Category Archives: Marketing

Speaking the Same Language

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“Finding out what a community will enjoy, support and get behind takes expertise.” ~Larry Smith

world book night 2013It’s April and you know what that means. World Book Night is just around the corner. This year, our independent publishing meet-up group, We Write Steamboat, will be distributing  The Language of Flowers by Vanessa Diffenbach. We have selected a group of people to give these books to who speak the same language and who will really appreciate the publication. More about that later , as World Book Night approaches.

Part of the business of being an independent publisher is to sell books and locate communities of people, all over the world, who have a common interest in the genre of writing or the subject that you write about. Non-fiction is generally easier to market, but fiction writers who approach their writing with goals of appealing to certain demographic groups, find the marketing part easier and even pleasurable. If you are selling your publication over the internet, through e-commerce, e-marketing (on-line promotion) using social media, is a critical part of it. It is very important to learn how to use social media effectively because without some knowledge of what you are trying to accomplish, your efforts could be for naught.

If you are a person who is new to independent publishing through e-commerce and e-marketing, its wise to put a little investment into hiring a professional to help you identify your markets and learn how to reach out to effectively to find people on-line with common interests. Look for a company that specializes in e-commerce and e-marketing for independent publishers.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Life Affirming Elements

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Dreams of the westI love this image by photographer David Stoecklein. http://bit.ly/XpxQiW.  It reminds me of the “no holds barred” attitude of Western living.

Fear of failure is the top reason why people are afraid to take risks in life. Understandable. It does feel better to succeed and fulfill our dreams, than to fail at something. However, getting out of our comfort zones, teaches us valuable life lessons and if failure happens, we learn how to find alternatives or solutions. For entrepreneurs, business people and innovators these are very important life skills to acquire.

There’s an interesting article about careers and job recruitment that states one of the top qualities that employers look for in this day and age is flexibility. If you are not quite sure how adaptable you are compared to others who are in the job  marketplace, the Myers-Briggs Type Indicator will give you some insight into whether you have skills suited for various kinds of employment. If you wish to learn more, please follow this link  http://bit.ly/16mN4Xk .

Creative people love to discover and explore. It’s taken me a while to fully understand that more options come with being flexible in life – I’ve had some exciting opportunities! It has been said “You can lead a horse to water, but you can’t force them to drink.” Thankfully, I have been thirsty and have taken-in a good dose of life affirming elements.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Growing from the Inside Out

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“And the time came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anaïs Nin.

living your best lifeWhen I  look at the geranium blooming in my office, there is no doubt the days have gotten longer, and the light stronger. No longer starved of what it needs to thrive, the plant looks enriched with more energy. Now the geranium is beginning to stand at attention, rather look wilted and stilted. Even humans, in springtime, have a renewed sense of spirit. We’re ready to spend more time being rejuvenated, creating, celebrating and growing from the inside out.

I’ve been reflecting that a little more than a year ago, I started writing my first full length piece. The writing has gone through about six revisions, and with it, so have I. Each time I have changed the text, there has been a thought process to evaluate whether the words match the message I had in mind. Alone, the exercise in writing has been valuable. But, it has also been an investment in learning more about my own self and what I have to say.

Like the geranium that sits inside in my office, waiting to be put outdoors when the conditions are right, there will come a time when I will need to release the book. Then a whole new dimension will be added to the self-discovery process. If I I have adequately blossomed and grown,  I’ll be able to spread my message through the spoken word also, about all the things I’ve been writing about. I am looking forward to the next step in independent publishing.

Living Your Best Life, by Laura Berman Fortgang, is a wonderful book that can help you to begin your journey toward feeding and nurturing yourself with what it takes to live a healthy, happy life. It is a good springtime read for those who want to invest in changing or rebuild their lives during this season of new life.

Return tomorrow to All Things Fulfilling where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by Sue Batton Leonard, author of  Gift of a Lifetime: Finding Fulfilling Things in the Unexpected

Faith in the Path Less Traveled

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Weave in faith and God will find the thread. ~Author Unknown

I was without my computer for awhile yesterday; it was in the “shop.” I took advantage of the freedom away from digital technology. Since so much of what I do is on-line based, a close relationship with all things paper has nearly been trashed. I often read the news and magazines, and sometimes books, via the computer these days, subscribing to fewer print publications.

Yesterday, for a few blissful hours, I sat in the Bud Memorial Library and read the April 2013 edition of Southwest Magazine from cover to cover. How I enjoyed myself!

The first great article I encountered was about artist Michelle Dunaway. It was superbly written by Gussie Fauntleroy. Dunaway, an artist who lives and studied at the MastersAcademy in Albuquerque, NM mentioned the importance of finding the joy in unexpected things by getting off the beaten path. She told of her childhood hikes with her father, and whenever there was a choice to make about what direction to travel, he taught her to take the path least followed which, more times than not, led to discovering things she didn’t anticipate.

art faithAs a painter, each time Dunaway faces a blank canvas it presents her with opportunities to make choices of color, lines, shape and other design elements that make a good painting. She has been taught to make right choices in art through workshops with the most influential and impressive painters of our time, such asRichard Schmid  and Jeremy Lipking http://www.lipking.com. And by studying the book Alla Prima: Everything I Know About Painting.

Dunaway says she “has always had an  interest in capturing  human expressions in paintings.” Her image “Faithfulness,” shown in the 2013 issue of Southwest Art, is an exquisite example of her portrait painting talents. It can also been seen on Dunaway’s website. http://www.dunawayfineart.com.

Next time I am in Santa Fe, NM, I look forward to visiting Sage Creek Gallery where Dunaway’s work is represented. Legacy Gallery, M Gallery of Fine Art and Insight Gallery also exhibits and sells her work.

Return  tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Stimulating the Palette with Food Art

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Good food is wise medicine. ~Alison Levitt M.D., Doctor in the Kitchen®

flower kidsSpring has arrived in southern parts of the country. Gardens are sprouting new crops of fruits and veggies. Today on All Things Fulfilling, we will share images of food art that have been circulating over the internet. Mouth-watering ideas and all elements of art – color, shape, form, texture and values have been used to create these food compositions, as well as use of line and space. The visual effects are enough to make even the pickiest child want to eat the daily recommended servings of produce.

Some food art is basic, and any Mom or Dad can make it to impress their families, and stimulate palettes. While other compositions are very time consuming and are best left to highly skilled caterers. With practice and the help of proper kitchen utensils, books and DVDs anyone can now become a culinary artist in their own kitchen, and promote better nutrition.

John Gargone, a chef from Pennsylvania, teaches others his craft of food carving and sculpting in his popular book Food Art: Garnishing Made Easy and through his independently published DVD series.

You are invited to take this tour with me, through the fulfilling world of food and art. Perhaps we will both be inspired to include a little more creativity in our food preparation and diets.

apple with fruit

gold fish

goldfish adult

owl adult

motorcyle adul1imagesCA0MLBNUrose advancedbrocolli poodle kidsjpg

bird advancedface kids

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Stories of Faith on Film

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 “Faith goes up the stairs that love has built and  looks out the window which hope has opened” ~ Charles Spurgeon

Easter lily

To many people around the world, preparing for Easter  means more than shopping for Peeps™ candy, jelly beans, chocolate eggs and other confections. Spring is the season of renewal of spirit. For people of faith, that means remembering the Easter story of biblical times – a tale of crucifiction, death, resurrection and life.

On this Film Friday, I have resurrected a list of the top ten Easter movies of all times. Although Easter is several weeks away, perhaps your family would enjoy receiving one of these films in their Easter basket. I am posting this list early so you can add one of these DVDs to your shopping cart. Many of them are considered to be epic productions and can be located, and your order can be fulfilled through the Internet Movie Database www.imdb.com :

    • Passion of Christ (2004)

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    • The Robe (1953)

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    • Ben Hur (1959)

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    • Holiday Inn (1942)

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    • Last Temptation of Christ (1988)

The Last Temptation of Christ

    • King of Kings (1961)

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    • The Easter Parade (1948)

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    • Jesus Christ Superstar (1973)

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    • Jesus of Nazareth (1977)

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    • The Greatest Story Ever Told (1965)

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It’s interesting, as I was doing research for this blog I noticed that most of these films were produced decades ago. Is it true that the American people have fallen out of favor with the one of the cornerstone principles that our country was founded upon, faith? Is that why contemporary filmmakers are not approaching religious subjects? I’d like to think not, and Reelz is offering outstanding programming over the Easter Season.

Barabbas: Where the Bible Left off…His Story of Redemption BeganClick for info & ordering, a Reelz Easter Event,  premiers Monday, March 25 and Tuesday, March 26. Part I  of the mini-series, featuring Billy Zane, will be broadcast on the night of March 30 and Part II on March 31. To find out the times and the channel for Reelz in your viewing area, please visit this link . There is also a trailer on the Reelz website .http://www.reelz.com/barabbas/.

I’d like to end this blog with an audio Chapter from my memoir Gift of a Lifetime – Finding Fulfilling Things in the Unexpected. It is a short Easter story that the entire family can enjoy listening to together. Have a great weekend!

Blogging and the Noggin’

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social-media-takes-over “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” ~ Steve Burnett

Blogging seems to have an effect on my perception of daily living. Staying alert to what is going on around me, forces me pay closer attention to the idiosyncrasies of life. As a blogger I’ve begun to think there is a story in everything, even when there isn’t.

I share this affliction with many  journalists. People, places, events, conversations – they are all of great interest to me. It has gotten to the point that I need to pause, and think, whether something is really newsworthy. Everything, it seems, that passes by the radar screen of my brain gets paid attention to with heightened awareness. 

What’s a blogger to do? I’ve never been known to be a drama queen, so I don’t quite know how to handle the symptoms of this “thing” that is occurring in my brain as a result of being a participant in e-marketing. Social media, has changed the landscape of how news is shared dramatically.

Only “fix” I know, is to create a story, this morning, about this very issue . I feel better already, now I can go about my business of finding contentment in an ordinary day. Where will my observances lead me tomorrow?

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Building from the Right Perspective

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“The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.”  ~ Zig Ziglar 

Last week I posted a blog called Disappearing Acts. It was about how our world as we have known  it is changing, and we are on the rise of a new era. If you missed  the blog, here is the link.   http://bit.ly/15zJUPx. 

 Rick, Kyle on roofToday’s blog is about new generations in business. Over the past four or five years, there are many industries that have suffered the effects of a down economy. I’m proud of the men in my family who have been good stewards of a  custom home construction business since 1902! http://bit.ly/13T52C1 and http://bit.ly/12PsOPW. Throughout  the decades they have experienced prosperity and have overcome challenges, too. The most recent recession hit (the one our country still struggles to come to terms with) around the time the fifth generation  joined the company. My nephew Kyle,part of the new era, has been witness to what it means when adjustments have to take place to make it through rough economic times.

Indeed, the building trades have gone through trials and tribulations. But according to the news, there are positive signs of a come back. Things are looking up. http://leafne.ws/WKdaxg . Like all gifts, years of a good economy and a strong foundation to build on, need to be appreciated and valued. Hard times also serve great purpose in life. As John Powell once said “the only real mistake is the one from which we learn nothing.” 

I have much faith the family businesses will continue to survive and thrive, if steered carefully and thoughtfully. Knowing that things must be done a little differently, for sustainability, is a valuable lesson for every industry that has been affected by this economy. 

Kyle on roof trusses (1)

Tomorrow Irish eyes will be smiling in honor of St. Patty’s Day on  All Things Fulfilling.  This blog is brought to you by www.CornerstoneFulfillmentService.com.

Seasonal Sprouting, Roots of Fulfillment

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“Open your arms to change, but don’t let go of your values.” ~ Dalai Lama

Our blogs this week have been devoted to the power of the mind. Today we are focusing on seasonal attitudes.

I believe God gave us four seasons so we can appreciate each of them for their own reasons and pleasures! What a treat to have Day Light Savings time arrive on Sunday to give us more hours of light. Warmer temps are around the corner, even here in northwestern Colorado. Easter, the holiday named after the Germanic Goddess of the Dawn “Ostern” arrives early this year. I’m grateful for that.

Spring brings beautiful images to my mind, and by just envisioning some the things that I associate with the season brings a smile to my face, and an uplifting of the spirit. It is a good time of year to do some housecleaning because our physical environments, our homes, have been closed up all winter.  

garden sproutsJust as importantly, however, is that we remember that the season of the dawn is for the renewal of the spirit, too. By sweeping away old beliefs, from our minds, that have held us back ,we prepare for new growth of self and allow seeds of fulfilling, new ways of living to take root and sprout.  It has been found that there is a correlation between wellness and spirituality. For more information, see this article. http://bit.ly/15MmRkt.

In this season of Lent, what old attitudes will you lift up and do away with in order to make way for improvements in your life?

Return on Monday to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Brains at the Center of the Story

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  The Seventh Journey book cover

Robert J R Graham’s newly released fictional story, The Seventh Journey, is fascinating because of it’s insight into human behavior. The experiment that is at the center of the narrative warrants deep consideration. It addresses how brainwaves control our human emotions and potentially, by rearranging frequencies in the brain, the ramifications on a society could be stunning. 

We, as human beings, it must be pointed out, already have the capacity to change our own mindsets and outcomes of our lives through our subconscious thinking. However, the premise of The Seventh Journey introduced me to concepts that go beyond just individual behavior, and begged me take a more serious look at researchers speculation that media, through music and film, has the capacity to change large populations of people. If fiction became reality, the ramifications of this tale could positively overhaul the medical field, military engagement and the energy of the Universe, as we know it. Or conversely, it could be used to create a path of destruction and despair. 

I have not read a large selection of books in the new genre of writing, paranormal fiction, however, Graham’s publication was fascinating to me. I have always been a student of human behavior, and resolve to live a life that is personally fulfilling. I deeply believe my life experience will be the result of my own choices, intentions, thoughts and reactions to relationships. The Seventh Journey addresses the theoretical power of our own brain frequencies and energy we put out into the world. 

Robert J R GrahamThe Seventh Journey has been honored with the Editor’s Choice and the Rising Star awards from the publisher, iUniverse, a division of Penguin Books. It is the first book in a series. For more information on this Canadian author or to order this creatively written story in hardcover or paperback, please follow this link www.robertjrgraham.com.  The book is also available in e-book format through Smashwords http://bit.ly/ViAiFt  and at select bookstores in Canada. 

Anyone who has an interest in quantum physics, self-development and mastery will be stimulated by the concepts Graham brings to this invented story that could have astounding real life consequences.

reviews The Seventh Journey

Please return tomorrow to All Things Fulfilling, a space where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.