Category Archives: Independent Business

Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

In the Pilot Seat

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“If you do not look at things on a large scale, it will be difficult to master strategy.”         ~ Miyamoto Murshashi
 
 People are choosing to independently publish books, films and music because they have more control in all facets of publishing process. http://bit.ly/94IUo4.  It is fulfilling when you are in command of the vehicle that you are steering. The vehicle is your media, powered by independent words, images and audio sounds.

As pilot of your publishing project, your responsibility lies in the take-off (pre-publication planning), the trip from destination to destination (producing the publication from start to finish) and the safe landing (getting the finished publication into the hands of the consumer). 

As an independent publisher, it is important to remember that each stage of the journey from take-off to landing is integral to the end result. Keeping the momentum going is a challenge that all independent publishers face. A co-pilot for different legs of the journey is helpful when your energy lags, for when you begin to loose steam or enter into unknown territory. 

There is no need to sojourn alone. Freelance vendors in every part of the publishing process can provide you with services to help you throughout the trip – from putting a solid, well rounded marketing plan into place, to selling your book on the internet and through other channels, to assisting you with reaching communities of people who are interested in knowing about the publishing project that you have been piloting.

Step into the pilot’s seat with confidence in knowing that in this day and age of publishing, there is plenty of help available for those who decide to take a non-traditional route.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

International Film Trivia

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“I really love it all: theatre, film, television.” ~ Charlotte Rae  

It’s been a busy, busy week! All kinds of fulfilling activities were on my business calendar for this past week. Since it is Film Friday, today we will play a little international film trivia, to mix things up.

If you can answer these two film trivia questions, without cheating, you can consider yourself really “in the know” and on top of the scene! The answers will be located at the very bottom of this page. Good luck! 

  1. Two short documentary films by Macedonian filmmaker Marija Makeska will be presented tonight in remembrance of the Macedonian WWII Holocaust. The names of the films are “Soul Mates” and “Getting to Know Us.” In what city in the United States will these films be screened and what is the non-profit organization that will be presenting these films?
  2. On February 13th, the British Academy of Film and Television Arts http://www.bafta.org/  honored this individual for his outstanding and exceptional contribution to film. Who was the actor? Hint – He played Saruman in Lord of the Rings Trilogy and Count Docku in Star Wars and Dracula in at least 10 films. Who is the actor that was honored with the BAcademy Fellowship at London’s Royal Opera House ? 

Curious? Go ahead and peek. I will not hold it against you! Or you can use your favorite search engine to find out the answers.

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Answers: 1. Steamboat Springs, Co and Macedonian Mission for Humanity. More information: http://www.steamboattoday.com/events/2011/mar/11/9874/

                   2. Sir Christopher Lee

Yankee Writers Gathering!

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“If we all did the things we are capable of doing, we would literally astound ourselves.”~  Thomas Edison

 New Englanders are hearty souls! I can attest to that after having lived in the State of Vermont for 35 years!  On March 25th and March 26th there will be a gathering of New England Writers focused on how to “Survive and Thrive” as independent publishers. The New England Publishing Conference will be held at Chapel Hill-Chauncey Hall School in Waltham, Massachusetts. 

Veteran publishers, industry experts and vendors to the independent publishing industry will be on hand fulfilling the need for knowledge for those who are starting out in book publishing. Book promotion and selling through e-marketing and other channels such as libraries, book fairs, bookstores and to non-profit organizations will be topics of discussion, too. 

Cevin Bryerman from Publishers Weekly Magazine www.publishersweekly.com will address the crowd. Don’t miss out on that! Cevin always has a lot of interesting things to share about the industry. There will be workshops focusing on e-books, blog writing, e-marketing, and other information on the business of publishing both domestically and globally. Another important speaker, Tim Brookes from Champlain College www.champlain.edu will be speaking about Publishing in the 21st Century – The Campus Revolution. The keynote speech will be given by publisher David R. Godine www.godine.com. 

For more information on this important educational conference, please visit www.ipne.org. For questions, e-mail talktous@ipne.org. There are special conference lodging rates at the Holiday Inn Express in Waltham, MA. Make your reservation now, so you can take advantage of this block of rooms set aside for the IPNE Publishing Conference. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

International Communities of Women

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“No man will make a great leader who wants to do it all himself or get all the credit for doing it. “~ Andrew Carnegie

 The pressure was on this year, from my international friends. Last year on the 8th of March, I hadn’t a clue that it was a day to remember women all over the world. I woke up to Happy International Women’s Day greetings from a few of my friends, one from Macedonia and another from Australia. This year I wanted to remember this day of  global celebration of economic, political and social achievements of women , lest I be scolded for being a typical American – celebrating only the holidays that are heavily marketed here in the States.

Now, through the power of social media marketing, we can connect with women having similar values, interests, hobbies, business, political and social interests through the world-wide-web. There is an international community of women all faced with the same issue of fulfilling their responsibilities in the workplace while still getting the “job done” at home. Balancing home life and work life is a concern for the majority of women in today’s world. 

There are four common traits of leadership that women in all countries use for success in both the home and in the workplace.

  • Be Goal Oriented
  • Communicate Effectively
  • Use Emotional Intelligence
  • Know How to Delegate

 These leadership skills are as useful for the full-time family manager (aka stay at home mom) as they are to the women working full-time outside of the home. To read more information on how we can empower ourselves for successful living, in and out of the home, by using these management qualities, please visit http://bit.ly/94VjbA.

 Women on every continent are setting service organizations, business, and political communities on fire with their passion, their energy, their ideas and their leadership skills. Happy International Women’s Day to All, and a special shout out to women involved in Kiwanis International www.KiwanisInternational.org!

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Taking up Residence in a Library

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“The library is a temple of learning, and learning has liberated more people than all the wars in history.” ~ Carl T. Rowan 

I am going to camp out at the Bud Werner Memorial Library this week. It will be a jammed-packed week and all the events on my schedule will be held….you guessed it, at the library! The Bud Werner Library www.steamboatlibrary.org, an almost brand-new facility, has become the epicenter of activity in town, fulfilling a need for a beautiful and light-filled community meeting place. It is a facility that both parents and kids love to visit. Steamboat Springs, Colorado is known as a town that places great emphasis on providing great resources and knowledge to the community through the local library. It is a hub of activity for locals and tourists after they leave the ski slopes, ice rink, ski jumping facilities and hot springs pool. Visiting the library is a fun place to spend some quiet time.

So, what’s up at the Bud Werner Library this week?

  • As a member of a service organization, www.kiwanisinternational.org, I received an invitation to meet a top public official for the State of Colorado, as he makes a brief swing through town. Myself and many of my fellow Kiwanis International members www.kiwanisinternational.org  will be in attendance along with members of other service organizations that have a presence in this town.
  • On Thursday, March 10 between 6:30pm to 7:30 pm, a presentation on Independent Publishing and E-Marketing will be offered. This event is sponsored by Cornerstone Fulfillment Service, LLC www.CornerstoneFulfillmentService.com. The event is free and open to anyone interested in learning more about finding personal fulfillment, career advancement and increased visibility as an author and business-person through independent publishing. I look forward to sharing information about the power of  internet marketing and the fascinating and growing industry of non-traditional publishing.
  • On Friday, March 11 at 6:30 pm two award-winning short-documentary films, Getting to Know Us and Soul Mates will be shown at the Bud Werner Library. This event will be sponsored by the Macedonian Mission in remembrance of the Macedonian WWII Holocaust. http://bit.ly/fw1tCJ. It is a fundraising event ($10 suggested donation) for the purpose of sending school supplies to Macedonia. I am looking forward to this event, as a member of the non-profit’s Board. 

The Bud Werner Library is not faced with the dilemma of trying to get people in the doors. There is always something worthwhile happening at the library. It is difficult to find a good reason to stay away!

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Writers, Rev Your Engines!

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“The most beautiful things are those that madness prompts and reason writes. “ ~André Gide 

If you have a spark of an idea for a book and wish to rev up your knowledge on how to go about independently publishing, the Colorado Independent Publishers Association College is the place to be.  For those who are entrenched in the independent publishing scene, everyone knows what the arrival of March means. It means the Colorado Independent Publishers Association College is coming up. The hosts of the “College” The Colorado Independent Publishers Association http://bit.ly/hFVW1A  is one of the largest and most active independent publishing trade associations in the United States. 

This year, CIPA’s Publishing “College” is scheduled for March 18th and 19th and CIPA does a great job of fulfilling the need for educational opportunity for beginning and experienced independent publishers. They even have a program called YAL – Young Authors League, designed to get kids inspired to write and become published at a young age. 

Exhibitors will be present at the March 19 publishing college event. Consultants on internet selling (e-commerce) and internet marketing (e-marketing) will be on hand. Other providers such as book printers, editors, cover designers, graphic designers and video book trailer specialists will be available at the CIPA College to answer questions about their products and services. There are on-going educational seminars throughout the weekend. It is a great time to network with other independent publishers to learn how they are publishing as a means for personal fulfillment and for sharing ideas, wisdom, knowledge and expertise with others.

 Check out http://bit.ly/hFVW1A for full details of the event or go to the Colorado Independent Publishers Association Facebook page http://on.fb.me/hZjR1T for additional information.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Have you Launched your Kite?

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“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Galleries On-Line

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“It is not enough to have a good mind, the main thing is to use it well.” ~ Rene Descartes 

Have you ever visited an e-Gallery? It is without a doubt a very different experience than visiting a brick and mortar store. You can’t smell the fresh paint drying on the canvas, you can not touch or feel the textures that a fiber artist has incorporated into their work of art, a gallery assistant or docent does not greet you at the door. Best of all, the pressure to buy has been eliminated. Unique works of art, often times at more reasonable prices, can be found. 

Selling artwork through e-commerce has added a whole new dimension to the way artists do business.  E-galleries, otherwise known as art galleries on-line are cropping up in places all around the world. For the emerging artist, or for an artist who can not afford high rents for gallery exhibition space, setting up a virtual gallery can be an ideal option for selling art. Websites such as www.artroof.com provides a way for artists to set up an on-line store in very short order. Different subscription packages are available to fit the budget and gallery size requirements of any artist. 

Building an independent art business on-line allows an artist, working in any kind of medium, to be found by potential buyers from any place across the globe. Some other advantages of opening a virtual gallery – overhead is low, thus eliminating the need to inflate prices on the artwork. Parking is never an issue with an e-gallery and the shop doors are open 24 hours a day. Selling art over the internet is also fulfilling a need for those who like to gallery hop but sometimes find it hard to visit during traditional business hours or for those who live far from art hubs. Locating an art gallery, for any kind of art you prefer, is as easy as visiting a site such as http://bit.ly/h0MAZ0. 

Galleries on-line will never be able to duplicate the experience for the art collector of visiting an actual brick and mortar store. But, when artists sell and market their art work over the internet, it greatly increases their visibility and their potential for sales.

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A Letter to an Independent Filmmaker

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“The things you want are always possible…the only real obstacle in your path to a fulfilling life is you.” ~ Les Brown

 On February 25 in 1988 Bruce Springsteen’s “Tunnel of Love” tour began. It also marked the day when the start of love relationship with a child, whose arrival can only be described as JOY.  Our son entered into this world 23 years ago today and my husband and I began fulfilling our dreams of raising a precious, much-wanted child. For all who knew us then, it was a time of great celebration. For those who know us now, the gratitude and love we still feel for this gift of life is still very apparent. 

Dear Independent Filmmaker,

Can you help your parents out by setting the record straight for us? Your ability to communicate so well was evident at such an early age. But, what was it that made you decide to become a filmmaker? Was it the huge library of children’s books that we amassed and that I read to you over and over again that gave you a love for storytelling? Was it the hours you spent on your Dad’s lap watching Disney, We Sing and other children’s movies together that made you want pursue a life of entertaining others through cinematography? Was your interest in sound, lighting, cameras and lenses what made you want to create visual effects? Perhaps it was the outstanding mentor who shared everything he knew about the TV/filmmaking industry with you. What was it? We really want to know!

 Your journey as an adult, friend, storyteller, visual effects artist and filmmaker has only just begun. Continue to use the most valuable gift that you were given – good common sense. You’ve always had a great moral compass of right and wrong – use it to stay on the right path.  Staying true to your values is what has gotten you this far already. Use your energy to make this world a better place and always remember your family and where you came from. Your highly inquisitive mind, your caring nature and love of people will carry you far. You continue to amaze us with your spirit, your talents and the gifts that that you bring to this world. We can not wait to see where life and your career takes you. 

Have a safe, fun birthday. We love you! Mom and Dad

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