Category Archives: Independent Business

Speaking the Same Language

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“Finding out what a community will enjoy, support and get behind takes expertise.” ~Larry Smith

world book night 2013It’s April and you know what that means. World Book Night is just around the corner. This year, our independent publishing meet-up group, We Write Steamboat, will be distributing  The Language of Flowers by Vanessa Diffenbach. We have selected a group of people to give these books to who speak the same language and who will really appreciate the publication. More about that later , as World Book Night approaches.

Part of the business of being an independent publisher is to sell books and locate communities of people, all over the world, who have a common interest in the genre of writing or the subject that you write about. Non-fiction is generally easier to market, but fiction writers who approach their writing with goals of appealing to certain demographic groups, find the marketing part easier and even pleasurable. If you are selling your publication over the internet, through e-commerce, e-marketing (on-line promotion) using social media, is a critical part of it. It is very important to learn how to use social media effectively because without some knowledge of what you are trying to accomplish, your efforts could be for naught.

If you are a person who is new to independent publishing through e-commerce and e-marketing, its wise to put a little investment into hiring a professional to help you identify your markets and learn how to reach out to effectively to find people on-line with common interests. Look for a company that specializes in e-commerce and e-marketing for independent publishers.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Life Affirming Elements

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Dreams of the westI love this image by photographer David Stoecklein. http://bit.ly/XpxQiW.  It reminds me of the “no holds barred” attitude of Western living.

Fear of failure is the top reason why people are afraid to take risks in life. Understandable. It does feel better to succeed and fulfill our dreams, than to fail at something. However, getting out of our comfort zones, teaches us valuable life lessons and if failure happens, we learn how to find alternatives or solutions. For entrepreneurs, business people and innovators these are very important life skills to acquire.

There’s an interesting article about careers and job recruitment that states one of the top qualities that employers look for in this day and age is flexibility. If you are not quite sure how adaptable you are compared to others who are in the job  marketplace, the Myers-Briggs Type Indicator will give you some insight into whether you have skills suited for various kinds of employment. If you wish to learn more, please follow this link  http://bit.ly/16mN4Xk .

Creative people love to discover and explore. It’s taken me a while to fully understand that more options come with being flexible in life – I’ve had some exciting opportunities! It has been said “You can lead a horse to water, but you can’t force them to drink.” Thankfully, I have been thirsty and have taken-in a good dose of life affirming elements.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Growing from the Inside Out

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“And the time came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anaïs Nin.

living your best lifeWhen I  look at the geranium blooming in my office, there is no doubt the days have gotten longer, and the light stronger. No longer starved of what it needs to thrive, the plant looks enriched with more energy. Now the geranium is beginning to stand at attention, rather look wilted and stilted. Even humans, in springtime, have a renewed sense of spirit. We’re ready to spend more time being rejuvenated, creating, celebrating and growing from the inside out.

I’ve been reflecting that a little more than a year ago, I started writing my first full length piece. The writing has gone through about six revisions, and with it, so have I. Each time I have changed the text, there has been a thought process to evaluate whether the words match the message I had in mind. Alone, the exercise in writing has been valuable. But, it has also been an investment in learning more about my own self and what I have to say.

Like the geranium that sits inside in my office, waiting to be put outdoors when the conditions are right, there will come a time when I will need to release the book. Then a whole new dimension will be added to the self-discovery process. If I I have adequately blossomed and grown,  I’ll be able to spread my message through the spoken word also, about all the things I’ve been writing about. I am looking forward to the next step in independent publishing.

Living Your Best Life, by Laura Berman Fortgang, is a wonderful book that can help you to begin your journey toward feeding and nurturing yourself with what it takes to live a healthy, happy life. It is a good springtime read for those who want to invest in changing or rebuild their lives during this season of new life.

Return tomorrow to All Things Fulfilling where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by Sue Batton Leonard, author of  Gift of a Lifetime: Finding Fulfilling Things in the Unexpected

Faith in the Path Less Traveled

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Weave in faith and God will find the thread. ~Author Unknown

I was without my computer for awhile yesterday; it was in the “shop.” I took advantage of the freedom away from digital technology. Since so much of what I do is on-line based, a close relationship with all things paper has nearly been trashed. I often read the news and magazines, and sometimes books, via the computer these days, subscribing to fewer print publications.

Yesterday, for a few blissful hours, I sat in the Bud Memorial Library and read the April 2013 edition of Southwest Magazine from cover to cover. How I enjoyed myself!

The first great article I encountered was about artist Michelle Dunaway. It was superbly written by Gussie Fauntleroy. Dunaway, an artist who lives and studied at the MastersAcademy in Albuquerque, NM mentioned the importance of finding the joy in unexpected things by getting off the beaten path. She told of her childhood hikes with her father, and whenever there was a choice to make about what direction to travel, he taught her to take the path least followed which, more times than not, led to discovering things she didn’t anticipate.

art faithAs a painter, each time Dunaway faces a blank canvas it presents her with opportunities to make choices of color, lines, shape and other design elements that make a good painting. She has been taught to make right choices in art through workshops with the most influential and impressive painters of our time, such asRichard Schmid  and Jeremy Lipking http://www.lipking.com. And by studying the book Alla Prima: Everything I Know About Painting.

Dunaway says she “has always had an  interest in capturing  human expressions in paintings.” Her image “Faithfulness,” shown in the 2013 issue of Southwest Art, is an exquisite example of her portrait painting talents. It can also been seen on Dunaway’s website. http://www.dunawayfineart.com.

Next time I am in Santa Fe, NM, I look forward to visiting Sage Creek Gallery where Dunaway’s work is represented. Legacy Gallery, M Gallery of Fine Art and Insight Gallery also exhibits and sells her work.

Return  tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Stories of Faith on Film

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 “Faith goes up the stairs that love has built and  looks out the window which hope has opened” ~ Charles Spurgeon

Easter lily

To many people around the world, preparing for Easter  means more than shopping for Peeps™ candy, jelly beans, chocolate eggs and other confections. Spring is the season of renewal of spirit. For people of faith, that means remembering the Easter story of biblical times – a tale of crucifiction, death, resurrection and life.

On this Film Friday, I have resurrected a list of the top ten Easter movies of all times. Although Easter is several weeks away, perhaps your family would enjoy receiving one of these films in their Easter basket. I am posting this list early so you can add one of these DVDs to your shopping cart. Many of them are considered to be epic productions and can be located, and your order can be fulfilled through the Internet Movie Database www.imdb.com :

    • Passion of Christ (2004)

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    • The Robe (1953)

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    • Ben Hur (1959)

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    • Holiday Inn (1942)

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    • Last Temptation of Christ (1988)

The Last Temptation of Christ

    • King of Kings (1961)

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    • The Easter Parade (1948)

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    • Jesus Christ Superstar (1973)

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    • Jesus of Nazareth (1977)

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    • The Greatest Story Ever Told (1965)

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It’s interesting, as I was doing research for this blog I noticed that most of these films were produced decades ago. Is it true that the American people have fallen out of favor with the one of the cornerstone principles that our country was founded upon, faith? Is that why contemporary filmmakers are not approaching religious subjects? I’d like to think not, and Reelz is offering outstanding programming over the Easter Season.

Barabbas: Where the Bible Left off…His Story of Redemption BeganClick for info & ordering, a Reelz Easter Event,  premiers Monday, March 25 and Tuesday, March 26. Part I  of the mini-series, featuring Billy Zane, will be broadcast on the night of March 30 and Part II on March 31. To find out the times and the channel for Reelz in your viewing area, please visit this link . There is also a trailer on the Reelz website .http://www.reelz.com/barabbas/.

I’d like to end this blog with an audio Chapter from my memoir Gift of a Lifetime – Finding Fulfilling Things in the Unexpected. It is a short Easter story that the entire family can enjoy listening to together. Have a great weekend!

Growth of Audio Book Industry

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“The reason why the universe is eternal is that it does not live for itself; it gives life to others as it transforms.” ~ Lao Tzu

On Tuesday afternoon we had our monthly We Write Steamboat meeting – a local networking group for independent publishers. It was reported that one of our members, author D.A. Hill, now has an audio book version of his novel. It’s selling well and we discussed the growth of the audio book industry.

We are fortunate to be living in an age when we have so many reading choices. Publishing  has gotten more complicated because of the new options. Learning what readers desire can be very useful for authors who are considering venturing beyond publishing books-in-print. The Independent Publisher, an on-line publication, has posted an interesting article about the growth of the audio book industry. Here is the link.http://bit.ly/11hlMyJ.

The surge of the industry does not surprise me, for the following reasons:

  • The ability to multi-task and listen at same time
  • Portability
  • You can listen while driving or on a personal computer
  • Storage space not needed on a bookshelf
  • Audio books are environmentally wise – no paper/printing involved.

So many reading options are now available. Hopefully youth, who love all things digital, will find a more fulfilling reading experience on their electronic  and audio devices and their interest in the literary world will not wane during the teen years. Audio books are also excellent for seniors whose eyesight has been diminished with age.

All Things Fulfilling is interested in hearing from our readers and subscribers through a poll. What is your favorite method of having books delivered to you ? Do you enjoy digital, audio or books- in-print? The insight we gain through the poll will be greatly appreciated. Thank you.

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Blogging and the Noggin’

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social-media-takes-over “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” ~ Steve Burnett

Blogging seems to have an effect on my perception of daily living. Staying alert to what is going on around me, forces me pay closer attention to the idiosyncrasies of life. As a blogger I’ve begun to think there is a story in everything, even when there isn’t.

I share this affliction with many  journalists. People, places, events, conversations – they are all of great interest to me. It has gotten to the point that I need to pause, and think, whether something is really newsworthy. Everything, it seems, that passes by the radar screen of my brain gets paid attention to with heightened awareness. 

What’s a blogger to do? I’ve never been known to be a drama queen, so I don’t quite know how to handle the symptoms of this “thing” that is occurring in my brain as a result of being a participant in e-marketing. Social media, has changed the landscape of how news is shared dramatically.

Only “fix” I know, is to create a story, this morning, about this very issue . I feel better already, now I can go about my business of finding contentment in an ordinary day. Where will my observances lead me tomorrow?

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Family Dynamics in Stories

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“Our brothers and sisters are there with us from the dawn of our personal stories to the inevitable dusk.” ~ Susan Scarf Merrill 

Brother-for-saleOh, brother! How I can relate- there were many times when I was growing up that I felt just like the little girl in this image. 

Did you ever consider that sibling relationships are the longest bonds we will have in our lives with other people? There is a lot of research about how birth order affects our family ties. 

 There is an interesting interview on NPR about the sibling effect. Tune in and listen. http://n.pr/WZnKPG. 

My siblings have been on my mind a lot recently since I have been writing a book which involves many universal issues, including human relationships. The manuscript has been in the hands of select advance readers, including a child psychologist  and the feedback has been invaluable.  I am most grateful for it and I’m wrapping up final revisions before the book is published. My very realistic goal is to have it complete this year.

My family has not read my manuscript. I didn’t want the dynamics of the book to be changed by the  opinions of family members. I’ve dropped only a few clues about the storyline, and they are chomping at the bit to read it. By now, they might  be questioning whether there is really a book in the making or whether I am  just  taunting them and  making teasing promises like when we were children.

Only kidding! I can hardly wait for my family to read it. They don’t know to what what extent they play roles in the storyline.

Visit us tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Stories Full of Blarney

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“The best blush to use is laughter: It puts roses in your cheeks and in your soul.”    ~Linda Knight 

It has been said kissing a stone can have the effect of giving someone the “gift of gab?” Did you know that?  Could be true, I suppose. After all, Winston Churchill visited the Blarney Stone in 1912 and he became one of best orators ever. 

Do you think there is any validity to the theory? I am not sure. After all, there have been people for hundreds of years who have kissed and vividly told. People have bent over backwards just to get a smooch, and paid a price to do it, too. Yet, they’ve never been to Ireland.. ..

blarney-stone1Case in point:  I have a friend who can talk up a storm, her name is Chatter. She’d tell you herself, back in her wild and crazy years as a college student, “she kissed many stones she’s walked on after a few too many green ales on St. Pattys Day.”  She’d say “she’s conversed face to face with plenty of frogs, too.”  If she tells you  “She got her ‘gift of gab’ from the famous Irish landmark,” it isn’t so. She’s always been full of Blarney.”

Her Irish heritage, has given her  genes to enjoy being the life of the party and be resilient too. She can find the humor in  all situations, including health issues.  God blessed me with her friendship, she’s one of my dearest friends.  In my heart of hearts, I hope some day, I get to visit Ireland with her to fulfill one of our wishes and start a new chapter, called Active Retirement! Then we will have even more stories to tell about our forty plus years of friendship, filled with laughter.

As an early St. Patty’s Day greeting, I’d like to send out blessings to all my friends and family.

I-rish you a very nice place to live,
I-rish God’s greatest gifts he’ll give.
I-rish you health, and wealth, and more–
I-rish your smilin’ face were at my door! ~ unknown

Saint-Patricks-Day-Greetings-hd

May the luck of the Irish be with you today, and every day! Peace, love and a whole Lot more!

All Things Fulfilling is brought to you by www.CornerstoneFulfillmentService.com.

 

Building from the Right Perspective

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“The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.”  ~ Zig Ziglar 

Last week I posted a blog called Disappearing Acts. It was about how our world as we have known  it is changing, and we are on the rise of a new era. If you missed  the blog, here is the link.   http://bit.ly/15zJUPx. 

 Rick, Kyle on roofToday’s blog is about new generations in business. Over the past four or five years, there are many industries that have suffered the effects of a down economy. I’m proud of the men in my family who have been good stewards of a  custom home construction business since 1902! http://bit.ly/13T52C1 and http://bit.ly/12PsOPW. Throughout  the decades they have experienced prosperity and have overcome challenges, too. The most recent recession hit (the one our country still struggles to come to terms with) around the time the fifth generation  joined the company. My nephew Kyle,part of the new era, has been witness to what it means when adjustments have to take place to make it through rough economic times.

Indeed, the building trades have gone through trials and tribulations. But according to the news, there are positive signs of a come back. Things are looking up. http://leafne.ws/WKdaxg . Like all gifts, years of a good economy and a strong foundation to build on, need to be appreciated and valued. Hard times also serve great purpose in life. As John Powell once said “the only real mistake is the one from which we learn nothing.” 

I have much faith the family businesses will continue to survive and thrive, if steered carefully and thoughtfully. Knowing that things must be done a little differently, for sustainability, is a valuable lesson for every industry that has been affected by this economy. 

Kyle on roof trusses (1)

Tomorrow Irish eyes will be smiling in honor of St. Patty’s Day on  All Things Fulfilling.  This blog is brought to you by www.CornerstoneFulfillmentService.com.