Category Archives: e-marketing and e-commerc

Next Generation Begins Leveling Playing Field

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“The doors we open and close each day decide the lives we live.”  ~Flora Whittemore

So, you’ve made up your mind. You are going to tell the story that you’ve been itching to tell. You will be in the company of scores of others who have decided that the time is now and that your voice will be heard even though you are not a top selling author. Right you are and good for you!

Even those who have been previously published through traditional publishing houses are now determining that independent publishing may be well worth exploring.  The traditional publishing companies continue to give strong promotional and marketing attention to the top selling authors and fall short in their marketing efforts for lesser known authors. Non-traditional publishing is proving it can be a viable option for many with on-line selling and on-line marketing (e-commerce and e-marketing), which has leveled the playing field for those who are not among best selling authors.

The Colorado Independent Publishers Association www.cipacatalog.org  is making great headway into changing the way non-traditional publications are found.  Libraries are now looking beyond the big six publishing companies for the next generation of publications that will allow them to expand their catalogs yet, not require changes to facility space. Enter e-books!

Before you begin publishing an e-book, make sure your due diligence is done.  Find the best fit for your needs.  Visit this link http://bit.ly/vZztM to find the top publishing companies in this new age of e-books.

As you start down the path to telling your story, do remember, there are freelance professionals available for every step of the way. Need help in finding them? Contact a company that specializes in e-commerce and e-marketing for independent publishers.

Another independent thought, word and view from www.CornerstoneFulfillmentService.com.

 

Different Methods of Delivery

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“Life is the sum of all your choices.” ~ Albert Camus

Book-lovers often get disturbed when they hear the word e-books. All they can envision is the disappearance of books in print. I can not see this happening in my lifetime.

Many people love digital readers. They are another instrument of delivering media – electronically.  Our choices for receiving news and entertainment has been expanded to film, music, radio, television, newpapers, magazines, audio books, books in print and e-books. As each form of media has arrived on the scene, it has not negated the need for the other. It has only provided new choices.

For instance, movies became available on-demand on televisions, and  DVD rentals stores opened up.  Netflix demonstrated movies could efficiently be distributed through the mail. Now a full range of movies are at our dispose by downloading them onto  personal computers and digital devices. It did not stop scores of people from going to the cinema each and every year! There is no substitute for the sights and sounds of the BIG SCREEN! Let’s be frank – visual effects are not nearly as stunning when viewed on a computer screen as when they are projected onto the big silver screen, where they are ideally meant to be.

People ask me whether I have a Kindle, a Sony or a Nook digital reader? I have a downloaded Kindle on my computer. I spend every working hour reading and writing on a computer.  At the end of the day I am not done reading but I want to switch gears. I like reading the news and books for pleasure on paper.

I want to clutch the book in my hands, smell the slight scent of ink or the hand cream left on the pages from where I left off.  I want to turn real paper pages. I don’t want to touch one more digital device.  It is as basic as that! In my opinion, there is not a fulfilling substitute for having a real book in hand.

If I asked you “What is your favorite way of having media delivered to you?” The reply would probably be “sometimes I like to listen to music, sometimes I like to read the paper, sometimes I  go to my computer…..It all depends on my mood.”

This blog brought to you by www.CornerstoneFulfillmentService. com.

Finding Fulfillment East to West

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“We all soon had a change of mind, back to the Mountains we rode, with our maps.” ~ Alice Bradshaw Butler

I recently stopped by the Dorchester County Library in Cambridge, Maryland. I entered into the M. Virginia Webb Memorial Maryland Room to revisit the work of author Alice Bradshaw Butler. On my last trip to the Eastern shore of the Chesapeake Bay, I discovered this poet’s book called “Reflections.” I wanted to explore it some more.

This writers’ life seems to mirror mine in many ways. She, too, was an East Coast gal whose life changes eventually brought her west. Alice Bradshaw Butler was born and bred on the Eastern Shore of Maryland. She was educated at Towson State Teachers College (now referred to as Towson University); in the town of my native roots. In 1909 she left her life in Maryland, traveled and settled in the Western plains of Montana.

I’ve gotten got a strong sense that we would be kindred spirits, were she alive today. She seemed to find fulfilling things in both the East and the West. I find myself having conflicted feelings about  which part of the country I like best.  Our own shared personal values, life travels and travails can be summed up in many of her poem’s titles. Here are just a few, all written by Alice Bradshaw Butler:

  • Life Full of Wondrous Things
  • Walking beside Sandy Shore
  • Crossroads (Presence of  God during Difficult Days)
  • My Island Home
  • Gold in them thar Hills
  • Let’s Walk this Land
  • I am So Glad I am a Christian
  • Westward Bound
  • A Different Road
  • A Paradise for a Hunter
  • The Woodland Glen

I returned to this author’s book because I found community with the author, our shared interests and her likeable writing style. As an independent publisher, have you properly identified your market and are you reaching it from east to west through innovative methods of marketing and promotion in a digital world? If not, consult with a company that specializes in e-commerce and e-marketing for independent publishers. They will help you and your book become more visible on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Libraries Kindle the Flame

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 “As soon go kindle fire with snow, as seek to quench the fire of love with words.”
~William Shakespeare

October is here! That means time to clean out the chimney of cobwebs and creosote. Don’t forget to clean out the mounds of ash in the fire
box from last year, too! Get ready for a new heating season. Colder days and nights mean cozying up to the fireplace or woodstove with lots of good books!

There are few excuses anymore for not having a good book to read. Even when winter blizzards bear down and prevent us from driving to the
library, anyone with a computer or an electronic reader can now browse e-book catalogs and find a fulfilling read.

Libraries are kindling the flame when it comes to getting library patrons to join in on the next generation of books. Not only are e-books being added to library catalogs, but libraries are igniting the interest of library patrons to try reading on digital devices. Libraries in New Jersey, Maryland and other states are now loaning e-readers along with e-books. You can now try before you buy!

The obstacle of not being able to borrow from hometown libraries while traveling has been removed. No matter how far away you are from your hometown library, using your library card to borrow books is now possible through on-line library software programs and e-book catalogs. The Library Funding and Technology Access Study indicates 67% of libraries now have e-pubs!

Looking for a best selling book? Bookmark this site. It has a list of top selling e-books and a list of free-books that are the most read in the new generation of publishing. http://amzn.to/mYu88G.

Surely there is a book on the list that kindles your interest! What will it be?

Another day of independent words, thoughts and views from www.CornerstoneFulfillmentService.com.

Outlook from the Look-Out

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“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g. 

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

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“We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL. 

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Rising to the Occasion

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“Life is like a book we can either study it or let it gather dust on the shelves of the world.” — Rene Godefroy

On Wednesday, we celebrated the first year anniversary of the meet-up group WIN Steamboat (Women in Networking – Steamboat) with a beautiful palette of food prepared by chef Lulu Martin of Amuse Bouche Private Chef Service. http://bit.ly/qvtK9o.  The luncheon at the Alpine Mountain Ranch Club http://bit.ly/pQEs0v  was served on the patio, alongside the trout pond. As I took in the panorama of beautiful vistas and views, I couldn’t help but reflect on the fulfilling accomplishments of individual women throughout the year. Like the trout that were rising in the pond,  the women in the group are go-getters in their own companies or in their fields of business. The relationships we have built over the course of the year have been beneficial to each of us.

A new dawning came to me as we gathered for our 1st annual celebration. That was the thought of how powerful a motivating force books play in peoples lives (not just mine). They help inspire and keep us on task in our personal, career and spiritual lives. Each woman brought a “slightly used book” that had been helpful to them in finding the will to put one foot in front of the other, each and every day despite setbacks, disappointments and new beginnings. We each came away with a “new” book to help us in our journey through life. 

What book did I bring to swap with another person? An independently published book, of course! The title is “Waiting for Jack” by author Kristen Moeller. http://bit.ly/bUy3pu.  It is a book about “seizing the moment” for success in life. Although, I had mixed emotions about passing it on, it meant that I had made a promise to remember the principles set forth in the book. 

The donator of the book that I received said “she realized that I had been in business for quite sometime, as has she, but she has referred to the book, Secrets of Self Employment: Surviving and Thriving on the Ups and Downs of Being Your Own Boss, time and time again.” It will help me to continue to assess my strengths and weaknesses and it will provide fresh perspectives on taking adversities in stride. 

Each of us has had fulfilling personal and career growth over the past year. The size of the group has grown as well. Never underestimate the importance of networking in the business world. Each person brings to the group individual talents and knowledge that we can share with others. We are all richer in spirit when we pool our strengths.  We owe a big thank you to Kate Z http://www.katezphoto.com for bringing this group together last year.

Another independent word, thought and view from www.CornerstoneFulfillmentService.com.

Honest Assessment of DYI Publishing

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“Honesty is the first chapter in the book of wisdom.” ~ Thomas Jefferson 

As a follow-up to yesterday’s blog Goals and Objectives in Publishing, there are more questions that you should ask yourself before embarking on an independent publishing project. Your response to the questions may very well help you control the financial outlay and  determine the costs, too. 

For some (such as for those wanting to publish for family and friends and not wishing to commercially sell their publications) an independent publishing project can be do it yourself. Researching the steps and deciding what parts you can do yourself and what parts you need to seek professional help with, is an important task in and of its self. 

  • Are you equipped with good computer skills to tackle DIY publishing?
  • Do you have time to engage in the process?
  • Are you a self-motivated person?
  • Do you finish what you start?
  • Would you find satisfaction in learning the process? 

If you can answer “yes” to most of these questions, perhaps DIY would be for you, thus reducing your need for professional help.          E-books are one of the best options for a Do It Yourselfer! Some of the process involves choosing and using templates, thus simplifying steps and reducing costs. 

Making decisions that are right for YOUR goals and objectives will reduce some of the frustration and will cut-down on an outlay of unnecessary financial resources. Research, compare and ask yourself those very necessary questions before you start down the path to independently publishing. Talking with others about their experience regarding the right and wrong decisions they made will give you information that may help you too.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Objectives and Goals in Indie Publishing

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” Goals allow you to control the direction of change in your favor.” ~ Brian Tracy

Last week, our SHe Writes Steamboat meet-up  group hosted the Colorado Independent Publishers Association www.cipacatalog.com for an event at the Bud Werner Memorial Library. The afternoon sessions were educational in nature and the President of the organization talked about various options in publishing and also the costs of independent publishing. 

Over the weekend I reflected on what was presented and truly, there are so many variables that it is difficult to answer this question of what independent publishing costs without knowing which options best fits a persons needs. The presentation reinforced the importance of researching all the options, and also the importance of identifying your goals and objectives in independent publishing. Are you independently publishing a book for:  

    • a personal project – for family and friends only (such as a family memoir)?
    •  advancing your career and for gaining  recognition in a field?
    •  becoming a professional speaker and for using your book as a resource in your speaking engagements?
    • starting a small or medium sized independent publishing company?

    Determining your reasons for publishing will help you narrow down whether your project will be low-end budget (personal project) or whether it will involve a more substantial investment and commitment of resources. Also,  would an e-book suit your needs as a starting point? Consider that. 

Tomorrow we will be addressing more questions that you should ask yourself before starting the process of independent publishing. Do return!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Choice Creates Change in Publishing

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“Man’s mind, once stretched by a new idea, never regains its original dimensions.”           ~ Oliver Wendell Holmes 

Independent publishers, has your project turned from a labor of head and heart into labor of another kind – the physical labor of packaging and shipping? When your books really begin to sell, that is the usual order of things – more time taken up with processing orders, packing and shipping, less time to write and publish. Perhaps it is time to outsource your order fulfillment, so you can focus on what you do best. 

What to do with those wooden pallets that you don’t need anymore? Donate them to an organization that can recycle or reuse them. Bed frames, headboards, bookshelves, sheds and more are being built out of discarded wooden pallets. It’s all the rage! Let a creative someone haul those wooden pallets away and fulfill their need to use their hands artistically and creatively. You will be free of the mess. 

Americans are looking for all kinds of ways to sustain our environment and reuse what we all ready have. Create even more space for your independent publishing business by using the latest format in desktop publishing – convert your books into e-books. There are numerous programs available such as http://bit.ly/8y8l, http://bit.ly/ajLNlb, http://bit.ly/qo0Ghl. There are also freelance professionals that provide services for converting books in print into e-versions. The cost depends upon length of book and number of images and other non-text  insertions.

In 2009, e-Book sales totaled $169.5 million of the $35 billion publishing industry. A report by Forrester Research predicts sales will total $966 million in 2010, and projected to cross the $1 billion line in 2011. 

 Providing digital formats will not negate the need for hardcopy versions and paperback books. But it does mean less paper, less books sitting in warehouses and another choice for book buyers who are looking for the format that best fits their needs. 

On Wednesday and Thursday, we will be continuing this conversation on publishing choices and costs. For more from my universe of independent publishing today, please visit  http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.