Tag Archives: fulfillment for short run printing

Patiently Waiting for Bowker

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“All human wisdom is summed up in two words – wait and hope.”  ~ Alexandre Dumas Pere 

The April 15th income tax filing deadline has come and gone. But last Friday, income tax was not at all what I was pre-occupied with. Rather it was publishing statistics that were at the top of my list. I am wondering – is the non-traditional publishing industry still continuing to grow? 

Typically, after the first quarter of the New Year, www.Bowker.com, the storehouse for all bibliographical information, releases its report on the health of the publishing industry for the previous year. On Friday I researched on-line to see whether the 2010 statistics had yet been made available. I can not find them. But I am hopeful that when the truth is known, it will be as positive as for the year 2010 as it was the year before. 

When the 2009 reports were made known in April 2010, I was astonished to learn that despite our country’s economic downturn, the independent publishing industry (non-traditional publishing) had grown at an aggressive rate – up 181% between 2008 and 2009. However, traditional publishing remained flat. 

I am going to cut www.Bowker.com some slack and be patient. After all, just because they released their figures last year by the 15th of April, does not mean I should expect it again this year. It is not even the end of the first quarter yet! 

Perhaps I am justified in thinking optimistically. In business, bad news usually arrives on Fridays. I am going to take the fact that statistics were not published on Friday the 15th, as a positive sign.  What is that terribly over-used expression? “Good things come to those who wait?”

 This blog brought to you by www.CornerstoneFulfillmentService.com

Books as “Calling Cards”

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“Ink surrounds me all  the time, on my bed sheets recorded in rhyme, quills ‘ever scribbling in my head….” ~ Terry Guillemets 

Do you know what I like about authors? You don’t have to ask them to become a “friend”, to “like” you, or become their fan before you have a chance to learn all about them. You can also meet-up with them at anytime. http://bit.ly/7EpmRj.  They leave their “calling cards” on bookshelves, in retail stores, in libraries, in schools and all over the place. Authors “calling cards” can be found on the world-wide web, too.

 Pick up a publication of any author and you will shortly know whether you like their style and whether you share interests with them or not. Fulfill your curiosity about an author, their personality traits and who they keep company with, just by reading their “calling card.” 

  • A fiction writer is apt to be an animated or dramatic kind of person, crafty, dreamy, playful, skillful and probably creative, too.
  • You know from a “calling card” of a mystery writer that challenges, suspense, danger, spooks and sleuths bring out the best in them.
  •  A sense of no nonsense, organization of time and place, facts and references are what “non-fiction” writers are all about.
  • Introspection, concern with one’s own relationship to others and self-importance is what you might find when you meet-up with the scribe of a biography.
  • A poet’s “calling card” often reflects a person who has had unusual experiences, is a divergent and innovative thinker and demonstrates skill in the use of prosaic language. 

What kind of “calling card” do you have in mind of creating? Where will you put your calling card to be discovered by others who want to learn more about you as an author?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Writing Quality Children’s Books

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“The beautiful thing about learning is that no one can take it away from you.”~ B.B. King 

Attention children’s book authors, illustrators and publishers! There is an organization that offers consultation and critique of unpublished manuscripts to help you publish a quality finished product. The American Children’s Book Society fulfills their mission to help produce and market “superior and meaningful children’s books.”  Their services include:

  • Critique program
  • Book Review program
  • “A” Rating program
  • Consulting and Coaching 

By working with the American Children’s Book Society, Inc.  http://www.americanchildrensbooksociety.com/  your book will be reviewed for quality content, perhaps giving you an inroad to selling to schools and libraries. Because your book has been critiqued by the American Book Society, you will also have the advantage of entering your book into the annual “Scooter Awards” and the possibility of earning an “A” rank in their rating program. 

The panel of judges on the American Children’s Book Society, Inc. looks for compliance with all CPSIA regulations and rules including quality of design, suitability of content, presentation and pricing for retail markets. For all first-time authors/publishers who are unfamiliar with standards in children’s book compliance, this organization provides excellent services and gives you the tools to provide a quality children’s book to the industry.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

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In the Pilot Seat

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“If you do not look at things on a large scale, it will be difficult to master strategy.”         ~ Miyamoto Murshashi
 
 People are choosing to independently publish books, films and music because they have more control in all facets of publishing process. http://bit.ly/94IUo4.  It is fulfilling when you are in command of the vehicle that you are steering. The vehicle is your media, powered by independent words, images and audio sounds.

As pilot of your publishing project, your responsibility lies in the take-off (pre-publication planning), the trip from destination to destination (producing the publication from start to finish) and the safe landing (getting the finished publication into the hands of the consumer). 

As an independent publisher, it is important to remember that each stage of the journey from take-off to landing is integral to the end result. Keeping the momentum going is a challenge that all independent publishers face. A co-pilot for different legs of the journey is helpful when your energy lags, for when you begin to loose steam or enter into unknown territory. 

There is no need to sojourn alone. Freelance vendors in every part of the publishing process can provide you with services to help you throughout the trip – from putting a solid, well rounded marketing plan into place, to selling your book on the internet and through other channels, to assisting you with reaching communities of people who are interested in knowing about the publishing project that you have been piloting.

Step into the pilot’s seat with confidence in knowing that in this day and age of publishing, there is plenty of help available for those who decide to take a non-traditional route.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

How to Cook a Good Book

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“March on. Do not tarry. To go forward is to move toward perfection. March on, and fear not the thorns or the sharp stones on life’s path.” ~ Kahlil Gibran 

It is mid-March and the other day we adjusted our clocks ahead giving us more daylight. Along with spring comes an urge to begin to eat a little differently. Our diet of satisfying  hearty stews, soups and chili is gradually replaced with lighter fare. The clothing we wear has less bulk, too. Before I transition my diet from winter to spring, I am going to offer one last fulfilling, robust recipe that many independent publishers have been working on perfecting all winter long – “How to Cook a Good Book.” 

Step 1 –

Test the water first – make sure you have a hot and a unique idea.

Begin to stew on a pre-publication marketing plan.

Fill the pot with energy, insight, creativity and stick-to-itiveness.

  • Include the necessary base ingredients– a central theme, strong character development, story line that supports the theme, engaging plot, and cohesive writing.
  • Incorporate varied vocabulary with shades of meaning to support the base.
  • Make adjustments to the recipe – edit ingredients that provide no flavor.
  • Add more seasoning, if needed, to make a more fulfilling concoction.
  • Let it cook and stir, cook and stir some more.
  • Send your creation off to some taste testers.
  • Satisfied that the  ingredients are complete?
  • Add a “read hot” title and packaging to match. 

Step 2–

  • Consider branding the idea.
  • Place it for sale on-line and in other pre-determined markets.  
  • Ramp up all marketing efforts.
  • Promote yourself as the chef.
  • Advertise and promote the finished product.
  • Saturate the market.
  • Share “dribs and drabs” of the finished product with others.
  • If you need help with smokin’  “soup d’jour” e-marketing tactics – seek help!  

Way to go! You have cooked your book and now you can add “published author” to your Curriculum Vitae. What other recipes can you follow to make your life more fulfilling?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Have you Launched your Kite?

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“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Galleries On-Line

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“It is not enough to have a good mind, the main thing is to use it well.” ~ Rene Descartes 

Have you ever visited an e-Gallery? It is without a doubt a very different experience than visiting a brick and mortar store. You can’t smell the fresh paint drying on the canvas, you can not touch or feel the textures that a fiber artist has incorporated into their work of art, a gallery assistant or docent does not greet you at the door. Best of all, the pressure to buy has been eliminated. Unique works of art, often times at more reasonable prices, can be found. 

Selling artwork through e-commerce has added a whole new dimension to the way artists do business.  E-galleries, otherwise known as art galleries on-line are cropping up in places all around the world. For the emerging artist, or for an artist who can not afford high rents for gallery exhibition space, setting up a virtual gallery can be an ideal option for selling art. Websites such as www.artroof.com provides a way for artists to set up an on-line store in very short order. Different subscription packages are available to fit the budget and gallery size requirements of any artist. 

Building an independent art business on-line allows an artist, working in any kind of medium, to be found by potential buyers from any place across the globe. Some other advantages of opening a virtual gallery – overhead is low, thus eliminating the need to inflate prices on the artwork. Parking is never an issue with an e-gallery and the shop doors are open 24 hours a day. Selling art over the internet is also fulfilling a need for those who like to gallery hop but sometimes find it hard to visit during traditional business hours or for those who live far from art hubs. Locating an art gallery, for any kind of art you prefer, is as easy as visiting a site such as http://bit.ly/h0MAZ0. 

Galleries on-line will never be able to duplicate the experience for the art collector of visiting an actual brick and mortar store. But, when artists sell and market their art work over the internet, it greatly increases their visibility and their potential for sales.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Letter to an Independent Filmmaker

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“The things you want are always possible…the only real obstacle in your path to a fulfilling life is you.” ~ Les Brown

 On February 25 in 1988 Bruce Springsteen’s “Tunnel of Love” tour began. It also marked the day when the start of love relationship with a child, whose arrival can only be described as JOY.  Our son entered into this world 23 years ago today and my husband and I began fulfilling our dreams of raising a precious, much-wanted child. For all who knew us then, it was a time of great celebration. For those who know us now, the gratitude and love we still feel for this gift of life is still very apparent. 

Dear Independent Filmmaker,

Can you help your parents out by setting the record straight for us? Your ability to communicate so well was evident at such an early age. But, what was it that made you decide to become a filmmaker? Was it the huge library of children’s books that we amassed and that I read to you over and over again that gave you a love for storytelling? Was it the hours you spent on your Dad’s lap watching Disney, We Sing and other children’s movies together that made you want pursue a life of entertaining others through cinematography? Was your interest in sound, lighting, cameras and lenses what made you want to create visual effects? Perhaps it was the outstanding mentor who shared everything he knew about the TV/filmmaking industry with you. What was it? We really want to know!

 Your journey as an adult, friend, storyteller, visual effects artist and filmmaker has only just begun. Continue to use the most valuable gift that you were given – good common sense. You’ve always had a great moral compass of right and wrong – use it to stay on the right path.  Staying true to your values is what has gotten you this far already. Use your energy to make this world a better place and always remember your family and where you came from. Your highly inquisitive mind, your caring nature and love of people will carry you far. You continue to amaze us with your spirit, your talents and the gifts that that you bring to this world. We can not wait to see where life and your career takes you. 

Have a safe, fun birthday. We love you! Mom and Dad

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Properly Honored, at Last

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All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope.                       ~ Winston Churchill

On Monday at our weekly Kiwanis meeting, we saw a touching DVD of World War II Veterans taking a flight of a lifetime to Washington, DC. The Honor Flight is a program that transports veterans of the Second World War to see the memorial that was built in their honor. For many of these vets, the trip is not an easy one due their age and failing health, but for many veterans it fulfills a dream of a lifetime to see the capital of the country they so bravely fought for many, many years ago. 

The World War II Memorial was completed in 2004. It was built on the National Mall in Washington, DC and it consists of 56 pillars and a pair of arches which surround a beautiful reflecting pool and fountain. During WWII, the gold star was the symbol of family sacrifice, thus a field of 4,000 gold stars incorporated into the Memorial commemorate the more than 400,000 Americans who gave their lives in their fight for freedom. 

Almost 400 veterans from this area, the Western Slope of Colorado, have made a flight with their compatriots to see the World War II Memorial built to honor their military service. A better way to honor the vets and give them one “last hurrah” would be difficult to find. Family members, veterans of other wars and community volunteers accompany these aging vets to make the help make trip as easy as they possibly can. Many of the WWII vets have ambulatory and other health issues, so charter flights helps make the trip a little less difficult. Their bodies may be failing them, but their strong spirits carry them through and it is truly a trip well worth making, each one of them would tell you, I am sure. 

Almost every State in the Union has honor flights several times a year. If you would like more information on donating to this wonderful cause, please visit www.honorflight.org.  We are hoping as a club, Kiwanis International of Steamboat Springs, Colorado http://on.fb.me/epjzSf  will be able to provide support for this wonderful program. If you wish to accompany a flight as a volunteer or would like to provide financial support to the West Slope Honor Flight, please visit http://www.westernslopehonorflight.com/. 

Thank you to all World War II veterans ( and all veterans of the military) for  the sacrifices that you have made for your countrymen so that we may enjoy the freedoms that we do today.