Category Archives: e-marketing and e-commerc

Learning New Systems and Methods

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“You just don’t luck into things as much as you’d like to think you do. You build step by step…” ~ Barbara Bush

 Yesterday’s blog about the Library of Congress, the keeper of all things published, in Washington, DC brought to mind how things have changed in libraries since the days of wooden card catalog boxes. Ever since index cards were replaced with the On-Line Public Access Catalog (OPAC) new search methods have been developed for identifying publications people are seeking to find. 

 It is essential that  independent publishers can found through the On-Line Public Access catalog. http://bit.ly/pug0x. In order to be a successful independent book seller, there are four user tasks that must be incorporated into e-marketing your book. Potential buyers must be able to identify, find, select and obtain your book or other published media. Without understanding and utilizing the tools that are used in today’s computer cataloging systems, it is difficult for your publication to be visible among all the rest. 

Marketing over the internet is more complex than just having a website presence. Becoming visible as an author through e-marketing is as important as bringing visibility to the publication itself. Publicity and marketing of both product and “supplier” will greatly increase your publication’s chances of being found and sold! 

If you do not understand the strategies behind selling and marketing your publication over the internet, seek help. Contact a company that specializes in e-marketing for independent publishers.

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Archives and Architecture

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“We all work with one infinite power.” ~ from the book  The Secret 

One of the most magnificent of all museum buildings in America is often over-looked by tourists visiting the Nation’s Capital of Washington, DC. Many walk right by one of the most interesting Federal Buildings, not knowing what they are missing. The real secret attraction is the architecture inside! Fulfilling the need to know what else is in it, lies just inside the walls of the building. The magnificent structure  houses the Library of Congress. Add this Federal Building to your “must see list” of sites to visit next time you are in the surrounds of Washington, DC. 

The structure  is so large  that  it can contain 147 million volumes of cataloged books, music, newspapers, pamphlets, films, technical reports/journals, textbooks, artwork and other published material. It is a library so enormous that it takes up three buildings, all connected by underground passageways. The museum houses publications on an amazing maze of 838 miles of shelving.  

Not only does the Library contain volumes of books, film and sheet music, it is the “bank”for copyright protection and copyright registration, and it is home to the United States Copyright Office. 

The Library of Congress also includes a motion picture and television reading room, the Mary Pickford Theatre which hosts free screenings of contemporary and classic movies and TV shows.

In recent years, a whole different class of publications have been added to the cataloging system at the Library of Congress. A small but growing collection of archived books is now available on the internet through a library initiative called American Memories. Now, some very frail volumes of books, audio visual materials, manuscripts and maps dating back as far as 1400 have been digitized. For more information on the Library of Congress, please visit http://1.usa.gov/mhUZy2.

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Clearly, Worth it!

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“I’m touched  by the idea that when we do things that are useful and helpful…that we may be helping to bring about a healing.” ~Leonard Nemoy

Discovery is a wonderful thing! Yesterday I experienced THE best way to get relief from mental clog (aka writer’s cramp) induced by writing blog after blog after blog. I decided to take advantage of a complimentary hot oil scalp massage treatment that I had won in a raffle at a WIN Steamboat http://bit.ly/jSsNQF (Women in Networking) event. After all, I had hit my goal of reaching 10,000 readers through All Things Fulfilling. It was time to celebrate!

I arrived at the doors of Kneading Hands Massage not knowing quite what to anticipate, but I felt I would be in good hands. Ali, the therapist, was voted as one of the top three massage therapists in the “Best of the Boat.” www.kneadinghandstherapy.gmail.com.

Within a very few minutes I knew that the hot oil scalp massage would be beneficial for treating my dry scalp and hair and it would be a panacea for other things too. As Ali began to work her magic on my neck, I could feel the tension begin to melt away – crack, went my neck! As she began to apply the hot oil and massage it deep into my scalp, I could feel the warm liquid begin to ooze and penetrate. The gentle stroke of her hands and the balm (the essential oils) began to facilitate an awakening of energy in my head. The oils began to reach into the deeper recesses of my being and I could sense my brain matter becoming more pliable. The tension began to ease and the mental block began to give way to clarity.

Once out of my position of repose, I had a very lucid thought. I had reached a lofty blogging goal I had set for myself and now it is time to put into place a new set of goals. Clearly, I had proven to myself that “what you think about, you bring about.”  All my efforts at blogging have indeed been worthwhile. For tips on blogging success, please visit http://bit.ly/gDGQN8.

Before I conclude this blog writing, I owe a thank you to Ali at Kneading Hands Massage. She is clearly a master in her trade of the healing arts and has been well schooled in this field. If my writer’s block returns once again, I know exactly where to seek help.

As to what my next goal in life is – that is for me to know and for you to find out! And you will. Discovery is a wonderful thing!

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Ergo! Readers Reign Supreme!

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“Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

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Filling My Basket

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“From heav’nly thoughts all true delight doth spring.” ~ Thomas Campion 
 
As you will remember from yesterday’s blog, I was bound and determined to go find spring. But there was no need – spring came and found me! 
 
Yesterday, as I took my daily lunchtime walk, I was drawn to a rock along the shoreline of  the Yampa River. I decided to sit and stay awhile. The river flowed loudly and briskly by, waters high from the snowmelt, cascading down from the upper elevations of the Rocky Mountains. As I sat, I began to drift slowly and deeply into my own thoughts of our upcoming Easter reunion with our son. Guess what happened? I was roused by “quack, quack…quack, quack, quack!” Two little mallard ducks floated nearby. Climbing out of the river to greet me, I watched the little ducklings waddle, and peck at the ground looking for earthworms. I thought “these two little ducks have come to give me a message –  be patient, spring is on the way.” 

Often we search only for outward signs of spring – changes in the weather and landscape.  But, in the stillness and silence of a moment, we realize that an awakening of spirit comes from within. We need to listen. Feelings of rejuvenation and renewal can come in unexpected ways and during unanticipated times. 

I am going to take a break from the blogging world. I will return after Easter. I am going to take time to discover subtle changes in my own spirit. I will say goodbye to winter, for once and for all, and allow spring to enter and settle within my soul. I will be spending time with my loved ones making more memories as a family and piling our baskets high with All Things Fulfilling. I will keep you posted as to how my spring unfolds.

 Happy Easter to You! May you find re-birth and renewal in your life,  in your own special way!

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Rockwell Art: All about Community

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All I know is that whatever type of work I do, I try to give it my very best. Art has been my life. ~ Norman Rockwell        

Some of the most recognizable art in history are the illustrations of Norman Rockwell. His work reflects what was most important to him – life in small town America and the people who were integral to the fabric of the community in which he lived. For me, fulfilling thoughts of life in much simpler times are recalled when I see iconic Rockwell images. 

Now, by agreement between Kiwanis International www.kiwanisinternational.org and the Norman Rockwell Licensing Company of Niles, Illinois, outstanding community leaders, recognized by Kiwanis International, can now receive a fulfilling award of a Rockwell-style portrait to grace the walls of their homes. Photographs of Kiwanis Recognition Award recipients are transformed into images by outstanding artists licensed to put the stamp of Norman Rockwell Moments™ www.normanrockwellmoments.org onto their work. 

What a natural and splendid pairing of Kiwanis International and Norman Rockwell Moments™ this is!  Norman Rockwell-style portraits are heirloom gifts to entire families. They are lasting reminders to children, in future generations, of what set their ancestors apart. It was the very same qualities that Norman Rockwell sought in his subjects to paint – people who stood out in their communities. 

Kiwanis aims to bring a new whole generation of young adults into the fold. Maintaining and building strong communities in the 21st century will be as important to this non-profit organization as when the organization began in Detroit in 1914. 

Are you a young adult who believes that community spirit builds a better world? If so, contact your local Kiwanis Club and become a member. Perhaps someday you will be recognized as a community leader!

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Making a Pledge

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 “In the final analysis, the one quality that all successful people have is the ability to take on responsibility.” ~ Michael Korda 

I am making a pledge, right here, right now! I will no longer make generalized statements or assumptions about the media, specifically about newspaper publishing. 

A statement that I often hear is “the media is  just out to get a good story, caring not about the individuals in the story or the sensitivity of the subject they are exposing.” In some circumstances I might agree with this statement. However, last week I gained new insight into the collaborative decisions that are made, by the editor and supporting staff of our local newspaper. 

Once a month the editor and the general manager of our town’s newspaper, The Steamboat Pilot www.steamboatpilot.com, open their doors to their readers, so the community can become more informed about their business. Last week, I attended the “coffee hour” with other community members. I was heartened to learn: 

  • The newspaper staff wants feedback from the community about how they are doing, as a local newspaper.
  • The staff was “all ears.” They wanted to know what stories of community interest should be addressed.
  • The e-format and the print version of the Steamboat Pilot are both popular.
  • The Steamboat Pilot is owned by The World Company of Lawrence, Kansas
  • The reputation of others, in exposing stories of sensationalism or controversy, is of great concern.
  • A democratic process is in place for deciding what newspaper articles will run or not. Note: Sometimes the editor gets over-ruled in the process.
  • Decisions take into consideration what is best for each format- the print version and the e-version of the newspaper.  

Thank you to the staff of the Steamboat Pilot for the opportunity to learn more about your world of newspaper publishing.  I appreciate the fact that you want to hear, from readers, whether the goal of responsible newspaper reporting is being fulfilled by the Steamboat Pilot.  

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Steeped in Easter Tradition

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“Easter tells us that life is to be interpreted not simply in terms of things but in terms of ideals.” ~ Charles M. Crowe

It is only two weeks away from Easter. The other day I walked into the drugstore, and just seeing Easter candy lined up on shelves, set off a fulfilling range of nostalgic Easter memories harkening back to my childhood days of growing up in the mid-Atlantic part of the United States. 

Before Easter, on Palm Sunday weekend, my grandmother would take my two brothers, my twin sister and me shopping for new Easter outfits to wear to church. She would deck us out from head to toe with new spring dress-up clothes for Easter morn – including Easter bonnet, of course. Back in the 1950’s and 1960’s, people really “dressed” when they went to church! Easter was the one Sunday of the year that my grandparents would come to our church, the church my Dad built, and not their own. http://www.mpchurch.org/. They wanted to see their four grandkids all decked out in our new Easter finest. After church, we all went back to our house for a big Easter mid-day dinner (in the dining room- of course.) The icing of the day was the Easter bunny cake that my Mom made for us, each year, covered with fresh grated coconut for it’s fur. We always looked forward to a repeat the next Easter. Traditions reigned in our house! 

There is one more fulfilling memory that is ever so clear in my mind of my childhood days of going to church and Sunday School. Having grown up in Maryland, where dogwood trees were plentiful, we learned about the symbolism of the dogwood tree, and it’s blossoms likeness to Jesus dying on the cross. The four petals of the flower form and represent the cross, the brown stains at the tips represent the blood of Jesus and at the center of the blossom, there is a likeness of the thorny crown. I wonder if this story of Easter is still taught to children in Sunday Schools in this day? 

These memories evoke some of the most beautiful times in my childhood. If there was one wish that I could make for our world today, it would be a return to the wholesome basics of life –strong families, deep faith, truly meaningful friendships and businesses built by families together,  lasting generations deep. 

There is a store, steeped in family tradition, where all kinds of things golden and olden can be re-discovered. Track down nostalgic merchandise from your treasure trove of beautiful memories from your childhood, by visiting www.vermontcountrystore.com.

Books as “Calling Cards”

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“Ink surrounds me all  the time, on my bed sheets recorded in rhyme, quills ‘ever scribbling in my head….” ~ Terry Guillemets 

Do you know what I like about authors? You don’t have to ask them to become a “friend”, to “like” you, or become their fan before you have a chance to learn all about them. You can also meet-up with them at anytime. http://bit.ly/7EpmRj.  They leave their “calling cards” on bookshelves, in retail stores, in libraries, in schools and all over the place. Authors “calling cards” can be found on the world-wide web, too.

 Pick up a publication of any author and you will shortly know whether you like their style and whether you share interests with them or not. Fulfill your curiosity about an author, their personality traits and who they keep company with, just by reading their “calling card.” 

  • A fiction writer is apt to be an animated or dramatic kind of person, crafty, dreamy, playful, skillful and probably creative, too.
  • You know from a “calling card” of a mystery writer that challenges, suspense, danger, spooks and sleuths bring out the best in them.
  •  A sense of no nonsense, organization of time and place, facts and references are what “non-fiction” writers are all about.
  • Introspection, concern with one’s own relationship to others and self-importance is what you might find when you meet-up with the scribe of a biography.
  • A poet’s “calling card” often reflects a person who has had unusual experiences, is a divergent and innovative thinker and demonstrates skill in the use of prosaic language. 

What kind of “calling card” do you have in mind of creating? Where will you put your calling card to be discovered by others who want to learn more about you as an author?

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Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

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