Category Archives: Marketing

GPS for Independent Publishers

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“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”  ~ Ben Franklin 

Over the next few days, we are going to switch it up a bit and share some more technical information about the independent publishing industry, that I hope will be useful to those who are considering or engaged in the process.

The other day I began to think about GPS systems and how useful the development of these devices have been in leading us to where we need to go and what we want to find. 

GPS, in my world of independent publishing, could be used as an acronym for books with “Great Publishing Success.” 

Far-fetched as it may seem, “GPS” for independent publishers is being aided  by the use of  QR codes. The little, square digital code patch is very useful to those who want to know more about great independently published books, films and music. QR codes are beginning to appear not just on realtor signs, in newspapers, and on other flat surfaces.  Quick Response codes, matrix barcodes that are readable by i-phones and other smart digital devices, are even beginning to be placed on independently published books, films and music. 

QR codes will help readers identify, locate and read a review of independent publications or learn more about an author’s website.  Independent publications will become very visible through the use of QR codes. This is fulfilling news for independent publishers who may not have  a big promotion company or huge marketing budgets behind them.

Independent publishers, keep your eye on this latest development! A very exciting time in e-commerce and e-marketing for independent publishers is just ahead. Don’t miss out.

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Show Me! Tell Me!

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“Wherever men have lived there is a story to be told.” ~ Henry David Thoreau  

That’s it – I have had enough. I am finished, out of here, done, fini! The television is going off.  DYJHITW all you hear about is people suspected of killing their children, political posturing and positioning, people in cars running from the law! 

What ever happened to the Land of I CAN, I WILL, I DO! I want to hear positive stories to lift my spirit, tales to help me believe in the good of mankind, news that inspires me to follow in the footsteps of people who have overcome because their heart and souls are working hard to make this a better world. Despite what the media would have us believe, fulfilling stories like that can be found! 

How about sensationalism of a different kind? 

I am turning off that squawk box, right here, right now. 

 I may have to take a sneak peak at the TV every once in a while though. There is a story I want to see on PBS’s “Directors Cut” that is near and dear to my heart. I think it will  be shown sometime in July. It is all about an independent film called “ALPFD.” http://bit.ly/mEF3FN.  The film has undone stereo typical thinking in the filmmaking industry that in order to produce quality films you need a big budget, big production crew and big bucks. If you hear when the movie ALPFD will be featured on PBS “Directors Cut” , let me know. I do not want to miss it. IMHO it will be a good show! 

As I end this blog, I have just gotten more exciting news about ALPFD and it’s U.S.  theatrical release. There is also an arrangement in the works that will increase the visibility of this film,  not just in theatres but in households across America, too! For more information, please visit http://bit.ly/mAvP5d.

 TLK2UL8R.

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Narratives in Medical Curriculum

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“There is no greater agony than bearing an untold story inside you.” ~ Maya Angelou 

Writing medical histories through the narrative form is currently being incorporated into curriculums in medical schools in many parts of the country. Medical students are learning how to better assess medical conditions through more intensive listening to the patient, and recording what they hear into narrative forms. The goal is to make healthcare decisions for the patient based not only on statistics and tests but by also “reading” a patient’s unique personal story of how they are feeling and their own symptoms. 

Why is the addition of the narrative form being incorporated into the way medical schools have traditionally taught students to diagnose illness? Empathy for the patient has been missing in this age of highly developed technical medical testing. Listening to a patient’s story leads to a better understanding of the whole picture of a person’s medical situation. A person’s emotions and spirit about the way they are feeling is part of the overall report, too. 

Daniel Pink’s book, A Whole New Mind, http://www.danpink.com/whole-new-mind explains how our society is on the brink of a whole new age of thinking. We have gone from an agricultural age (farmers) through the factory age (industrial), to the information age (business based on knowledge workers) to the emergence of right thinking business people, who are creators and empathizers. Surprisingly, we are moving into an age where more Americans are beginning to work in fields such as arts, entertainment and design than those working left brain fields (accountants, lawyers, insurance adjustors). In order to be accomplished in these growing fields of work, right brained thinking skills must be used and developed. 

Prosperity and abundance has brought a whole new need for fulfilling emotional, aesthetic and spiritual needs. Jobs in the “caring professions” counseling, nursing, healing are surging, too.  They are not jobs that can be decimated by workers overseas who can work faster and cheaper.

To read more about this movement toward the new conceptual age and right brain thinking that Pink claims will change the world, pick up A Whole New Mind.  Many libraries have it and it is a Business Week best selling book. It’s a fascinating read.

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e-Conomies. What Does it All Mean?

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“I look for what needs to be done. After all, that’s how the universe designs itself.” ~ Buckminster Fuller

e-Commerce, e-Books, e-Publishing, e-Marketing. http://rww.to/aiuHxb. You’ve heard the terms a lot lately, haven’t you? But what does it all mean? It means entertaining new ways of doing things! 

Let’s face it – our economy needs a kick in the pants! We need independent spirited folks to take ideas and run with them. Brain power, our most available resource, surrounds us everywhere. It is not located in any one place. We need people who are tired of sitting around waiting for something to happen, to make things happen! 

Right here in Steamboat Springs,CO there is a group of people who want to have their say, they want to be heard, and they want to be seen. Right now! They are not willing to play the game of waiting on someone else to create their future for them, or not! 

She Writes Steamboat is a newly-formed meet-up group that will come together for the first time at 4 pm on June 21st at the Bud Werner Memorial Library. www.steamboatlibrary.org.   Independent publishing is one economy that is on the fast track and it is gaining momentum every day. Business people, non-profit organizations, parents, teachers, children and very ordinary folks with unique stories to tell are pumped. Internet and media technologies have changed so greatly over the past 10 years anyone can jump on the train and tell their story, inform, educate and inspire others through all independent film, music or books. Entertain that thought! 

Further, the internet has provided a way for independent publishers to become visible all over the world! Are you ready to share your voice? Join Us @ She Writes Steamboat – click here http://on.fb.me/lbnPms.

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You are Audible. I Can Hear You!

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“To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation.” ~ Chinese Proverb 

June is Audio Book Month!  Right here, right now, lest we forget, we need to acknowledge the folks who bring enlightenment, entertainment and enjoyment to our lives all through audio books. During those laboriously long 8- 12 hour trips in the car what did we ever do with ourselves before the days of “books on tape”? 

This spring on All Things Fulfilling, we have celebrated the IPPYS, the EVVYs and the Ben Franklin Awards. But “What about the AUDIES?” I can hear the fans of “books on tape” screaming, lofty and loud! 

Books in 28 categories were nominated for the 2011 AUDIE Awards.  The list of all those in contention for the prize is lengthy, so we will name just a few of the outstanding award winners: 

There are many, many more prize-winning selections. To see the entire list of 2011 AUDIE award winners, please visit

http://www.theaudies.com/ 

Uh, oh! ….Who is that I hear now? It’s RITA! She wants her award winners mentioned too! I don’t know, though. Her awards aren’t really focused on independent writers. But, you know RITA, she is the drama queen. When she doesn’t get her own way, she can get pretty melodramatic, fiery and steamed-up. We will see what we can do…. maybe some other day when you are all ready to listen.

 

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Coming to the Art Scene

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 “Nature’s own masterpieces will never go away. If I am able to cast just a few of them in favorable light, and convince you, the viewer, to look at them again with greater appreciation and perhaps a fresh perspective, then I have succeeded as an artist.” ~ Scott L. Christensen 

Tomorrow is the First Friday Art Walk in Steamboat Springs,CO. I particularly enjoy this ski resort’s monthly art walk when it is warm. It is more conducive to strolling from gallery to gallery when I’m not faced with bitter temperatures and falling snow.

This week, an exhibit arrived at the Steamboat Art Museum http://bit.ly/l9on0C  that  is on my list of “have to see.”  The work of landscape painter and Wyoming native, Scott Christensen, will be featured until October 15. I have been aware of Scott’s work for many years now, and I am very excited at the prospect of seeing his work, first hand, rather than in print in art magazines such as American Artist, Wildlife Art, Art of the West, Southwest Art and Images West.

Scott’s work has graced the walls of the most prestigious museums in the country such as the National Museum of Wildlife, the Gilcrease Museum and the National Cowboy Museum in Oklahoma City. His paintings have won awards at the Arts in the Parks Competition and Prix de West, just to name a few. The Scottsdale Art School, Disney Animation Studios and the Fechin Institute have all been honored to have him as guest artist teaching his painting techniques.

The Steamboat Art Museum never disappoints in bringing some of the finest artists in our country to this small town of 10,000 people. A jammed, packed schedule of events is on tap here in Steamboat this summer and fall. Remember to put the exhibit of Scott Christensen’s magnificent landscape paintings on your list of fulfilling things to see and do.

Can’t get to Steamboat this summer? Order the book “The Art of Scott L. Christensen” or one of his instructional DVDs. For more information, please visit http://bit.ly/jcVZXz.

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Frankly Speaking Again

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“Why do we love the sea? It is because it has some potent power to make us think things we like to think.” ~Robert Henri 

About a year ago, I kept mentioning, through our company blog site, our friend Frank. He had almost became a regular topic of conversation on All Things Fulfilling. There has been so much going on in this world of independent thoughts, words and views that little mention lately has been made of my friend Frank…Gromling, that is. 

People everywhere have been saying to me ” Where is Frank? How is Frank?”

Well – Frank has been busy too! He has been busy hanging out and doing some fulfilling publishing projects with people like Jean-Michel Cousteau, the son of the infamous ocean explorer Jacques-Yves Cousteau. In fact, he was just in New York City accepting a Ben Franklin Award on behalf of Ocean Publishing, his company, for the publication of Explore the Southeast National Marine Sanctuaries with Jean-Michel Cousteau.

Ocean Publishing is a small publishing company on Florida’s east coast, and Jean-Michel’s first book, in a four part series, has been recognized for excellence by the IBPA (Independent Book Publishers Association) for the documentation of the beauty of marine life environments.

This book is available at local bookstores, through internet booksellers and through Jean-Michel Cousteau’s non-profit organization Ocean Futures Society http://bit.ly/12RmEB and through Ocean Publishing http://bit.ly/m3dSNl.

Congratulations, Frank! You are meeting the goals of your company by “making waves with quality books.” Where will your ocean currents take you next?

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Taking it All In

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“Change is in all things sweet!” ~ Aristotle 

We are going to take a break from routine this Friday. I will be finding fulfillment  in Denver by attending the largest meet-up group in the country “Creative Connections” – a group of over 1,000 members strong! It is always a great day when communities of like-minded people can converse and network about things they have in common. 

On Saturday, I will be attending an historic event that will add a whole new dimension to the relationship between libraries and independent publishers. Jamie LaRue, Director of the Douglas County Library system in Colorado, will be signing an agreement that has been long awaited. The agreement will allow the libraries to acquire and lend e-books published by CIPA members www.cipacatalog.com without limitation, how is that? I will be listening and watching with rapt attention. It will be a day of celebration for those who have worked so creatively and diligently, together, to make this happen!  

More about Jaime LaRue – in 2007 he won the Julie J. Boucher Award for Intellectual Freedom. He is also the author of The New Inquisition: Understanding and Managing Intellectual Freedom Challenges. 

I look forward to sharing the news of the weekend with you on Monday. I believe this weekend will be the start of something really valuable for both libraries and independent publishers here in Colorado, and in time, everywhere! 

I’ll have a sip of champagne and piece of cake on behalf of all you independent publishers out there!

This blog is brought to you by www.CornerstoneFulfillmentService.com.

Hip, Hip Hooray! An IPPY!

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“If you are going to achieve excellence in big things, you develop the habit in little matters.” ~ Colin Powell 

It’s shout out loud day! We are sending our congratulations to our client, Mike Campbell of Iffenwen Publishing for winning an IPPY Award in the Aging/Death and Dying category for his book When Mom and Dad Need Help. For more information on this book, please visit http://bit.ly/9CxyII or http://bit.ly/iSzqLz. Mike’s publication was also finalist in the Foreword Reviews’ Book of the Year Awards in the Family and Relationship Category. Great job, Mike! 

A few months ago, we also featured on this blog site another 2011 IPPY award-winning author, Paul Wainwright and his photographic book A Space for Faith. If you did not get a chance to read about Paul’s book, please visit two blogs entitled All For the People http://bit.ly/fbMoWc and the blog entitled All for Tourism http://bit.ly/fCuZV0.  

What is an IPPY Award? The IPPY Awards are open to independent authors and publishers worldwide. The awards are given to independently owned and operated presses that sell to the North American market. University Presses or publishing  presses operated by foundations, publishing less than 50 titles per year are also included.

Books in many, many genres and categories are awarded “the IPPY” for excellence in independent publishing. Tomorrow on All Things Fulfilling, we will be featuring more 2011 award-winning IPPY book titles that, I think, viewers of this website will find of particular interest. Come on back!

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She Writes Steamboat

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“We can begin by doing small things at the local level… like looking out for our neighbors. That is how change takes place …from many local actions occurring simultaneously.” ~  Grace Lee Boggs 

One of the very best ways to build business is through networking – building communities of like-minded people! This applies to building independent publishing businesses, too. Self-publishing authors, micro-presses and small presses, do not have some of the benefits and the marketing advantages of traditional publishing conglomerates at their dispose. Therefore, it is important to join independent publishing trade associations and writers guilds. Cooperative efforts can be very effective in supporting the non-traditional publisher.

What self-publishing authors, micro-presses and small presses do have, to their advantage, is the flexibility of doing business any way they see fit. Many decide to independently publish for this very reason.  Publishers who go the independent route are fulfilling a need by providing unique publications that readers are looking for. Non-traditional publishers often opt for tactics of selling and marketing their books that traditional publishers may reject. 

There is a new networking group called She Writes www.shewrites.com  being established inSteamboat Springs, Colorado. This meet-up group’s goal is to heighten awareness of independent publishing projects that creatives in Steamboat Springs and the surrounding Routt County are engaged in and to support those efforts. Anyone who is starting or is in the process of independently publishing a book, film, music or other media can attend. 

She Writes Steamboat’s first objective is to establish a time and a regular place to meet and to connect with those in the community who would like to collaborate and network with other independent-minded publishing folks. In the coming weeks, more information will be available on our first gathering. Keep your eyes open to future blog posts on All Things Fulfilling about the She Writes Steamboat Meet-up group. Excitement is in the air!

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