Category Archives: development in digital technology

Fulfilling the Need for More

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“All stories interest me, and some haunt me until I end up writing them. Certain themes keep coming up …” ~ Isabelle Allende 

When Art Strikes was a blog about a photographic print that I had been struck by and finally purchased after a long wait. In reality, it was not just one print that attracted me to the artist’s work. It was the entire displayed collection. 

Once we find an artist whose work we like, we often cry out for more, whether it comes in the form of visual arts, books, films or music. Fans of Stephen King or Tony Hillerman  and many others wait with bated breathe for their next release. For fourteen years, the Harry Potter series of films have entertained children. Many kids grew-up right along with the main character, from childhood to now young adult. Fans of Christopher Lloyd and Michael J. Fox have returned to the cinema for each new film of the Back to the Future series. Music lovers tend to buy more than one cd title of their favorite artist, too. True and avid fans don’t quickly disappear like a passing thought. 

Are you an independent publisher who has had a successful first book? Have you found your circle of loyal readers? If so, consider a sequel or a series. Begin to think of yourself not as the author of a single book but as an author brand. By having more than one publication, you can better create a real market for your self as an author and for your books. If you have a first book that is a “hot title,” it’s selling life can be extended if you are fulfilling the needs of the readers by giving more of what they want.

Obviously some books and films are meant to be “stand alone” titles, and are not suitable for a series or sequel. When writing a book, it can pay-off to keep in mind branding as a possibility. Not only are follow-up books exciting from the point of view of the reader, from a marketing or merchandising point of view, it can add great value to the independent publishers worth too.

Remember, independent publishers, it’s not just about the manuscript. This article will give you insight into what else it’s all about. http://bit.ly/aPEx0B.

This blog brought to you by www.CornerstoneFulfillmentService.com

Film Buzz on Film Friday

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Yesterday’s blog about creating buzz before the official launch of books, film or music has brought to mind a film that is doing just that – and doing a fine job of it, too!  

ALPFD A Cold War spy thriller, and independent film, directed and produced by Justin Eugene Evans, is expected to hit cinemas after January 1, 2012. Part 1 of the film is available and has already been downloaded more than 780,000 times through VODO http://vodo.net/alpfd. 

A Lonely Place for Dying just won 4 more awards at the VanWert Film Festival, one of the 40 film festivals where it has been screened. Awards have come for everything from best screenplay to visual effects awards to best acting to best song track. It is fulfilling news, for a $200,000 budget film. To read more about A Lonely Place for Dying, please visit http://on.fb.me/jjsOLX. It is hitting foreign film screens too! 

Looking for More Information on the Summer Film Scene? Here are a few films that are about to come to theatres, and they are adaptations from blockbuster books. 

Sarah’s Key – Limited Release July 22

The Help – In Theatres August 12th

 One Day – In Theatres August 19th

 Have a good weekend everyone. For those who are suffering from the heat wave, take in a movie this weekend in the cool comfort of a movie theatre!

 

 

 

Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

Enter my Universe

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Ok, so after yesterday’s blog, She Writes Home, I am in the doghouse!  So many of my friends, family, acquaintances and business associates e-mailed me back to say the details of what I have been doing in Colorado are too flimsy!  

  • “What have you been up to?” They inquire.
  • “We don’t hear from you enough!” They say.
  •  “We read All Things Fulfilling, but we want to hear your voice!” They demand!
  • “We still don’t understand  all of the  hullabaloo about “non-traditional” publishing that you write home about! We want to know more!” They state! 

Ok, ok, I will reveal! I do admit I have been on the fast track since I arrived in this State of Colorado and I do owe an explanation. I will  give you all a good glimpse into my world – especially for those of you who are green to independent publishing!

Who Can Attend?  Anyone around the world who is fluent in the English Language! 

Where?  STAY RIGHT WHERE YOU ARE! ON THE WORLD-WIDE-WEB 

When?  RIGHT NOW! 

How? CLICK ON THE LINK AND FOLLOW THE DIRECTIONS !http://bit.ly/oIkV2g.

Hope you will enter  my universe and join in on an event that will open your eyes to a new world that is changing the lives of so many people all over the globe! Come along on this  fulfilling  journey of  possibilities and entrepreneurial spirit for every individual, business person and non-profit organization, no matter where you reside.

This blog brought to you by www.CornerstoneFulfillmentService.com.

She Writes Home

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“The way we communicate with others and with ourselves ultimately determines the quality of our lives.” ~ Anthony Robbins

 

The other day, I began to think about the consequences of the digital world with regard to personal communication. I think back to my college days of long ago – leaving my family and my high school friends behind. Long distance calling was not cheap, nor was it a daily or weekly occurrence, so I wrote a prodigious amount of handwritten letters to my friends and family, all about the fulfilling life I had rebuilt for myself  some 500 miles from home in the Green Mountains of Vermont. 

Sometimes I tried to be creative. I’d send my family and friends a token from Vermont. A pressed, dried wildflower or single frond of fern, tucked flatly in the envelope. I often walked to the college grounds, through the woods, from my off campus housing. I was always on the look-out for large treasured pieces of peeled birch bark to be used as an alternate source of stationary. Sustainability was not the buzz word back then, but, I did realize on some level that I was recycling and re-using a natural resource. 

Sending handwritten letters on beautiful stationary, envelopes sealed with stamped wax, have nearly gone by the wayside. Now with instantaneous digital communication, people reserve handwritten notes and cards for special occasions – Fathers Day, Mothers Day, Birthdays and Anniversaries. E-Cards have reduced the need for “Belated” cards because you can deliver electronic cards, PDQ! 

It has been a while since I have sent a heartfelt letter through the mail home. Next time I do, I’d like to enclose a sprig of prairie grass, sagebrush, New Mexico privet or maybe a small branch of Apache plume, will do. But I am reminded by the words of Gerard Manley Hopkins: 

“What would the world be, once bereft
Of wet and wildness? Let them be left,
O let them be left, wildness and wet;
Long the weeds and the wilderness yet.”

On second thought, I think I’ll just send an e-card, that way I can design the page with any flower or plant that I want. http://bit.ly/q89tj7.

This blog brought to you by www.CornerstoneFulfillmentService.com.

“Explosive Growth” says Bowker

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“The great thing in the world is not so much where we stand, as in what direction we are moving.” ~ Oliver Wendell Holmes 

We are breaking away from our Friday film routine today because finally, I have found what I have been looking for. The storehouse of all publishing statistics, Bowker, has finally released their numbers for the year 2010. And it is indeed fulfilling news! 

Traditional publishing grew a 5% last year, whereas, “non-traditional publishing” continued along its path of “explosive growth” says Bowker. There were 1,033,065 non- traditionally published books put out into the marketplace in 2009 and these figures more than doubled in 2010 to 2,776,260, thanks in part to the availability of print on demand. The majority of these non-traditional titles are sold and marketed over the internet and are about “micro-niche” subjects. One can safely say, people are looking for publications that are different and unique. To read the entire Bowker report, please go to http://bit.ly/mBW02G. 

Although e-book sales are exceeding the sales of paperback books, http://huff.to/5f6hAJ, books in print are by no means a thing of the past. Many self-publishing authors and independent publishers (otherwise known as non-traditional publishers) opt for selling both print and e-books, so their presence is known in both digital markets and brick and mortar stores, libraries, colleges and other retail environments. 

So that’s the latest word folks, on this ever changing and fascinating world of publishing in this 21st century. We will see what next week brings.

This blog brought to you by www.CornerstoneFulfillmentService.com.

GPS for Independent Publishers

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“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”  ~ Ben Franklin 

Over the next few days, we are going to switch it up a bit and share some more technical information about the independent publishing industry, that I hope will be useful to those who are considering or engaged in the process.

The other day I began to think about GPS systems and how useful the development of these devices have been in leading us to where we need to go and what we want to find. 

GPS, in my world of independent publishing, could be used as an acronym for books with “Great Publishing Success.” 

Far-fetched as it may seem, “GPS” for independent publishers is being aided  by the use of  QR codes. The little, square digital code patch is very useful to those who want to know more about great independently published books, films and music. QR codes are beginning to appear not just on realtor signs, in newspapers, and on other flat surfaces.  Quick Response codes, matrix barcodes that are readable by i-phones and other smart digital devices, are even beginning to be placed on independently published books, films and music. 

QR codes will help readers identify, locate and read a review of independent publications or learn more about an author’s website.  Independent publications will become very visible through the use of QR codes. This is fulfilling news for independent publishers who may not have  a big promotion company or huge marketing budgets behind them.

Independent publishers, keep your eye on this latest development! A very exciting time in e-commerce and e-marketing for independent publishers is just ahead. Don’t miss out.

This blog brought to you by www.CornerstoneFulfillmentService.com.