Thompson 

I decided to do something different today – take inventory – my own! After working with artists for many years, the words “right and left brain” have been flung around in my presence quite a bit. I have always assumed that I am what artists are NOT. Fulfilling the duties of what artists find to be tedious, difficult, frustrating and overwhelming has earned me kudos time and time again, so naturally I assumed my brain inventory included the things that theirs lacked. 

After taking inventory of how my brain processes information, my intuition has served me well. Intuition is one of the few right brain traits that I can claim as being what I am all about. Although, when my intuition does not lead me, I do tend to fall into my left brained way of thinking – logically and sequentially.

 My left brain inventory also includes being able to focus on details and being organized. I like making lists and am good at keeping track of time (until all mediums of e-marketing entered into my life!) Lately, I can feel an unfamiliar heaviness on the right side of the skull due to this new occurrence of letting time get away from me, as I utilize my e-marketing skills to assist others become visible in communities. 

My saving grace? In order to use e-marketing effectively, good writing skills and logical thinking are heavily called upon, which utilizes once again the strong, left side of my brain. Result – balance! 

Curious? Do you know how your brain processes information? Take the right brain /left brain quiz and find out! It can help you determine whether a career path will fit into your way of thinking too! http://bit.ly/cyztTe.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Plotting the Course

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“We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate”                                           ~  Ralph Waldo Emerson 

The words of poet, philosopher, orator and essayist Ralph Waldo Emerson have endured because of the wisdom and insight he had into the independent spirit. Transcendentalist and idealist that he was, he well understood how we are all fulfilled by different things in life. He also “got it” when it came to literature, too! His comprehension of how to eloquently use words to move us, worked well. 

One of the biggest advantages of independent publishing, is the ability to plot an individual and “private chart” for marketing a book or film. However, in order to be successful, one must have vision, understand capturing an audience, know how to market and how to tap into it. In this day and age of internet selling, the willingness to step into marketing tactics that are creative and non-traditional is important and necessary.  

If you are a person who enjoys the writing process, but do not consider yourself e-commerce (internet) savvy, there is no reason to be concerned. There are freelance consultants that can help design a course of sales and marketing action for your book. The aim will be to become more visible to your potential buyers so you can increase opportunities for sales.  

Wisdom dictates that it is never too early to begin plotting the course for your voyage for your independently published book or film. Be smart – start right now! Search the internet for companies who specialize in e-commerce and e-marketing for independent publishers.

 This blog brought to you by www.CornerstoneFulfillmentService.com.