Category Archives: research and development for independent publishers

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Regard for the Book

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Acceptance of prevailing standards often means we have no standards of our own. – Jean Toomer

Snakes, fingernails scraped across a chalk board and bedbugs are just a few things that make people cringe. What makes me cringe? Books being transported, in tote bags, to book selling events and ill-fitting cartons, which allow books to slide.

Last week, over the internet, on an on-line forum for independent publishers, a person posed a question “Should books be shrink wrapped or not?”

“ Yes…..yes…,” I said “it is worth the extra expense!”

A pet peeve for me is seeing paperback books and hard-covered books with dust jackets being sold with dog-eared corners and pages, when the buyer is expecting brand new.  Independent publishers, it has become even more important to sell your publications at book events in pristine condition. If someone wants to buy a used book, they will go to a place like Amazon or a bookstore that sells used books and pay less than top price.

If you are selling your book at top price, have your books shrink wrapped, so your buyer is guaranteed the purchase of a brand new book. Don’t want to go to the extra expense, you say? If you are handing your own order fulfillment, consider doing the shrink wrapping yourself. Here is a resource for  supplies. http://bit.ly/GHz3WX.

Respect the product you have lovingly created, respect your customer and the money they are spending for a new publication and respect yourself as a top quality independent publisher. It is as simple as that.

Return tomorrow for a tip or two on how to select an order fulfillment company that respects your publications, too.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Individual Integrity in Publishing

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I received an interesting blog comment two weeks ago from a reader regarding the post “Paranormal Book Sales.”  The response from the reader was that if “he was going to put his work out there,” meaning publish it, “he wanted his book in-print.” I respect that! Deciding whether to publish an e-book or a book in- print, or audio book  is an individual decision, there is no right or wrong. Depends on your purpose and objectives for publishing and what feels right.

The same reader went on to say that not only does he want his book in print, “he wants the second opinion of an editor.” My reply to his remark “publishing an e-book does not preclude you from having a book edited.” This brings up a good point for our blog subject today.

Editors are key players when it comes to putting quality publications and productions into the market place. Authors use editors. Filmmakers use editors. Music producers use  audio editors.

From the point of view of a person serving the independent publishing industry, putting quality publications out into the marketplace is of foremost importance, if non-traditional publishing is to continue to grow. Having a publication edited is all part of the process.

The Colorado Independent Publishers Association www.cipacatalog.com has been a leading force in getting high quality independent e-books into library catalogs. Excellence is crucial in order to advance this trend. I endorse this position whole heartedly!

Eric Leppert’s words about fulfilling a responsibility to an industry in my opinion, is spot on. “Professionalism is not about adherence to the policies of a bureaucracy. Professionalism is about having the integrity, honesty, and sincere regard for the personhood of the customer, in the context of always doing what is best for the business.”

More independent thoughts, words and views from www.CornerstoneFulfillmentService.com will be posted tomorrow. Please return!

Are ARC’s becoming Archaic?

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“What the caterpillar calls the end of the world the master calls a butterfly. ” ~  Richard Bach

At our weekly meeting of the Kiwanis Club of Steamboat Springs,Colorado http://bit.ly/w1qdgz a staff member from the local Indie Bound Bookstore came to update us on a program that our organization supports.

Thousands and thousands of Advance Reader Copies and galley copies are sent to bookstores and libraries all over the country each and every year. ARCs are uncorrected proofs that can not be resold in retail in environments or placed on shelves in libraries. They serve as advance promotion and advertising for publications soon to be released.

The Kiwanis Club of Steamboat assists with funding shipping costs to send Advance Reader Copies of books to families of military troops. www.operationpaperback.org   For those who do not have access to a variety of books ARCs are a perfect way of fulfilling a need for literature for children and adults in far off places of the world.

As we discussed this wonderful program, that saves hundreds of thousands of books from ending up in landfills each and every year, I began to think how a complete systemic change in the way ARCS are delivered would save a lot of postage and delivery charges for publishers and as well as time and money for those disposing of the ARCS once they have been read and reviewed.

Making wise choices and changes from printing to marketing is all a part of sustainable publishing. Do you think sample chapters of books on-line is enough to make an informed decision as to whether a book is worth purchasing or not?  We would like to hear from you.

This blog brought to you by www.CornerstoneFulfillmentService.com.

What are Indie Publishers All About?

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Remember those words sung by Dionne Warwick from many years ago –

“What’s it all about, Alfie?
Is it just for the moment we live?
What’s it all about when you sort it out, Alfie?”

Over the past ten or twelve years, these same types of questions have been asked by readers and writers everywhere. They want to know – What is the independent publishing industry really all about?

On Thursday evening, February 2nd at 7pm, I will be giving a presentation at the Hayden Library in Hayden, Colorado on the evolution (or revolution, as some may see it) of independent publishing and the arrival of e-books to the publishing scene.

Join me and feel free to ask “What is it all about, Suzie?” I have spent many years sorting out this constantly changing, exciting and growing industry of independent publishing, as best as I possibly can! And, no! It is not just for the moment we live – books live on and on, and many “independent minded people” publish as a way of leaving a legacy to their families, friends and for many more reasons, too.

Again – we will be discussing fulfilling dreams of publishing on February 2nd at 7pm in Routt County, Colorado at the Hayden Library. You will see “the possibilities are endless… one merely needs to step forward.”

SHe Writes Steamboat because of their affiliate membership with the Colorado Independent Publishers Association  has all the educational resources and vendors available to help authors  along the way to becoming a successful independent publisher.

Come along. Jump on the Fast Track of Independent Publishing. It’s a New Year, and a great time in publishing! Join in.

Take Charge in 2012

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Have you  made your New Year’s Resolution yet? I have and it was easy, too.

I’ll write it and it will consist of eight words. 

“IT IS GOING TO BE A GREAT YEAR!”  

Now, it is up to me to begin fulfilling it!  I’ve got to get on with it. Time’s a wastin’!

 Cheers!  All the Best in 2012!

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Fulfilling Look Back

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“Feeling a part of that community is my greatest reward.” ~ Paul Parker

As I write this final blog post for the year 2011, I am taking stock of many of the exciting things that have transpired over the past year within the independent industry and in my corner of the publishing universe.

 The independent publishing industry is gaining momentum here and everywhere. In June, I formed a networking group for independent publishers in Routt County. Six months later, I am happy to report She Writes Steamboat is an affiliate member of the Colorado Independent Publishers Association. We are over 30 “independents” strong, here in Steamboat. A healthy interest group, ranging from want-to-bes to newly-published to experienced publishers who are looking for support. All wish to be successful in their writing efforts and in selling their quality books. Many have new projects in the works and are exploring e-book publishing, too. Just yesterday, at our monthly SHe Writes Steamboat meeting, a bright and ambitious 16 yr old high school girl joined us. She has already published and is selling her first e-book. 

My downloadable webinar, “On the Fast Track: The Independent Publishing Industry” is now available, thanks to the Colorado Independent Publishing Association. This 18 minute presentation is offered at the reasonable price of $10. CIPA’s mission is to provide affordable opportunity for education about the industry. I am onboard with that idea, too! tp://bit.ly/oIkV2g. 

Over the past year, I have been a contributing writer for the Steamboat Today Newspaper (The Steamboat Pilot). Interviewing and featuring the work of artists in different fields – painters, an actress/producer, independent filmmakers, writers and more on this blog site, has been fun. I am thrilled and grateful for all the opportunities I have had this year. It has been so rewarding to build relationships with blog readers, too. Thank you for visiting this site!  

Over 750 blogs have been published on All Things Fulfilling. The blogs are searchable by category and I invite you to peruse the many topics that have been covered. I will return to this post right after the New Year. In the meantime, I will be planning for the upcoming year and working on something that is very near and dear to my heart – my own book!  Merry Christmas to all. I hope you had a fulfilling year, too!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Treasured Time with a Child

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“The greatest gift is a portion of thyself.”  ~  Ralph Waldo Emerson 

If you visited All Things Fulfilling yesterday, I made a promise I intend to keep today. Here is a short list of my favorite children’s books, published in the 1980s ,when I was raising our young son. At the time, there was  nary whisper of the changes that were on the horizon for the publishing industry, at least not that I was aware of. Thus, the following books are mostly, if not all,  traditionally published. 

In today’s world, there are many fulfilling reads, for children and adults, published independently of the big six or seven conglomerates. What changes we have witnessed in publishing over the past ten or twelve years!  

Jan Brett’s books ranked high on our list of treasured children’s books. Living in the north country of Vermont, our family related to the Nordic themes and art illustrations that were present in most of Jan’s books:

  • The Mitten
  •  Trouble with Trolls
  •  Annie and the Wild Animals
  • Wild Christmas Reindeer

New Hampshire author, Tomie DePaolo’s books, claimed a stake in our hearts, too. My son’s love of Native American history and lore drew us to several of Tomie’s books.

  • The Legend of Indian Paintbrush
  • The Legend of Blue Bonnet
  • The Legend of the Poinsettia 

A few others to consider by various authors:

  • The Christmas Miracle of Jonathan Toomey (now adapted for film)
  • The Napping House
  • The Jolly Postman
  • The Polar Express (also was adapted for film) 

Don’t forget to take time out of this busy holiday season to appreciate God’s gift to you, your child. Spending time with the little ones is far more valuable than anything you will ever find in a shopping mall! The rewards are great for both parent and child. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Northeastern Book Angels

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“If one looks closely enough, one can see angels in every piece of art.

 ~ Terri Guillemets 

“Mama, Do you Love Me?” Yes, I do sweet child! “More than a walrus loves his tusks,” I would recite. Barbara M. Joosse’s lyrical story, “Mama, Do You Love Me?” offered the perfect opportunity to teach my son about the unconditional love a mother has for a child along with learning about the Inuit culture and Artic wildlife, too. 

With my child, I read a staggering number of enticing and magnificent children’s books as he went through the years of growing up. Because reading together was not something either of us was willing to let go of, I had the privilege of reading to him daily until almost age 12. It was the most treasured and fulfilling part of our evening routine. 

Children have a natural ability to learn language. The importance of reading to a child and talking with them, even about simple things, can not be overstated. It is how a child builds a solid vocabulary for understanding the world around them and how they learn to communicate effectively with others. For more information on this topic, check out this article http://bit.ly/np1Xzh. 

The most fulfilling Christmas shopping I did each year was stepping inside the Publishers Weekly award-winning Northshire Bookstore in Manchester, Vermont. Picking out the most meaningful books I could find for my child, I knew my buying helped to support a top-notch independent bookstore. I also loved the mission of their Book Angel program which put worthwhile books into the hands of many underserved children in the State of Vermont. http://conta.cc/txlh5s. 

 As far as I was concerned, the best gifts given to my child at any time of year were new books or DVDs. Besides Legos, books and films were always his most prized holiday presents. They were gifts that kept on giving for many years. The money spent became a real investment in my child’s future, too.  

Come on back tomorrow. Since I am in the reminiscing mode, I will share a list of my favorite children’s books, published in the 1980’s that “Santa” gave my child over the years. It may help out with some last minute shopping ideas.

More independent, thoughts, words and views from www.CornerstoneFulfillmentService.com tomorrow! Come on back!

 

A Mysterious Relationship

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“The hinge of history is on the door of a Bethlehem stable.”

~ Ralph W. Sockman 

Don’t you just hate it when you think you are finished your holiday shopping only to remember you need just one more thing? If you have a family on your list who lives and loves the equestrian lifestyle, there is one more worthwhile item that you will want to add to your shopping cart this year. 

Executive V.P. of Marketing from the U.S. Equestrian Foundation, Kathy Knill Meyer, has called The Lost Legend of the First Christmas “the perfect “Christmas gift” for people who wish to know more about the mystical bond between humans and horses. This book, the first in The Lost Legend Trilogy by Jo Hardesty, is a gift that will be read year after year because of the appeal it has to the heart and spirit of mankind. The inspiring tale takes children and adults alike on a horseback journey that will lead the reader to a civilization that existed during the time of the birth of the Christ Child, Jesus. 

Besides being a skilled author, Jo Hardesty managed the top three Arabian horse farms in the United States during the 1970s and 1980s. As a horsewoman herself, she has known the companionship of horses her entire life. Through her fictional stories about the relationship between horses and the people who love them, she also incorporates living with faith into the storyline. 

Add this Christmas book or the entire Lost Legend Trilogy to your shopping cart. It is the perfect holiday, birthday or  “just because you’ll love it”  gift for the horse enthusiast in your life. For more information and to order, please visit http://bit.ly/vSAPTH.

Happy Holidays from Steamboat Springs,Colorado.

 This blog brought to you by www.CornerstoneFulfillmentService.com.