Category Archives: literacy

Writers, Rev Your Engines!

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“The most beautiful things are those that madness prompts and reason writes. “ ~André Gide 

If you have a spark of an idea for a book and wish to rev up your knowledge on how to go about independently publishing, the Colorado Independent Publishers Association College is the place to be.  For those who are entrenched in the independent publishing scene, everyone knows what the arrival of March means. It means the Colorado Independent Publishers Association College is coming up. The hosts of the “College” The Colorado Independent Publishers Association http://bit.ly/hFVW1A  is one of the largest and most active independent publishing trade associations in the United States. 

This year, CIPA’s Publishing “College” is scheduled for March 18th and 19th and CIPA does a great job of fulfilling the need for educational opportunity for beginning and experienced independent publishers. They even have a program called YAL – Young Authors League, designed to get kids inspired to write and become published at a young age. 

Exhibitors will be present at the March 19 publishing college event. Consultants on internet selling (e-commerce) and internet marketing (e-marketing) will be on hand. Other providers such as book printers, editors, cover designers, graphic designers and video book trailer specialists will be available at the CIPA College to answer questions about their products and services. There are on-going educational seminars throughout the weekend. It is a great time to network with other independent publishers to learn how they are publishing as a means for personal fulfillment and for sharing ideas, wisdom, knowledge and expertise with others.

 Check out http://bit.ly/hFVW1A for full details of the event or go to the Colorado Independent Publishers Association Facebook page http://on.fb.me/hZjR1T for additional information.

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Have you Launched your Kite?

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“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Letter to an Independent Filmmaker

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“The things you want are always possible…the only real obstacle in your path to a fulfilling life is you.” ~ Les Brown

 On February 25 in 1988 Bruce Springsteen’s “Tunnel of Love” tour began. It also marked the day when the start of love relationship with a child, whose arrival can only be described as JOY.  Our son entered into this world 23 years ago today and my husband and I began fulfilling our dreams of raising a precious, much-wanted child. For all who knew us then, it was a time of great celebration. For those who know us now, the gratitude and love we still feel for this gift of life is still very apparent. 

Dear Independent Filmmaker,

Can you help your parents out by setting the record straight for us? Your ability to communicate so well was evident at such an early age. But, what was it that made you decide to become a filmmaker? Was it the huge library of children’s books that we amassed and that I read to you over and over again that gave you a love for storytelling? Was it the hours you spent on your Dad’s lap watching Disney, We Sing and other children’s movies together that made you want pursue a life of entertaining others through cinematography? Was your interest in sound, lighting, cameras and lenses what made you want to create visual effects? Perhaps it was the outstanding mentor who shared everything he knew about the TV/filmmaking industry with you. What was it? We really want to know!

 Your journey as an adult, friend, storyteller, visual effects artist and filmmaker has only just begun. Continue to use the most valuable gift that you were given – good common sense. You’ve always had a great moral compass of right and wrong – use it to stay on the right path.  Staying true to your values is what has gotten you this far already. Use your energy to make this world a better place and always remember your family and where you came from. Your highly inquisitive mind, your caring nature and love of people will carry you far. You continue to amaze us with your spirit, your talents and the gifts that that you bring to this world. We can not wait to see where life and your career takes you. 

Have a safe, fun birthday. We love you! Mom and Dad

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Protecting against the Elements

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“Every day may not be good, but there’s some thing good in every day.”   ~Author Unknown

It was inevitable. After months of watching 320+ inches of snow fall from the sky and fulfill it’s need to coat everything from roads to houses, to mountaintops, to cars, to animals, to trees, to rivers and every other surface within its reach, including me, I have begun to see only what can be described as disparate shades of white. I have forgotten what shades of glorious green, fun-loving fuchsia, perky periwinkle, luscious lemon yellow, outrageous orange and lady-like lavender even look like. Not even a hue of  tawny-tan is in sight. Pitiful! 

Every time I go to my computer and pull up a new Word Document to begin to compose my blog of the day all I see is white, white and more white! What is a blogger to do? All the colors of my life have gone into hiding, my creativity has vanished. There is no hope for beautiful, rhythmic prose for this day. Can’t even think of a single metaphor for how I am feeling. As I start to read what I have written, the alliteration seems to be all wrong.  I could try using a little hyperbole to get me started but I can’t even think what that is. There is not even an oxymoron in sight to help me out.  

All I see is a world devoid of color – just more white. Thirty-five years of living in snow country gets to me, big time, by this time of year. It happens by the end of February, when winter is at war with my psyche. It becomes a real sad state of affairs. It is the only time I wish my life away with thoughts of retiring to tropical climates where all the colors of the rainbow can be seen in beautiful flowers, birds and oceans filled with aquas, ultra-marines, royal blues and indigos to carry me away. 

I can’t let the winter doldrums get me down! I am going to rebel, and take charge of my own situation. Music is said to open up our unconscious mind. There has got to be beautiful images and words of color somewhere back there in the recesses of my mind. Perhaps if I open up my musical first aid kit the images will spring forth and shake me from the winter writing blues. Some swear by Mozart for his arrangement of musical notes, other writers attest to the powers of writing to light jazz. Classical movie scores are always fun or a little boogie-woogie might add some light-heartedness to my day. I’m staying away from country cowboys singing of broken hearts and stolen love, I’ll tell you that right now. That will only make things worse!  

I can take no more white anything! I don’t care that each snowflake has it’s own unique shape, one more beautiful than the next! March is just around the corner, so I’ll gladly accept no more snow! And no more white Word Document pages and no more white sound! I’ve got to keep telling myself that all things vanilla will pass – they always do.

Whew – I feel better. That took a lot of effort – for someone who didn’t have a thing to say this day – somehow, 536 words spewed forth.

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Joint Interests

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“Friendship isn’t a big thing – it’s a million little things.”  ~Author Unknown

February is International Friendship Month. If you had asked me years ago “whether I had many international friends?” in all truthfulness, I would have said none. Before the age of the world-wide-web, the options for finding friends, fans, customers and clients in far reaches of the world were very limited. The power of e-marketing has changed all that. 

By having a strong, easily found web-presence, I have made connections with people all over the world who are the kinds of friends that my company seeks. We all share, for various different reasons, a joint interest in the independent publishing industry and the types of services that my company offers. 

Knowing how to connect through the internet with communities of like minded people is so helpful when it comes to selling independently published books, films and music. When you look at the statistics alone of the number of households connected to the world-wide-web, the possibilities for finding “like minded” people are staggering. This chart helps us to realize just what the potential of reaching customers, fans, clients and friends outside of the United States can be.  http://www.internetworldstats.com/stats.htm.

Our collective world is strengthened when we have friends and allies on other continents. So, today, I would like to say Happy International Friendship Month to those who have connected through the power of digital communication with my company’s web-presence  or directly with me personally. I appreciate your friendship and your joint interests!

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Face the Book TV

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 “All television is educational television.  The question is:  what is it teaching?”  ~Nicholas Johnson

 The Independent Publishers of New England has a cable access TV show that is fulfilling the need for promoting regional independent publishers.  Face the Book, is similar to the concept of C-Span’s Book TV, only on a smaller level. It reaches 15,000 households through Verizon, RCN and Comcast public access TV cable channels. 

The aim of this TV show, broadcast out of Arlington, Massachusetts through Arlington Community Media, Inc. is “to bring the best of independent publishing to New England readers, authors and to publishers through their community media stations.” 

Right now, Face the Book is looking for children’s book authors who would like to appear as a panelist on the show to promote their independent publications. This is an excellent opportunity if you are a member of IPNE www.ipne.org and you have independently published a children’s book that you would like the public to learn about! 

For more information on this cable access TV show, Face the Book, please visit http://on.fb.me/es8nlr or visit the Independent Publishers of New England webpage by going to http://bit.ly/f3Pl4S.  

Being able to appear in front of 15,000 households on Face the Book TV is only one benefit to joining this non-profit trade association dedicated to educating the independent publisher. For more information on IPNE, please visit www.ipne.org.

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Film Friday

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The other day, an article appeared in the Steamboat Pilot newspaper http://bit.ly/i2xphp that I wanted to explore and share with our readers.  

According to Van Stevenson, senior Vice President of the Motion Picture Association of America www.mpaa.org, the State of Colorado is lagging behind in the incentives that it offers to attract filmmakers to the State to produce motion pictures.  There are two Colorado State legislators that want to change all that. 

 There is a new State bill that if approved, will add a 10 cent fee to all tickets sold at movie theatres. This 10-cent fee would be first of it’s kind in any State. Rooms, meals, and other services for movie stars and their production crews bring money to States and boosts local economies. A ten-cent fee added to each movie ticket sold seems inconsequential when you consider the financial benefits of having more movies made in the State. When you consider the amount of money people spend on buying a coffee “for the road,” ten-cents added to the cost of a theatre ticket is merely pocket change. 

“Butch Cassidy and the Sundance Kid” and “True Grit” and the television series “Perry Mason” were all filmed in Colorado. But in recent years, few filmmakers have chosen to use Colorado as a location from which to shoot their films. There are many other states that make their state more attractive for making movies by offering good incentives. 

We will follow this story to see just how committed others in the State of Colorado are to bringing  movie production, whether it is independent or not,  to the State and will let you know how it turns out.

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A Victory for All

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“In reading the lives of great men…self discipline with all of them came first.” ~ Harry S. Truman

You’ve heard it from me before. Independent publishers, it is not all about the manuscript. The most successful independent publishers have vision and a solid marketing plan for their books, prior to even beginning the writing process.

I love hearing stories of independent publishing success and the other day I got word of some very exciting news about author and past president of the Colorado Independent Publishers Association, Mara Purl. Her romantic women’s fiction, the Milford-Haven Novels, have been picked up by a New York Publisher, with a plan that Mara has dreamed about. Her novels will be re-launched by Bellekeep Books, and will reach an even larger audience than before. Mid Point Trade, a major national distributor, is also involved in the deal.

Mara, whose curriculum vitae includes author, screenplay writer, actress on Days of Our Lives and script writer for The Guiding Light has always had great vision for her professional life and for her written work. She parlayed her vision for her serial novels into great success in the U.K. Her stories of the fictitious, small town, Milford-Haven, was the first American radio drama ever licensed by the BBC. It has reached an audience of 4.5 million listeners! For more information on Mara and her Milford-Haven novels, please visit www.marapurl.com and her blogsite http://bit.ly/ekghXc.

I look forward to seeing the unfolding of this story. Mara’s first novel will be re-launched in August 2011, and another publication is scheduled to hit the market every six months. There will be no down time for Mara. That is for sure!

When I hear stories like this, it is not victory for one.  It is a victory for all who have decided to take the non-traditional route to publishing and have found success.

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Near and Dear to My Heart

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“Memory is a way of holding on to the things you love, the things you are, the things you never want to lose.” ~ Kevin Arnold 

On this Valentine’s Day, I thought I would write about a cause that is near and dear to the hearts of many. There are millions and millions of families affected by cancer each and every year. The number of books written by cancer survivors and by family members of the deceased helps us to realize that cancer directly or indirectly touches everyone’s hearts at some time in their lives. Books on this subject are helpful to others, because it brings to the forefront the enormity of the disease. Writing about cancer serves great purpose in fulfilling a need for survivors and family members to share their hurt, their physical and emotional trauma and sometimes, very happily, their triumph over the disease. By reading stories of others who have experienced the effects of this disease, it helps survivors and families realize that they are not alone.

Events such as The Race for Life raises awareness of the need to raise money for cancer research. Teams that participate in the annual Race for Life Relay, Nordic Style are dedicated to keeping the spirit of their loved one alive and to raising money for research. Amy’s Angels will be competing for a second year at the Trapp Family Lodge (of Sound of Music fame) www.trappfamily.com  in Stowe, Vermont, and defending their title as the top fundraising team. The Race for Life Relay, Nordic Style kicks off on March 19 and 20th, 2011. 

If you are unable to put together a team to compete in one of the Race for Life fundraising events, held across the country annually, but still wish to support cancer research or honor the spirit of a loved one that you have lost to cancer, please visit this link, and make your pledge to the American Cancer Society this Valentine’s Day. www.relayforlife/nordicstyle.org. 

I will be routing for the women on Amy’s Angels team come March from Steamboat Springs, CO. My friend, Amy whom I lost to breast cancer almost two years ago, is near and dear to me in spirit every day. Her legacy lies within the minds of hundreds of children that she educated, mentored and loved in her 30 years of teaching in Vermont.

 Go Amy’s Angels, go!

Make the Most of your Post

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 “All those moments written or read together take on movement and architecture of the narrative.” ~ Marilyn Hacker

One of the most frequent complaints that I hear about those who have just entered the blogosphere is that their blogs never get read. Thus, frustration sets in, blog postings become infrequent or non-existent at all. Personally, I find blogging to be extremely fulfilling and like last night, I often find myself lying awake plotting and planning my next post. 

Not understanding the why’s, how’s and when’s of blogging can lead to feelings of “What is the point?” So many bloggers unnecessarily give up on their efforts when all it really takes is a little education and a few tweaks to their approach. Folks, remember blogging is not just an exercise in writing! There is a reason and a methodology behind it that needs to be understood and utilized so that you are not just wasting your time.  

Marketing over the internet is a whole new science. Independent publishers, as business owners, need to understand how to reach communities of people who are looking for their products and services. Before you give up, seek the help of an e-marketing professional who understands the science behind marketing through the internet. Often a little coaching is all it takes to fully understand the nuts and bolts behind marketing in this digital age.

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