Tag Archives: good business practices

Character Analysis

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“Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

Protect Your Investment

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“Almost all quality improvement comes via simplification of design, manufacturing, layout, processes and procedures.” ~ Tom Peters 

Today’s blog has arisen out of a telephone call and question from someone last week. The subject is not exciting, sexy, news-worthy, but never-the-less provides needed information for anyone shipping books, cds or DVDs, especially in large quantities. 

The caller was getting ready to ship cartons of books, and noticed some certification details on her carton that said edge crush test. “What is that?” she asked. I went on to explain that it has to do with how much weight a filled carton can hold and how much weight a carton can withstand when it is stored stacked. 

Why is this important? It all comes down to protecting your investment. Cartons break down with time as they sit in warehouses due to environmental conditions (such as humidity) and they compact with the weight of other cartons sitting on top of them.  “Crush test” also pertains to whether a filled carton is strong enough to withstand being moved from place to place in shipping. 

For more information as to whether your products will effectively be protected  from being damaged in shipping,  please visit http://bit.ly/ihLB4St. You may also encounter terminology on cartons, such as on U-Line packaging, citing “bursting weight” test. This is even a more stringent method of testing and determining the strength of cartons. For more information, please visit http://bit.ly/p35y1W. 

If you are handling your own order fulfillment and distribution of your independently published product, remember, a box is not a box is not a box. Whether you are shipping in small quantities or large, pay attention to the strength and quality of your packaging. Having products damaged during shipping by scrimping on this detail is a very costly mistake. 

When in doubt, take extra precaution and double box!

GPS for Independent Publishers

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“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”  ~ Ben Franklin 

Over the next few days, we are going to switch it up a bit and share some more technical information about the independent publishing industry, that I hope will be useful to those who are considering or engaged in the process.

The other day I began to think about GPS systems and how useful the development of these devices have been in leading us to where we need to go and what we want to find. 

GPS, in my world of independent publishing, could be used as an acronym for books with “Great Publishing Success.” 

Far-fetched as it may seem, “GPS” for independent publishers is being aided  by the use of  QR codes. The little, square digital code patch is very useful to those who want to know more about great independently published books, films and music. QR codes are beginning to appear not just on realtor signs, in newspapers, and on other flat surfaces.  Quick Response codes, matrix barcodes that are readable by i-phones and other smart digital devices, are even beginning to be placed on independently published books, films and music. 

QR codes will help readers identify, locate and read a review of independent publications or learn more about an author’s website.  Independent publications will become very visible through the use of QR codes. This is fulfilling news for independent publishers who may not have  a big promotion company or huge marketing budgets behind them.

Independent publishers, keep your eye on this latest development! A very exciting time in e-commerce and e-marketing for independent publishers is just ahead. Don’t miss out.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Finding Community

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“If you don’t have a dream, how can you have a dream come true?” ~ Jiminy Cricket

Finding fulfillment in our lives has varied meanings for different people. City life is an ideal existence for large populations of people but for some, urban living would be enough to make a person go crazy and drink…literally, in every watering hole across town. Others enjoy living in tiny little hamlets, such as the town we mentioned yesterday, Moscow, Vermont. Adaptability to environment is far easier for some than others. Creating a satisfying life for oneself in any environment means embracing where you are and becoming involved in the lifestyle and opportunities that the area has to offer. 

There is a book, hot off the press that speaks to this issue of finding personal fulfillment in the places where we live. Mary B. Kurtz’s book, At Home in the Elk River Valley: Reflections of Family, Place and the West is a personal story about living in Steamboat Springs, Colorado, an interesting mix of resort and ranching community. http://bit.ly/iDBj3N. 

Mary’s book addresses the topic of living in places by choice and by chance as well as her children’s struggle as teens and as young adults to find their own identities in the world after having grown up in a community of such diversity. The book also touches upon another subject that young people and even adults are concerned with in this day and age – the necessity of sometimes having to leave the borders of one’s own native state in order to find viable work. 

Through this book, readers may discover something about themselves and their own communities. It is a book about values, balance and perspective in life. Mary’s insight into the ranching lifestyle and how communities change has relevancy to the lives of each and every one of us, no matter where we live. 

For more information on this easy to read, poetic memoir, please visit http://bit.ly/ji9KtU

or http://bit.ly/msK6Ez.

A Glimpse into the Colorado Film Industry

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“Design creates culture. Culture shapes values. Values determine the future.”  ~ Robert L. Peters 

On this Film Friday, let’s look in on the independent film industry in Colorado, once again. It has been about a year since we have visited the filmmaking scene in the State “where the columbines grow.” 

Did you know that there has been a newly formed Colorado Creative Industries Division? The Colorado Council on the Arts and the Art in Public Places programs merged, last July, to form this new division, which is overseen by the Office of Economic Development and International Trade. http://1.usa.gov/jauOKx. 

The mission of this division is to promote and expand an industry that already creates over 54,000 jobs and $20 billion in revenue in Colorado as a result of making feature films, television commercials and shows, still photography, emerging mass media projects and music videos. The Colorado Creative Industries Division hopes to position the State as a leader in providing jobs and revenue through creative enterprises and entrepreneurs. There are incentives available to entice imaginative and innovative filmmakers to the State. For more information on the application process, and funding for film projects here in the State of Colorado, please visit http://www.coloradofilm.org/incentives.html. 

Perhaps  an independent filmmaker here in Colorado should produce a full length, feature film interpreting author Daniel H. Pink’s vision of a world ruled by right brained thinkers. It would make for interesting viewing and a fascinating case study to look back at the film fifty years from now to see if the world is anything like what Pink envisioned. 

What is your opinion of what a right thinking world would be like? Would it be a world filled with free spirits and dreamers not getting much done or can creative spirit set us on a new path toward a fulfilling, vibrant, unique economy in the 21st century? We would like to hear from you!

This blog brought to you by www.CornerstoneFulfillmentService.com.

She Writes Steamboat

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“We can begin by doing small things at the local level… like looking out for our neighbors. That is how change takes place …from many local actions occurring simultaneously.” ~  Grace Lee Boggs 

One of the very best ways to build business is through networking – building communities of like-minded people! This applies to building independent publishing businesses, too. Self-publishing authors, micro-presses and small presses, do not have some of the benefits and the marketing advantages of traditional publishing conglomerates at their dispose. Therefore, it is important to join independent publishing trade associations and writers guilds. Cooperative efforts can be very effective in supporting the non-traditional publisher.

What self-publishing authors, micro-presses and small presses do have, to their advantage, is the flexibility of doing business any way they see fit. Many decide to independently publish for this very reason.  Publishers who go the independent route are fulfilling a need by providing unique publications that readers are looking for. Non-traditional publishers often opt for tactics of selling and marketing their books that traditional publishers may reject. 

There is a new networking group called She Writes www.shewrites.com  being established inSteamboat Springs, Colorado. This meet-up group’s goal is to heighten awareness of independent publishing projects that creatives in Steamboat Springs and the surrounding Routt County are engaged in and to support those efforts. Anyone who is starting or is in the process of independently publishing a book, film, music or other media can attend. 

She Writes Steamboat’s first objective is to establish a time and a regular place to meet and to connect with those in the community who would like to collaborate and network with other independent-minded publishing folks. In the coming weeks, more information will be available on our first gathering. Keep your eyes open to future blog posts on All Things Fulfilling about the She Writes Steamboat Meet-up group. Excitement is in the air!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Ergo! Readers Reign Supreme!

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“Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Choices along Life’s Path

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I don’t paint things.  I only paint the difference between things.  ~Henri Matisse 

Regular readers of this blog site, All Things Fulfilling, know that I made a promise to continue the theme overview of the book Clara and Mr. Tiffany that was begun in the blog writing titled Glassworks Inspired by Nature. http://bit.ly/h0j9Uc. And so we continue: 

Throughout the tale of Clara and Mr. Tiffany, life choices are a recurring dilemma for the main character. There are two issues that Clara struggles with. Many times over, she is forced to examine where her loyalties lie. She can continue her fulfilling work as an artist and follow her truth in life, or free herself from her on-going struggle as a woman trying to gain recognition for her artistry and creativity. The second choice would be to opt out of the “artist’s way” and follow a more conventional path. 

Although a fictional story, Clara also faces a  judgment that many artists in real life find themselves confronted with, throughout their careers – quality of art vs. quantity of production. Many artists feel conflicted when trying to decide whether to commercialize their art or not. There is no right or wrong. It is all a matter of individual choice. 

Decisions such as those that Clara was forced to make, weigh heavily on an artist. Priorities are tested when it comes to making the selection. It can become a tug of  heart between doing right things or doing things right. Have you ever been faced with similar torments in your life? What path did you decide to follow?

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Rockwell Art: All about Community

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All I know is that whatever type of work I do, I try to give it my very best. Art has been my life. ~ Norman Rockwell        

Some of the most recognizable art in history are the illustrations of Norman Rockwell. His work reflects what was most important to him – life in small town America and the people who were integral to the fabric of the community in which he lived. For me, fulfilling thoughts of life in much simpler times are recalled when I see iconic Rockwell images. 

Now, by agreement between Kiwanis International www.kiwanisinternational.org and the Norman Rockwell Licensing Company of Niles, Illinois, outstanding community leaders, recognized by Kiwanis International, can now receive a fulfilling award of a Rockwell-style portrait to grace the walls of their homes. Photographs of Kiwanis Recognition Award recipients are transformed into images by outstanding artists licensed to put the stamp of Norman Rockwell Moments™ www.normanrockwellmoments.org onto their work. 

What a natural and splendid pairing of Kiwanis International and Norman Rockwell Moments™ this is!  Norman Rockwell-style portraits are heirloom gifts to entire families. They are lasting reminders to children, in future generations, of what set their ancestors apart. It was the very same qualities that Norman Rockwell sought in his subjects to paint – people who stood out in their communities. 

Kiwanis aims to bring a new whole generation of young adults into the fold. Maintaining and building strong communities in the 21st century will be as important to this non-profit organization as when the organization began in Detroit in 1914. 

Are you a young adult who believes that community spirit builds a better world? If so, contact your local Kiwanis Club and become a member. Perhaps someday you will be recognized as a community leader!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Making a Pledge

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 “In the final analysis, the one quality that all successful people have is the ability to take on responsibility.” ~ Michael Korda 

I am making a pledge, right here, right now! I will no longer make generalized statements or assumptions about the media, specifically about newspaper publishing. 

A statement that I often hear is “the media is  just out to get a good story, caring not about the individuals in the story or the sensitivity of the subject they are exposing.” In some circumstances I might agree with this statement. However, last week I gained new insight into the collaborative decisions that are made, by the editor and supporting staff of our local newspaper. 

Once a month the editor and the general manager of our town’s newspaper, The Steamboat Pilot www.steamboatpilot.com, open their doors to their readers, so the community can become more informed about their business. Last week, I attended the “coffee hour” with other community members. I was heartened to learn: 

  • The newspaper staff wants feedback from the community about how they are doing, as a local newspaper.
  • The staff was “all ears.” They wanted to know what stories of community interest should be addressed.
  • The e-format and the print version of the Steamboat Pilot are both popular.
  • The Steamboat Pilot is owned by The World Company of Lawrence, Kansas
  • The reputation of others, in exposing stories of sensationalism or controversy, is of great concern.
  • A democratic process is in place for deciding what newspaper articles will run or not. Note: Sometimes the editor gets over-ruled in the process.
  • Decisions take into consideration what is best for each format- the print version and the e-version of the newspaper.  

Thank you to the staff of the Steamboat Pilot for the opportunity to learn more about your world of newspaper publishing.  I appreciate the fact that you want to hear, from readers, whether the goal of responsible newspaper reporting is being fulfilled by the Steamboat Pilot.  

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